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Project Report
On
The Grand Venice Mall

Submitted By:
Aakanksha Ranjan (21RM971)
Gyanesh Chauhan
Sreehari Krishnan
Sourav Sharma Submitted To:
Akarsh Makheeja Prof. Manoj Pant
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1. Name, address, super area, built up area, covered area, contact, and e-mail
id of the mall manager/in charge and or the person(s) whom you have met.
Time stamped photograph of all the team members in the mall during the
visit.

The Grand Venice Mall, often known as TGV Mall, is an Italian-themed

shopping mall. The Grand Venice is India's first huge tourism attraction in the
present times. The topic is the city of Venice in Italy. We have the Dodges
Palace, Italy, and other tourist attractions such as the Trevi Fountain, Julius
Caesar Statue, and clock tower, all of which are symbolic of Italian grandeur
and magnificence. Two canals with Gondola rides may be found on the
interior. Inside, the renowned Leaning Tower of Pisa is a replica of Venice city
architecture.
It is one of the biggest malls in Greater Noida. It is located in Plot No SH3, Site
IV, near Pari Chowk, Greater Noida, Uttar Pradesh, 201308. The architecture
of this mall is inspired by the Roman and Venetians. It has a super area of 17
lakh sq. ft. with built up area of 10 lakh sq. ft. and covered area of 12 lakh sq.
ft.
The store manager of Bata Mr. _________________ gave us some insights
about the mall.
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2. Inception of the mall (year), ownership type, listed/unlisted, if listed (then

shareholding). Financing model of the mall. Revenue sources and
expenditures in a mall.

Grand Mall was opened in 2015. It is owned by the Bhasin group which
was established in 1969. It's a private, unlisted corporation that's
categorised as a limited-by-shares company.
There are 258 stores in the shopping mall that cater to Indian and
international chains and brands. It also has a food court and an
entertainment area with attractions such as a zip line ride, a bowling alley,
cricket paths, and a Cinépolis multiplex picture.
It also features a parking space that can hold more than 10,000
automobiles. They have a total of 420 storage spaces, of which 96 are
functioning.
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3. Layout of the mall floor wise with brands assigned currently. Brands
assigned earlier since starting of the mall, category of brands, mix of
brands ( domestic/ international), number/ type/ size of anchor tenants,
number of entrances/ exits.

Lower Ground Floor –

H&M, Gondola Ride, Lifestyle, etc.
Upper Ground Floor –
Bata, Sketchers, Puma, Miniso, Lifestyle, Max, etc.
First Floor –
Market 99, Big bazaar, etc.
Second Floor –
Cinepolis (Under Renovation)
Third Floor –
Food Court, Gaming Zone (Renovation)
Both domestic and international brands are collectively operational in The Grand
Venice Mall. During the starting of mall lots of brands were present such as Puma,
BIBA, Miniso, Aurelia, Market 99, W for Woman, Levi’s, H&M, Skechers,
VanHuesen, Marks & Spencer and Big Bazaar. Some of the anchor tenants are –
• H&M
• Max
• Lifestyle
• Gondola Rides
• Big Bazaar
There are a total of 8 gates, with two entrance and two exit gates for the mall. There
are 20 passenger lifts and 9 service lifts.
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4. Shopping Centre quality index for the mall based on your judgement: (a)
all 6 components of base quality category (b) Factors (c) Sub-factors.

1. Building Presentation Exterior Design

 Interior Design

2. Mall Management Security & Access

 Maintenance
 Parking Management

3. Service and Tenancy Tenant Mix

 Effective Space
 HVAC
 Toilet
 Power Supply
 Lighting Supply

4. Access and Circulation of person.

 Circulation of  Signage
Merchandise  Facilities Horticulture
 Accessibility  Restaurant
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 Food Court,  ATM

 Multiplex  Playground
 Bank  Employee Facility
5. Functionality structural design.
 Store Size

6. Scope for other entertainment Place for events

 Common Area

After taking surveys of a few customers and through observation of all the team
members we rate this mall 90% on the Shopping centre quality index. One of the
things that we liked is the maintenance. Post-Covid as the situation is getting better
day by day, footfall and revenue of the mall is also increasing and is being properly
maintained.

5. Photographs of anchor tenants. Size (in sq. ft.) for each anchor tenant.
Their lease agreement copy (if possible) or key features of lease
agreement, rental hike clause, agreement duration, lock in period,
rental/sq./month. How a mall handles anchor tenants?
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6. Tenancy agreement type/ leasing (one scanned agreement of a tenant in

the mall)

 Due to privacy issues, we were unable to find proper document but some of the
documents are attached below -
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7. Marketing and promotion calendar in the mall (Targeting prospective

tenants/ customers)

The marketing strategy includes customer profiling in the provided

demographic and special offers to customers, in addition to providing very
competitive pricing.
The mall's architecture and the boating inside the mall are their USP's. They've
also introduced new entertainment ideas, such as not using extra advertising to
entice guests, and instead focusing on offering them an experience of the
Venice waterways and a fun area for the whole family, including children. 
Covid had made a huge impact on Grand Venice Mall and most of the shops
were closed during that time. As the situation is becoming normal and footfall
is increasing more and more brands are coming and opening their stores.
Their target customers are mostly college going students because in Greater
Noida the number of colleges are more than residential properties.
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8. Details of facilities management in mall. Cam charges along with breakup. This
includes security and housekeeping details. Deployment in staff strength,
expenses, agency name and manager, compliances they do.

The mall manager of The Grand Venice Mall is Ajay Dhawan. Bhasin Group
has outsourced housekeeping for Grand Venice Mall from OSR Cleaning.
There are total of 255 staffs including both housekeeping and security.
Water Chiller system is used for air conditioning in the whole mall.
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CAM Charges -
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Electricity Bill -
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9. Rules and regulations/ Acts applicable to a mall/ labour laws

 Authorization of Noida Development Authority.

 Authorization of Noida Municipal Corporation.
 Operational Certificate
 Entertainment
 Authorization of NGT.
 Minimum Wages Act.
 Fire Safety Compliance Certificate.
 FSSAI Certificate
 HACCP Certificate
 Shops and Establishments Act
 Grant for playing Copyright music

10. Challenges facing the mall and what the mall is doing to address that.

One of the major problems the mall is experiencing is a decrease in footfall and
overall collection. The mall's revenue is a big concern. In addition, the number
of anchor tenants has fallen. The mall is undergoing reconstruction in some
parts of the mall, and they believe they will be able to overcome some of the
problems. Despite the fact that Greater Noida has a decent pay potential, their
spending power on these types of administrations is low, thus the global brands
that are all present here are not attaining their regular profit by any means.
The gondola ride, which is the mall's main attraction, is only open for a few
hours each day, usually in the evenings. The gondola is a "unique attraction"
that should lure more visitors; however, the residents of the area have lack of
mall culture. In exchange for plots, they sold their agricultural fields to the
government. Given these circumstances, it's difficult to attract foot traffic, even
though the nearest mall is 5 kilometres distant.
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11. Rental range of tenants in Rs /sq. / month in the outlets in the mall from
to .
The CAM charges as of now are Rs.30/sq. ft. + GST. Due to the smaller size of
the store, multiband outlet CAM prices are lower than EBO.
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12. Cinema/ multiplex( if any in the mall) and details

 Cinepolis is there in Grand Venice Mall but is currently closed and under
renovation

13. New plans and projects coming up in the mall or adjacent to the mall.

 They are also attempting to merge the mall with a conference centre on the left
side of the mall, which is currently under development and has been put on
hold owing to a lack of money.
Another high-end project is in the works for the Bhasin Group. The
construction of Festival City, a mixed-use development with high-street retail,
office space, and other amenities, has begun on the Noida Expressway.

14. Brand valuation (crores) of the mall.

 The Brand valuation of the mall is around rupees 700 crores.

15. Your assessment of the mall on all the above parameters.

 Ambience of the mall is great but some areas were completely deserted.
 Escalators were not properly cleaned.
 Construction work were properly visible that was unpleasant.
 There was a lack of section segmentation.
 Most of the areas in the mall are vacant and underutilized.
 Most of the footfall is there due to gondola rides and food court.
 Even though international brands are present there they are not getting footfall.
Group 12 visit to The Grand Venice Mall
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