FACULTY OF ALLIED HEALTH PROFESSIONS

SCHOOL OF NURSING
POST BASIC RENAL NURSING
POST BASIC RENAL NURSING
CONTINOUS ASSESSMENT

AIMST UNIVERSITY
Faculty of Allied Health Professions
SUBJECT CODE PRBS 21102
SUBJECT NAME
CREADIT
WEIGHTAGE
NAME SUKINAH BINTI RAHIM
STUDENT ID NO H22020029
GROUP 1 /FEB/2022
TELEPHONE NO 011 1239 6656
DATE OF SUBMISSION 15.4.2022
RECEIVED DATE
LECTURER SIGN
STUDENT SIGN
School of Nursing
 Dialyzer Polyethersulfone

Sukinah binti Rahim

PBRN G1 / 2022
Email : goldensnow_sue@yahoo.com
Telephone : 011 1239 6656
Confidentiality Agreement

The undersigned reader acknowledges that the information provided by SR SALJU

ENTERPRISE in this business plan is confidential ;therefore ,reader agrees not to
disclose it without the express written permission of SR SALJU ENTERPRISE.
It is acknowledged by reader that information to befurnished in this business plan is
in all respects confidential in nature,other than information which is in the public
domain through other means and that any disclosure or use of same by reader may
cause serious harm or damage to SR SALJU ENTERPRISE

Upon request,this document is to be immiediately return to SR SALJU

ENTERPRISE.

………………………………
Signature

……………………………….
Name

………………………………
Date

Table of contents

NO CONTENT PAGE
1. Executive Summary
1.1 Business
1.2 Business opportunity
1.3 Competitive strategy
1.4 Economics of the business
1.5 Founder

2. Business
1.1 description of the business
1.2 products and services
1.3 industry analysis
1.4 market analysis
1.5 customer analysis
1.6 2.5 competiton analysis
3. Marketing strategi
1.1 product / servise strategi
1.2 advertising and promotion strategi
1.3 pricing strategy
1.4 place and location of business
4. Financial
1.1 startup cost
1.2 estimated sales and profit
1.3 operation managements
a) staffing
b) purchasing
c) equipment
 Executive summary

Sr Salju Enterprise
Lot 1,lot 6536,Batu 6 Jalan Alor Mengkudu,
03530 Alor Setar, Kedah Darul Aman Malaysia
Tel : 011 123 6659
goldensnow_sue@yahoo.com

The purpose of this business plan is to :

1. set a course for the company’s management to successfully manage,operate

and administer the business.
2. Inform financing sources of the capital requirement being requested by the
company in addition to its history,its projected future and how the requested
funding would give the company the ability to provide a green initrative add value
to the local economy generate tax revenues for local and federal government
and help put people back to work.
The company
Sr Salju Enterprise is a start up venture located in Alor Setar, Kedah. Sr Salju’s Ent.
Exclusive technology to help all haemodialysis patient to get adequate treatment for
live long and well even with kidney disease.
Company description

Name of the business : Sr Salju Enterprise

Nature of business : Dialyzer Polyethersulfone
Industry profile : Sr salju Enterprise is a business which
been founded in 2021 in Alor Setar, Kedah. Sr Salju Enterprise consist of 1 founder
and will be launch in 2022. Sr Salju Enterprise is basically a medical supply which
offer of Hemodialisis services such as dialyzer can be used for hemodialysis
treatment of acute and chronic renal failure.
Business location : Alor Setar city
Date of commencement : year 2022

Business Opportunity
These days, Government clinics can't oblige the significant number of dialysis
patients. Thus, numerous dialysis places have been opened and the vast majority of
dialysis patients make this industry as a needs there.
We pursued this open door since there are not many dialysis centre are given
by the dialysis community because of absence of staff. Sr Salju Enterprise
administration will give advantage to dialysis focuses as they compelling reason
need to spend financial plan on dialysis service and by implication work with the
patient.

Compatetive strategy
Sr Salju Enterprise will offer the best assistance and novel to patients by
guaranteeing staff to have a crisis the executives on Fistula and Basic Life Support
course. As a separated specialist organization, Sr Salju Enterprise will be picked and
be situated at high requesting dialysis centre. The equipment here is agreeable and
helpful to the clients.
Economics of the Business
Sr Salju Enterprise author, Sukinah has contributed a sum of RM50,000 from his
investment funds and deals a few properties. Plans are in progress to tie down a
credit worth RM80,000 from nearby bank to finish startup store, which is complete
RM130,000 to purchase two Dialyzer Polyethersulfone that value RM80,000.
Following a half year, more Dialyzer Polyethersulfone will be credit to oblige patients.
The extended income before third year's over of activity is RM120,000. The advance
will be settled up on off completely by Year 5. In Year 4, Sr Salju Enterprise might
look for extra credits to grow different branches into new business sectors.

VISION

To lead in the advancement and upgrade of kidney wellbeing and in the

administration and treatment of kidney infection.

MISSION

To be proactive in giving schooling, exploration and promotion on all matters

connecting with kidney wellbeing and answering through commitment, support and
reasonable quality treatment for those experiencing kidney sickness.

Industry Analysis:
A dialysis community marketable strategy layout could help you assuming that you
are wanting to raise a somewhat lower sum (beneath $100K) however a custom
field-tested strategy is required assuming you don't as a rule joke around about
getting supported. We really want to direct exhaustive examination on your industry
investigation to observe the potential market size, your rivals' status, development
possibilities, and so forth. Our strategy advisors can expand your possibilities getting
subsidized!
Outline: Type, item and administration, end-client, and district are the four sections
that make up the dialysis market. The two types of dialysis that are accessible are
hemodialysis and peritoneal dialysis. The three types of hemodialysis are regular
hemodialysis, short everyday hemodialysis, and night hemodialysis. Peritoneal
dialysis is isolated into two sorts: consistent walking peritoneal dialysis (CAPD) and
computerized peritoneal dialysis (APD) (APD). Based on Product and Service, it is
isolated into gear, consumables, drugs, and administrations. Subcategories exist for
dialysis machines, water treatment frameworks, and different sorts of gear.
Consumables incorporate dialysis machines, catheters, and move sets. In-focus
dialysis and home dialysis are the two classes relying upon the end-clients.

Industry and Market Analysis

In Malaysia, dialysis-treated end stage renal sickness (ESRD) patients have been
expanding quickly. Haemodialysis (HD) and nonstop mobile peritoneal dialysis
(CAPD) utilize an excessively huge measure of restricted medical services assets.
This study expects to assess the expenses of HD and CAPD from the Ministry of
Health (MOH) point of view. One year imminent multicentre study was led from
October 2016 to September 2017 to evaluate direct clinical expenses of 90 HD
patients and 73 CAPD patients from five huge MOH dialysis focuses. A blended
technique for movement based costing and step-down was utilized. The capital costs
included land, building, clinical gear and outfitting. The intermittent costs included
staff remittances, office utilities, patients' clinical expenses and dialysis
consumables. One-way responsiveness examination was performed to explore
changeability in the information. One hundred and 41 patients (82%) finished the
review containing 77 patients on HD and 64 patients on CAPD. Larger part of the
patients were between 46-65 years of age (n=75, 53.2%). The most well-known
etiology of ESRD was diabetes mellitus (44.2% in HD and 48.4% in CAPD). Cost per
patient each year was RM39,790 for HD and RM37,576 for CAPD. The fundamental
expense drivers were staff remittances (37.6%) and dialysis consumables (70.5%)
for HD and CAPD separately. HD is profoundly delicate towards every one of the
factors broke down with the exception of dialysis consumables. In CAPD, there are
insignificant awarenesses aside from the 5% rebate rate. Information on the
expenses of modalities are valuable with regards to getting ready for dialysis
administrations and to streamline the quantity of kidney disappointment patients
treated by dialysis inside the MOH.

Competitor (SWOT) Analysis

A dialysis place SWOT examination permits a doctor proprietor or business visionary
to decide the advantages in general and expected disadvantages and issues that
these organizations face on a continuous premise. The Primary danger that is right
now looked by dialysis focuses are changes in accordance with Medicaid, Medicare,
and repayments from private insurance agency. This will be one of the continuous
issues that these organizations face on a continuous premise. For most
administrators of these organizations, the most widely recognized way that they grow
is through the improvement of new areas. These organizations benefit massively
from economies of scale given that the regulatory capacities can be worked from a
concentrated area.
Financial plan
This is among the main pieces of the dialysis place strategy so in the event that you
are applying for a bank advance, all things considered, your credit official will see
this right after the executive synopsis.
Marketing Strategy
Discounts: People need to feel as though they're getting a decent deal, so it's no big
surprise that dialysis patients stick to this same pattern and search for reserve funds
while making buys. The force of an immense rebate lives in its capacity to persuade
clients that they are getting exceptional treatment, a deal that isn't by and large
accessible. Limits, then again, will not get you exceptionally far in the dialysis center
area except if you can show clear worth. Change the items you rebate to urge clients
to watch out for your promoting stages for better results.

Social media: According to explore, 41% of individuals would pick a specialist in light
of their web-based entertainment presence. Isn't plainly a virtual entertainment
procedure is significantly more vital to your organization's targets? Clients might
draw in with you outside of gatherings utilizing online entertainment stages like
Facebook, Twitter, and LinkedIn. Making and distributing content consistently keeps
you top-of-mind with patients, so they know where to track down you when you're
required.

Email Marketing: Email is a truly helpful device. Urge your IT office to keep a
supporter email list and to convey enlightening messages in regards to the patient's
condition. It showcases to your patients that you care about them even after they
leave your office. Keeping up with correspondence with important, helpful, and high-
esteem material is fundamental for building a solid medical clinic brand.

Content Marketing: Medical advertising for specialists requires a thoroughly

examined content showcasing approach. Content advertising increments by and
large traffic to your site and this works on natural hunt, increments brand
mindfulness, and positions you as a suspected forerunner in your area. A very much
organized, well-performing web journal can and ought to create up to half of a site's
natural traffic.

Pricing Strategy

We will guarantee that every one of our administrations are presented at

exceptionally serious costs contrasted with what is possible in Malaysia.
Overall, dialysis focuses and medical services specialist co-ops ordinarily influence
on the way that a lot of their clients don't pay the help charge from their pockets;
private insurance agency, Medicare and Medicaid are answerable for the installment.
Considering that, it is simpler for dialysis focuses to charge their clients situated in
their caution.
Notwithstanding, at times dialysis and medical care specialist co-ops likewise take
on the hourly charging cum per visit charging technique. For instance, it is simpler
and best for dialysis focuses to charge individual kidney dialysis administrations
constantly of treatment expected as against a decent cost.

Payment Options
The payment policy took on by Sr Salju Enterprise is comprehensive since we are
very mindful that various clients favor different payment choices as it suits them and
yet, we will guarantee that we submit to the monetary principles and guideline of the
Malaysia.

Here are the payment choices that Sr Salju Enterprise will make accessible to her
clients;
Payment with cash
Payment via credit cards
Payment via online bank transfer
Payment via check
Payment via mobile money transfer
Considering the abovementioned, we have picked financial stages that will empower
our client make payment for our dialysis/administrations with no weight on their part.

Financial
Startup cost
On the off chance that you are hoping to begin a dialysis place, you ought to be
prepared to raise sufficient money to cover a portion of the fundamental uses that
you will cause. Truly beginning this sort of business doesn't come modest.
You would require cash to get a standard dialysis place office, you will require cash
to secure dialysis related clinical gear and you would require cash to pay your labor
force and take care of bills for some time until the income you produce from the
business turns out to be to the point of paying them.
The things recorded underneath are the rudiments that we would require while
beginning our dialysis community in Kedah, in spite of the fact that expenses could
change somewhat;

 The total fee for registering the Business in the Malaysia – 

 Legal expenses for obtaining licenses and permits – 
 Marketing promotion expenses for the grand opening of SR Enterprise in the
amount of HARGA and as well as flyer printing (2,000 flyers at $RM0.10per
copy) for the total amount of – 
 The cost for hiring Business Consultant – 
 The total cost for computer software (Accounting Software, Payroll Software,
CRM Software, Microsoft Office, QuickBooks Pro, drug interaction software,
Physician Desk Reference software) – 
 Insurance (general liability, workers’ compensation and property casualty)
coverage at a total premium – 
 The total cost for payment of rent for 12 months at HARGA per square feet in
the total amount of – 
 The total cost for dialysis center remodeling (construction of racks and
shelves) – 
 Other start-up expenses including stationery (HARGA) and phone and utility
deposits –
 Operational cost for the first 3 months (salaries of employees, payments of
bills et al) – 
 The cost for Start-up inventory (stocking with a wide range of products) – 
 Storage hardware (bins, rack, shelves,) – 
 The total cost for Nurse and Drugs Supplies (Injections, Bandages, Scissors, et
al) – 
  The total cost for medical equipment – 
 The cost for the purchase of furniture and gadgets (Computers, Printers,
Telephone, TVs, tables and chairs et al) – 
 The cost of launching a website – 
 Miscellaneous – 

We would need an estimate of HARGA to successfully set up our dialysis centre in

Alor setar-Kedah.

Soursec and uses of funds

Generating Startup Capital for SR Salju Enterprise

Sr Salju Enterprise is a private business that will be owned and managed by Sukinah
Rahim. The owner decided to restrict the sourcing of the startup capital for the
business to just three major sources. These are the areas we intend generating our
startup capital;

 Generate part of the startup capital from personal savings

 Source for soft loans from family members and friends
 Apply for loan from the bank

N.B: We have been able to generate about HARGA(Personal savings HARGA and soft
loan from family members HARGA) and we are at the final stages of obtaining a loan
facility of HARGA from our bank. All the papers and documents have been duly
signed and submitted, the loan has been approved and any moment from now our
account will be credited.