Author Name Title/year Factors Findings

Lauren Kearney, Factors influencing First-time mothers in this study

and Nicole Dennis first-time mothers’  Personal did not demonstrate a good
introduction of understanding of the rationale
complementary foods. behind the WHO
recommendations, nor did they
understand fully the signs of
readiness of infants to commence
solid foods. Factors that assisted
waiting until six months were a
trusting relationship with a health
professional whose practice and
advice was consistent with the
recommendations and/or when
their infant was developmentally
ready for complementary foods
at six months and accepted them
with ease and enthusiasm.
Barriers preventing parents
complying with the
recommendations included
subjective and group norms, peer
influences, infant cues indicating
early readiness and food labelling
inconsistencies.
Author Name Title/Year Factors Findings

NUTTHA FACTORS  Social This research studied the factors

CHUATHUE INFLUENCING influencing millennial mothers’
MILLENNIAL  Personal buying
MOTHERS’ decisions of complementary food
BUYING DECISIONS  Psychologica for infants and young children.
OF l Regarding the
COMPLEMENTARY conceptual framework, the
FOOD FOR influence of marketing mix
INFANTS AND includes product, price, place
YOUNG CHILDREN and promotion. A qualitative
method was used to collect data
by in-depth interviews
with thirty respondents who
possessed experience in
purchasing complementary food
for infants and young children
using various channels. For the
factors affecting buying
decisions related to the marketing
mix, the results from the
questionnaire revealed that
respondents emphasized the
factors from the most important
factor to the least important
factor, which are product quality,
promotion, price, and place
Author Name Title/Year Factors Findings

Prof. K. Rajendran A Study on Brand  Social The paper highlights

& Dr.V. Parthiban Preference of Baby food
with special reference to
Gobichettipalayam
town in Erode District
the socio- economic
 Personal characteristics of baby food
customers, awareness of
 Psychologica consumers and the factors
l influencing them to purchase
baby food products. The paper is
based on a study which reveals
that majority of the consumers
(80%) is having medium and
high level of awareness with
regard to baby food. The study
revealed that convenience is the
main factor influencing the
purchase of baby food products.
It is quite evident that
awareness level with regard to
baby food is to be improved.
The buyers, give much
preference to health of the
babies and extra nutrition.
Also, convenience and brand
image are the top two factors,
which influence the buying
decision.

Submitted By-

Pranit Katle

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