STARBUCKS CULTURE

The Company

richly brewed coffee every time.

Expect More Than Coffee

We’re not just passionate purveyors of coffee, but everything else that goes with a full and rewarding
cof ®

delectable treats. And the music you hear in store is chosen for its artistry and appeal.

you’ll see that we are so much more than what we brew.

starbucks.com/about-us.

Starbucks: A Company of Brands

Starbucks Company Timeline

To see the most up to date timeline

visit starbucks.com/about-us.

Test Your Knowledge

3
Brewed Coffee
Our Roast is a Philosophy
BREWED COFFEE

Coffee Knowledge

Tools for this module:

What you’ll learn in this section:

2
BREWED COFFEE

Coffee-Growing Regions

Latin America Africa Asia/Pacific

TROPIC OF CANCER MEXICO PUERTO RICO

GUATEMALA HONDURAS YEMEN
HAWAII THAILAND
EL SALVADOR NICARAGUA
PANAMA ETHIOPIA
COSTA RICA
COLOMBIA
KENYA
BRAZIL INDONESIA
PAPUA NEW GUINEA
PERU TANZANIA
EAST TIMOR
BOLIVIA ZIMBABWE
TROPIC OF CAPRICORN

Latin America Africa

Asia/Pacific Multi-Region Blends

®
3
BREWED COFFEE

Growing, Harvesting and Processing Coffee

Growing Coffee

arabica
®
arabica
arabica

Harvesting Coffee

o skin
o fruit
o mucilage
parchment
o parchment
o parchment
silverskin

Processing

is

4
BREWED COFFEE

Roasting Coffee

®
` ® ®

Blonde Roast Medium Roast Dark Roast

FlavorLock™ Packaging
™ ®

Coffee Buying

ETHICAL
SOURCING

STEWARDSHIP
ENVIRONMENTAL
AND COMMUNITY
STEWARDSHIP
INVOLVEMENT

www.starbucks.com/responsibility

Test Your Knowledge

®

5
BREWED COFFEE

Brewing and Tasting Coffee

Four Fundamentals of Brewing

Proportion
TOO LITTLE CORRECT TOO MUCH
COFFEE PROPORTION COFFEE

OVER-EXTRACTED PROPER UNDER-EXTRACTED

EXTRACTION

Grind

ESPRESSO FINE MEDIUM COURSE

Water
NOT HOT IDEAL
ENOUGH

195º 205º

Freshness

6
BREWED COFFEE

Brewing and Tasting Coffee

Brewing Fundamentals

2 hours
1 hour
20 minutes

Enemies of Coffee Flavor

Air:
Light:
Heat:
Moisture:
Strong Aromas:

Coffee Freshness

PIKE PLACE
CRP079045D0547 05/11/13

Notes & Questions:

7
BREWED COFFEE

Activity

Activity #1: Tasting Coffee

Coffee Tasting Characteristics

Aroma:

Acidity:

Body:

Flavor:

Tasting Coffee

Smell:

Slurp:

Locate:

Describe:

8
BREWED COFFEE

Notes and Questions

Test Your Knowledge

Notes & Questions:

9
BREWED COFFEE

Preparing Iced Coffee

Starbucks® Iced Coffee Blend

Quality Iced Coffee Tips

o 4 hours at room temperature

o 8 hours refrigerated

Serving Iced Coffee

starbucksfs.com

10
BREWED COFFEE

Brewing Equipment Standards

Brewer and Server Cleaning: Daily

Brewer and Server Cleaning: Weekly

®

Tip:

Brewed Coffee Hold-Time Standard

Notes & Questions:

11
BREWED COFFEE

Brewing Equipment Standards

Starbucks Water Filter Program

Enemies of your water:

How often should your water filter be changed?

Test Your Knowledge

12
Espresso Beverages
Bringing out the Beauty of arabica
ESPRESSO

Espresso Bar Basics

What you’ll need for this module:

What you’ll learn in this module:

2
ESPRESSO

Espresso Overview

What is Espresso?
A Beverage:

A Roast: ®

arabica
A Grind:

The Perfect Espresso Shot

Crema:
crema
Body:
Heart: body
Taste:
heart

Quality Standards
Freshness:

Grind:

Tamp:

Extraction:

Espresso Pour Times

Fast pour:

Slow pour:

3
ESPRESSO

Notes and Questions

Test Your Knowledge

Notes & Questions:

4
ESPRESSO

Beverage Standards

Shelf Life Standards

®

Product Open Shelf Life

Coffee and Tea

Brewed Coffee 2 hours

Espresso Shot 10 seconds

2.5 oz., 5 oz., 9 oz. and 16 oz. pre-ground Unopened: Expiration date on package
portion packs Opened: Use immediately

4 hours unrefrigerated
Iced Brewed Coffee
8 hours refrigerated

Tazo® Iced Tea 12 hours unrefrigerated

Prepared Beverage Components

Frappuccino® Roast 48 hours unrefrigerated

Prepared Whipped Cream 24 hours refrigerated

Other Beverage Ingredients

Frappuccino® Syrup Base – coffee & crème 30 days

Starbucks® Lemonade 7 days refrigerated

Starbucks® Soy milk 7 days refrigerated

Strawberry Juice – Frappuccino® Crème 5 days refrigerated

Tazo® Chai & Green Tea Concentrate 7 days refrigerated

Vanilla Bean Powder – Frappuccino® Crème 7 days

Fontana® Syrups 30 days unrefrigerated

Fontana™ Sauces - White Chocolate Mocha,

14 days unrefrigerated
Bittersweet, Semi-Sweet, Caramel

Fruit – 14 days unrefrigerated

Fontana® Beverage Base
Latte/Mocha – 7 days unrefrigerated

5
ESPRESSO

Beverage Standards

Pump Calibrations
Pump Calibration (per pump) Usage

White Syrup Pump (use for regular syrups) Multiple – order separately

Black Syrup Pump (use for sugar-free syrups) Multiple – order separately

Fontana™ Sauce Pump (red pump) One time – comes with sauce

Fontana® Beverage Base (blue pump) One time – comes with base

Frappuccino® Roast Coffee (FRSC) Multiple – order separately

Frappuccino® Syrup (coffee & crème) Multiple – order separately

White and Black Syrup Pumps

Sauce Pumps
™

Frappuccino® Syrup Pumps

Espresso Recipe Basics

Cup/Size Short—8 oz. Tall—12 oz. Grande—16 oz. Venti (Hot)—20 oz. Venti (Iced)—24 oz.

Number of
Espresso Shot 1 1 2 2 3
Number of
Syrup/Sauce Pumps 2 3 4 5 6
*Applies to the majority of hot espresso beverages. See Beverage Recipe Cards for cold espresso beverage build.
6
ESPRESSO

Notes and Questions

Test Your Knowledge

™

Notes & Questions:

7
ESPRESSO

Preparing Espresso Beverages

Milk Steaming Standards

Steaming the Perfect Milk

Steps Key Points Reason Why

1. Pour Milk Measure to beverage size lines on pitcher Reduces waste and steaming time

Fully submerge steaming wand in milk

Turn on steam wand

Ensures quality foam (creamy and
2. Aerate Milk Lower pitcher until only tip of steaming wand is
submerged
Once you hear a paper-tearing sound, steam 3–5
seconds (6–8 seconds for cappuccino)
Set pitcher down Frees up hands
3. Auto Steam Milk Allows swirling motion to create
Position the steaming wand vertically
creamy, dense foam
Exhaust, then wipe the steaming wand Removes residual milk and prepares
4. Sanitize wand
Keep steaming wand angled out for the next milk to be steamed

8
ESPRESSO

Starbucks® Beverage Calling & Cup Marking System

Recommendations
Decaf

Shots

Cups
Syrup

Milk

Custom
Sleeves

Drink

9
ESPRESSO

Starbucks® Beverage Calling & Cup Marking System

Beverage Calling Procedure

Beverage Calling Order Default

1. Number of beverages One

Iced

2. Type of cup: Personal Cup “To go” hot cup

For Here

3. Caffeine; decaf; ½ caf; ¾ caf Caffeinated

4. Shot quantity Number accounting to beverage recipe

5. Cup size No default

6. Syrups/Sauces Default to beverage recipe

7. Milk 2%
8. Customizers No default

9. Beverage name No default

Cup Marking IDs

ID ID

Decaf Box Decaf Syrup Box Syrup

Decaf X Caramel C
Half Decaf ½ Classic Syrup CL
Shots
Shots Box Hazelnut H
Double 2 Mocha Sauce MO
Triple 3 Raspberry R
Quad 4 Sugar-Free Hazelnut SFH
Sugar-Free Vanilla SFV
Toffee Nut TN
Vanilla V
White Chocolate Mocha WM
Milk
Milk Box
Breve B
Nonfat Milk N
Soy Milk S
Whole Milk WH

10
ESPRESSO

Cup Marking System

Cup Marking IDs

ID Drink Box—Hot and Cold Beverages

Custom
Custom Box ID

Black Tea BT Hot and Cold Beverages

Caramel Sauce CR Caffe Americano A

Dry (see Cappuccino recipe) D Café au Lait AL

Foamy F Brewed Coffee BC

Extra Hot XH Black Iced Tea BT

Wet (see Cappuccino recipe) W Black Tea Lemonade BTL

Kid’s Beverage K Cappuccino C

Extra (place in front of another Tazo Chai Tea Latte
®
CH
X
code) Caramel Affogato CRA
Equal =
Caramel Macchiato CM
Light (place in front of another
LT Caramel Mocha CRM
code)
Placed over a code means Espresso E
\
to omit Espresso con Panna SL
Sweet’N Low SL Espresso Macchiato EM
Splenda SP Green Iced Tea GT
Sugar in the Raw SR Green Tea Lemonade GTL
Hot Chocolate HC
Iced Coffee IC
Caffe Latte L
Drink Box—Blended Beverages Caffé Mocha M
ID Drink Passion™ Iced Tea PT
Frappuccuno Blended Coffee
®
Passion™ Tea Lemonade PTL
Coffee CF Steamed Apple Juice SAJ
Caramel CRF Steamed Milk SM
Mocha MF White Hot Chocolate WHC
Frappuccino Blended Créme
®
White Chocolate Mocha WM
Strawberries & Crème STCF
Vanilla Bean VBF

11
ESPRESSO

Espresso Equipment Overview

Verismo 701 La San Marco

Regular Quality Tips

Espresso Machine Grams per shot Yield Calibration Standard

7 grams – manual machines 1 shot—1 oz.

Verismo 701 15–19 seconds (pour time)*
8.5 grams – automatic machines 2 shots—2 oz.

7 grams – manual machines 1 shot—1 oz.

La San Marco 18–22 seconds (use timer)*
8.5 grams – automatic machines 2 shots—2 oz.
*From when you push the start button

12
ESPRESSO

Activities

Activity 1: Cup Marking

1 2 3 4 5 6 7 8
Decaf Decaf Decaf Decaf Decaf Decaf Decaf Decaf

Shots Shots Shots Shots Shots Shots Shots Shots

Syrup Syrup Syrup Syrup Syrup Syrup Syrup Syrup

Milk Milk Milk Milk Milk Milk Milk Milk

Custom Custom Custom Custom Custom Custom Custom Custom

Drink Drink Drink Drink Drink Drink Drink Drink

Activity #2: Pulling espresso shots

13
ESPRESSO

Activities

Activity #3: Steaming the Perfect Milk

Activity #4: Making Espresso Beverages

®

Test Your Knowledge

14
Blended Beverages
Fontana Blended Beverages
®
BLENDED

Fontana® Beverage Bases

What you’ll need for this module:

®
Beverage Base Product Card

What you’ll learn in this module:

®
Beverage Base overview and standards
®
Beverage Base beverages

2
BLENDED

Fontana® Beverage Bases

Reinvigorate with Fontana®

Beverage Bases

Fontana® Beverage Base Overview

These beverage bases provide variety for blended beverage offerings in your operation.

arabica coffee and provide a great blended coffee alternative

®
syrup and sauce options

proportion per beverage.

Product Shelf Life

Latte & Mocha 7 days opened, unrefrigerated

Strawberry & Mango 14 days opened, unrefrigerated

3
BLENDED

How to Make Fontana® Beverage Base Beverages

basic ingredients:
®
Beverage Base of choice

®
syrups are also options and
you can view recipe options at starbucksfs.com

Standard Recipe Ratio

Ingredients 12 oz. 16 oz. 24 oz.

Ice Full 12 oz. cup Full 16 oz. cup Full 24 oz. cup

Fontana® Beverage Base 3 pumps 4 pumps 6 pumps

Dairy/Water 1-2 oz. depending on size—follow recipe

4
BLENDED

Activity

Activity #1: Preparing Fontana® Blended Beverages

®
Beverage Bases available
on starbucksfs.com

indulgent, and refreshing? Tasting and being able to describe beverages will help

Test Your Knowledge

®

®
Beverage Bases be refrigerated?

Notes & Questions:

5
 Tea
Our Artful Tazo Tea Offerings
®
TEA

Tazo® Tea Knowledge

Tools for this module:

®
Hot Tea Product Card
®
Iced Tea Product Card

What you’ll learn in this section:

®
Tea
®
Hot, Iced and Tea Latte Blends
®
Teas – Hot, Iced, Latte

2
TEA

History of Tazo® Tea

We Steep.

We Sip.

We Explore.

What is tea?

3
TEA

Food Pairings

Food Pairings

Tea and Food Parings Guide

Awake®

Calm™

Tazo® Chai
™

4
TEA

Tazo® Tea Assortment—Hot, Iced, Latte

Tazo®

Hot Filterbag Lineup

Awake™

Black Teas

Decaf Chai

Green Teas
®

Calm® Chamomile

Herbal Infusions
(caffeine-free)
®

Iced Tea Lineup

Black Teas
®

Green Teas

Herbal Infusions ®
(caffeine-free)
5
TEA

Tazo® Tea Assortment—Hot, Iced, Latte

Tazo® Tea Lattes—Chai & Green

and other luscious fruits.

®

Fundamentals of Tea

Water

Temperature

Proportion
®

6
TEA

Preparing Hot, Iced and Tea Lattes

Hot Tea

Steeping Time

Preparing Hot Tea:

Size Filter Bag

7
TEA

Preparing Hot, Iced and Tea Lattes

Iced Tea

reci starbucksfs.com.

Key iced tea information:

12 hours

Chai & Green Tea Lattes

Chai tea latte is great both hot and iced. Basic

8
TEA

Notes and Questions

Test Your Knowledge

Notes & Questions: