North South University

SBE, Department of Marketing and International Business     

International Business
Course Code: INB372
Semester: SPRING 2022
MIDTERM
SEC- 14

Name  ID Roll

Date: ______________

TOTAL MARKS - 55 

Group Assignment

[NOTE:Groups are assigned different companies in different markets, and based on that they
will run the following analysis]

Read the following scenario and answer the following questions –

please read the instructions carefully.
 

Topic: You’ve been assigned with a multinational corporation (check the excel sheet uploaded)
in a specific market, conduct the following analysis in order to understand the markets external
environment (PESTL), overall attractiveness scenarios and competitive advantage of that
industry in that market.

Ø  Globalization of market and Globalization of production- how the

specific company is pursuing these orientations
Ø  Cultural orientation
Ø  Political and Economic and Legal Environment
Ø  How the home market conditions facilitated the success of the
company in the international market.

Questions and Guidelines for writing the answer:

1.      Introduction:                                     (Marks: 5; word limit:150)

Give a brief overview about the multinational corporation and the market.  

2.  Market Analysis:

        i.        Globalization of market and Globalization of production- how the specific
company is pursuing these orientations, give examples from the company’s perspective
that reflects the orientations precisely.                                                
  (Marks: 5 ; word limit:200)
 
    ii.       
Political environment- discuss in brief the country’s political standing, the
cost, risk and opportunities the market is offering towards the multinational.      
(Marks: 5; word limit:100)
 
    iii.       
Economic environment- discuss in brief the country’s economic standing,
the cost, risk and opportunities the market is offering towards the multinational.
(Marks: 5; word limit:100)
 
  iv.        Legal environment- discuss in brief the country’s legal standing, the cost, risk and
opportunities the market is offering towards the multinational. (Marks: 5; word limit:100)

    v.        Cultural environment- discuss in brief the country’s cultural scenario based
on the cultural variable and also discuss the work environment based on hofstede’s
dimension, based on it try to identify the cost, risk and opportunities the market is
offering towards the multinational. (Marks: 10; word limit:200)

3.      How the home market conditions facilitated the success of the company in the international
market.                                                                                           (Marks: 10; word limit:250)

4.      Conclusion:                                                                         ( Marks: 5; word limit:100)

Summarize the overall attractiveness of your chosen company in the chosen market.
Appendix:

5.      Reference                                                                          ( Marks: 5)     

                    

Follow APA style of referencing. You must use references (minimum five) from relevant
publications while answering the questions.

Format:

·        Font: Times New Roman; Size:12; paragraph spacing :1

·        Word Limit: 1200-1500 words

·        Submission deadline: 6th August 1:00pm (SHARP)

Late submissions will not be accepted

Plagiarism rule

Plagiarism Marks deduction

0-20% 0

21-30% -10

31-40% -20

41-50% -30

51-60% -40

61-70% -50

71-80% -60

81-90% -70

91-100% -80