I, Introduce

Hai HA Confectionery Joint Stock Company is the largest confectionery manufacturing enterprise in
Vietnam. The company was established in 1960. After more than 40 years of striving and growing up,
the company has continuously grown, accumulated Rich experience in production and trading. Formerly
a small factory with a capacity of 2000 tons/year, today the company has developed into Hai Ha
Confectionery Joint Stock Company with a capacity of 20,000 tons/year. The company officially operated
as a joint stock company from January 20, 2004.

- Manufacturing and trading at home and abroad including the fields of confectionery and confectionery

Food Processing

- Import and export business, all kinds of production materials, machinery and equipment, products

specialized products, consumer goods and other commodities

- Investment in construction, housing, offices and commercial centers - Doing business in other
industries that are not prohibited by law

II, Supplier

At present, the Company has a network of supplying materials for secure production

on time and with quality.

The first criterion for selecting suppliers is enterprises that directly produce and actively source input
materials. The second criterion is that these enterprises have a stable production and business process
in the market and have established a reputation with their customers. The third standard, ensuring the
supply of sufficient quantity and quality as committed.

Every year, the company usually signs contracts in principle with major approved suppliers

Approved according to quality management system ISO 9001-2000

+ About the road: the company buys from reputable suppliers in the country.

+ About milk, Hai Ha said that Hai Ha's milk materials used in the production of confectionery are all
right

Imported directly from the US and some domestic suppliers Hai Ha has never been

import and use dairy products originating from China in products

candy. The company has signed contracts to import milk directly with US companies since

2002 to present. Dairy ingredients originating from the US ensure quality and safety according to
standards

American testing standards.

+ About ingredients such as malt, flour, Shortening, butter, kakao, main flavoring

mainly imported directly from the US, Australia, and some Southeast Asian countries.
+ Other ingredients and food additives are imported from the US, Europe,

Singapore...

With the characteristics of raw materials that are difficult to preserve, easily damaged, and reduce
quality, it is guaranteed

Quality before being put into production, the company has checked from the point of purchase to the
stage

Storage.

III, Manufacture
Hai Ha is a leading enterprise in the confectionery industry in our country. Up to now, the
company has launched 33 types of cakes and 64 types of candy. With increasingly advanced
production technology, modern equipment lines of the Federal Republic of Germany and
increasing consumption of confectionery by people, the company is increasingly expanding its
product range and increasingly confirmed its position in the confectionery industry. With the
type of mass production, it has created favorable conditions for the Company to apply the
production line method, so that the materials are moved in a certain direction and have the
shortest path to help the production time. output is less interrupted. The company's products are
increasingly trusted by the people, contributing to the company's expanding production and
product consumption system. Currently, the company's products are widely sold in the service
market. for the consumption needs of all classes of the population.
IV, DISTRIBUTION
The company has built a distribution system with 3 parallel channels: Direct channel,
supermarket channel and traditional channel with thousands of agents, supermarkets, and retail
outlets throughout the country. Direct channel: This is the type of image. Through direct
distribution channels, products reach consumers through a system of product introduction stores
and exhibitions. This model is applied in big cities such as Hanoi, Hai Phong, Hai Duong, Nam
Dinh... This type is only for promoting the company's products, but in return the company can
receive Get feedback directly from consumers, thereby being able to better meet consumer needs
Supermarket channel: this is the company's main type of distribution, its products
are brought to agents, supermarkets in the provinces and then distributed to retailers

V, Retailer
goods distributed through agents and retailers have large sales volume, high consumption
volume, goods reach consumers' hands, these stores are prioritized by branches and enjoy high
discounts: In general, the company's agents are relatively loyal, thereby creating favorable
conditions for the company to penetrate the market.
VI, Success, challenges and solutions to complete the supply chain of Hai Ha confectionery company.
1. Success
Over 50 years of operation, Hai Ha confectionery joint stock company has achieved great success.
Products of Hai Ha Confectionery Joint Stock Company have been awarded many Gold and Silver Medals
in the exhibitions of the Vietnam International Industrial Fair, the National Economic Achievement Fair,
the economic exhibition- Technical - Vietnam and the Capital. Products of Hai Ha Confectionery Joint
Stock Company are loved by consumers and voted as "Vietnamese high-quality goods" for 17
consecutive years. can ignore the effects that the supply chain brings.
- The company chooses a general method of consumption to achieve the highest efficiency in sales
- Having a relatively large scale of distribution channel system
- Apply many convenient forms of transaction and payment such as sales registered by phone, delivery
of goods to the place
- The company has a network of supplying materials for production to ensure timely and true quality in
the country and imported from abroad.
- Use a variety of measures using meeting materials
- Investment in changing production equipment
2.Challenges

- Low labor level, difficult to access quickly with devices with high technical level crystallization.

- The company's infrastructure is small, does not meet large-scale factories.

- Large capital but the ability to raise capital is not flexible.

- The company's machinery and equipment are lacking in synchrony, besides the production equipment
is quite

There are still outdated machines produced in the 1960s.

- Subject to fierce competition from competitors in the industry (Hai Chau Confectionery Company,
Trang An, Kinh Do ...).

- Some types of packaging products are rudimentary, monotonous, unreasonable designs, less attractive
colors. The packaging is not sturdy enough to transport long distances, causing the product to break to
create a feeling for consumers.

- The company has difficulty in the process of transporting goods to other provinces because the cost
increases, the price increases accordingly.

3. Solutions to complete the supply chain of Hai Ha Confectionery Company

The goal of the supply chain is to ensure the effective supply of products that meet high quality
standards, safety, convenience with appropriate prices and diverse choices, as well as ensure the
harmonious benefits of all members participating in the chain. To achieve this goal, Hai Ha needs to
have synchronous solutions to help closely close all links in the process from supply to production and
distribution of goods to consumers.
- Investment in modern machinery and equipment

- Adjust the distribution system

- Need the strong support of the policies and macro management roles of the State, from other
organizations and departments.