in association with BSE, IPF

TITLE SPONSOR

SHRI RAM
CASE COGNITION
Speeding through infobahn

nd
2 ROUND

Prologue
Equity markets all over the country are experiencing a shock
after the increase of interest rates by FED. These are also
influenced by the ongoing war between Russia and Ukraine.
The clouds of uncertainty are hovering over the markets, and
the foreign investors have taken money out of the nation's
economy!
Bad news, right?
But not for all! This is the time for the biggest domestic
investing giants, the tycoons of the Indian economy, the so
called ‘Sharks’, to avail this opportunity by investing in
companies in the absence of FDIs, to gain maximum market
capitalisation!
But the path ahead is not easy! There are 5 investors, who are
tough competitors of each other. Everyone wants to gain
maximum market share — they have to formulate investment
strategies to be the king.
Investing in equity on the basis of technical analysis is risky in
such an unstable market. In light of that, they try to analyse
the fundamental formidability of companies on the basis of
past performances.
To diversify their portfolio, they decide to analyse and invest in
5 companies from different sectors.
The companies are – RODEO MOTORS of Automobile sector,

MERCK PHARMA of Pharma sector, FINOSYS of IT sector,

FOODQUEST LTD. , which is a FMCG company, and

KHAATA.COM of the banking sector.

All investors interpret the fundamental strength and viability of
the companies differently!

1
Analysing their individual investments in Rodeo Motors, Merck
Pharma, Finosys, FoodQuest Ltd., Khaata.com, keeping
Rs. 10,00,000 as base capital, the investors invest money in
the 5 given companies in the following ratios:

Investor A decides to invest in the ratio 3 : 2 : 2 : 2 : 1

Investor B invests in the ratio 1 : 2 : 2 : 4 : 1
Investor C finds the investment ratio of 1 : 2 : 2 : 3 : 2 feasible
for him
Investor D invests in the ratio 2 : 2 : 1 : 2 : 3
Investor E decides to go with the investment ratio of
1 : 2 : 1 : 3 : 3.

Ratios are in this order:

Finosys : Khaata.com : Rodeo Motors : Merck Pharma:

Foodquest ltd.

TOTAL $ 100,00

2
Company Profile:

1. INFORMATION TECHNOLOGY : Finosys

Finosys is an Indian multinational information technology

company that provides business consulting and outsourcing
services as well. The company was founded in the year 2011
and is headquartered in New Delhi. With its competent
management and team, the company achieved great heights
over the years and became India’s second-largest IT company
entering Forbes Global Ranking.

Finosys provides software development, maintenance and

independent validation services to companies in finance,
insurance, manufacturing and other domains. Some of its key
products are cloud-based enterprise transformation services,
finosys consulting and next-generation integrated AI
platforms. The company has 65 sales and marketing offices
and 105 development centres across the world with its major
presence in India, USA, Australia and China.
Financial Data:

TOTAL $ 100,00

3
Company Profile:

2. BANKING & FINANCE : Khaata.com

Founded in August 1994, Khaata.com is an Indian Banking and

financial services company headquartered in the city of
Mumbai, India. It deals in products such as credit cards,
consumer banking, commercial banking, private equity and
wealth management. In 2021, the company acquired a 9.99%
stake in FERBINE, an entity promoted by Tata Group, to
operate a Pan-India umbrella entity for retail payment
systems, similar to National Payments Corporation of India. In
September 2021, the company partnered with Paytm to launch
a range of credit cards powered by the global card network
Visa.
In March 2020, the parent company of khaata.com made an
investment of Rs. 1,000 crores in Yes Bank. As per the scheme
of reconstruction of Yes Bank, 75% of the total investment by
the corporation would be locked in for three years. On 14
March, Yes Bank allotted 100 crore shares of the face value of
Rs. 2 each for consideration of Rs. 10 per share (including Rs. 8
premium) to the Corporation aggregating to 7.97 percent of
the post issue equity share capital of Yes bank.
Financial Data:

4
Company Profile:

3. AUTOMOBILE : Rodeo Motors

Rodeo Motors Limited is an Indian multinational automotive

manufacturing company, headquartered in the city of Mumbai,
India. It is a part of the Rodeo Group. The company produces
passenger cars, trucks, vans, coaches, buses, luxury cars, sports
cars, and construction equipment.
Rodeo Motors' principal subsidiaries include British premium
car maker Panther (the maker of Sea Rover cars) and the South
Korean commercial vehicle manufacturer Rodeo Fyjou. Rodeo
Motors has a construction-equipment manufacturing joint
venture with Pitaji (Rodeo Pitaji Construction Machinery), and
a joint venture with Melantis, which manufactures automotive
components and Nomad Chrysler and Rodeo branded vehicles.
On Oct 12, 2021, a private equity firm invested $1 billion in
Rodel Motors' electric vehicle subsidiary.
Financial Data:

5
Company Profile:

4. PHARMA : Merck Pharma

Contributing immensely to global health, the Indian

pharmaceutical industry by volume is the 3rd largest in the
world. In FY22, the pharmaceutical industry recorded a growth
of 9-11 % which was mainly driven by a push from emerging
and domestic markets.
Merck Pharma is an Indian multinational pharmaceutical
company, headquartered in Mumbai, India. It manufactures
and sells pharmaceutical formulations and active
pharmaceutical ingredients in more than 40 countries across
the globe. The company's total revenue has significantly
increased to $2.3 billion, growing at 19% as a consequence of
record breaking sales due to the covid-19 pandemic.
Merck promotes the highest standards of ethical behaviour,
industry compliance, and personal integrity in everything it
does. With exacting policies and procedures, industry-leading
training programs and internal monitoring and auditing, it is
committed to ethical accountability.
Financial Data:

TOTAL $ 100,00

6
Company Profile:

5. FMCG : FoodQuest Ltd.

Incorporated in 1997 and headquartered in Gurugram,

Haryana, FoodQuest Ltd is an Indian Fast-Moving Consumer
Goods conglomerate. Completing 25 years of operations in
2022, the company has successfully garnered a whopping
market share of 23%. The company has 10 businesses across 4
segments, and exports products to 54 countries, with its
products being available at more than 4 million retail outlets.
As of 2020-21, their market capitalisation is valued at USD 35
billion, employing over 30,000 people across India.
Financial Data:

TOTAL $ 100,00

7
Analyse their investments in detail and decide, whose
investment decision has the strongest scope of translating
into fruitful returns? Find out the single-most rational
investor out of the five.

TOTAL $ 100,00

8
 CASE PARTNER

EVENT PARTNERS

KNOWLEDGE PARTNER YOUTH COMMUNITY

PARTNER

FINANCIAL LITERACY PARTNER