DAVID FACTER 217 ½ 30th St.

| Hermosa Beach, CA 90254

Tel (310) 717-0787
david.facter@gmail.com

Professional Summary
Accomplished Sales Manager, Senior Account Executive, and Sales Trainer with ext
ensive experience in staff development and deployment. Results-oriented leader
with a proven history of success for driving profitable revenue growth in comple
x organizations.
Core Knowledge & Skill Areas
• ROI Based Selling • Solutions Selling Strategies • Sales Trainin
• Scalable staff creation • SEM lead generation • Coaching
• Presentation Skills • Prospecting • Marketing Development
• Sales Pipeline Expansion • Team Training & Mentoring • Cold
ng

EXPERIENCE
10/08 – present
(07/10 – present)

WEBVISIBLE, LLC - Irvine, CA; Charlotte, NC; Los Angeles, CA

Direct Sales Manager - Los Angeles, CA
• Responsible for Phase I hiring, training and deployment of 30+ sales representat
ives for our newly launched Los Angeles office, a key revenue driver for firm
• Managed cross functional teams through various new product and go-to-market lau
nches, ensuring entire sales team maintains a proper understanding of all produc
ts in order to appropriately communicate and market to new clients and cross se
ll to existing customer base
• Implemented various cold calling techniques into formalized firmwide training ma
terials, subsequently increasing customer attraction and sales growth by 182%for
LA office
(11/09 - 7/10) Direct Sales Manager – Charlotte, NC
• Provided strategic guidance to Charlotte office during time of crisis (caused by
unforeseen departure in top management)
• Evolved, educated and aligned sales staff , increasing annualized bookings by $1
.2m after arrival, improving revenue growth $600k
• Consistently produced highest team Monthly Recurring Revenue (MRR) of $5.2k, exc
eeding company average by over 15%; managed the top producing sales team of firm
• Created an environment of progress and aggressive sales achievement, shifting ma
nagement’s view of office from “problematic and burdensome†to key revenue driver
(10/08-10/09) Senior Account Executive – Irvine, CA
• Top individual revenue generator for 7 out of 12 months in first year at company
• Managed sales-cycle from prospecting to cold calling to presenting to closing; F
orecasting and tracking sales activity and revenue achievement
• Demonstrated products via the web/phone presentations, and presented our product
at various trade shows
• First of hire of the direct sales staff
02/05 - 07/08 DF & ASSOCIATES - Huntington Beach, CA; Beverly Hills, CA
Broker/Owner
• DF & Associates is a financial consultancy firm responsible for maximizing reven
ue, developing and implementing new strategies, managing team members and a call
center, coaching and training on improving efficiencies, and developing strong
relationships with investors and clients.
• With minimal initial capital investment of $20k, turned a profit within second m
onth of business and every month thereafter to create gross revenue of over $300
k for the remainder of 2005, and $675k for 2007.
• Responsible for developing and implementing successful marketing campaigns inclu
ding direct mail, live transfer and internet based lead generations producing co
nsistent profit margins. Using a monthly advertising budget of $15k, generated
over 500 “hot leads†per month that translated into revenue listed above.
• Achieved a response ratio of 12% and over 11% close ratio from direct mail campa
ign.
2003 – 2005 PACIFIC POINT FUNDING, INC - Irvine, CA
Sales Manager
• Oversaw all aspects of company production, lender and customer relationships, pr
oduct modifications, product knowledge and training, pipeline review and expansi
on, and client retention development, introducing the “client for life†mentality
• Leveraged prior experience in establishing niche for origination of financial co
nsultation averaging $500,000 in total revenue per month
• Accelerated prior year core revenues by 125% in 2003, 145% in 2004, and 167% in
2005
• Managed budgets by negotiating contracts with Equifax to receive marketing data
for 75% below market norms
• Designed and implemented marketing and sales incentive programs
2001 – 2003 SECURED FUNDING CORPORATION - Irvine, CA
Sr. Credit Manager
• Utilized previously established contacts and sales experience to support efforts
in selling financial services. Analyzed the client’s situation and placed them with
an investor and program that best met their needs, while acting as a liaison be
tween the client and investor creating streamlined transactions.
• Became President’s Club member after second quarter of production, and every quarte
thereafter, due to exceeding annual quota of $200k in gross revenue by mid-year
of 2001.
TECHNOLOGY Salesforce.com • Geneva • MS Office (Word, Excel, Powerpoint) •
PROFESSIONAL DEVELOPMENT Professional Licenses and Affiliations:
Google Adwords Certified Professional • California Real Estate Broker