MERAKI

“PUT OUR SOUL INTO THE THINGS WE WORK ON”

BUSINESS PLAN
MARCH 19, 2022

Contact Information
Gmail: merakimadewithlove6@gmail.com
Contact no: 9817290227
Facebook: Meraki
Instagram: from_meraki
Table of Contents
Company Description......................................................................................................................1
Products & Services.........................................................................................................................2
Marketing Plan.................................................................................................................................3
Operation Process............................................................................................................................6
Management and Organization........................................................................................................8
Financial Plan..................................................................................................................................9
 Company Description
We, a group of five students with a common interest in customized products, initially came up
with an idea to open a small-scale business to provide authentic art products through online and
offline service in Chitwan. We originally discussed the present market scenario of customized
products and how customized products still increase value in our society. Then, we thought about
ways to make people believe how customized cups can change the whole vibe of a person and a
place.

Thus, Meraki came into existence to let us put our soul into the things we work on, just as its
name suggests. Since we pour life into our imaginations, we made a logo that best represents a
life blooming from our hand. Meraki is not just a brand to produce customized printed products;
we plan on giving our level best on each item we sell, for we have a bigger picture set in our
minds. We believe imagination belongs to those who dare to dream, and everybody should at
least have a choice to dream. Meraki is a small-scale business plan which plans to provide authentic
high-quality customized art products at a reasonable price. Chitwan has a very limited art market but a
huge population with a keen interest in customized products. 

Just as we were looking for a kick start, Boston College organized BIC Startups, a perfect
opportunity for us to learn more about startups. So, for about a week, a boot camp was organized
in collaboration with Skill Lab, and we took part. We got to explore many aspects of business
planning from the boot camp, possible hurdles, the elements we cover and learn more about our
target customers. As we listened, observed, and interacted with other startups and the organizers
with guest speakers, we came up with a better version of our plan that can be both feasible and
practical. On our last day, we had a demo session for the pitch deck where we collected and
edited our information and made a quick presentation for the pitch deck. At last, we decided on
finalizing our business into customized cups.

To conclude, we are planning to expand our services outside Chitwan also. We will start by
reaching out to our family and friends, who are already excited about our plan and then gradually
reach out to colleges, schools, and restaurants to meet our target customers. We believe in
imagination and are driven by our creative instincts. We can assure that we can provide our
customers friendly services reasonably with a very aesthetically pleasing look that other Nepali
products have failed to achieve. We firmly believe vision belongs to those who dare to dream.

1
 Products & Services
Customized cups
We valued the customer's needs whether customers are looking for a thoughtful holiday or a
birthday gift, custom photo cups make a wonderful present for everyone. The price is affordable
to customers and designed according to their demand. A photo cup with images of vacations or
favorite places makes great mementos for friends and loved ones. Adding a heartfelt message or
design that'll put a smile on their faces each time they reach for a drink makes us satisfied.

Customized cups

2
 Marketing Plan
Problem / solution` we are trying to solve through our product or service 

Sr. no Problem Solution

1 Lack of platform for creative Creative platform for innovative minds 

design 
 

2 Price varies according to vendor Constant price for every vendor

Target segment

Sr.n Target Segment Common Factors in the target segment (ex-gender, age,
o etc.)

1 Institutional Age group: 14-25 years

  Product: cups
Workplace: School, Colleges
 

2 Individual Friends and relatives, Printing houses, Gift shops

 

3 Business houses Age group- 22-50 years

Products- cups
Workplace- Offices, restaurant cafeteria and hotels

3
 Our message for the Target Customer

  “Put our soul into the things we work on”

Sr Target Target customer Message

no segment

1 Institutional School, Colleges, We can assure you that we provide high

  Consultancy quality art products and services to our
customers.

2 Individual Friends and relatives, Same message

  Printing houses, Gift shops

3 Business Offices, Restaurant, Same message

houses Cafeteria and Hotels

PASTOR framework to make a Sales Brochure for our product/service

 P- Lack of platform for creative design,

 A- Price varies according to vendor
 S- Creative platform for innovative minds, Constant price for every vendor
 T- Through social media
 O-Timely giveaways, youth-friendly product and services
 R- Discount, seasonal offers 

Medium of communication (ex-email, SMS, WhatsApp, Website, social media, etc.).

Reason to choose that medium or medium

 Social media (Instagram, Facebook, Pinterest, blog, Tiktok)

 Timely giveaways
  Email

Payment Methods:
 Cash on delivery

4
  E-sewa

Way to generate and capture leads

  Inbound marketing—blogging, guest blogging, social media updates, social media

engagement
 Demand generation—social media ads, email marketing, direct mail, print ads, speaking
engagements, personal networking
 Targeted campaigns, segmenting leads with a certain role or title or within a certain
institution/business or market segment
 Content can be sent via personalized email campaigns or by direct integration using
personalized content, such as website messaging tailored for lead segments or buyer
personas

Way to shortlist and nurture the leads

 Personalize and customize our message

 Nurture leads gradually through drip marketing
 Reach out to prospects rapidly
 Communicate to our leads through the social media Know when our lead is sales-ready to
provide our best offer to turn them into buyers

Reason to create “Customer Experience”  

 Create a clear customer experience vision

 Understand who our customers are
 Create an emotional connection with our customers
 Capture customer feedback
 Act upon regular team feedback

5
 Operation Process
Meraki receives order from both online and offline platform. Our store opens from 10:00 A.M to
6:00 P.M. We receive orders from customers through telephone, website and social media
platforms such as Facebook, Instagram and WhatsApp. Our ground field staff receives orders
from customers then we make design as per customer request. After design completion, we send
it to printing house and complete order within 3 days after receiving order. Meraki always aims
to provide customer value and satisfaction to its customers.

Input Processing Output

Receiving Designing Printing Delivering

Order Order

6
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 Management and Organization
Our organization is a simple structure with Directors, management terms. Manisha Tiwari, a
director of Meraki under her management term lies. Sabnam Shrestha management term of
financial who perform financial evaluation of daily routine and forecast the needed budget and
perform all vat related activities. Ranju Poudel handle marketing activities. Dhurba Poudel and
Nabin Tamang performs customer handling on ground field.

       

Director

Management Term

Field employee 1 Field employee 2

8
 Financial Plan
Income Statement
As the end of the month

Income Amount Expenses Amount

Customized mug 630000 Raw material 360000

Delivery charge 90000 Printing 54000

Packaging 9000

Transportation and communication 90000

Salary  100000

Designing cost 50000

Total  720000 Total 663000

Profit and Loss A/C

Particular Amount Amount

Sales 630000

Less: Cost of goods sold (473000)

Gross Profit 157000

Less: Operating Expenses

Transportation & Communication 90000

Salary 100000

Total Operating expenses (190000)

Operating Income (47000)

Add: other operating Income

Delivery charge 90000

Net Income before tax 57000

9
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