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" FIRSTPLANIT "

Video Promotional Script

(Version Two)
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Written by Christopher Templeton
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COPYRIGHT
FIRSTPLANIT LTD
1 OPENING TITLES. 1

FADE IN:
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Opening title graphic of FIRSTPLANIT LOGO with the strapline:
The ‘Think Before Build’ Platform.

MUSIC BED
STARTS.
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2 MOTION GRAPHICS SEQUENCE. S/STOCK FOOTAGE ID: 1039651076. 2

Sequences are rendered in a conveyor belt of moving images

and animated text captions that enhance the core messages.

The opening image is a striking drone cityscape with building

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workers constructing a metal framework.

The logo FIRSTPLANIT is a permamnent motif on the bottom

right of the frame if it can be balanced with other
typography.

NARRATOR
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Throughout construction history, we
have made fundamental advances in
our understanding of building
materials...

3 MOTION GRAPHICS SEQUENCE. S/STOCK FOOTAGE ID: 1059571172. 3

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CLOSE ASPECT of architect’s hands, drawing lines on a large
architectural blueprint.

NARRATOR
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Spatial form and budgets are
important - but core material use
goes hand in hand with advances in
say, cleaning our air.

It’s part of a new pattern of

consciousness in construction.
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And that’s because building

materials are a key determinate in
both environmental, social and
health outcomes.
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4 MOTION GRAPHICS SEQUENCE. S/STOCK FOOTAGE ID: 1025655920. 4

CLOSE ASPECT. Builder renovation and repair of an apartment,

laying laminate flooring.

1.
 As the floor is laid down, the ‘product index’ from the
FIRSTPLANIT ‘Materials & Products’ page on the website is
rendered top right of frame - illustrating iconic values for
the ‘Environment, Social, Health & Monetary’ themes.
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Perhaps the product index picks up the motion movement of the
laminate board so the viewer understands that we are
evaluating this particular product.
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NARRATOR
These impacts are often ‘entangled’
and cannot be separated from
manufacturing practices.

FirstPlanit has emerged as the

nexus point for all eco-material
manufacturers to ‘unentangle’
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value.

5 MOTION GRAPHICS SEQUENCE. S/STOCK FOOTAGE ID: 1055142620. 5

Construction workers in hardhats and gloves installing

mineral wool in metal frames during renovation works.
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As one worker approaches the metal frame with the insulation,
FIRSPLANIT’S ‘Product Benefit’ Index appears in a corner of
the frame.

Again, the product index picks up the motion movement of the

insulation to denote that we are focussing on the insulation
material in the scene.
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NARRATOR
Firstplanit is a treasure sphere of
knowledge, a touchpoint for complex
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decision-making when selecting the
materials for, let’s say,
insulation - a critical aspect in
construction, given the tensions
between energy efficiency, moisture
balance and fire resistance.
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6 MOTION GRAPHICS SEQUENCE. S/STOCK FOOTAGE ID: 1062647551. 6

REVERSE ANGLE. A person smears the surface with PVA glue and
glues a sheet of paper. FIRSPLANIT’S ‘Product Benefit’ Index
appears in a corner of the frame and identifies values for
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the adhesive being employed (TBC).

NARRATOR
And sometimes, wood is better than
bamboo, Linolium better than wood.
(MORE)

2.
 NARRATOR (CONT'D)

Firstplanit says: that all depends

on the adhesives, the chemical
treatments employed including how
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the materials are disposed.

It’s a constellation of ‘context

information’ grounded in science
and data – it says to all eco-
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manufacturers:

7 MOTION GRAPHICS SEQUENCE. S/STOCK FOOTAGE ID: 1014798470. 7

Master builder walking on a construction site, surrounded by

timber frames - holding a laptop in hands, employing the
Firstplanit resource to make material-buying decisions.
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NARRATOR
‘This is where we all are - how can
we do better?’

At Firstplanit, we don’t believe in

perfect materials - but we do
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believe in helping eco-
manufacturers by collating data on
their product's attributes.

CUT TO:

8 COMPUTER INTERFACE. FIRSTPLANIT WEBSITE. 8

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CLOSE ASPECT of FIRSTPLANIT website page and slow scroll
through a timber product list which equates to the previous
scene.
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NARRATOR
Manufacturers will identify with
Firstplanit because the platform is
built around the sum total of their
products, it’s a collective
discovery.
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A place where eco-manufacturers can

come to terms with their products,
set against Firstplanit’s impact
index.
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CUT TO:

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9 INTERFACE GRAPHIC. FIRSTPLANIT WEBSITE. 9

We come off the computer screen and the ‘Impact Indicators’

graphic is rendered full frame so viewers can absorb its
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meaning: The buttons light up in a pre-selected sequence.

For example, ‘Locally Made,’ ‘Versatile,’’Low embodied

energy,’ and ‘Moisture Balancing,’ all light up. The icons
are cleared, and then a new selection of icons light up.
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NARRATOR
It’s an agnostic platform, a
database with no leader, an
egalitarian structure based on
recognition of merit.

If, as a specifier, you are looking

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to find products with low embodied
carbon - Firstplanit will
undoubtedly be your first stop.

10 MOTION GRAPHICS SEQUENCE. S/STOCK FOOTAGE ID: 1057461982. 10

LA
Male engineer in helmet smiling at camera outside a solar
power station.

NARRATOR
We all have to keep an eye on the
planet’s ecological means.

The influence of Firstplanit on

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materials purchasing is deep - and
that’s because a balanced
ecological perspective is
impossible without a multi-
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factorial index.

11 MOTION GRAPHICS SEQUENCE. S/STOCK FOOTAGE ID: 1052228722. 11

Young female Asian Planner using laptop computer, making

notes, using FIRSTPLANIT website and then writing in her
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notebook.

When the Planner looks at the laptop screen at 0:05 the

‘Product Impact Index’ appears top frame of the sequence,
followed by the ‘Product Benefit Index,’ to balance the frame
diametrically.
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4.
 NARRATOR
Rich in clues in how to engage with
the work of architects, planners
and policy makers - as together we
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take historic inequalities out of
our built environments.

Firstplanit aims for a realistic

utopia in construction, a framework
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that offers eco-manufacturers a
direct stake in the green
revolution.

12 MOTION GRAPHICS SEQUENCE. S/STOCK FOOTAGE ID: 1038971078. 12

Urban construction site with cranes at sunset.

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NARRATOR
The way we can help construction
reach zero CO2 by 2050 will be in
understanding that when it comes to
purchasing eco-materials, price
isn’t your real friend - but value,
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is everything.

As sequence closes, FIRSTPLANIT LOGO superimposes.

13 END PIECE GRAPHIC. 13

CALL TO ACTION/FINAL CONTACT DETAILS OF FIRSTPLANIT WEB LINK

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DETAILS.
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5.