Research using Empathy

UN Goal: Goal 14 - Conserve and sustainably use the oceans, seas, and marine resources for sustainable development
Target: Target 14.1 - By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including
marine debris and nutrient pollution

Aspect of the goal and target you are researching:

Preventing and reducing marine pollution from land-based activities.
Solutions that already Tangaroa Blue Foundation
exist:
What are they The Australian Marine Debris Database was
providing? created to enable volunteers and organisations
who were running beach clean-up events to
also collect data on what they were finding to
create a national database on marine debris.
Since 2004 more than 7 million pieces of data
have been inputted into the database, creating
a comprehensive overview of amounts and
types of marine debris are impacting beaches
around the country.
Seabin Project
Bins that float in the sea. Floating rubbish
is sucked into the bin while the water is
filtered out. They are predominantly
located in marinas, ports, and yacht clubs
as they are relatively controlled
environments that do not receive large
open swells or storms.
- Currently have 860 sea bins
- Capture 3,612.8kg of rubbish each
day
Litter Busters Rockingham
LitterBusters is removes any form
of litter, illegal dumping and
graffiti on City property that is
reported. The team also has
general work duties that involve
amenity improvement and
pressure cleaning.

Who are their target - Australian beach communities - Australians - Rockingham community
audience? - Australians that enjoy the beach - Australians that enjoy the
- Young Australians beach/boating
Are they free / what do - Not-for-profit organization - Sell branded products to raise money Free service provided by the City
they charge for this - Sell branded products to raise money - Accept donations of Rockingham
service or product? - Accept donations
What gaps do you see in - This solution is geared more towards ocean - The bins are quite small – larger - I am a member of the
their service or debris or large-scale beach litter (recently pieces of rubbish would not fit Rockingham community and I
product? – who misses collected 353kg of trawling rope off Injinup - Doesn’t do anything for microplastics have never heard of or seen
out with this service? Point WA) - Only collects floating rubbish the LitterBusters service
 - This would not be a viable solution to litter - Limited to areas with little/no swell - Their website does not
on Rockingham foreshore - Geared towards marinas mention the beach specifically
– just litter in general

Other insights - Host beach clean ups An improvement could be to

- Assist people to organise their own beach introduce a specific beach
clean-ups focus/volunteer option in their
service