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    21PGDM177 - I&E Assignment

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    Shreya Gupta
    Airbnb is an online marketplace that allows hosts to list their properties for short-term lodging. It utilizes a service innovation model and implements organizational innovations like cross-functional teams. As a disruptive innovator, Airbnb does not own properties but acts as a broker, initially targeting low-value customers before expanding. It provides an alternative to hotels by offering locally-experienced accommodations at lower costs.

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    21PGDM177 - I&E Assignment

    Uploaded by

    Shreya Gupta
    19 views6 pages
    Airbnb is an online marketplace that allows hosts to list their properties for short-term lodging. It utilizes a service innovation model and implements organizational innovations like cross-functional teams. As a disruptive innovator, Airbnb does not own properties but acts as a broker, initially targeting low-value customers before expanding. It provides an alternative to hotels by offering locally-experienced accommodations at lower costs.

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    21PGDM177_I&E Assignment

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    Airbnb is an online marketplace that allows hosts to list their properties for short-term lodging. It utilizes a service innovation model and implements organizational innovations like cross-functional teams. As a disruptive innovator, Airbnb does not own properties but acts as a broker, initially targeting low-value customers before expanding. It provides an alternative to hotels by offering locally-experienced accommodations at lower costs.

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    © All Rights Reserved
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    Flag for inappropriate content
    Download as pdf or txt
    19 views6 pages

    21PGDM177 - I&E Assignment

    Uploaded by

    Shreya Gupta
    Airbnb is an online marketplace that allows hosts to list their properties for short-term lodging. It utilizes a service innovation model and implements organizational innovations like cross-functional teams. As a disruptive innovator, Airbnb does not own properties but acts as a broker, initially targeting low-value customers before expanding. It provides an alternative to hotels by offering locally-experienced accommodations at lower costs.

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    of 6

    INNOVATION AUDIT

    FRAMEWORK
    I&E Individual Assignment

    SHREYA GUPTA
    21PGDM177

    1
    Airbnb

    Online marketplace for Airbnb does not own any of It provides a platform for
    lodging, primarily the listed properties, it the hosts to accommodate
    homestays for vacation profits through the guests with short and long-
    rentals & tourism. commission from each term lodging.
    booking.

    Guests can chat with the


    Airbnb allows hosts to
    hosts through a secure Since 2018, Airbnb has
    choose among three ways
    messaging system and have been making it easier for
    of cancellation policies to
    the ability to leave reviews guests to make their
    protect hosts and guests.
    about the experience. reservations.
    INNOVATION AUDIT FRAMEWORK-
    Airbnb
    Locus of Innovation
    • Organisation Innovation

    Types of Innovation
    • Service Innovation

    Nature of Innovation
    • Disruptive Innovation

    3
    SERVICE INNOVATION

    Existence Survival Growth Consolidation Maturity

    • Launches new • Integrated bottom-


    website with co- up approach to all
    • Partners with
    • Innovative, new to founder business aspects
    professional • Bottom-up
    the world • Offline fundraiser • Rebranding for
    photographers approach to service
    • Builds their own • Joined Paul shifting needs
    • Famous growth innovation
    website for Graham’s Y • Introduced social
    hack of Craigslist • Offline fundraiser
    “Personal Touch” Combinator connections for
    platform
    • Rebrands to Airbnb safety and trust
    • Introduced wish list

    4
    Airbnb has created a strong culture of
    community and collaboration. They have setup
    and organization structure to maximize the
    scope of networking within the organization. The
    managers exits not just to lead but to facilitate
    information and remove obstacles.

    ORGANIZATION INNOVATION As they grew and moved into countries globally,


    Airbnb adopted the culture in those countries
    Implementation of a new organizational and adapted their strategy accordingly. Thus,
    method in the undertaking’s business they locally leveraged their innovation strategy
    and spread the learnings across all the markets.
    practices, workplace organization or
    external relations.

    Airbnb makes the researches work directly with


    the product team throughout the course of
    development and not just for testing

    5
    Disruptive Innovation

    • Airbnb do not own houses, it just acts as a


    broker and takes commission on every house
    that is rented.
    • Earlier, it was only focusing on low-value
    customers, but eventually, it started focusing
    on high value customers as well.
    • One can find houses of all price range- low,
    medium, and high.
    • Airbnb is giving tough competition to hotels in
    the hospitality industry through its innovation
    strategies.
    • Using Airbnb will lead to the cost savings, local
    experience as well as household facilities.

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