Organisation Name Links Founders

Udyogini
https://www.youtube.com/watch?v=30BzGwoaHMQ
(http://www.udyogini.org/) Foundation Fellow), Nitin
Drishtee http://www.drishtee.com/
Gachhayat
Vijay & Shailesh
Pratap Singh Aditya
http://ekgaon.co.in/ekg/index.php
https://yourstory.com/2016/04/ekgaon-technologies/
working in Almora district (Ashoka-Lemelson Fellow)
Dr. KS Rawat, 7 people
http://www.sanjeevaningo.org/
(Himalayan Region)
Maharashtra: Mahad, group of social workers.
https://swadesfoundation.org/ Ronnie & Zarina Screwvala
Mangaon, Mhsala, Poladpur,
Thuni-seed https://yourstory.com/2015/08/thuni-seed/
Anant Majumdar
Action on Disability and
https://www.givingtuesdayindia.org/ngo-detail/247
Lekha Chand, Ms.
Development (India)
http://awakeindia.org.in/ Bangalore Shandrila Naidu, Ms.
http://manndeshifoundation.org/ Indrajeet
ChetnaSahani, Ms. Aban
Gala Sinha
Mr. Kapoorchand M.
http://www.anardeindia.org/ Gujarat, Maharashtra
Chandaria
http://www.tara.in/ Thanjavur and Pudukkottai Dr. Ashok Khosla
Arohana Districts of the Southern Ankit Rai
Ministry of Rural Government
Indian of India
state of Tamil Nadu 1999, Govt of India.
Development http://rural.nic.in/
SRIJAN
The National Institute of srijanindia.org/ Ved Arya
Union Ministry of Rural
Rural Development and http://www.nird.org.in/overview.aspx
Development
Krishna Gopal and G
Panchayati Raj
ALC (NIRD&PR)
India https://www.alcindia.org/
Self Employed Women’s Satyadev
trade union registered in
http://www.sewa.org/About_Us.asp
Association
The Rural Development Indian1972
nonprofit
IITFoundation
Madras' Rural https://rdfindia.org/about/
organization
Technology and Business http://www.rtbi.in/ IITM
Incubator (RTBI)
National Rurban Mission https://medium.com/@virilesarkariniti/shyama-prasad-mukherji-rurban-mission-spmrm-all-about-
Govt.
Targeted Customer Segment Product/Service Given
Value-chain development,
Poor, mainly
Individual farmers, illiterate
womenwomen
and youth Micro-enterprise
village kiosks,development
run and
in farmers,
villages and middle income
rural businesses, under-families
managed
financial by local
services delivery
in cities
served rural women and the large Empowerment,
platform, provides high Child
quality
Women, underprivileged
urban migrant children,
labour population Protection, Health, Disability
Farmers verticals – Health & Nutrition,
people in rural Indiaand gain Inclusive Development,
rural women in Coimbatore Education,
starting a successfulSanitation
Water & business
sustainable livelihoods to get away women
requires&much familymore
welfare,
thanCivic
the
frompersons
the clutches of poverty and
with disabilities and advocacy issues,
garment sector AWAKE
rural, urban, national and international Economic,
provided Livelihoods
Best Practice and
women facilitating market access for
rural women Learning for improving
women contributed to water
entrepreneurs as well
women, farmers, other rural people management, financial
programmes to convert rural
rural poor and marginalized inclusion, low cost housing and
populationsmall
aggregating into able
women
communities
farmers entrepreneurs
farmers and creatingand skilled
an
economic
ecosystem development
of support toofhelp
rural
Rural areas and Land Resources
India. Its focus is on
models for rural development health,
Rural population.
rural poor and marginalized through
efficiency of intervention in
rural development
communities anyone
personnel,interested
promoteintransfer
improving of
therefore to mainstream the
the rural sector. We
marginalized
women communities
who earn in India
a living through -
their organise womenincubate
workers for
consciously
own labour or small businesses full employment
in Telangana State, taking a
Students
unique holistic approach
rural/underserved societalto
rural/underserved societal segments
segments, leveraging ICT
 Business Model
to engage rural women in products and service
based enterprises
driven. He bears thethat have high
operating market
costs potential,
and pays a flat
fee eachthrough
services month to Drishtee
their mobilefor providing
phone – all ongoing
of which
to women
helps empowerment
in increased & awareness,
and better expansion
productivity. Secondly, of
education, development science
youth, NGOs and governments and empower them& technology
awareness
to co-execute in common
programspeople, and create
that transform theirjobs in
lives
with vocational training centres – to train
which enables our exit, creating role models and individuals
in skills required
formation for their
of self help businesses.
goups. We help They
them thenavail
benefits in schemes
as Members of the Government;
of AWAKE. Over the years,ensure
Entrepreneurship
repeatedly rejectedDevelopment
by banks whentraining
she was
triedoffered
to set
up a banks
savingswhich proved
account. Thea aim
successful model.
of the Mann Deshi
Subsequently, 50 more villages were included within
interested
this model.candidates
The modelcan apply.farmers
ensured TLA works with
earned
various government institutions to minimize the
groups, they are able to leverage their collective cost.
resources
Formation and therefore
of Government improve their
Schemes, yield.and
approval,
The organisation works closely
implementaion. with self-help groups
and attempts to build scalable and self-sustained
programmes for rural development, decentralised
modelsgovernance,
for income. panchayati
As per the mission statement on
raj and related
Government, Bilateral agencies, Foundations,
programmes;
the many
NGO's and constraints and limitations
Academic Institutions who imposed
make upon the
them by society and the economy,
such as Social Awareness, Youth Empowerment, while
development
Student activities
Leadership, and strengthen
Sports. RDF women's
strives to
develop students who will become
Incubation and Exploration empowered
 Name Author
The fortune at BOP's
Strategies for the Bottom of the Pyramid: Creating
DeepaC. Narayan,
K. Prahalad
Robert
Sustainable
VOICES OFDevelopment
THE POOR
Chambers, Meera K. Shah,
Cryingtowards
Marketing Mix Strategies out for Change
the Bottom of the Pyramid: Patrik Mårdh & Teresa
Patti Petesch
Design and Development
a study of theofBrazilian
Productsmarket
and Services at the Jagtap, Santosh;
Correia Larsson,
Base of the Pyramid: A Design and Development of Products Andreas; Kandachar,
and Services at the Base of the Pyramid Anjali Kelkar
Prabhu
Design for thePERSPECTIVE:
THE BASE-OF-THE-PYRAMID BOP A NEW Patrick Whitney
APPROACH TO POVERTY ALLEVIATION Ted London
National Rural Livelihood Mission Govt.
 Summary
new technology. The poor can use the previous generation of technology.
• Assumption #4 The bottom of the pyramid is not important to the long-
term viability
Strategies of our
for BoP business. WeInfrastructure.
- Commercial can leave TierCreating
4 to governments and
buying power,
Places
shaping of the poor,
aspirations. their body,
Growing gender
healthy relations,
markets. socialaccess.
Improving ill being,Role
anxieties, fear and insecurities, character of institutions, governance,
capabilities.
Physical infrastructure
POEMS Framework used with changes,the
Knowledge problem in social sector is
and Skills
complex requires a systems-oriented approach,
“BoP as consumer” with interconnected
solutions that address a multitude
“BoP as producer” of problems at once
Principle of External Participation Principle of Co-Creation Principle of
https://docs.google.com/document/d/1aZt3CH0zBIuuqzujNCHMGxjOoDaydtYxbPvhL3HiPg8/edit?usp=sharing
 Links
https://people.eecs.berkeley.edu/~brewer/ict4b/Fortune-BoP.pdf
http://pdf.wri.org/2001summit_hartarticle.pdf
http://documents.worldbank.org/curated/en/501121468325204794/Voices-of-the-poor-crying-out-for-change

http://portal.research.lu.se/portal/files/2159354/5435860.pdf
https://www.id.iit.edu/wp-content/uploads/2015/03/design_for_bop.pdf
http://www.pitt.edu/~mitnick/MESM10/LondonBaseofPyramidAoM08Proceedings.pdf
Village Name What was
Population was it193
before
in 2001. Who changed it?
Amale Literacy rate was 31.9%. AROEHAN, Siemens
no pucca roads or sewage system, (SamvedinEnergy
Kathewadi
Female were
and affected
rampant by smoke Kathewadi Dec 2008
drinking/smoking/gambling
administration has started to and transformed
Chandra it into a
Reddy (APMC
Bandapalli supply water to people in the chief, village elder)
gram panchayat body,
Bekkinakeri open defecation
anganwadi
B.S. Yeddyurappateachers and
became
Bookanakere backward village
Hiware Bazar only 12% of the fertile land was Chief Minister.
Popatrao Pawar
able to produce.People
women, lucrative cropmoving
mono- to right activist) and Seno
Chizami
culture, less number of weavers, Tsuhah (Chizami Women’s
 What
Population has is it now?
grown by 36.3% in How they did it?
10 years. and also making them rural
entrepreneurs.
Literacy rate
peti(donation is now
box) 70.3%.
scheme which A series of awareness camps (Navchetna
enabled them to setup and maintain and street taps were shivirs).
installed. This decision
was made and implemented by the villagers
wise use of resources
Around 90% families have individual themselves,
defecation they
fromfollowed
5.30am atostrict
8amtime
and table
say
the taluk from the Hemavathi,
toilets in village now 'good morning' to the people aheading
crore to make his birthplace model
construction of a primary school etc. Funds
village. Mr. distributed
Yeddyurappa equally amongst
has approved
building, and improving roads in the villagers.Water conservation and change in
2008: NEN (North-east
traditional Network)system.
water conservation - Chizami
Products- Stoles, cushion, bags, etc. Weaves
 Links
http://www.solarmango.com/2017/11/27/hands-solar-
installation-training-7-day-program-experts-iit-bombay-2/
https://www.youtube.com/watch?v=nmBTofRDjcM

http://www.deccanherald.com/content/233834/theres-water-all-here.html
https://timesofindia.indiatimes.com/city/hubballi/Bekkinakeri-villagers-eradicate-open-defecation-by-saying
http://www.thehindu.com/todays-paper/tp-national/tp-karnataka/Bookanakere-to-be-made-a-model-village/article16017540.ece

http://www.livemint.com/Sundayapp/95Jo4kMnrHQMxISskp0nCI/The-
Village Profile:

Objectives:
To get insight into the socio-economic and cultural realities of rural life.
To understand the dynamics of various village level institution in addressing the developmental work.
To understand the status of women; their contribution and the role played by them in developing rural entrepreneurship To u

Geography & Social Structure :

Village/Block/District/Cluster-Hamlets/Boundaries/Constituency
History/Timeline of the village ( From Sarpanch or Panchayat Officer)
Population/Households/Male-Female/Children/Caste Distribution/ BPL Households
Literacy Level- Male/Female
Social Structure:
Majority caste/Other castes/OBC/General/ST/SC
Languages spoken
Cultural festivals/Programs
Institutional Structure: According to proximity from the village:
Railway Station/Bus stations/ District HQ/Tehsil/PHC/Veterinary Hospital/Police Station/Bank/Market/School/PDS/Gram-Pan
Gender clock- Daily activities of Male/Female

Weather and Seasonality:

Weather:
Avg. Rainfall/Period of monsoon/Rainfed agriculture
Types of climate:
Hot/Humid/Arid/Cold
Temperature: Max and min temperature
Seasonality of crop pattern: Kharif/Rabi/Zaid
Seasonality of food availability
Seasonality of diseases- Data from PHC.
Period of Happiness and Sorrow
Seasonality of Migration

Natural Resources:
Land holding pattern
Total Area/Cultivable/Fallow/Wasteland
Water:
Source of drinking water and daily use- Pumps/Pipeline/Wells/Borewell/Ponds
Distance from source to households
Availability of water throughout the year
Nearby Rivers/Dams
Forestry:
NTFP/ Firewood
Types of trees and bio-diversity

Infrastructure:
Roads- Inside/Outside/Connectivity to State and National Highways/Road Quality
Electricity- Availability/ Irrigation
Drainage-
Communication- TVs/Radio/Mobile/Landline
Social Infrastructure:
Education- Primary/Secondary/Anganwadi
Health- PHC
Sanitation- Indoor/Outdoor
Community meeting place
Cultural place
SHGs/Micro-enterprises

Local economy:
Income sources- Agri/Labour/Job/Enterprise/Migration/Forest-Produce
Land holding pattern- Landless/Small/Medium/Large
Agriculture- Included below
Government Services
Market Linkage- Below
Expenditure Pattern-
Consumption of products
Sources of Credit
Village Committees
Government Schemes
Status of Women- Labour/Decision-making/Agri/Households
SWOT analysis- will take more time

WHAT TO COVER IN THE RESEARCH:

a. Household characteristics
b. Income and expenditures
c. Land use and agriculture
d. Housing and infrastructure
e. Education and health
f. Social integration
g. Resource map
h. Mobility
i. Institutional analysis
j. Livelihood sources and income
k. Land distribution
l. Area and Distance map

Things to look for:

Value exchange in the eco-system

Points of decision-making and what’s influencing them
Identifying gaps- Information/Knowledge/Market/Operational,etc

School Headmaster/ Teacher:

Analyze Census Data.
How many villages have they taught?
No. of students in school and attendance?
Same teacher for different subjects or same subjects? What subjects they teach?
Primary/Secondary school? How old is the school?
Class timings? Mid-day meals?
Classrooms/ outside anganwadi school?
Electricity in school? Toilets facility?
How many female students are there?
What are your plans for the school?
What are the types of professions in village?
What are the sources of income?
Who are the elderly or influencers in village?
Mode of transport for the students?
Caste discrimination, women status, contribution and roles in households and enterprises.
What are children’s aspirations?
What are some cultural beliefs existing in the village?
What are some gaps i.e info, knowledge, market, etc
What are sources of information for people?
Social structure (caste)
Migration scenario of village
Go to other people through his reference.
Are there any festivals held or melas of cultural exchange?

2. Households:
Do you have a transport? (Car/ Jeep/ Tractor/ Bullock cart/ None)
Do you have a mobile phone?
What is your daily routine? (Male/Female)
What is your aspiration and what is stopping you from achieving it?
Education level? (Illiterate/ Literate but no formal education/ up to 5 years/ up to 6-9 years/ SSC-HSC/ Undergraduate/ Postg
Occupation? (Farmer/ Wage Laborer/ Skilled worker/ Petty trader/ Self employed/ Government/ Private/ Homemaker/ Stude
Does your house have electricity?
Type of house? (Hut/ Semi Pucca/ Pucca/ Apartment/ Independent house)
Where do you get drinking water? (Tap in house/ Common tap/ Hand pump/ Bore well/ Well/ Tank/ Pond/ Others)
What type of cooking fuel do you use? (LPG/ Gas/ Kerosene/ Gobar gas/ Others)
What toilet arrangement do you have? (Private/ Common/ Open fields/ Others)
Are you a member of Self Help Group?
Are you a member of any social group/ association?
What products do you consume?
Does the group have regular meetings?
Does the group have a bank account?
Your economic status? (BPL/ APL/ Red Card)
Assets owned by the household? (Tape Recorder/ CD Player/ Two wheeler/ Electric Mixer/ Grinder/ Air cooler/ Washing mac
Do you own cattles? ( Cow/Buffalo/Goats)
Do you receive a newspaper at home?
Do you receive magazines at home?
Do you own a TV? (Black and White/ Color)
If TV, cable or DTH?
Do you own a radio?
Do you have internet connection?
Most Pressing problems faced by you? (Health/ Epidemic/ Environment/ Pollution/ Education/ Drainage/ Roads/ Electricity/ D
At what time of the year do you face food scarcity or diseases or other problems?
Do you migrate to the city for employment? If yes, then at what time of the year?
Land ownership
Do you have any children? If yes, what are they doing now?
What are your expenditures?
How active are you in participating in Gram Sabha?
Are you aware of the government schemes?
Explain SWOT analysis to them and request to do it for themselves or the village.
What are their meeting places?
Are there any festivals held or melas of cultural exchange?
3. Farmers:
Do you own agricultural land?
Have you rent out some land?
What do you cultivate in your land?
Do you have any poultry or cattle?
What irrigation facility do you use? Do you get electricity?
How much do you spend for cultivation
Are these for subsistence or selling purpose?
How was the agricultural production in the past 5 years?
How large is your farm?
What fertilizers do you use?
How do you have access to market?
How do you decide on what to cultivate?
What are the problems faced by you on field?
What are the problems faced by you regarding water availability?
Do you use tractors or other farm machinery or technology?
Have you received any loan? Has the government done any loan waivers?
Who works on your farm?
Where do you get the seeds from?
How frequently do you go to market? How far is the market?
What is the seasonal crop cycle? ( Rabi/Kharif/Zaid)
Are there any fruits or vegetables they grow?
Do they do the harvesting by themselves or do they hire any labourers?
Do you store grains or send it directly to the market?
Where do they do the soil testing? How much time does it take?
Any subsidy on fertilizers or pesticides?
Any training programs for new strategies or new agricultural knowledge?
Are there any festivals held or melas of cultural exchange?

4. Village Headman:
1. When was the village founded?
2. What is the history of the village?
3. How many people are there in the village?
4. How many households are there in the village?
5. How many different ethnic groups are there?
6. What are the major ethnicities?
7. Which languages are spoken?
8. What is the main religion?
9. Has the population increased or decreased in 10 years?
10. Have people migrated into the village?
11. Have people migrated out of the village?
12. Negative or positive effects of migration?
13. Are there any organizations or associations in the village?
14. Do you know any influential people?
15. Does your village have a development plan? Do you know anything about it?
16. What are the main jobs people here do?
17. Do certain groups specialize in certain groups?
18. Is there a forest nearby? Do you go there for firewood? Do you pickup other resources?
19. What agricultural products do you produce?
20. Are farms large or small in general?
21. Do people in the village own land?
22. Do women inherit land?
23. Do women have a say in decision making?
24. Has there been any conflict or issue in your village? (Land/ Resources/ Employment/ Households)
25. Are you satisfied with the electricity supply in your village?
26. What are the main sources of water?
27. Are you facing any problems with the water supply?
28. Is there a sewage system in the village?
29. What types of heating systems do you use? (Oil/ Wood/ Natural gas/ Others)
30. What are the educational facilities in the village?
31. What are the health facilities in the village?
32. Is there a public transport system in the village?
33. Do you have any environmental problems in the village?
34. Do you have any socio-economic problems in the village?
35. Do you have any agricultural problems in the village?
36. Are there any women headed households?
37. Are there any disabled people?
38. Are there any school age children who don’t go to school?
39. What products are imported?
40. What products are exported?
41. What are other villages in the cluster? What are other hamlets of the Panchayat?
42. AFTER 2-3 VISITS- Ask about village level data.
43. Are there any festivals held or melas of cultural exchange?
44. Unique qualities of the village- Herbal products, arts, music, pottery, weaving, etc

4. Doctors/ Asha workers/ Vets:

Health infrastructure
Is the PHC well equipped?
Are there nurses?
Where does delivery take place?
How is awareness created among people?
How is the availability of medicine?
Does the health centre lack any infrastructure?
Are there enough beds in the health centre?
How frequently do you visit the village?
Is there any frequent occurrence of a disease?
People of what age groups visit the hospital frequently?
How is the general health of the village?
How are births and deaths registered?
In case of an emergency, are there any SHC nearby?
Availability of ambulance?
In which part of the year, are the cases of illness high?
Are there illnesses due to mosquito?
At what time of the year does maximum diseases occur?
Are there enough doctors?
Where do they get medicines from? Is there a medical store in PHC?
What types of cattles are there?
What types of diseases are there in cattle?
Vaccination in children and in cattle too?

5. Shops:
1. What products do you sell?
2. Which products are sold the most?
3. How frequently do you go to the whole sale market?
4. Who buys the most products? (Men/ Women/ Children)
5. When was the shop established?
6. Are there any other shops?
7. How is the profit compared to three years ago?
8. Do you deliver products to houses?
9. Do customers pay regularly?
10. How long is the shop open?
11. Do people from other villages come here?
12. When do you open the shop?
13. Where do you get the funds from?

6. SHG:
1. When was the SHG formed?
2. How many members?
3. Who is the enabler?
4. What activities are you involved in?
5. Plans for development?
6. Women role?
7. What is the area of work?
8. How do you maintain funds?
9. Do you have bank accounts?
10. Access to market & capital
11. How do you get customers?
12. How do you do marketing?
13. What do you need to scale your enterprise?

7. Youth:
Go to school or not?
Lunch in school?
Where do they play?
Which game do they play?
Have friends or not?
Aspirations? What is stopping you from achieving it?
Do you migrate for work? If yes then in which time of the year?
Tution?

WHAT DO YOU SEE IN THE VILLAGE?

a. Anganwadi/ Play School
b. Primary Schools
c. Secondary Schools
d. Colleges
e. Health Centre
f. Hospitals
g. Youth Clubs
h. Sports Clubs
i. Environment Clubs
j. Village Service Centre
k. Police station
l. Library
m. Post office
n. Shops
o. Banks
p. ATM
q. Water tanks
r. Well
s. Village roads (Paved/ Stabilized/ Unpaved/ Others)
t. Livestock and Poultry (Cow/ Buffalo/ Goat/ Sheep/ Horses/ Pigs/ Chicken/ Ducks/ Others)
AREA AND DISTANCE MAPPING :
1. Total residential plot size
2. Animal Shed area
3. Total number of pucca houses
4. Average size of each house
5. Average size of each room
6. Average size of bathroom
7. Average height of houses
8. Distance from drinking water sources
9. Distance to collect fuel wood
10. Distance from animal shed
11. Distance from hospital
12. Distance from schools
13. Distance from Markets
14. Distance from bus stop
15. Distance from train stations
16. Distance from place of worship
17. Distance from police station
18. Distance from administrative area
19. Distance from farms
20. Distance from working area
21. Depth of well
22. Distance from well to house
23. Distance from toilet to house
24. Distance from toilet to water source
25. Distance from farms to water source

BE SHERLOCK:
1. Availability of drinking water
2. Water logging
3. Level of underground table
4. Availability of water for irrigation
5. Salinity
6. Soil Erosion
7. Local flora
8. Afforested area
9. Deforestation
10. Availability of fuel wood
11. Agricultural farm size
12. Cropping intensity
13. Agricultural Productivity
14. Availability of fodder
15. Cash crop
16. Live stock production
17. Fishing facilities
18. Out-migration of labor and cattle
19. In-migration of labor and cattle
20. Out-migration of wildlife
21. In-migration of wildlife
22. Mosquito population
23. Water borne diseases
24. Infrastructure facility
25. Water pollution
26. Use of fertilizer
27. Use of pesticide
28. Trade and business
29. Household occupational opportunities
30. Other employment potential
31. Income
32. Household property
33. Size of residential land
34. Common property right
35. Social ties
36. Social prestige and identity
37. Bureaucracy
38. Crimes
39. Litigation
40. Transport cost between villages
41. Recreational opportunities
42. Periodic local markets, cattle fairs
43. Flood hazards
44. Droughts
45. Influencers
Strategy:

Sarpanch, Teacher, Farmers, Doctors, Vets, Post-officers,

ng rural entrepreneurship To understand the dynamics of social structure, infrastructure, resources, and various intervention on the villag

Market/School/PDS/Gram-Panchayat/Anganwadi/ Place of worship

C-HSC/ Undergraduate/ Postgraduate/ Professional/ Diploma/ Others)
t/ Private/ Homemaker/ Student/ Retired/ Unemployed/ Others)

Tank/ Pond/ Others)

nder/ Air cooler/ Washing machine/ Car/ Jeep/ Computer/ Air conditioner/ Refrigerator/ Geyser)

Drainage/ Roads/ Electricity/ Drinking water/ Sanitation/ Service delivery of government programs)
rious intervention on the villagers and how it affects them.