Exercise 12.

1:

Variables:

1. Coin
2. Marital Status

1. Coin

- A coin is tossed 5 times.

Mutually Exclusive:

3 Heads

2 Tails

Collective Exhaustion:

Thus, the set of events (Heads, Tails) would be collectively exhaustive. Here that is 5. (3 Heads + 2 Tails).

2. Marital Status

Mutually Exclusive:

10 Single

25 Married

5 Divorced

2 Widowed

6 Separated

Collective Exhaustion:

Thus, the set of events (single, married, divorced, widowed, separated) would be collectively exhaustive.
Here that is 48. (10 single + 25 married + 5 divorced + 2 widowed + 6 separated).

Exercise 12.2:

Tesla

Characteristic Ranking of importance

Brand recognition 1st
Safety features 2nd
Comfort 3rd
Design 4th
Safe for the environment 5th
Toyota

Characteristic Ranking of importance

Build Quality 1st
Resale Value 2nd
Fuel Efficiency 3rd
Comfort 4th
Warranty and Customer Service 5th

Exercise 12.3:

Interval Scale

1. Brand Loyalty

Strongly Agree Agree Neither Agree Disagree Strongly

1 2 or Disagree 4 Disagree
3 5
I prefer this 1 2 3 4 5
brand over
others
I am willing to 1 2 3 4 5
recommend
this brand to a
friend or
colleague?
I’m willing to 1 2 3 4 5
pay a higher
price for this
brand’s
products

2. Customer Satisfaction

Strongly Agree Agree Neither Agree Disagree Strongly

1 2 or Disagree 4 Disagree
3 5
I’m satisfied 1 2 3 4 5
with the
quality of the
products sold
by the brand
I purchase 1 2 3 4 5
products from
this brand
frequently
The products 1 2 3 4 5
 are easy and
convenient to
use

3. Website of a company

E.g.: Daraz

Strongly Agree Agree Neither Agree Disagree Strongly

1 2 or Disagree 4 Disagree
3 5
The website is 1 2 3 4 5
easy to
browse
The search 1 2 3 4 5
feature is
convenient
The customer 1 2 3 4 5
service
department is
responsive

Ratio Scale:

1. How many laptops do you own? ___

2. How many people in your family are above the retirement age (i.e., 60 years)? ___
3. How many sick leaves did you take this year? ___