Professional Documents
Culture Documents
Asmeel Hassan Internship Report
Asmeel Hassan Internship Report
ON
SUBMITTED BY
ASMEEL HASSAN ZM
DR. HARSHITHA K
2021-2022
1
INDEX
Declaration
Company Certificate
College Certificate
Acknowledgement
Executive Summary
1 Introduction 9-12
Bibliography 38-43
2
DECLARATION
Date:
3
4
SDM COLLEGE OF BUSINESS
MANAGEMENT POST GRADUATE
CENTRE FOR MANAGEMENT STUDIES
AND RESEARCH, MANGALURU-575003
CERTIFICATE
DATE: DIRECTOR
5
ACKNOWLEDGMENT
My heartfelt indebtedness and deep gratitude to my guide Dr. Harshitha K, for her
valuable guidance at every stage of the study, without which I would not have been
able to complete this study.
Finally, I am greatful to my family and friends for their continuous moral support
and encouragement throughout my internship.
ASMEEL HASSAN Z M
6
EXECUTIVE SUMMARY
This is an attempt to know how the theories can be applied to practical studies. As
a student of SDM College of Business Management Post Graduate Centre for
Management Studies and Research, Mangaluru, It is a part of study a to undergo
summer internship at some good institute or organizations for this purpose i got the
opportunity of summer training at “UK GRANITES CO. KASARAGOD”
In the first part of internship report, the general information of the company has
been collected. Information is gathered through the primary and secondary source
as well. In the second part of the report contain the specialized subject study.
Objective of the internship is to familiarize with the business organization and an
understanding how business is carried. Organizational study was conducted to
know what are the strength weakness opportunities and threats. Also study was
conducted about organizational structure, strategy, system, style, staff. shared
values and skills. Marketing strategy is a process that can allow an organization to
concentrate its limited resources on the greatest opportunities to increase sales and
achieve a sustainable competitive advantage. A marketing strategy should be
centered on the key concept that customer satisfaction is the main goal.
My focus was on how to reach the target customer and communicate them about
the course and advantage. After deciding the way next step was to select the
appropriate medium so as to reach the maximum possible target audience by
utilizing minimum resources.
7
CHAPTER-1
INTRODUCTION
8
INTRODUCTION
Stone industry refers to the part of primary sector of the economy, similar to
mining industry, but concerned with excavations of stone in particular granite,
marbles, slate and sandstone. Stone industry is one of the oldest in the world.
Creation of stone tool in the region of South Africa has been dated to about 60000-
70000 years ago. Granite and marble mining existing as far back as Ancient Egypt.
India is one among the leading countries in mining and export of granite and is rich
in granite reserve. Geographically states like Tamil Nadu, Telangana
AndraPradesh, Karnataka, Maharashtra, Orissa and may other states have plentiful
9
in stone deposits. Indian granite stone become the most sought after and generally
utilize mineral material in building constructions and large structure works
throughout the world. It is very popular in the global marketplace, for its elegance
and tasteful quality as well as its performance.
10
To Understand how information is used in organization for decision making
at various levels.
To relate theory with practice.
METHODOLOGY
Data has been collected from both primary and secondary sources.
Primary Data
Primary data is collected from the members, board of directors, staff member and
chief accountant.
Secondary Data
Secondary data were mainly collected from various published sources like annual
reports of the company’s past record. Website and other published sources.
11
LIMITATIONS OF THE STUDY
12
CHAPTER-2
INDUSTRY PROFILE
13
INDUSTRY PROFILE
Granite is a stone formed from fire and consists of quartz, feldspar and mica This
stone was once a molten flowing mass much like lava, and as it cooled down it
became very dense and hard, In fact, granite is second only to diamonds in its
hardness. Because it is resistant to blistering, scratching, cracking and scorching,
granite is the number one choice in natural stone for kitchen, bath and commercial
countertops. Polished granite, with its high gloss reflects light beautifully, adding
elegance to any room or space. The high gloss finish will never wear of Granite is
easy to clean with just warm water and soft cloth Granites are quarried through the
world in the form of huge blocks and then reduced into slabs. These slabs are then
carefully crafted and fabricated by a fabricator to the form you desire. Granites
have different patterns or veining Many stones rarely change in their tight quartz-
like appearance while others have veins that swirl and change irregularly. Small
samples cannot give a good overall picture of a high movement stone, it is this
mason that we recommend to view the slab prior to the selection or fabrication.
Granites come from all over the world India, Egypt, Spain. Brazil, Norway and
Mica to name few. Canada and the United States also produce some very lovely
granite as well. Where the stone originates has a high impact on the cost of the
stone because of transportation and labor. Red granites and blue granites tend to be
priced a bit higher than the other colors because they are rarer.
GRANITE CHARACTERISTICS
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The composition varies from quarry to quarry. Granite is the only natural stone
suitable for kitchen countertops. This relates to its hardness, resistance to scratches
and its minimal absorption. It can also be used for fireplace surrounds and vanity
tops. Below are some general physical characteristics, which also vary by stone
type.
HARDNESS: Based on the MOH scale of one to ten with diamonds being
ten (10), most granites fall within the range of seven (7) or eight (9) It is
extremely scratch resistant. So, while a careless slip of the knife will scratch
most other countertops such as solid surfaces, it won't leave a mark on
Granite. Although Granite is durable it is not scratch-proof. But close.
NATURAL FISSURES: Granite contains natural fissures, which appear as
cracks. These visible hairline cracks are formed during the solidification
process. Earthquakes or land movement can also cause fissures: Fissures are
random and will vary from one type of granite to the next.
COLOUR VARIATION: Samples represent the general colour and pattern
of a colour of granite only. Exact duplication cannot and will not be
guaranteed. This is why at Bay Area Stone & Tile we let you pick your own
slab! Granite, being a natural product will have variation in o and shading.
This is a unique characteristic of natural stone and is to be expected. India is
one of the leading countries in ruining and export of granite and is rich in
granite reserves. Geologically the southern and eastern belts of the nation are
abundant in granite deposits, Different shades of Granite are available in
abundance in mil Nadu, Andhra Pradesh, Karnataka, Maharashtra, Assam,
Bihar, Rajasthan, Odisha, Meghalaya and Madhya Pradesh.
15
India possesses a wide spectrum of dimensional stones that include granite,
marble, sandstone, limestone, slate, and quartzite, spread out all over the
country. India is also amongst t
he largest producer of raw stone material and the sectors is quite developed
and vibrant in the South, as well as in Rajasthan and Gujarat, with a
dedicated resource of entrepreneurs. India also has an indigenous resource of
machinery and tool manufacturers which cater well to the demands of this
sector. Operations that are involved in the processing of Granite are:
Dressing
Cutting/Sawing
Surface Grinding and polishing
HISTORY OF GRANITE
Granite is a common type of felsic intrusive igneous rock that is granular
and phaneritic in texture. Granites can be predominantly white, pink, or gray
in color, depending on their mineralogy. The word "granite" comes from the
Latingranum, a grain, in reference to the coarse-grained structure of such a
polycrystalline rock By definition, granite is an igneous rock with at least
20% quartz and up to 65% alkali feldspar by volume
The term "granite" means granite-like and is applied to granite and a group
of intrusive igneous rocks with similar textures and slight variations in
composition and origin. These rocks mainly consist of feldspar, quartz, mica
and amphibole minerals, which form an interlocking, somewhat
equigranular matrix of feldspar and quartz with scattered darker biotite mica
and amphibole (often homblende) peppering the lighter color minerals.
16
Occasionally some individual crystals (phenocrysts) are larger than the
groundmass, in which case the texture is known as porphyritic. A granitic
rock with a porphyritic texture is known as granite porphyry. Granit is a
general, descriptive field term for lighter-colored, coarse-grained igneous
rocks. Petro graphic is required for identification of specific types of
granitites.
Granite differs from granodiorite in that at least 35% of the feldspar in
granite is alkali feldspar as opposed to plagioclase: it is the potassium
feldspar that gives many types of granite a distinctive pink color. The
extrusive igneous rock equivalent of granite is hyalites. Granite is nearly
always massive (lacking any internal structures), hard and tough, and
therefore it has gained widespread use throughout human history, and more
recently as a construction one. The average density of granite is between
2.65 and 2.75 g/cm (165.4-171.7 b/ft), its compressive strength usually lies
above 200 MPa, and its viscosity near STP is 3-6 10 Pas.
Granite and related marble industries are considered one of the oldest
industries in the world, existing as far back as Ancient Egypt. Major modem
exporters of granite include China, India, Italy, Brazil. Canada, Germany,
Sweden and Spain. Indian granite quarries have been mired in controversy
over child labor and slavery.
17
CHAPTER-3
COMPANY PROFILE
18
COMPANY PROFILE
UK Granite Company, manufacturers of granite slabs (AN ISO 9001:2015
CERTIFIED COMPANY) Seethangoli, it pays an important role in the
modern business world. This is because of day to day changes in the taste
and preference of the consumers. The company provides employment
opportunities for the rural people who are unemployed. UK Granite mainly
produces granite slabs. In the history of Kerala the first water cutting granite
slabs functioning factory. This product has high demand in present day.
UK Granite Company, manufacturers of granite slabs. It is the small scale
industry. It is under the sole proprietorship. So the entire capital of the
company is held by the proprietor himself and bank.UK Granite Company
was established on 2005. The company was started as small scale industry
in Kinfra. Now the industry developed its production process and marketing
activities.UK Granite Company has 30 workers under its production
departments. UK Granite company, manufacturing of granite slabs 24 hours
production in 3 batches.
19
KINFRA INDUSTRIAL PARK: DESTINATION FOR BUSINESS
20
industrial environment and to make it a most sought-after industrial destination in
Kerala.
MISION
The real resource of our organization is our workforce which
incorporates experts for quality check. Our group focuses on building
up a quality item, guarantees opportune conveyance of item and
further more offers aftersale services.
VISION
To be the largest and very much presumes stone section makers in
India by making quality items and adhere to world wide norm.
WORKINGS
PLANT UTILITIES
Plant utility is a service as lighting, ventilation, air conditioning,
sanitation, noise control etc. UK Granite Company have all the plant
utilities such as power, water, ventilation, lighting (both natural and
21
artificial) and noise control facilities etc. All these utilities contribute
to increase the efficiency and greater output.
WORKING CONDITION
Good and bad working conditions are always effect the efficiency
and health of the workers. Various factors such as sanitation, factory
lighting, ventilation etc, represent the different aspects for the good
working conditions. UK Granite Company maintains a good working
condition in its factory.
WORKING SCHEDULE
AREA OF OPERATION
The area of operation of the industry mainly covers the Malabar area
for the purpose of purchasing the raw materials and processing and
sales of finished products. The marketing activities are made more in
Kasaragod District. Till now they are successful in their operation at
Kasaragod.
22
Plant location refers to a broad area like a city or industrial area. It
depends upon the nature and size of the industry. The term site refers
to a specific place where the project would be setup.
With a view to create a permanent demand and after conducting
detailed study about the raw materials and other infrastructure
facilities UK Granite Company established its manufacturing factory
at Seethangoli in Kasaragod District. This location or site is well
connected with road transportation and other resources like labour
force, water facilities, power etc.
PRODUCT PROFILE
23
The success of commercial stone industry solely depends upon
defects in rock/stone. Natural defects in ornamental/commercial rock
deposits adversely affect the quality of rock deposit.
SOURCE OF CAPITAL
COST OF CAPITAL
It is refers to the opportunity cost of making a investment. It is the
rate of return that could have been earned by putting the same money
in to a different investment with equal risk. Cost of capital is very
important concept in capital structure.
Working Capital
24
One Month 1000000
WAGE SYSTEM
Contract base salaries are given in every month for workers. It may
be increased or decreased according to the experience and
performance of workers.
PRODUCTION PROCESS
25
The production process is concerned with transforming a range of
inputs into those outputs that are required by the market. This
involves two main sets of resources the transforming resources and
transformed resourced.
TYPES OF PRODUCT
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ORGANISATION CHART OF PRODUCTION DEPARTMENT
PRODUCTION SUPERVISOR
OPERATOR
JUNIOR OPERATOR
HELPER
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OTHER WORKERS
MANUFACTURING PROCESS
The Granite slabs are important output of UK Granite Company. To transfer the
materials into finished products there are two manufacturing machine are used.
They produce slabs in different colors. The company also uses four polishing
machine and four cutting machine.
RAW MATERIALS
CUTTING
PROCESSING
POLISHING
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SWOT ANALYSIS
29
distributors, dealers, retailers) that affect its ability to learn the profit.
STRENGTH
UK Granite situated at very popular industrial park, so it enjoys good
reputation.
Highly specialized and devoted workforce.
Low wastage in production.
It provides quality products at affordable price.
Timely delivery and customer satisfaction.
Effective material management system.
Well established manufacturing base
Good financial management system.
WEAKNESS
The company is newly established. There for most of the employees are
fresher. There for company has to be conduct lot of training program to
make the employees suitable for the work environment.
Lag in advertisement
Production is disturbed due to power cuts.
Break down of some machinery.
Low investment in Research and development.
Limited domestic market
OPPORTUNITIES
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Currently not many competitors
Increasing number of rural markets
Reputation of the company in the market will provide more demand for the
product.
Improved technology.
THREATS
Regularly changing industrial policies of the government.
Rising manufacturing cost.
Economic instability.
Technological problems.
Shortage of skilled workforce.
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CHAPTER-4
MCKINSEY’S 7 S MODEL
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MCKINSEY’S 7S MODEL
33
Chart no 3.1
The 7s model is a tool for managerial analysis and action that provides a structure
with which to consider a company as whole. So that the organization problems
may be diagnosed and a strategy may be developed and implemented.
• Strategy structure
34
• System
• Style
• Staff
• Skill
• Shared values
These are the 7 S elements are distinguished in so called hard S and soft S’s. the
hard elements are feasible and easy to identify. They can be found in strategy
statements corporate plans organizational charts and other documentations.
The four soft S’s however, are hardly feasible. They are difficult to describe since
capabilities values and elements of corporate culture are continuously developing
and changing. They are highly determined by the people at work in the
organizations. Although the soft factors are below the surface, they can have a
great impact of the hard structure, strategies and system of the organization.
Strategy
Strategy is the set of the decision and actions plans, aimed at gaining a sustainable
competitive advantage. The main strategy of the main company is providing
quality products and better customer conduct. The company purchases the quality
of Stones at different quarries in low price. Company undertaking sales promotion
activities and make direct market for distribution the product. Also promote
marketing function of Granite and provide better service to customers.
35
Structure
This structure of the section of the whole organization, it describes the formal
relationship among various positions and activities. It provides information about
who reports to whom and how task is both divided and integrated. UK Granite
having 50 workers. So, workers are under one supervisor. There is different
departmental under single control such as production, purchase, marketing, finance
and human resources etc. Technicians are coming under production department.
Accountant work under finance department.
Systems
A system refers to the formal process and procedures used to manage the
organization including the management control system, performance management,
measurement and reward system, planning, budgeting, resource allocation,
Information system and distribution system. UK Granite’s production is the
important function. They have lot of machinery control & equipment’s. They also
evaluate the performance of each worker.
Staff
Human resource is the main content of every business unit. UK Granite also has
well trained employees and supervisor. The total number of workers in this
company in 50, there are certain temporary workers in production department.
They appoint temporary worker in secession time that is April, June. The minimum
wage is 850-1400 per day, and providing bonus and other allowance based on the
performance of the worker.
36
Style
The management approach towards decision making in the organization has a lot
of implications towards the overall organization development and growth. Every
organization has its own confirmed strategy to determine the style of decision
making. The company follows autocratic leader ship style because it less time
consuming and fast decision-making style. But the employees have freedom for
say their opinions to management. General manager has huge responsibility for
taking certain crucial decisions like purchasing Stone, marketing products etc.
Skills
Shared Values
The value system which the company practices to enrich its employees with the
values and attitudes the company expects from them, Shared values and deals with
the values and beliefs of the company, ultimately which guide employees towards
values behaviour. The organization always tries to provide quality products to the
customers through the group effort. The values are shared by the members in the
37
organization. It remains customer focused by providing the quality cost and
through manufacturing excellence, adopts a continuous of all organization activity
to meet dynamic requirement of customers. It empowers all employees across the
organization to achieve total quality. The shared values include:
Trust
Respect
Responsibility
Empathy
Technology
Innovation
Simplicity
Quality
Customer service
CHAPTER-5
38
LEARNING EXPERIENCE
AND
CONCLUSION
LEARNING EXPERIENCE
39
compare with the real scenario with the lessons learnt in knowledge, to fulfill the
requirement of the MBA program.
The environment provided was very friendly and co-operative and it was a very
good experience. And the study helped the student to understand how an
organization functioning, how it furnished etc. the first chapter gives overall
picture of the organization which comes under granite industry.
It was a great experience that I had been at "UK Granites CO." for my internship.
There I visited various departments in the organization and I came across how the
real-life organization works. They have taught the line of command and whom and
when to report in a very formal way. I experienced importance of moral values and
work ethics from the employees of the organization. In the work situation I found
that the rules and regulations are laid down for maintaining discipline, good
employer-employee relationship and team spirit.
The study has enhanced my knowledge regarding the working of different areas of
management. I have been given opportunity to visit different departments where I
learnt various processes and responsibility of the employees towards the
organization. The people employed in the organization have special skills and
experience to enhance their job prospectus. This study has given me both practical
and theoretical knowledge about the organization
The UK GRANITES CO. has been maintaining excellence in their work and
management. The 15 days internship in the organization was worthwhile as it gave
me a chance to enhance my knowledge.
40
Conclusion
This study was concentrated on UK Granites Kasaragod and its functioning. I have
analyzed its Mckinsey'S 7S model That are, strategy of the organization, structure
of an organization, system used by the organizations to achieve its objectives, the
leadership style processed by the company, skills of the employees and shared
41
values of the organization. The UK Granites employees are highly enthusiastic as
they do their work, it is the main reason for the company to grow faster in
Kasaragod, also proprietor of UK Granites as good communication with his
employees which also help the employees to work hard. Even I have analyzed the
functioning on an organization and also analyzed the day to day activities of UK
Granites . I studied the company's business process and came to know that as the
manufacturing companies follow the same procedure how the other companies
follow.
I really appreciate the way i have been guided through this internship program with
UK GRANITES CO.from the opportunity to take the time i needed to refresh and
expand my knowledge in several areas concerning to process and product
manufacturing. Internship is a great platform for students to understand and adapt
to different work experiences. This was an excellent experience and i am sure that
the experience gained from this internship will help me to become familiar with the
ever-evolving working condition. This internship gained me the practical
experience about the corporate culture.
Overall, my internship at UK Granites CO. has been a success. I was able to gain
practical skills, work in a fantastic environment, and make connections that will
last a lifetime.
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BIBLIOGRAPHY
BIBLIOGRAPHY
WEBSITES
www.ukgranites.com
43
En.wikipedia.org
www.kinfra.com
www.google.com
OTHER SOURCES
Annual Reports of the Company
44