Business Communication

B.Voc.
 Contents
• What is Communication

• Process of Communication

• Types of Communication

• Levels of Communication

• Communication Barriers

• Tools of Effective Communication

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Communication is a process of exchanging
• Information
• Ideas
• Thoughts
• Feelings
• Emotions

Through

• Speech
• Signals
• Writing
• Behaviour

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Meaning of Communication

The act or process of using words, sounds, signs, or behaviors to

express or exchange information or to express your ideas, thoughts,
feelings, etc., to someone else e.g. a message that is given to
someone : a letter, telephone call, etc. it includes the ways of sending
information to people by using technology
radio/wireless/electronic communications.

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Communication Process
Channel Sender

Encoding

Feedback Barriers Message

Decoding

Receiver Channel

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Types of Communication
People communicate with each other in a number of ways that depend upon the message and its context in
which it is being sent. Types of communication based on the communication channels used are –

Verbal Communication Nonverbal Communication

 Verbal Communication

It refers to the form of communication in which

message is transmitted verbally.
Communication is done by word of mouth or a
piece of writing. In verbal communication
remember the acronym “KISS” (keep it short
and simple).

Verbal Communication is divided into:

(i) Oral Communication
(ii) Written Communication

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Oral communication : In oral communication, Spoken words are
used.

It includes ADVANTAGES

• face-to-face conversations, ❖ It brings quick feedback.

❖ In a face-to-face conversation, by reading

• speech, telephonic conversation, video, facial expression and body language one
radio, television, voice over internet. can guess whether he/she should trust
what’s being said or not.

• Communication is influence by pitch, DISADVANTAGES

volume, speed and clarity of speaking.
In face-to-face discussion, user is unable to
deeply think about what he is delivering, so
this can be counted as a fault.

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Written
Communication
In written communication
written signs or symbols are
used to communicate. In
written communication
message can be transmitted
via email, letter, report, memo
etc. Written Communication is
most common form of
communication being used in
business.

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Written communication

ADVANTAGES DISADVANTAGES

• Messages can be edited and revised • Written communication doesn’t bring

Written communication provide record and instant feedback.
backup.
• It take more time in composing a written
• A written message enables receiver to message as compared to word-of-mouth
fully understand it and send appropriate and number of people struggles for writing
feedback. ability

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Non verbal communication: is the sending or receiving of wordless messages. Such as
gesture, body language, posture, tone of voice or facial expressions. It is all about the body
language of speaker

Nonverbal communication have the following three elements

Appearance (Speaker) Body language Sounds Facial Expresssion

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Communication Media
Verbal Non-verbal

Gestures

Oral Touch

Facial
Expressions
Body
Language
Personal
Appearance
Written

Silence

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 Thank you
Dr. Neeraj Sharma
neeraj.3456@gmail.co

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