Pago No

Dato YouvVA

PSodue_and B2and rOanagenent

Name Shyam Dinkas Soniie
Potl No 0
Asnment No 2
Subiec eacheg:- P-eof Peithq Ubgade Maa
Cale T BMWase
Quefions:
DisCuss the b£and position uStd by B1
Ansue8
The Cose Of any roaskeRni plan is b£and Posihonin.
Tis pocessOf dedloping in Company's OHd
and image Such ha t SBands oul and is
a l dby the Halgel cutomes. Positionn.
a he name implii s the PEbcess df
detejninio heco2%e Ct pacemeni in
Abe AhoughBOf u p Of consumel o
malket segmeDt So
So tha bey tbink aboul
a pipduct o2 seuice in the dessed a4
oaximisna tbe ems potential Nalue
2DeeeroininaheHagset magket eype of
CompejHion ad Ahëbegtpoint -of-pajty
anS poin is Of-4eence D£and ConnecHon!
ale a neceScLy_ Steps in decdins on a
Posthoning D pu it anotbe MC maiKe
need o now who thei tosgeCngtotR
w h othet pimay CompeitoSsatse
houohe2 b£and Compage tu hem and
boOHhey va Eom heO,.
 o B£and pogiioo BMO uled ssadde
Posiiooina
OHe
stiaddde pogKorningis one
positionio4. S£aBea adoped.by De he
Malke}esg to position dh
tt00 Cale aotie simultanesuspepduc
SO CDropany
Cpropany wil be able dogsaddle t 0 o
arses f Sefegence oitb oDe ce oF
Points- of-diffegence and points- Of-pajity
uina StEaddle positienina

4 Aechno pus
Cuaility, technolgayTnnovaion, Cudio
£dge desian Puse Pleasuse ase al
Dall mag o f BMw. his positiorna enables
he cormpany d buld a PoP enadalit
desan
hEoyh technodo4j-dtiven desianand a
PoD oD Selyicce heoy4b thefuftlment
OfCutomes Deeds. BMW uked bath thDe
S£atees. Hey not ony deian uxugious
ca odel but auo expandhe pezfosnance
Jewel Df thei auBo mobike-e l o ude
Steaddle positong to bEpaden hers mas ket
eacb_ and PEDSpeHve cent bale bale
 Pago No.:
ouvA
Dato:

Cale TI
BMV Cale
Dwhe heg Bnw' UHroate DAing lachoe
Sogan
tea tuesCaptused e
penposed band ad TS

Bw's bEnndina taglne " UItioale dgung-

achine' is
p£pablyone OF4be mogf
ermenbesed and succeseful
roajkeli1 CapaaDs
entodapeople app-seciae cloaan fo i}S
Opac on the Blw Customeg's faney and is
eflecive of his app
aspi&ahons.
Wbern you ase buing a BMw, you ale
Some ng a b aEfes ent
buyinA
ANd Sometbia you ale ometioa speca
ptoye of dtiving
eels Ahaabe clogan wed by s
SHme Jels, qenius and ut plaah 00EKS
elen De Sogan
aqline dejgned to
pocHon he Cal b&ands toConsuroe-2 buyeA
OF US

The malke Captused by BMw is

buge aa
Compaied to othet bfond, her Bearina
and SelinaScale nceeased b 1:31 t
e o Oich Shows exponentha eoH

4A he end adeg Jine t seme oDe: puipose

fo mantain ap£omise4he capacity ouphou
hat peomíSe ac£nss he boatd, aCEhK al) dF.
a Compary s g£odu c isfsequently ovegdooked n
fatous Of ne mogeundegstend abi lity af puse
Consistency BMw, ao pegspechve do ugt ad
He BMw is f i t f foLimast a detess cos".
With e vesyttimg else Cornin Secono
 Page No.:

Dato:
YouVA

Cale
otheg Dai£y

uehions

WWbat wouJd you Sugest fo lotheg dauy og

it's SevitaRzalion pan ?.
h e bsand sepuBation
Of h e Coopany s tit's
is
Cultooeg's it h e image of any
UieLd OF
CoMpany ends do shiftoVeHOe u tone
pegceptions of a beand aße egtabuished
4heis inegacions uoith it Wbich
h2puaDb
Couldallo take ploce in a lagjety of
LooS theg han £agh he puschase c
seeyice.
Se OF a pEpduc og
Beand coOe to St£eraHen
eNitaization i s
a b£ands Coropekhve pogiton and al a
gefu
boost Saleg yo.ume b Stealin Oaget
Shale fEpm CornpeHtos oben SepoSiHoDiN
a Company t is: poSsibi e A a i t LOill Change
Euen Alailabih of Motheg daity piodu cH
hal auo been an iisue Stockin the
peduC on Jalge scale 18 apegpetual
pobleno. bnK Mofhe2 daiE ha20o
dist aibuHon Channe! but it hal nat Made
ea e Of i lohet dais achaie
Suppu Joistics and pooge.casting
too aseallo an jssue foa baand expanshon
So, o deal uwth his igsue L Suaut
hero to olled out Softuonie keSAP
Aink t ' s p dantsistzibute£i pacakagng
ocationsto tack apd monito8 rmovementf
oF 14s p£oduc
 Pago No.
YouvA
Date:

Eom
mik-secepts
EstSejul tt& thesheÄE quauty
alau Stocs
dabde in £a SealStatu,_al is
SoFHLoale Malse AhesE ime on aaSinae
Sine
As odicated o
podtionaio4
e
had a the cae, rnotheg da
daiy h
hAsn't
good e t
agret shage toteas Hag been
Amul So o4heg osin.
Deedkto eiouentina De duEy
btand fo
beidae theaAP betoeen udbége
Deud
and obele it shold be the beand is
o 0Ciease_ thu po duct Vakietybey bad
'Ohide
sHekf o 1s tiaht qualhy ceegia
ahs ChangiOA
Sesen day helf
paclcagioa 4o ensule a
JRfe he ideo s
DpEovide cGenk oith a guitfgee
enioyment he beand r u t p£ove
poctHon in the fMG nduutEy b
MainA Sue bad its p£oduchS dle
aluoa ONadbde : p£ovide fLaCLgEA eegh
miuk ane packae on dai bases Make
rOpac on' JMal Cud tomeg d E4 to neglaci-
na esental and pouodez idk în ptodu
which qives natuLal test o pëodúct._
 Page No.:
YouvA
Dato

Cale 2 - [lothe daiey

Cueshon2 Delop beand idenify mode
adelHon
motheg dai ty a t e aJJechng
a infeEmahon fe the btand
*Mothe y daigy is uwhsddy wneo Subsidaly
unuactule maskeH Su oidk and
midk ptdu ch includig ultuloupnduct
ice CeamPanne2 hee undei he
Mothe daisy b:andy

e
*Onique ealng_point of mothes daue
ndia e24ooD pepduct of oiKnilk
ptoduc beyegage3 ood ete. at afeRe dabee
ate) and oF psemium qual

Posi to
N a ood and saisy beand hat ha
p-eecuct OF high qualih at a afotdabie
Peice Oith Laise setun of h e paoduci

Sengh
We)l eCogised beand nomoe
ALOTde 2ange Naisety OF paoduC ike
roiK da ptoduch Eu'HVegetable etc
po pula Subsidait b:and.
fechooay dJauncement
Ppula quality fiabule_paice.
 Pago No.
YoUVA
Date

Case 2 Mothegdare

Develop beand icentify model fo mothe

daity atte CoJdecting additional infommion
f he beand

AnsoeL

Capabiny Pea sonau

Atemg oF high quality and | Affo2 dably ced an d F
alfoidabiUty excellent quality
A Jatge na Of PEnducR Phpudos Subsaida2y
Robut avenuel OF dusteb b£an di
P o s in fechnoulbg

*Internal Cultule Mothe *Shae Vau

alu e Dait with Jacal Nell£k.
Unquegtionableto becoroemasku leada ssfed btand with
deuoion to lesinmarehnaP2ada hah-quality ad
quality ofDaitp£oduck-eljable piaduct that
t tand awailabJe
onuaionoy

Nobleputpote Sufimage
Concentae le on the cient Bye baand feaina
Ich aiveo îmmence ouna healthy and uzy-
oppo2 unjty p enhane| F Cuteme
ne hing, by the e
oFneuw psans
ete irnOva Hon