MRK718 – Winter 2021

Professor: Erin Wolf

Assignment #3: Voice Over Presentation (25%)

Due: March 17th at 11:59pm

Submission Method: Digitally, on Blackboard under “Assignments”

This assignment must be completed in pairs (groups of 2) and upon submission to Blackboard
will be reviewed by Safe Assign. Please be cautioned against plagiarism and recognize that
severe penalties could be imposed.
You have applied for a marketing position at IC Savings (the actual job posting, retrieved from
Indeed, is provided below), and you have been selected for an interview. Because of the
pandemic and the difficulty meeting face-to-face, all candidates have been asked to provide a 4-
minute, recorded presentation highlighting their credentials and experiences.

Your deliverable is a voice-over presentation that is a recorded PPT file. Please be advised that
your presentation must not exceed 4 minutes in run-time and must not be less than 2 minutes. Be
advised that Blackboard will not accept files larger than 2500 mb.

How you divide the work between your pair is up to you, but only ONE student will submit the
assignment on Blackboard (on behalf of both students). Both names must be clearly stated on the
first slide of the PPT presentation.

In your presentation create a persuasive argument as to why you are the best candidate for the
position. Use your real credentials and experiences to develop your argument – feel free to
combine the credentials/experiences of both members of your group to create a “super”
candidate.

What are the most important requirements for the job? How do you meet these? If you don’t,
how might you acquire the necessary skills within a reasonable time frame? How does your
educational profile support your candidacy? What relevant experiences do you have? Why
should the hiring team select you over all the other candidates?

Reflect on your learnings throughout the semester and incorporate them into your presentation.

Tips: The company already has your resume in front of them so don’t dwell on the information
that has already been shared (although it has gotten you to this stage, provide additional detail
that provides value to your candidacy). Soft skills (like “listening skills” or “organizational
skills” are not typically listed on a resume so you may want to provide examples of these in your
presentation. Remember, just saying “I’m a good listener” isn’t very impactful; instead, you
might say “I once worked on a project with many people with differing opinions and I was able
to collaborate with the team to reach consensus”. Also consider “transferrable” skills – those
that you utilized in the past (for example to complete your grad certificate you were highly
organized and persevered even through challenging times) and how you will carry these to your
next job. Finally, use your experiences as indications of how you have been successful in the
past, and draw on these as examples as to how you will perform in the future. Don’t just say
“I’m a hard worker” but instead “I was able to manage a part-time job, my college studies, and
family obligations over the past year. As the next Marketing Coordinator at IC Savings, I will
continue to utilize the time management and organizational skills I’ve mastered.”

Job Posting – Marketing and Communications Assistant

Company Overview

Our goal at IC Savings is to help our members achieve financial independence. One of Ontario’s
most trusted and well-established credit unions, we believe in investing in our communities,
financially and by being actively involved. Learn more at www.icsavings.ca.

Position Overview

The Marketing and Communications Assistant works with the Manager, Marketing and
Communications to build our brand and enhance and protect our credit union’s reputation among
its stakeholders and communities. In this entry-level role, you will connect your knowledge with
real-world challenges and tasks to support our retail branch teams as they work to attract new
customers (members) and build loyalty.

What You Will Do

Your responsibilities will include the following:

• Help execute the credit union’s brand marketing programs and campaigns, as well as
those developed with preferred retail partners, to support overall business objectives.
Includes related research; sourcing of quotes from vendors and suppliers; and the
distribution of internal roll-outs and branded collateral to teams.
• Assist with developing internal and external communications, including layout and
distribution to internal audiences and other stakeholders.
• Update corporate websites, using content management system (Forge).
• Prepare editorial calendar and write and post content for official social media channels
(Facebook, Twitter, LinkedIn), helping prepare and post responses to general
inquiries/comments, as needed.
• Help coordinate corporate/brand events and fundraisers, lending on-site support where
needed. Assist with logistics and event communications, sourcing quotes and purchasing
goods and services as well as their payment and reconciliation.
• Manage promotional and stationery inventory, sourcing quotes and processing orders as
needed.
• Assist with media relations, distributing news releases, preparing monitoring reports and
maintaining a media contact database.
• Assist with the activation and fulfillment of sponsorships by the credit union, ensuring all
benefits are delivered/received, post-event summaries issued and accurate records,
including charitable tax receipts where applicable, are kept.
• Assist with various administrative tasks as required.
Factors that will contribute to your successful outcome:

Possessing a ‘can-do’ attitude, you are an individual who is both responsible and organized, pays
thorough attention to detail in your daily work, and works well both independently and as part of
a team. Not only do you enjoy doing everything you can to meet the needs of your colleagues
and contribute to their success, you also enjoy learning opportunities and are very comfortable
with digital technologies. Other qualifications include:

• Up to two years experience in marketing, communications, or public relations.

• Diploma or degree in marketing, communications or public relations or relevant
experience combined with related courses/education.
• Strong MS Office (Word, Excel, PowerPoint, Outlook), database and content
management skills.
• Strong verbal and written communication skills
• Although not required, financial services experience and a working knowledge of either
Italian and/or Portuguese is considered an asset.

Working conditions

• Professional, team-oriented office environment.

• Standard hours based on 37.5-hour work week: Monday to Wednesday from 9:00 am to
5:00 pm, and Thursday to Friday from 9:00 am to 6:00 pm with flexibility to work
overtime, as needed.
• The physical demands are representative of those that must be met by being able to
successfully perform the essential functions of the job. These include, but are not limited
to: sitting, considerable use of computer and phone, seldom moving of items up to 25
pounds in weight.

If you think you have what it takes to be a successful member of our team, submit
your resumé, along with a cover letter that shares why you feel you are an ideal candidate, via
email by March 17, 2022. Please note ‘Marketing and Communications Assistant’ in the
subject line.

We are committed to accommodating people with disabilities as part of our hiring process. If you
have specific requirements, please advise Human Resources during the recruitment process.

While we thank all applicants for their interest, only those selected for an interview will be
contacted.

Reference ID: Marketing and Communications Assistant

Application deadline: 2022-03-17
Job Types: Full-time, Permanent
Additional pay:
• Overtime pay
Benefits:
• Company events
• Dental care
 • Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• On-site gym
• On-site parking
• Paid time off
• Store discount
• Vision care
Schedule:
• 8 hour shift
• Day shift
• Monday to Friday
• Overtime
Ability to commute/relocate:
• Toronto, ON (Required)

Grading Rubric Total

Marks
Messaging & Delivery (Audio) 10
• Relevant and necessary information included
• Clear understanding of the job posting and how to appeal to your audience
• Fits within the time constraint (2-4 minutes)
• Professional tone and messaging
Argument & Persuasion (Audio) 10
• Key points, and key persuasive arguments, were easily understood
• Key points were relevant to the job posting and had a well thought out rationale
for your qualifications
• Arguments highlighted your skills by showing vs telling
Visual Slide Deck 5
• Relevant information is presented visually concisely and clearly
• Visual appealing (easy to read, understand, follows good formatting practices)
• Audio extends the messaging on the visual slide deck, not just reads the content
• Visual content aids in storytelling
Total 25