DIGITAL ADVOCACY CAMPAIGN

Note:

 Use the following template to add information for your team’s campaign
 One team would prepare and send one draft
 The deadline for plan submission is August 16, 2021

[Write name of your campaign’s category, as it was mentioned in the form. For
CATEGORY
example, Change Climate Change]

YOUR LEADER [Nominate a leader for your team and share contact details]

[Be specific about your Goal. For example, our team would raise funds for 250
YOUR GOAL AND THE PROBLEM
saplings, to contribute towards SDG 13. This way we would play our part in
IT WOULD SOLVE
mitigating future heat waves]

WHO IS YOUR TARGETED

[For example, Youth (15 to 30 years)]
AUDIENCE?

Specific – e.g. raising donation for 250 saplings

Measurable - Whether the funds were raised or not?
Achievable – Does your team have adequate resources/skills? (network,
HOW IS YOUR GOAL SMART?
persuasion skills etc.)
Realistic – Can it be achieved with limited resources and time?
Time-bound – Is there any deadline?

[Mention who will do what. The name of team member and the responsibility.
For example;
TASK ALLOCATION
XYZ – would design digital posters
ABC – would conduct online survey]

HOW WOULD YOU COORDINATE

[For example, WhatsApp Group]
WITH YOUR TEAM?

[Considering that the team has to run online campaign, which activities would
ACTIVITIES you design and conduct, to achieve your goal? And which social media channels
or online tools would you use?]

WHAT NAME WOULD YOUR

[For example, Beat the Heat]
SUGGEST FOR THE CAMPAIGN?

HOW WOULD YOU MEASURE

[Mention how would you measure the engagement/outreach/contribution?]
THE IMPACT?