As can be known, 1 of the language-related issues in cross-cultural communication is

Using a second language. Please answer the following questions:

Q1: Why are businesses likely to employ foreign workers?

Get into new markets easier:

Extending employment offers to overseas personnel would help the company expand to
new markets. Foreign employees can help to give advice about local client requirements
or etiquettes, which could be highly beneficial. In addition, international workers who
have grown up speaking more than one language understand the
communication/language barrier that occurs when two different cultures/languages
interact with each other. Since then, they can be very helpful in handling
linguistically/culturally sensitive operations. If a company can use a multilingual
employee's experience in the specific language or culture necessary, interactions with
international clients will go more smoothly. Overall, recruiting international workers
helps to easily blend with the local markets.

More comprehensive customer service:

Foreign employees who speak more than one language can be more confident in dealing
with customers and clients who speak their language. They are able to establish a
comfortable, familiar atmosphere for customers. They are also more empathetic with a
diversified cultural workplace. That all give non-English speaking clients better customer
service.

Increased problem-solving capabilities:

Employing multinational staff brings different people with various experiences onto the
same platform. Thus, these employees would extend various approaches to solve an issue
based on their background or experience.
This creates an agile forum for the organization to develop admirable problem-solving
approaches. Besides this, diversified views would also mitigate the roadblocks
encountered at work. It would also help with educating the entire team to think
strategically and arise with out-of-the-box solutions.

Access to international talent

The main purpose for hiring foreign labor is to bring in people with a wide range of skills
to the company. It's always possible that the local workforce will be lacking in particular
skill sets. When this happens, businesses should broaden their search radius to include
international candidates. This will assist them in discovering the greatest candidates for
any matching employment profile.

A vibrant work environment

A multinational workforce not only increases workplace creativity and productivity, but it
also helps to create a broader and more enjoyable workplace culture for all employees.
Sharing varied global viewpoints and ideas helps both immigrant and non-immigrant
personnel, and may lead to improved employee morale as well as a great reputation for
the company's culture, which can attract better talent.

Q2: Make a list of 10-15 global product brands using more than 1 language on their
labels and explain why those brands have positive impacts on customers' reviews?

1. Coca Cola
The reason Coca Cola’s brands have positive impacts on customer’s reviews:
- Coca-cola traditionally advertised to everyone and they have a target market group that
valued health and well-being over high fructose corn syrup. They focus on how your
products make people feel, the brand exudes joy, family, good times. Decide on the
emotions you want your customers to experience when they think of your brand, and
adapt your branding strategy accordingly.
- Build robust multi-sensory brand identity. Coca-Cola’s brand identity is always
consistent and instantly recognizable, even beyond what we can see with our eyes with
the vibrant red encourages impulse buys.
-Always being diversifying and making a difference, Coca-cola has been diversifying for
a long time now.

2. Pepsi
The reason Pepsi’s brands have positive impacts on customer’s reviews:
- Pepsi is keenly engaged in building its Brand Awareness. Pepsi is big on promotional
content on social media. Posting contests, promo offers, event sponsorship, partnerships,
etc.
-Pepsi label attracts the eyes of customers by the color and design that bring freshness
and youthfulness. In addition, simple advertising campaigns for communication purposes,
behind which are actual actions, emotional experiences (for example tricolor flight with
the special number "Bring Tet home" )
-Pepsi's outdoor billboards are often designed with youthful, eye-catching colors, creating
a sense of dynamism and fun. Taking advantage of the advantages of fresh and modern
colors, outdoor billboards with eye-catching design, and the slogan "#SayItWithPepsi"
also attracts a large number of customers, especially Gen Z customers when this slogan
shows dynamism, enthusiasm, suitable for young people.

3. Starbucks
The reason Starbucks’s brands have positive impacts on customer’s reviews:
- Starbucks has created a brand that has high brand loyalty levels due to a variety of
aspects. Moreover, Starbucks is not just known for its coffee, but also for the great
experience it offers. Starbucks does this by establishing an environment where consumers
feel like it is a place away from home and work, a relaxing atmosphere has convenient
locations, and is a place for everyone. Starbucks is everywhere, reliable, and gives
consumers that “feel at home vibe”
- Starbucks has seasonal offerings and promotions that help keep the brand revitalized.
Because Starbucks takes great care of its customers, consumers are price insensitive and
will pay premium prices because the products offered are worth it.
 4. Zara
The reason Zara’s brands have positive impacts on customer’s reviews:
- The fast-fashion experience formula for success combines frictionless shopping in a
highly curated product environment offering scarce supply and new styles that rotate
rapidly. “The more quickly and efficiently a customer can navigate through the store to
explore and find hidden gems, the better the experience,” she says. “Zara nails that.”
- By making the brand experience meaningful and the exchange value, Zara taps the
potential of its customers to evangelize the brand. Rather than push marketing out, Zara
pulls customers in, cultivates them as brand influencers to improve operations, services,
and products, and stimulates them to spread the word.

5. Nike
- Shoppers today are focused on health and wellness, and more people are buying athletic
shoes so they can exercise. They realize exercise is as important as a healthy diet. Nike
has ridden this trend by making its products widely available and promoting these ideas
in their marketing.
- The use of multiple languages in the shoe size section helps Nike customers easily
choose the right product for their feet (Asian size, American size)

6. Gucci
- It justifies its premium pricing with exceptional service.
- Gucci's strategy to be the hottest brand is to promote inclusivity: appealing to everyone,
rather than a specific gender. To that end, the Italian luxury house offers its customers
more ready-to-wear to best capitalize on fashion trends.

7. Uniqlo
The reason Uniqlo’s brands have positive impacts on customer’s reviews:
- Define a clear brand purpose and consistently distribute its brand spirit across all
mediums. On the one hand, Uniqlo really succeeds in defining a clear brand
purpose to deliver high quality products.
 - Uniqlo's success can be attributed to its strong delivery system, which supports a
clear brand promise, as well as its unwavering dedication to innovation. The brand
has created an environment where it consistently exceeds customers' expectations
by clearly defining its brand promise of providing high-quality, performance-
enhanced, universal, basic casualwear at affordable prices and by operating a
robust and efficient supply chain to manufacture its apparel.

8. Red Bull
The reason Red Bull’s brands have positive impacts on customer’s reviews:
- Promoting a high-energy philosophy for the lives of its customers, Red Bull
arguably sells a way of life rather than a simple energy drink product.
- This is most prevalent in the range of extreme sporting events that it hosts and
sponsors, working with influencers in the field and sharing captivating content that
inspires its target audience to be more active and adventurous. In this way, Red
Bull cultivates an emotional, authentic connection with its consumers, creating a
loyal community of adrenaline enthusiasts, athletes, sporting spectators and more.

9. Apple Inc
The reason Apple’s brands have positive impacts on customer’s reviews
- Apple doesn’t just stick to offering quality and reliable products. The company
goes the extra mile and pays a ton of attention to the smallest details.
- Apple’s attention to detail goes beyond the products, into the packaging and the
experience that’s attached to it. The company doesn’t just deliver the purchased
items in standard cardboard packaging – it goes above and beyond and puts just as
much attention to detail into its packaging as it does into every product. Therefore,
This relatively small factor can have a big effect on purchases, as it might help the
company stand out from its competitors by delivering a unique experience to its
customers.
- One of Apple's strengths is best expressed through a simple rule: “Sell an
experience, not a product.”
 10. Converse
The reason Converse’s brands have positive impacts on customer’s reviews
- Converse has been built on extensive celebrity endorsements and marketing
campaigns. The Chucks shoe range has been marketed by the number of famous
personalities in the field of music, sports and entertainment. Converse has also
built a presence in hip indie/alternative music youth culture.
- Converse has created a multi-generational marketing strategy, every generation
has owned a pair or two of Converse shoes at one point of their life. It uses the
concept of storytelling in its strategies and these stories are often well said by
celebrities on their social media accounts like Facebook, Twitter, and Instagram.
The converse is also apparent on several of the social media platforms.
- Converse is not only directly delivered the older generation but also connecting
the customer at large