Professional Documents
Culture Documents
Women With Know How E Magazine June 2011
Women With Know How E Magazine June 2011
Women With Know How E Magazine June 2011
!
June 2011
Johnson-Gibson
“People Make Me Happy” `
1
FROM THE PUBLISHER
Mimi Zelman
“
you can contact me and I can refer you to people
that can.
”
reaches your audience in a We are very excited that our new logo will
different way. debut soon! Let me know how you like it!!
Till next month, Mimi
2
CONTENTS
FEATURES
16 26 34 36
COVER STORY PROFESSIONAL BUSINESS FOOD
Mona Johnson-Gibson SPOTLIGHT Vilma Betancourt-O’day Grilling Up A
Lena Lumelsky Summer’s Feast
DEPARTMENTS
YOUR CAREER 10 Business 22
Janis White
Robyn Crigger
WELLNESS 12 FINANCE 28
April Oliver
Vickie L. Bunzey
®
®
Serving Charlotte
Visit Our and Charleston
PUBLISHER/PRESIDENT
Online Store Mimi L. Zelman
mimi@womenwithknowhow.com
Cover photography:
Dustin Shores
You know your stuff,
now show the world! DESIGN AND PAGE
PRODUCTION
The Resource People
info@TheResourcePeople.com
Whether you’re heading to your company’s
board meeting or your daughter’s soccer VICE PRESIDENT OF
MARKETING
practice, you’ll be stylin’ when you show the Wendy Whitehurst
world that you are a Woman With Know-how.
CONTRIBUTING WRITERS
Vilma
Janice White
We’ve handpicked a select group of items
Vickie
all in rich black, to showase the gorgeous Robyn Crigger
fuchsia pink and silver metallic embroidered CHARLESTON
message that tells everyone you are truly Contact Mimi Zelman
704-491-1207
a woman to be reckoned with. mimi@womenwithknowhow.com
www.womenwithknowhow.co
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Press Release
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YOUR CAREER
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Why do so many of us suffer from excessive belly fat?
6. Portion Sizes breakfast because it’s the most important meal of the
day? Skipping meals is bad. It slows down your
metabolism. Your body is lacking the nutrients it needs
America is the land of supersized portions.
to refuel. Skipping a meal usually leads to overeating
Portion control is a leading factor in weight gain.
because you are so hungry by the time you stop to eat.
We tend to over eat foods that are high in fat and
When you are overly hungry, food choices are usually
calories, and do it on a daily basis. Most of us
quick and easy and portion sizes are large. Of course
don’t know what a healthy portion size is. We are
this leads to weight gain from too many calories and,
served on oversize plates and drink from
guess what, the extra calories are stored as fat.
oversized cups. We have lost control of our
portions.
5. Skipping meals
Weren’t you told in school not to skip
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We have been told that fat is bad and thus the low-fat food craze. Just because a label says low
fat does not mean lower calorie (or healthy). When buying a low fat product, remember to look at
the label and see how many calories and what the serving size is. Because low-fat food products
are highly processed food, they do not satisfy our body so we tend to eat more. Many times it is
better to each the real food and just use portion control. Processed foods are a problem in
themselves. For multiple reasons, they hinder weight loss.
3. Lack of exercise
It is important to practice both strength training and cardiovascular exercise. By performing both types of
exercise you can help increase the amount of calories burned. Many people do less and less exercise and
eat more calories. The combination of lack of exercise and high calorie intake is why we gain weight. The
more strength training you does the more muscle you gain, which leads to higher metabolism. A higher
metabolism burns more calories at rest and during exercise.
2. Slow Metabolism
Muscle will burn more calories than fat which is why need more muscle than fat. It is a common
belief that as we age, we lose more muscle. This is only true if we do not remain active.
Continuing to do strength and cardiovascular exercises will keep the lean muscle mass needed to
keep our metabolism burning. With a properly running metabolism, the worry over calories is
lessened. I am living proof of this.
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10
Mona Johnson-Gibson Executive Director, Ronald
McDonald House of Charlotte
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“People make me happy”
“I feel like everything I have done in my life up to this point, “I am living my bucket list
career, personal, school, has prepared me for this job as every day, hour by hour,
the Executive Director of the RMH of Charlotte. This is accomplishing more than
where I have been striving to be, I am here for a reason. yesterday and meeting
There are no coincidences.” more people and more
challenges.”
Mona has allowed her life to take it where it needs to go, with a
healthy dose of hard work, fortitude and a willingness to let her Mona is a living example of
experiences direct her. how we should all live our
lives: fun-loving, caring,
“The best advice is to surround yourself with good people, living life to its fullest, but as
people smarter than you, loyal to you, kind to you, believe she also said, not “crazy
in you. Be part of groups, network, and get to know lots of stupid.” Her life has purpose.
people, really know them. Be real and sincere, remember
everyone matters. Always do what you say you will do and Mona is an extraordinary
always follow up, show people you care, listen. These are woman who has touched her
also the kind of people I choose as my mentors. People world with countless acts of
who can help me grow into what I can become, support and kindness and has made an
love me” eternal contribution to others
whom she will never know
on earth.
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Your caring participation will
make an impact on a child’s
life.
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Business Coaching Janis White
I‘m certainly not suggesting that a manager should be married to his or her employees, but a healthy marriage is a
relationship built on daily dialogue and frequent two-way communication. The same culture of dialogue can benefit
employees and managers alike. Conversely, a once-a-year meeting more likely resembles a gripe fest: while one side
lists frustrations and shortcomings, the other side could be taken aback and either retreats or goes on the defensive.
The bottom line is that no one wins.
Janis White, SPHR founded SMART Talent Solutions as a Strategic Business Partner with Profiles International after
personally using the suite of assessments in her previous role as the Human Resource Manager for Compass Group,
Inc. Profiles has been known as "the worlds innovator and leader in employee evaluations" since their inception in
1991. They provide assessments grounded in advanced behavioral science that we continually validate through our
team of PhD Psychologists and Psychometricians. The assessments are delivered effortlessly through our state-of-the-
art virtual assessment centers. Our assessment reports are written for mangers and contain practical insight and
advice to get the most from their people. Our business is both high-tech and high-touch, and laser-focused to help our
clients succeed.
EXECUTIVE COACHING
! One-on-One support for future leaders
! Enhance performance, productivity & effectiveness
! Strengthen & expand talent
! Improve communication skills
LEADERSHIP DEVELOPMENT
! Perform SWOT analysis on management team
! Select members of your “A-Team” & recruit others
! Customize programs for all to reach full potential
CONFLICT MANAGEMENT
! Confirm core preferences (values) of workforce
! Identify and address major conflicts of workforce
! Stress importance of mutual respect and communication
RETIREMENT WORKSHOPS
! Provides ERISA 404C requirements
! Unbiased financial education, valued by employees.
www.CompassCareer.com
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PROFESSIONAL SPOTLIGHT Mimi Zelman
Lena Lumeisky
Owner of Woland Technology
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It went live in October 2005 and I hope it happy with the way it turned out.
has been a useful tool for parents like me Currently, KidsInCharlotte gets 25,000
and my husband, who are moving to the visitors a month, on average.
area. It was a dry run for Woland
Technology, and looking back I’m pretty
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What are some interesting statistics their potential customers will form in the
about your business? first 15 seconds after hyper linking in
from a Google list of, literally, thousands
of search results. If we’ve done our job
We’ve been in business since 1996. We properly and the site stands out – holds
now work with over 70 clients and our the customer’s attention – everything has
business is growing at more than 50% to work seamlessly to provide them
per year based on revenue. quickly with the information they are
What is unusual or unique about your looking for, or, in an e-commerce site,
business, in comparison to your lead to a sale. If it’s not working as
competitors or similar businesses? intended, we collaborate with the client to
make sure it does. For some of our
Woland Technology doesn’t try to be all
clients, what’s important is that we’re
things to all people. We focus on web
local – their concerns or spontaneous
design and internet marketing, and we do
ideas are not funneled through a call
it really well, in my opinion. We are agile
center in the Philippines. It reinforces
enough to service many different
their trust in our ability to support their
industries – real estate, education,
business in a committed way.
fashion, retail, industrial – but we
succeed on our strengths, which are, Our other secret weapon is our alliance
first, designing responsive, functional and with Paper Blossom Marketing, a fantastic
elegant web sites that meet or surpass Charlotte-based company specializing in
our clients’ expectations, and second, social media and marketing, run by Kelly
providing the dedicated support that our Yale and Shannon Hawk. They are
clients need once their sites go live. We experts at enhancing corporate brands
concentrate on building what, for many of and getting companies linked into
our clients, will be the public face of their Facebook and Twitter, all crucial to a
company – the mental impression that strong Web presence. Our collaboration
with Paper Blossom has been a huge
boon to our clients. It has without
question provided both our teams with
opportunities we would not have had
working separately.
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Finally, a lot of web designers start out in
graphic arts and migrate to the technical
side. My experience in the IT world meant
Woland was established, first and
foremost, on a solid technological
foundation. To be sure, there is no “right”
or “best” way to get started in web
design. But having a strong techie
background enabled me to do more
complex projects such as e-commerce
sites, photo galleries, and database-
intensive services like Chai Expectations,
an online matchmaking site. One project
involved creating from scratch a web-
based payroll application for a local
company with nearly 900 employees.
Building a software application like that is
not really web design – but you’d be
surprised at how much they have in
common.
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worth its salt without doing research, Paper Blossom. And, of course, through
talking to the owner, looking at the hard work and creative approaches to
portfolio, understanding what the service each client’s needs.
contract says – it’s all time-intensive
Another challenge is keeping up a with a
work. How much easier to fall back on the
rapidly evolving industry. The Web didn’t
common assumptions that all web design
really exist, functionally, until the mid-
companies are basically the same, and
90s. That’s only fifteen years ago. The
you get what you pay for. Common, but
most cutting-edge technologies and tools
wrong.
available to do what we do at Woland
So, one of the greatest challenges for me may be obsolete in five years. If we don’t
is exploding the commodity myth through keep pace, so will we. It’s exciting, but it
marketing, making personal connections requires a strong technical background
with potential clients as well as with and a constant willingness to learn from
teammates, like Kelly and Shannon at everyone on the Woland team. In
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addition, running this company requires What would you like our readers to
enough discipline and pragmatism to know about your journey in
realize that a client may not want or need business?
the latest untested whiz-bang feature on
The aphorism about the fox and the
their website. But what they will need
hedgehog is, “the fox knows many little
almost certainly is a site that looks great
things, but the hedgehog knows one big
on multiple platforms, like a home PC and
thing.” As much as I love the technical
a tablet computer (e.g., an iPad).
aspects of my business, the “hedgehog”
side of it, I accomplish more by being a
bit of a fox: sharpening my networking
skills, finding a common language with
my clients and employees. Learning to
recognize what I’m good at, and focusing
on that without losing sight of the
interpersonal relationships that really
drive my business.
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FINANCE April Oliver, Ameriprise Financial Services, Inc.
temporarily out of the Time away from work not only means a loss of current income, but
workforce. In some cases this also, in most cases, the suspension of contributions to a retirement
is a voluntary act such as a plan. If there is no cash flow due to a time off, chances are that
maternity or paternity leave or money is not available to continue funding your nest egg.
planned early retirement.
Challenging economic times So if you are getting back into the workforce or intend to soon, you
and changing demographics have an opportunity to look at your financial circumstances in a
have also made it more whole new light. Can you free up money for retirement savings
common for some to leave once again? Here is a process to help you determine what is
work because they have to, possible in your situation.
through a layoff, forced early
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Step 1 – Take care of regular expenses and debts
Make sure your cash flow can pay for your lifestyle. First and foremost, that means paying for necessities like
food, clothing, shelter, and transportation. Limit extraneous expenses until you are into a steady routine with
work and with managing your paycheck.
In addition, make sure you can continue to pay off any debts that remain on your personal books. Car loans,
student loans and credit card debts must be paid on time. If it is possible, pay more than the minimum
monthly payment required on high-interest credit card debts in order to reduce the principal balance each
month.
When paychecks start rolling after a period without them, it is easy to feel “rich” again and quickly turn on
the spending spigot. After all, depending on the circumstances of your time away from work, you may have
significant pent-up demand for items you’ve delayed purchasing.
Find out what retirement savings options are available through your employer. If you can contribute to
a plan (such as a 401(k) or 403(b) plan), you should make that arrangement as soon as you can. The
closer you are to retirement, the more you should be saving, as your time to let wealth accumulate in
your investment accounts is limited.
feeling is understandable, but it is important to spend money responsibly. You already know better than most
the challenges created when cash flow from an employer or your own business stops. This is not the time to
begin careless spending habits, but instead to prudently manage your income.
Take advantage of your improved cash flow position to save for your future. The importance of saving for
retirement cannot be overemphasized, regardless of your economic position. Today, you have the ability to
work and generate income. There will come a time in life when this will no longer be possible.
If you’ve been away from work for a while, you should be particularly inspired to resume a serious retirement
savings regimen. You have a keen understanding of the financial challenges involved when regular
paychecks don’t arrive. This is similar to what most Americans face in retirement. Their well-being is
If offered, be sure to capitalize on the opportunity to take advantage of an employer match of all or
dependent, in large
youpart,
put on
intothe
foresight they had to save will
money for your
their contributions
future financial
part of the amount your plan. Many employers match bysecurity.
up to 3
25
percent of your salary – giving you a built-in return on your investment. This is, in a sense, “free”
money that shouldn’t be passed up.
Family Features
Manage Your
Mailbox
Customize How Businesses
26 Contact You.
30
There are many ways to learn To opt-out permanently, you must begin the process at the website,
about the local and national then return a signed Permanent Opt-out Election form, which you
businesses that serve the will be sent when you register.
community – whether through • Stop unwanted catalog deliveries by visiting
mailed catalogs, e-mail, www.catalogchoice.org.
online ads, you name it. Just
as consumers use a variety of Online Ads.
ways to find information,
businesses use different media Online marketers can track your Internet usage, gather data about
to market themselves to you and tailor ads to you based on that information.
potential customers. You may • The Network Advertising Initiative has an online opt-out
use some of those sources and tool that lets you select member companies from which you
not others, but you have the wish to stop receiving ads. Visit
ability to easily customize www.networkadvertising.org. It won’t eliminate all of them,
how local businesses contact but you should see fewer ads.
you – and it’s easier than you • The Google Ad Preferences site lets you opt-out of all ad
may think. categories, or you can add or remove selected categories at
www.google.com/ads/preferences.
Direct Mail. • Yahoo has an Ad Interest Manager that lets you do pretty
much the same thing. Visit the Privacy section at
The Direct Marketing www.yahoo.com.
Association’s (DMA) Mail
Preference Service lets you Phone Books.
opt-out of receiving
unsolicited commercial mail Phone books are a valuable resource for consumers looking for
for five years. Register at local business information. Research shows 7 out of 10 U.S. adults
www.dmachoice.org, or mail use Yellow Pages directories each year, but if you choose to get
your request to: DMAchoice, your local business information elsewhere, you’ll be glad to know
Direct Marketing Association, there’s an easy way to adjust or stop your print deliveries. Visit the
P.O. Box 643, Carmel National Yellow Pages Consumer Choice and Opt-out Site at
NY10512. This will not stop www.yellowpagesoptout.com to select which directories you wish
mailings from companies that to receive, as well as to learn more about the industry’s sustainable
do not use this service, Bulk production efforts and how you can reuse and recycle your old
Mail or Current Resident directories.
Mail, but it will reduce your
junk mailings by quite a bit. Email.
• The DMA also has an Email Preference Service (eMPS) that
If you do not wish to receive lets you opt-out of receiving unsolicited commercial email
prescreened credit card offers, from DMA members for six years. Register at
you can opt-out at www.dmachoice.org.
www.optoutprescreen.com, or • Make sure your email spam filters are activated. Send the
1-800-OPT-OUT. You will filtered emails to a specific folder so you can check to make
have the choice of opting out sure that non-junk emails don’t get automatically deleted.
for five years or permanently.
27
Telemarketer Calls. been on the registry for 31 days, most telemarketing calls should
stop. This will not stop calls from political organizations, charities,
The National Do Not Call telephone surveyors and companies with which you have a
Registry lets you opt-out of business relationship or those that you’ve given express written
receiving telemarketing calls agreement to receive their calls. Register at www.donotcall.gov or
at home or on your mobile call 1-888-382-1222.
phone. Once your number has
28
Penny
Pinching
With so much
information available at
your fingertips, it’s easy
to plan ahead and
manage your travel
spending. Not only that,
a wide range of travel
coupons are available
online to help trim costs
even further.
Accommodations:
30
stay at the hotel, enjoying its onsite You’ll get better rates booking well in
amenities and attractions? advance. And never make an online
purchase without checking first to see
Depending on your preferences, you can whether any discount codes are available to
allocate your spending to the elements that bring your price even lower.
matter most. In other words, if exploring is
on your agenda, save some cash by
booking a lower-cost hotel with fewer Car Rentals: Beware of extra expenses
amenities. with the add-ons, taxes and fees.
Whenever possible, return the car with a
Online tools will allow you to search by full tank of gas. Know that airport car
amenities, location and even by other rentals are at a premium. If you can
travelers’ ratings. Many sites offer hotel arrange for other transportation – such
discounts, as well as tools to determine as a hotel shuttle – look for rental
which arrival dates offer the best rates. locations near, or even at, your hotel that
are likely more competitively priced.
Flights: Pack light. Most airlines now
charge for checked baggage, and extra fees
apply if you exceed quantity and weight
limits. Remember, you’ll have to double Be sure to try variations in your
those fees if you want to return home with pick-up and drop-off dates and
your luggage. times. Even minor alterations can
Start early and do your homework. Several impact your price, for example,
services are available that help you
compare rates, as well as the number of
taking you out of the daily rate and
stops and travel schedules, side by side. into weekend pricing.
31
Participants heard from women owned
As a woman business owner, are you aware small businesses about successful business
33
qualify for this certification. The Resources for Women-Money, Market
(http://affiliate.nmsdc.org/carolinasmsdc) and Management panel included Hilary
Coman, Principal of the Coman Company
As a Site Visitor for the National Women (http://www.comancompany.com), Cathy
Business Owners Corporation, I discussed Critz, Principal at Solutions FYS
Women Business Enterprise (WBE) (http://www.solutionsfys.com) Roberta
certification, capability statements and the McCullough, Financial Services Director of
importance of having your business the North Carolina Minority Support Center
certifications posted on your website. (http://www.ncmsc.org) and David A. Willis,
(NWBOC.org) Principal at NuLevel Strategic Solutions
(http://www.nulevelsolutions.com). Some
La-Tasha Best-Gaddy, Assistant Director of topics discussed were strategic planning,
Business Development North Carolina market analysis, optimizing manufacturing
Institute of Minority Economic Development and business processes, business
(NCIMED) made introductions and innovation, capital formation and funding
moderated the two afternoon panels. The available through credit unions.
NCIMED partnered in 2000 with the SBA to
form The Women’s Business Center. Their The high energy in the room was
mission is to promote economic self- contagious and I believe that everyone
sufficiency for all women of North Carolina who was in attendance acquired a vast
through entrepreneurship. This organization amount of knowledge. The State of North
provides, among many other services, Carolina provides us with very effective
excellent workshops, seminars and online business resources whose mission is to help
webinars. I highly recommend women and minority business owners and I
participating in their events. urge you to contact them.
(http://www.ncimed.com/index.php?optio
n=com_content&view=article&id=52&Itemi Contact Information:
d=33)
Vilma Betancourt-O'Day
Joyce Siler, Director of the Women’s Women Wrule
803.517.4030
Business Center, where she oversees the vilmaoday@gmail.com
development of education and training http://www.linkedin.com/in/vilmabetancourtoda
programs that address the needs of women ywomenwrule
entrepreneurs, was the moderator for the
Women Entrepreneurs Panel. Ms. Aycock
participated on this panel, along with Lynn
Ivey, founder and CEO of The Ivey
(http://theivey.com), a not-for-profit adult
day care center located in South Park, and
Jessica Hope Murrell Berryman, owner of
Lango Kids RTP,
(http://www.langokidsrtp.com) where
children between the ages of 18 months
and 11 years are taught how to be fluent in
French, Mandarin and Spanish.
34
Grilling Up F
A Summer
Feast
35
Grilling Up a Festive Summer Feast
Simple cooking tips to create a delicious barbecue
(Family Features) Summer is filled with Research shows that bacteria can easily
family picnics and barbecues, but you need spread to kitchen surfaces while preparing
to make sure that those burgers and pasta even the most simple of meals.
salads aren’t served with a side of bacteria.
Celebrity Chef Cat Cora is an expert at
overcoming the complexities of cooking with —Bacteria on a cutting board can double
exotic ingredients, including ostrich, oysters after ten minutes of use, whether cutting raw
and venison; but even working with everyday meat or vegetables.
staples, like chicken, beef, eggs and fresh
vegetables, can present cooking challenges. —Ten percent of bacteria on a cutting board
can transfer to lettuce during chopping.
These foods can carry common bacteria,
such as E. coli, Salmonella and Staph — all —E. coli that remains on washed and dried
of which can thrive throughout the cleanest dishes can survive up to three days.
kitchen. To help spread awareness about
better kitchen practices, Chef Cora partnered “Like all moms, I want to provide the best for
with Ultra Palmolive® my family while creating memorable meals at
home,” said Cora. “Cleaning throughout the
Antibacterial Dish Liquid, offering tips and cooking process gives me peace of mind that
providing simple solutions to help prevent I’m doing all I can for my family.”
cross-contamination in your kitchen.
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