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Union Bank of India
Union Bank of India
Union Bank of India
General Overview
SWOT analysis of Union Bank of India analyses the brand by its strengths,
weaknesses, opportunities & threats. In Union Bank of India SWOT Analysis, the
strengths and weaknesses are the internal factors whereas opportunities and threats
are the external factors.
SWOT Analysis is a proven management framework which enables a brand like
Union Bank of India to benchmark its business & performance as compared to the
competitors. Union Bank of India is one of the leading brands in the banking &
financial services sector.
Union Bank of India Strengths
Below are the Strengths in the SWOT Analysis of Union Bank of India:
1.Financial products for agricultural sector
2.Products aligned to Government schemes
3.Emphasis on Customer Satisfaction
4.Union bank of India has over 27,700 employees
5.It has representative offices in Abu Dhabi, United Arab Emirates, and Shanghai,
Peoples Republic of China, Australia and a branch in Hong Kong.
6.Online Telebanking facility are available to all its Core Banking Customers -
individual as well as corporate
Union Bank of India Weaknesses
Here are the weaknesses in the Union Bank of India SWOT Analysis:
1. Nominal International presence as compared to leading players
2. Advertising is lesser which leads to lower brand presence
Union Bank of India Opportunities
The threats in the SWOT Analysis of Union Bank of India are as mentioned:
1. Economic crisis
2. Highly competitive environment
3. Stringent Banking Norms