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Humss 11 A Group9 Chapter 2
Humss 11 A Group9 Chapter 2
Humss 11 A Group9 Chapter 2
GROUP NUMBER: 9
SOCIAL MEDIA
CHAPTER II
The purpose of the literature review of this study is to provide a general overview of the major
topics discussed in the paper such as fake news and social media. Also, to bring better
comprehension in analyzing its effects to the student leaders in the Philippines by using
categorical or topical format. Each major topic has their corresponding sub-topics to further
1.Fake News
According to Michigan Library (2021) fake news is a term with a variety of definitions
false stories that are fabricated with no reliable and accurate sources. Usually, these stories or
information are biased, made to favor a certain individual or institution. It also mentioned that
fake news can be a source of profit for some. Moving on, fake news has a larger scope to be
discovered, it is not just simply false stories. Some news labeled to be false are those which
have verifiable sources but are often one-sided and written for provocation. To further broaden
our knowledge, terms like misinformation and disinformation were coined concerning fake news.
Misinformation is a term that refers to fallacious or imprecise information that is
accidentally created and distributed. This is not done to deceive. For example, the
misinformation about the war that is happening in Ukraine and Russia. Since, people are hungry
for details they tend to jump to conclusions instantly. According to Holroyd (2022) unrelated
videos of the explosion had been circulating the twitter hours after Russia invaded Ukraine. One
of the videos showed a blast explosion that falsely claimed it happened in a Ukrainian City.
However, the footage was taken way back in August 2015 in Tianjin, China. A benign user, who
saw the video can retweet it to inform his or her social media friends or followers (Wu,
On the other hand, disinformation is a term used for false information that is intentionally
produced and spread to influence public opinion and to conceal the truth (Michigan Library,
2021). Additionally, Bunchanan (2020) introduced terms such as organic reach and heuristics
concerning disinformation. The phenomenon of organic reach happens when the algorithm of a
social network increases the visibility of a post by a simple like from a social media user. While
the term heuristics is the mental shortcut that enables a person to decide instantly without
proper judgment. This is linked to how people process the characteristics of certain information.
With this being mentioned, consistency, consensus, and authority also enter the frame and they
are labeled as the factors that can affect disinformation. To begin with, consistency is the range
wherein a person often shares something related to his or her previous beliefs. While
consensus encompasses the way people think that their behavior would be aligned with
everybody else by sharing the same content of information, that is a trend for everyone. Lastly,
the term authority is used to describe the extent to wherein credibility and the legitimacy of the
Technology & Society, n.d.). One example is the 1475 event wherein a child named Simonino
went missing in Italy. A Franciscan preacher named ‘Bernardino da Feltre’ voiced out sermons
stating that the Jewish community executed the child, extracted and collected his blood then
drank it to celebrate Passover. Rumors ignited, and the preacher added more fuel to it by
claiming that the body was found in the basement of a Jewish house. Due to those statements,
the Prince-Bishop during that time made an immediate action to capture and torture all the Jews
in the community. In the early times, fake news was commonly linked to or depicted as
sensationalism.
During the 19th century, to boost the sales of tabloids, people in the field of media
method to use in provoking excitement and capturing the interest of readers, regardless of
whether the information they’re sharing is accurate or not. One famous example is when “The
Great Moon Hoax” was published by The New York Sun on August 25, 1835. A six series of
articles that depicted and claimed the disclosure of life on the moon. Involving creatures like
two-legged beavers, furry-winged humanoids like bats, and unicorns. The articles also illustrate
how the moon contains large craters, vast crystals, flowing rivers, and abundant green plants. It
triggered the excitement of the readers and got so invested in the article to the point that even a
committee scientist of Yale University had been misled. Consequently, on the 16th day of
September 1835, the Sun disclosed that the articles were full of hoaxes (History, 2022).
In 1890, the term ‘yellow journalism’ became established in the field of newspapers.
This was due to the influence of two competing publishers during that time- Joseph Pulitzer and
William Hearts. To gain more audience and popularity they used sensationalism and reported
rumors as if they were facts. This plays a pivotal role in the Spanish-American War of 1898.
Eventually, people become more skeptical and they start to demand justifiable and credible
sources. This paves the way for the New York Times to replenish and build the integrity of
journalism. Entering the 20th century, yellow journalism became less prominent, until web-based
The form of fake news may change over the years, especially with the involvement of
evolution, but its purpose is still somehow linked to the past. During the 1890s newspapers and
tabloids resorted to sensationalism and yellow journalism to have many audiences and gain
much profit. In this present year, fake news creators almost share the same motivation.
However, certain distinctions can be noticeable when we compare what is fake news then and
now. The first distinction relies on the producer and distributor. Usually, in the past decades,
publishing companies are always at fault in this matter. But during the contemporary period,
individuals with such ideological interests can be the ones to propagate and spread false
information. Next, the objective of fake news may also vary, as to using information distortion
intentionally for entertainment purposes only for such a certain period. Lastly, the evolution of
the medium used for information-sharing is one of their ultimate distinctions. In the early
centuries, verbal or spoken false information was well-known alongside print-based articles, but
University of Victoria (2022), claimed that social media has become one of the primary
sources of false information in this modern generation. To further elaborate, PDST in Education
(n.d.) listed clickbait, propaganda, satire/parody, and biased or slanted news as examples of
Besides, Fake news is also deemed with a wide range of impact to an individual and to
the society itself even before the pandemic started. But it becomes much more viewed when the
proclamation of lockdown in Southeast Asian countries takes effect that increases the utilization
of social media that leads to the abundant accumulation and distribution of false information
(Dang, 2021). According to the Word Health Organization Director-General, Tedros Adhanom
Ghebreyesus “Fake news spread faster than this virus”. In relation to this statement Blancaflor
(2021) claimed that COVID-19 pandemic is strongly linked with the internet and social media.
Thus, wrong information pertaining to the subject matter will cause panic, doubt, behavioral
change, and it can even worsen the transmission of the disease in the society.
Along with this, a study done by Loughborough Online Civic Culture Centre in 2019
reported that 42.8 percent of information distributors lay out inaccurate or false news as their
medium for expressing their opinion, and for the purpose of informing and influencing the
community (University of Derby, 2022). The most common false information recorded in the
Philippines this pandemic is about the symptoms, origins, diagnosis, preventive and treatment
measures regarding the Corona Virus Disease (COVID-19). While, the second most prominent
fake news in the said area pertains to how the government addresses and promotes their health
regulations. One instance that shows the impact of fake news on the society is the previous
unnecessary hoarding and panic buying of the citizen in response to the fake news concerning
Furthermore, the impact of fake news has been stretching out even in the political world.
The Philippines is a democratic country that uses an electoral system in politics. Which means
that the voice and perceptions of the public really matters. This leads to the introduction of
“image-based politics”. Wherein politicians seek to appear righteous to the eyes of the mass by
discrediting their political rival. Discrediting by the means of presenting false information that
could tarnish the reputation of their contenders (Ong & Cabañes, 2019).
2. Social Media
2.1 Definition of Social Media
According to Mendoza, Deinla, and Yap (2021), this will prove that online campaigning
platforms such as social media will play a huge role in shaping the voter’s mind in this upcoming
election. Moreover, social media is made up of a variety of user-driven platforms that allow the
propagating of appealing content, the production of debate, and communication with a larger
audience (Kapoor, Tamilmani, & Rana, 2018). It is essentially a digital area made by and for the
people, and it creates a conducive atmosphere for interactions and networking to occur at
According to Miller, Costa, and Haynes (2016), social media has colonized the area
communicate in groups of varying sizes and levels of privacy, which we call "scalable sociality."
In support of this, a study conducted by Trottier and Fuchs in 2015, emphasized that when
studying the nature of social media, the focal point will be one of three types of sociality which
are cognition, communication, and cooperation. To further elaborate, cognition is concerned with
shared knowledge that gives the general public access to similar material. While foregrounding
communication draws emphasis on social relations and interactions made digitally. Then,
People have been communicating throughout our history from just simple letters to
sending emails and messages with the help of the internet. The evolution of social media
changes at a very fast pace, from just exchanging messages to seeing each other in video calls
which is now profoundly used in means of education. Social media has been long used in
history. Sites like Facebook are one example of social media that is popular today but social
media had existed even long before with the aim of convenience in communication. Looking
back, thousands of years ago written letters were exchanged from one person to another. It is
one of the first few techniques of communicating beyond far distances. The history of the postal
service was traced as far as 550 B.C. In 1792 the first telegraph was introduced. The telegraph
messages were short yet very useful, their invention changed how things work, and they
revolutionized a new and faster way of communication. A pneumatic post was invented in 1865,
it provided a new alternative way for letters to have faster means of delivery. In the 19th century,
two important inventions were introduced: the telephone in 1890 and the radio in 1891.
In the following century, technology went extremely fast in innovation. In the 1940s
supercomputers were created and eventually paved the way for the creation of the Internet. In
the '60s, the Internet's first versions, such as CompuServe, were introduced. During this time,
older versions of email are also getting developed. By the 1970s, networking technology had
grown too fast which enabled UseNet to launch in 1979 permitted users to connect via a virtual
newsletter. In 1987, the National Science Foundation established the NSFNET, a more capable,
massive digital network that provided the direct predecessor to the latest version of the internet.
Meanwhile, all through 1997, the original social networking site was created and this
inspired the first social media networks to bloom. In addition, when Web 2.0 came, social media
made a huge difference. In the twenty-first century, social media sites such as blogs started to
grant its users to socialize with other users in video calls or sometimes called virtual meetings.
After the improvement of blogging, social media took a wide turn in its popularity. Furthermore,
due to the dynamics Web 2.0 provided, features of social media such as liking, creating, and
posting any information have been lit. Social media users can also select their audience, it can
be a small group like their friends or it can be the public around the world.
2.3 Present status and the impact of social media to the Society
The utilization of social media has become part of the day-to-day life of individuals. It is a
useful tool for communicating, as well as for sharing, creating, and circulating information.
According to Kemp (2022), the following are some of the important findings from the global
outlook of Datareportal as of January 2022 about how social media is now used by more than
half of the world's population. Around the world, 4.62 billion individuals use social media, with
In the Philippine context, as of January 2022, 92.05 million Filipinos were reported to be
social media users. With an average of 83.85 million Facebook users and 52.50 million YouTube
users. Instagram users are 18.65 million, Twitter users are 10.5 million, and 35.96 million are
TikTok users. This just supports the claim of Just Look Upgrade (2018) that social media has a
huge role in Philippine society. Mainly in the aspects of business, education, and
communication.
Social media changes the way we view information. Oftentimes, a trusted media outlet or
journalist follows a certain code of conduct before they could even publish a story. However, due
to the involvement of the internet and social media, just one click is enough to produce and
spread information that can be viewed by many. To support this claim, research conducted by
Paglinawan (2020) proves that students at Notre Dame of Dadiangas University (NDDU) in the
Philippines have been exposed to a variety of media for both leisure and socialization. People
are blogging, reading online articles, watching, streaming online videos, and virtual chatting as a
result of this exposure. During the quick field assessment, it was discovered that the student's
extensive screen time exposure and engagement with online media had gradually resulted in a
exposure to online media, students are more likely to spread false information, such as rumored
class cancellations and unofficial holidays. According to experts, excessive social media
exposure and activity can have a significant impact on one's life such as worsening social
Student leaders which are considered to be learners are placed at a higher risk due to
fake news. It is important to also understand their background. Student leaders are individuals
who have the power to influence crucial decisions regarding the quality of education and the
Singapore (2022), student leaders are also a trailblazer as they are willing to take risks and
venture into the unknown. They are always looking for new ways to change, grow, and improve.
They are honest with themselves and others, and they have the moral courage to stand up for
what they believe in or what they believe is right. Because their followers can see that they
practice what they preach and they will set a good example.
Overall, the commitment to action of a student leader is critical not only for developing as
a leader but also for earning the respect of others. For instance, taking risks, and participating in
meaningful service, experiences, and activities are all examples of leadership. Student leaders
earn the right and respect to lead as a result of their active participation and performance (Loeb,
1999). Student leadership, according to various theories, models, and experts, begins with
According to Hunt and Feydynich (2018), leadership is a huge concept that needs
various methodologies to be explored thoroughly. The early theories about leadership were
formulated during the expansion and industrial revolution. They deemed leaders to be people
with great personalities and heroic figures such as Caesar, Napoleon, Nelson, and Mao Zedong.
In much earlier times, leaders were the ones who governed the tribes and were at the front line
of doing tasks such as hunting or protecting their community through war. But today, leaders
take a new form, they are more diplomatic and often at the top such as presidents.
attributes can be innate, at the same time they can also be learned. She mentioned that
classroom leadership gives students a fair chance to practice and understand various theories
and principles about leadership. In a more specific context regarding this claim, various school
organizations that promote student leadership were introduced. On June 30, 2011, the
Department of Education widened leadership to not only be limited to the classroom but the
whole institution must be involved. Having this as their primary goal, they issued the programs,
projects, and activities to be executed by the Supreme Student Government (SSG). With the
foundation.
As stated by Ioánna Lyssiotis (2021), schools come in a variety of sizes and shapes,
with different resources, but one resource that all schools have is students. Students can have a
significant influence on culture and the strengthening of educational ties. Meanwhile, student
leaders aim to foster a sense of ownership, collaboration, and community in the classroom.
Student leadership development helps to enhance skills that can be applied as adults. In
support of this claim, the main objective of SSG according to the memorandum issued by the
Department of Education is to train learners to become progressive individuals that will turn to
be professionals in the future who obtain democracy and good citizenship as their main driving
force. Also, student leaders are expected to lead by example in terms of behavior, attitude, and
ideals, as well as serve as ambassadors for their peers. Additionally, students who demonstrate
leadership strength will surround themselves with the best people for the job, learn to delegate
authority, and demand results, act as role models they expect of others.
3.4 Impact of Social Media and Fake News to Student Leaders
According to a poll done by the Programme for International Student Assessment, with
increased access to social media, children and young people are more likely to read and believe
misleading news. Statistics made by Talkwalker (2017) claimed that the combined age bracket
of 13 to 24 years old accumulated 66.5% of the Philippines' total social media users. Having
said that, Filipino teenagers are among the most vulnerable to false information. Fake news is a
risk to technological advancement and networking because it occurs at any time. Since
teenagers are active on social media sites, they can see various viral posts and pictures, which
Going back, since Williams (n.d.) stated student leaders are always linked with public
relations and asserted the claim that social media and fake news can impact leadership, a study
done by Gayeta (2021) claimed that there is an observable effect of social media on public
relations practice because it provides the opportunity to reach a large portion of society's target
audience. Moving on, fake news has a broad appeal on the internet, and many people may trust
it since it is presented in a realistic style. Students and young people are more sensitive to
misinformation or disinformation and viral posts because according to the study done by
Moneva, Yaun, and Desabille (2020) they are primarily focused on the appearance of
information rather than its content. Fake news encourages students to make up reasons to
dismiss and misunderstand the thoughts of others, exaggerate the truth and spread rumors. In
schools where students are caustic and unsure of whom to trust, this might result in division and
The review of related literature of the study NO TO FAKE NEWS: HOW STUDENT
LEADERS VALIDATE INFORMATION ON SOCIAL MEDIA is divided into three major topics
which are fake news, social media, and student leaders. The following major topics have been
combined with unique definitions, examples, and their histories. To further provide an
enlightenment to the holistic concept of our paper, this chapter also strives to show the
relationships between each major topic alongside their present status and impact on society.
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