Hi, students!

How is everyone
doing?
COMMUNICATION
FOR VARIOUS
PURPOSES
Ma'am Janice
 Having excellent
communication
skills can practically
help you express
yourself clearly and
confidently, gain
the respect of other
people achieve your
goals, and succeed
in life.
 Communication is
made for different
purposes.

The way messages

are crafted depends
on post of
all on the sender’s
intention.

 Types of Speeches
According to Functions
1. Informative Involves giving than
Communication 1
asking.

As an informative
communicator, you want
your receivers to pay
2
attention and understand,
but not to change their
behavior.

By sharing
3
information,
ignorance is reduced.
The informative
value of a
message is
measured by how
novel and
relevant the
information is.
 Osborn (2009)
purports that informative communication arises out of
three (3) deep impulses:

We seek to We seek to We have an abiding

expand become m ore curiosity about how things
awareness of the competent. work and how they are
world around us. made.
 When preparing for an informative exchange,
ask yourself the following questions:

Is my topic What do my Am I knowledgeable

noteworthy to recipients enough of my topic to help
be considered already know my listeners understand it?
informative? about my topic?
 2. Persuasive is an art of gaining
Communication 1
fair and favourable
considerations for our
point of view.
 Persuasive
Communication
It provides a choice among
options.
Advocates something
through a speaker.
Uses supporting material
to justify advice
Turns the audience into
agents of change.
 Persuasive
Communication
Ask for strong audience
commitment.
Gives importance to the
speaker’s credibility.
Appeals to feelings.
It has higher ethical
obligation.
3. Argumentative Relies mainly on
Communication 1
sound proof and
reasoning.
 The nature of
proof has been
studied since the
Golden Age of
Greece and has
been improved
through time.

According to Aristotle,
there three (3) 1 Logos – Be Logical
primary forms of
proof.
2
Ethos – Be Credible

3
Pathos – Appeal to
Emotions
 In our time, many
scholars have confirmed
the presence of the
fourth dimension of
proof, mythos, which
suggests that we respond
to appeals to the
traditions and values of
our culture and to the
legends and folktales that
embody them
 Lucas (2007) claims that to avoid
defective argumentation, the
following must be avoided:

b. Defective patterns of
a. Defective reasoning
evidence Evidential fallacies
Misuse of facts a. Slippery slope
Statistical b. Confusing facts with
fallacies opinion
Defective c. Red herring
testimonies d. Myth of the mean
Inappropriate Flawed proofs
evidence Defective argument
Types of Speeches
According to
Delivery
Public speaking is
a process of
speaking in a Speech is a term
structured, used to refer to the
deliberate manner body spoken
to inform, expressions of
influence information and ideas.
or entertain an
audience

 A speech
may be delivered in any of the
following modes: read from a
manuscript, memorized, and
delivered
extemporaneous or
impromptu.
The choice of mode of speech
delivery is determined by
factors such as
length of preparation,
complexity of message, purpose,
and occasion

 Reading from a
Manuscript is
appropriate when
the speech is
long and when
details are
complicated and
important such as
they need to be
given completely.
 Reading is also
appropriate when
one is asked to
deliver a
prepared speech
on behalf of
another speaker.
 Reading may
pose the least
challenge in
public speaking
but the speaker
may be tricked
into thinking that
no preparation is
needed.
When a message
is delivered
through reading
the force,
naturalness, and
eye contact may
be diminished
because the eyes
have to travel
from page to the
audience and
viceversa.
 Memorized Speech
requires a speaker to
commit everything to
memory.
 This method is
excellent for short
messages although it is
also used for long
pieces in oratorical,
declamation and other
literary contests.
Just like a read speech, a
memorized speech also
poses challenge in
naturalness.

The worst experience

one could have in
delivering a memorized
speech is to forget the
lines and fail to shift
smoothly to another
mode of delivery
Extemporaneous
Speaking may
have a short or a
long preparation.
The speaker may use
an outline to guide
him through his
speech to achieve
better organization
and to avoid leaving
out details.
 But unlike reading,
extemporaneous is a
method that most
lecturers and teachers
use.

A good
extemporaneous
speaker must be
spontaneous.

 Impromptu means
speaking at the spur of
the moment.

Since there is very little

or no time for
preparation given for
impromptu, the content
and organization may
suffer.
 Impromptu may not
deliver the best thought
in the best way but it
brings out the most
natural thing to say at
the moment.
"The most important cannot be
said" by Eddie Calasanz
 https://www.youtube.com/results?
search_query=the+most+important+c
annot+be+said+by+eddie+calasanz+