ONLINE STRATEGY COMPETITIVE ANALYSIS

Groww ICICI Securities IIFL wealth

Groww Business Model works on the concept of
making money by charging Mutual fund provider
companies instead of charging their users
Business Model
ICICI Securities Ltd is a technology-based firm
offering a wide range of financial services
including investment banking institutional
broking retail broking private wealth
management and financial product
distribution.
IIFL Wealth's revenue is in the form of
commission and trail income from distribution of
financial products, brokerage, interest income on
the NBFC book, advisory fees, and management
fees.

INSTAGRAM 384k 33.4k 44.2k

FOLLOWERS

TWITTER 47.6k 44.6k 20.8k

TOTAL

FACEBOOK 29k 177k 8.4k

YOUTUBE 1.21M 58.7k 1.58k

1. Simple Pricing model. 1. Rising Net Cash Flow and Cash from 1.Stocks where MFs increased their shareholding
2. One ofv the cheap discount brokers. Operating activity. past month
3. Zero Account Opening fee and Zero Demat AMC 2. Strong Annual EPS growth 2. Strong Annual EPS growth
STRENGTHS
charges. 3. Good quarterly growth in recent results 3. Good quarterly growth in recent results

1. Limited investment products with no option to 1. MFs decreased their shareholding last quarter 1.MFs decreased their shareholding last quarter
currently trade in commodity, and currency segment. 2. Promoter decreasing theior share holding 2. Oversold by Money flow Index
2. No branch support and no Margin trading facility. 3. Companies with high debt
WEAKNESSES

1. Limited investment products with no option to 1. Undervalued growth stocks. 1. Risisng delivery percentage
currently trade in commodity, and currency segment. 2. Brokers upgraded recommendation or target 2. 30 Day SMA crossing over 200 Day SMA, and
2. No branch support and no Margin trading facility. price in the past 3 months. current price greater than open
OPPORTUNITIES 3. High analyst rating with atleast 20% upside 3. Insiders bought stocks

1. India's mutual fund asset base as a percentage of
GDP is only 11%, compared to the world average of
62% this year.
RISKS 2. only 4% of the young generation participate in
equities.
1.Companies with high markket cap, lower 1.Big Deal sells last week greater than 1% of
public shareholding. total shares
2. Stocks with Expensive valuations 2. Increase in plegded shares in the past week
3. Increase in provisions in recent results 3. Stocks with Expensive valuations
 Groww has prioritized fiancial education material Its innovative product portfolio is enabling the Investors sometimes prefer comparable analysis
since the company's beginning. company in shaping the traditional banking and of IIFL Wealth to its intrinsic valuation because
COMPETITIVE EDGE making it technically and digitally advanced from the they are able to contrast its competitors on a
peer groups relative basis.