Nimblink - Term Report - EnT - 20181-23595

9/5/2021
NIMBLINK
INSTITUTE OF BUSINESS MANAGEMENT
SUMMER-2021
FINAL REPORT
Entrepreneurship And Small Business
Management
BY
Bilal Saeed ( 20181-23595)
Name: Bilal Saeed Student ID: 20181-23595
Subject: Entrepreneurship and Small Business Management –ENT403 Dated: August 21, 2021
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Table of Contents
Concept Statement.....................................................................................................................................2
Introduction................................................................................................................................................4
Problem Statement.....................................................................................................................................5
Out of the box solution...........................................................................................................................5
Easy Management..................................................................................................................................5
Scalability................................................................................................................................................5
Budget Friendly solution.........................................................................................................................5
Customer Profiling......................................................................................................................................6
Business Model Canvas.............................................................................................................................17
Value Proposition:................................................................................................................................17
Customers Segments:...........................................................................................................................18
Channels:...............................................................................................................................................19
Customer Relationships:.......................................................................................................................20
Key Partners:.........................................................................................................................................22
Key Activities:........................................................................................................................................23
Key Resources:......................................................................................................................................24
Cost Structure:......................................................................................................................................25
Revenue Stream:...................................................................................................................................26
Logo...........................................................................................................................................................27
Color Theme..............................................................................................................................................28
Designation...............................................................................................................................................31
Napkin Sketches........................................................................................................................................32
Marketing Poster.....................................................................................................................................35
Visiting Card..............................................................................................................................................36
Social Media Page.....................................................................................................................................37
Prototype...................................................................................................................................................37
I n s ti t u t e o f B u s i n e s s M a n a g e m e n t P a g e 1 | 40
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Concept Statement
Who are we?

We are a team of two highly enthusiastic and professional engineers who are always up for
exploring new technologies and seeking for the business opportunities associated with those
technologies. The team members are also doing MBA from “Institute of Business Management”.
We have analyzed that during COVID-19 lockdown the major issue that the businesses faced
was the work from home strategy. Many of the businesses were shut as their business requires
physical presence of their staff in office. The Nimblink is an effort from the team to provide an
affordable remote working solution to small and medium level businesses of Pakistan.
What do you need?

If you have a staff of 20 people and you have some local storage server in your office where your
staff performs some specific task. Or let say you are consultancy firm and your designs are
confidential so how would you run your business in lockdown. let’s take another scenario, let say
you have a chain of retail store and you want all of them to be connected to head office but you
don’t want it at a very expensive cost. All of above scenario can be answered with Nimblink as
Nimblink is a VPN solution that fulfill all above needs in a very affordable price.
What is it about?
Nimblink is initiative towards the solution of remote connectivity with easy management and
affordable prices. Besides the remote connectivity solution, Nimblink also provides the
consultancy for the computer networking problems. in later run, the company aims to provide
application level solutions such as affordable video and voice connectivity solution in local
market
Who is it for?
Nimblink is designed for small and medium level businesses who can’t afford expensive
infrastructure and resources of remote connectivity. It is a very easily manageable and scalable
remote connectivity solution which can be easily operated by a common literate man.
How does it work?
Nimblink is hybrid venture. it has both online and onsite business flavors. The business focuses
on physical meeting with customer for consultancy and also provide online technical support to
customers. The customers can book order online if they have a requirement of standard solution.
In case they need consultancy then physical or online meetings are arrange to discuss
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the requirement of the customer.

What is stopping us?
Since Nimblink is a new venture to the biggest hindrance we are facing is that customer is
unaware of such type of solution. We have to provide a complete demo in order to get
customer’s trust on our product. Even after getting demo, clients are a bit concerned about the
operations of the product. To resolve this problem, we are offering free 1 months support to
customer with every device sale.
How can you be a part of it?
We have introduced a commission based sales program in which anyone can join us a sales
agent. We shall give 10% of the revenue as a commission to anyone who will bring us the sale of
our product.
Best Regards
Bilal Saeed
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Introduction
The proposed business is Virtual Private Network (VPN) connectivity solution provider for
remote locations. The aim of this business is to enable the office staff to work from home and to
provide access of office IT equipment from the home. The goal is to is serve the staff of low and
mid-level enterprises who cannot continue their office jobs due to lockdown of COVID-19.
Our company has started on a small scale with initial offering of remote VPN connectivity
solutions and digital network consultancy to corporate and consumer section of Pakistan. We
want the customers to believe that we will work as a success partner with them and will help
them to achieve their target by providing them the right solutions for their needs.
Our company will be operating through various platforms such as social media, corporate emails
and physical meeting. These channels will be our main source of communication with the
consumers. As the Nimblink is a technical product and can be customized as per customer’s
requirement so in order to understand customer’s requirement, physical / online meeting will be
conducted with customer.
The motivation behind starting this business was to establish a platform through which I can
provide digital networking solution to market and can have a good resource of earning. Another
reason Another reason for starting my own company was because having your own company
allows you to make your own rules and do and handle things according to your way. Since I have
been working in an ISP industry for last 10 years so I know that what are the challenges a low or
medium level enterprises face. So this platform was created to provide solutions to those low and
mid-level businesses.
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Problem Statement
Nimblink aims to provide a digital solution of remote working to small and medium level
businesses. The objective of the firm is to solve the problem of remote connectivity without
using any special IT resources at client end.
Out of the box solution
VPN connectivity is often considered as an expensive and difficult solution in the market.
Usually this kind solutions are implemented at very large organization who can afford high tech
servers and IT persons. For small / mid level enterprises, these kind of solution cannot be
maintained as they cannot afford the high tech serves and cannot a fulltime IT human resource.
The idea of Nimblink is to provide a plug and play solution for the business who don’t have
much IT knowledge. The solution works right out of the box. All a user needs to do is to just to
connect the Nimblink device with its broadband internet router and a basic configuration on its
laptop/desktop and you can connect to your work place in no time. This is a best affordable
option if a small is to be run with a work from home environment during COVID-19 lockdown.
Easy Management
The another major problem that an IT staff faces is that of management. Nimblink provides an
easily understandable web portal to the administrator of the company to manage and
troubleshoot the problems in the VPN connections. There are few steps that needs to be
performed such as checking the internet connectivity status of the user, power status of the user
device and Laptop configuration of the user. This brings easy management that does not required
any highly skilled IT person to run and operate the solution.
Scalability
The solution is scalable from 2 users to 50 users in standard financials. If the users are more than
50 then there will be an annual subscription for the user to 100. Nimblink works over any good
quality broadband internet connectivity which is easily available in metro cities.
Budget Friendly solution
The cost of the Nimblink is very cheap as compare to the existing VPN solutions in the market.
The reason of the cheap cost is that it is an in house designed solution with the world’s best open
source softwares. The cost of Nimblink is 1/3rd of the VPN solutions available in the local
market.
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Customer Profiling
I talked to Network and IT professionals working in Textile and Pharmaceutical industry and
was able to gather total 11 responses.
1) Fayaz Ahmed
Customer Job: Team Lead IT infrastructure at Yunus Textile Mills
Company Information: Yunus Textile Mills is part of the Yunus Brothers Group which has
renowned set ups in different industries like hospitals, textiles, real estate, energy, cement,
commodity trading business, construction, FMCG, automobile and more. In this short time
frame, the company has transformed itself from a supplier of basic bedding products to a world-
renowned supplier of Home Textile Products
Pains: He said that main pain he faces is network support. The people are not IT literate and that
give them a way of skipping from work. He thinks that to use this kind of solution, first they
need to educate their staff.
Gains: He said that mid-sized companies can use this solution who don’t have dedicated IT
resources. Companies can also take this solution as an alternate if they think to outsource their
existing VPN solution to reduce company’s cost of doing business.
Discussion: Their company is already having VPN servers for their remote connectivity. They
use standard software for this purpose. Currently they have configured each employee’s laptop
with the VPN software who is going to work from home. I explained him that by using our VPN
solution, he can reduce the cost of VPN server management. For technical support we will
provide one-month free technical support with each device and will also provide a very brief
manual of how to operate and trouble shoot our solution. Even after that if they want support, we
can provide 9x5 (working hours 9-5 and working days Monday to Friday) over separate charges.
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2) Muhammad Imran
Customer Job: IT Head at Cotton Empire (Pvt.) Ltd.
Company Information: Cotton Empire, one of Pakistan’s leading manufacturer and exporter of
Bath Linen (All kind of Terry Towels, Bathrobes) & Home Textiles (Bed Linen+ Fabrics) to
many destinations across the globe.
Pains: He said that this solution does not address the tracking feature of the remote users. We
don’t know what the person is doing at home even if he is connected. Moreover, since they are
not IT literate, if there is any issue, they will not be able to troubleshoot and will complain at
helpdesk for support. He also informed me that to resolve this remote connectivity issue, their
company have put their IT infrastructure over cloud and make it reachable to every staff over the
internet. They have also purchased google drive for their staff use.
Gains: He thinks that this is very useful solution for the businesses who don’t have IT resources.
This will help them to reduce their cost of doing business. He also said that if we can provide
devices over rent then it will further reduce the cost of doing business for small companies.
Discussion: I explained him that our solution has a control panel through which we can restrict
user’s activity when they are connected over VPN. We can limit their access to social media
websites and can only allow them to use office related services.
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3) Muhammad Shoaib
Customer Job: Team Lead Network and CCTV surveillance support at Zaman Textile Mills Pvt
Limited
Company Information: Zaman Textile was founded in 1968, and was acquired by Premier
Group in 2003 and are involved in the manufacturing of Yarn, Dyed Yarn and Greige, Printed &
Dyed Fabric
Pains: He did not to opt for our solution as currently their company has already installed a VPN
server at their office and have provided dedicated router for VPN connectivity from his home.
He was concerned that this kind of solution already exist so what’s the new thing which will
tempt him to opt.
Gains: He said that this kind of VPN solution will be very beneficial for the companies who are
looking forward to invest in IT infrastructure. He said that if this solution was offered last year
when the lockdown started, his company would definitely be interested in this as it brings the
same value as they are currently having in their company but at very affordable cost.
Discussion: during our discussion, he informed me that their company has already installed a
VPN server for remote connectivity of the staff but for that they had to invest IT equipment of
PKR 32,000 at remote user end. I explained him that the cost of our hardware will be around
PKR 10,000 which is 1/3rd cost of their existing hardware but also they don’t have to manage
their own VPN server. So he admits that our solution is very economical and it can be used for
mid-sized businesses.
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4) Nauman Ashraf
Customer Job: Senior IT Managers at Velocity Textiles
Company Information: Velocity Textiles is committed towards the development of
manufacturing, source, supply and export quality textile products and services.
Pains: He was not looking forward to a VPN solution as he thinks people are moving towards
cloud based solution. He also said that if local serves must be used then there is a need for cheap
VPN solution which should work right out of the box.
Gains: As per Mr. Nauman, this will be a very good solution for the NGOs (such as Saylani and
Cheepa) which do not have much IT budget and this will help them work remotely from
anywhere, saving them time and cost. Also it will increase their productivity by using local video
and voice conferencing solutions.
Discussion: I explain about the solution and realized him that the cost of hosting any server over
cloud will be much high then hosting it on their local data center. Also by hosting their data over
cloud there is security threat of data leakage and Cyber-attacks.
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5) Syed Mohammad Waqar

Customer Job: IT Head at Crown Textile
Company Information: Crown Textile is a Pakistan based garment exporter that designs,
produces and exports world class famous brands to more than 100 countries.
Pains: He did not want the VPN solution I offered in his company as his company was already
having VPN server hosted in the Company. Furthermore, he shows his concerned that as my
VPN solution will be hardware based so it will be very hard to visit every site and configure
device separately.
Gains: He said that this solution will support small or medium size business where there is no or
little IT staff available. It will help the company to work remotely. He also said that if there will
be soft client available which can be installed on laptops then it will be more convenient to use.
Discussion: I explained him that we can configure devices at head office and courier them to the
sites and ask receivers to just power up the device and connect it with their broadband router. In
this way the VPN service could be established. Furthermore, I also explain him that as we are in
a starting phase so currently our solution is hardware based but in future our R&D team will
work for the software based client also.
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6) Adeel Ahmed
Customer Job: Manager IT and Networks at Mandavia Textiles (PVT) LTD.
Company Information: Mandavia Textiles (Pvt) Ltd. provides products/services for Exporters
Miscellaneous Items, Grey Fabrics & Cloths, Cotton Fabrics. They also export high quality bed
sheet, bath robes, table cloths and napkins, towels and ladies & gents’ fabric.
Pains: He was not satisfied with this solution as it required users to be IT literate. Users who
don’t have IT knowledge would not be able to troubleshoot the issue.
Gains: He said that this solution is good for medium or small scale business as it will help the
users to work remotely. Furthermore, this solution can be a backup solution for big companies
even if they already have any existing VPN solution
Discussion: I explained him that we can provide a very brief document about how to operate
and troubleshoot the hardware. Furthermore, I also informed that we will also provide free one-
month support for each device and if customer requires further support then we can provide our
on call support over additional charges.
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7) Shoaib Ahmed
Customer Job: Sr. Executive Purchase and Administration at Huntsman Textile Effects Pakistan
(Pvt.) Ltd.
Company Information: Huntsman Corporation is a publicly traded global manufacturer and
marketer of differentiated and specialty chemicals with 2019 revenues of approximately $7
billion. Our chemical products number in the thousands and are sold worldwide to manufacturers
serving a broad and diverse range of consumer and industrial end markets.
Pains: He said that he will not opt for this solution as Huntsman is a US based company and
there are certain policies which they must follow. As per Huntsman's existing policy no
employee can opt any third party software or solution for his office work.
Gains: He said that this kind of connectivity solution is very useful for the small or medium
sized business as it will provide secure connectivity at a very efficient and affordable way with
local support. It will also reduce their cost of managing their local VPN servers as they will be
using our services directly
Discussion: I explained him that we will provide free local support for one month so that user
could get used to with the solution. I explained him that the large organizations, who have highly
qualified IT staff can use this solution as backup incase their existing VPN solution crashes.
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8) Haris Ghouri
Customer Job: Team Lead IT and Network support
Company Information: Founded in 1995, Martin Dow is a leading multinational healthcare
group in Pakistan with international presence, a status achieved through rigorous efforts of its
management and employees. Martin Dow Limited markets over 60 brands with more than 1000
employees countrywide. It markets research-based products and world-class branded generics
which are developed, formulated and manufactured at its cGMP compliant manufacturing
facility located in Karachi.
Pains: He said that the solution does not address the support issue of the VPN services. Either
bad broadband connection, any hardware malfunction or any other mistake of the user can be a
cause of disconnection. The staff who is working from home will not be technical person. he will
simply call office and complain that he is unable to work due to network issue.
Gains: He said if proper support is provided, this kind of solution can be ideal for the
distribution staff who work remotely or on the go. They can update their sales reports in real-
time which will help company to plan their supply efficiently.
Discussion: I informed him that we will be providing free one-month support with every device
and will also provide a brief manual for troubleshooting. Even after that they need support, we
can provide 9x5 (working hours 9-5 and working days Monday to Friday) over separate charges.
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9) Haris Ahmed
Customer Job: Manager Networks and IT –South at Aga Khan University Hospital (AKUH)
Company Information: The Aga Khan University Hospital in Karachi, established in 1985, is
the primary teaching site of the Aga Khan University's Faculty of Health Sciences. Founded by
the Aga Khan, the hospital provides a broad range of secondary and tertiary care, including
diagnosis of disease and team management of patient care
Pains: He was concerned that the broadband connections are unstable in Pakistan so when any
broadband link goes down, it will take at least 24 hours for that link to get restored. As they are
related to medical field so they can’t afford that much downtime for their branch network.
Gains: He said that this solution will be beneficial for the companies who don’t have mission
critical services. He said if we guarantee the uptime of the solution then he can consider this
solution for their remote branches.
Discussion: I cleared out regarding broadband connectivity uptime by mentioning that if we
want a professional uptime like 99% then can consider multiple broad band connections of
different service provider like, PTCL, Jazz, Zong etc. in this way, if one broadband connection
goes down, we can switch to other available broadband connection to maintain the service
uptime.
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10) Osaid Farooq

Customer Job: Manager IT and Network at Indus Pharma (Pvt.) Ltd.
Company Information: Indus pharma (private) limited is located in Karachi, Karachi, Pakistan
and is part of the Pharmaceutical and Medicine Manufacturing Industry.
Pains: He showed his concern on network support of this solution as it’s based on third party
broadband connection and if the connection goes down, how will we provide service in that
meantime. He also said that any company can install its own VPN server at its data center to
provide remote connectivity to its users.
Gains: He said that this solution is ideal for the companies who had multiple branches with no
proper IT management. If we can provide a good IT support, then this solution will be very
popular in retail markets.
Discussion: I explain him that our solution works over any internet connection. To maintain the
service uptime, we can used multiple internet connections even the 3G connection will also work
but its speed will be little slow due inherit feature of 3G connectivity.
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11) Muhammad Zahid

Customer Job: Team Lead IT Support at Genix Pharma (Pvt.) Ltd.
Company Information: Genix Pharma (Pvt.) Ltd is a leading Pharmaceutical manufacturer &
marketing company, based in Pakistan with its business expanding throughout Asian & African
Markets, after its establishment in 2004, Genix Pharma has been recognized as the fastest
growing Pharmaceutical Company in its earliest years, it has been ranked among the top 40
companies including MNC’s.
Pains: He said he will not opt for this solution as now a day every server is hosted on cloud and
any can access them via internet from anywhere. Opting this solution will not give any benefit to
the company.
Gains: He said that this solution is useful for those companies who do not have cloud
infrastructure. This solution will be useful for local video conferencing, local PBX connection,
Local ERP system and local CCTV systems etc.
Discussion: We discussed that cloud hosting is very common in today’s IT but there are security
threats and heavy hosting cost behind it. By hosting local ERP servers company can save their
hosting cost and can secure their data from cyber-attacks.
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Business Model Canvas
Value Proposition:
Our Company focuses on the customer’s requirement of remote data connectivity. We aim to
provide an easy and cost effective VPN (virtual Private Network) services to the corporate
and consumer section of the country. Through Nimblink you can access your office or home
IT equipment from any internet connection. All a customer needs to do is just to connect
Nimblink device with their broadband internet router with onetime setup as per the manual
and they can connect to other location within a minute time. In case of any confusion,
customer can contact at Nimblink’s helpline to get assistance.
Following are the main feature of our business:
1) Reliability
Customer will get a reliable and easy solution to get connected with its workspace in a very
short time. The provided services service will be on 24x7 basis with zero outages. The
Nimblink VPN connectivity service depends on customer’s broadband internet connection so
the smooth internet connection increases the reliability of Nimblink service.
2) Cost Effective service
The Nimblink service is a cost effective way for remote connectivity. The traditional VPN
services requires to host heavy VPN server at customer’s data center and requires IT
resources for the management of those VPN servers. The Nimblink resolves this problem by
hosting its own VPN server over the cloud platform and serve customers with server free
VPN service. As a result, customer do not need to host or maintain its own VPN servers
which reduces their cost of doing business.
3) Easy to Manage
As discussed above, Nimblink reduces customer’s stress of maintaining VPN servers at their
end but it is very easy to manage also. Customer can connect the Nimblink device with its
broadband router and can connect to its work place very easily. In case customer is unable to
operate Nimblink device then for such customers we will also provide onsite support over
separate charges in which Nimblink’s technical person will visit to customer and configure
the connection on their behalf.
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Customers Segments:
Nimblink plans to cater the need of remote connectivity of small and medium enterprises. As
per the customer profiling, it was observed that bigger organization already have highly
qualified IT resources who manages the VPN servers at their data center for the remote
connectivity of their staff. But for small and medium companies does not have much IT
resources so the Nimblink is a good option to them for remote connectivity. In this
perspective, below are the targeted customer segment of Nimblink
a) Hospitals
Nimblink can provide remote connectivity to the staff of the hospitals. Through Nimblink,
the staff of the hospital can access hospital’s IT inventory remotely. Furthermore, in case
multiple branch scenario, Nimblink can also provide branch to branch connectivity in the
same way.
b) Factories
For factories where work from home policy is implemented, Nimblink can be an affordable
solution for them. Through Nimblink, staff can connect to factories, IT servers such as ERP,
CCTV etc. to manage their work remotely.
c) Schools/Offices
Nimblink can be a suitable solution for the schools who have multiple branches. It will work
the same way as hospitals and factories scenario.
d) Retail Shops
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Channels:
As Nimblink provides services to Businesses to run their operations smoothly so its main
channel to reach the market is customer relationship. Following are main channels that
Nimblink will utilized to get in touch with market.
Email Marketing
Since all the business uses emails as their official correspondences so email marketing will
be a very useful method to convey Nimblink’s message to its prospects. We will use email
marketing strategies to introduce our services to customers.
Cold Calling
Cold calling is very traditional method of sales and marketing. We will use outbound calling
to our targeted customer segments to arrange visits to the client. This will help us to engage
customer’s attention which can be helpful in our sales
Social Media Marketing:
We will establish our online presence in social media network in following manners
Facebook Group: Having a group on Facebook allows to build a direct connection with
customer and allow consumers to share their views about the business and their experiences with
company.
Facebook Page: Since Facebook page will be our main channel of communication for our
business with customers, therefore the page is the best option for promoting our business and let
people know what is our business all about.
Facebook Ads: This will ensure that our messages will do well on Facebook by using paid ads
to get our content into the feeds of targeted audience.
LinkedIn Page: By creating a company page on LinkedIn we can present our business as a
professional organization and let professionals and working people know about our offerings and
about our business.
Twitter: Twitter is on the rise again, using engaging content will allow us to let the company’s
personality shine and will allow us to reach millions of potential customers.
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Customer Relationships:
Having good relationship with your customers is an essential element for the success of any
business. Unsatisfied customers not only switches to competitors but also spread a negative
word of mouth in the market. In order to establish a healthy relationship with the customer,
the company must be responsive to its customer’s queries in a quick and efficient manner on
every possible platform. Now a day, Social media platforms such as Facebook, Twitter,
Instagram are very commonly used to maintain good customer relationship as these platforms
are easily accessible to the customers.
Nimblink focuses on following practices to keep a healthy relationship with its customers.
Understanding customer’s requirement
Our company will try to figure out the customer requirements by applying to following four
step approach to each customer
 Identify the customer’s problem
 Verify that the customer cannot solve the problem independently
 Provide consultancy
 Solve the problem
We believe that If you can solve the problem, customer may pay. The cost is often no longer in
the bargain you provide, or value brought offerings you supply, however alternatively in the
solution, you may ensure.
Providing Online Technical Support
Connecting with your customers in social media is no longer optional. Customer expects you
to be there. Social networks are constantly shifting based on user interaction, so you’ll want
to stay current on where to invest your efforts.
Nimblink shall provide technical online technical support to its customer to ensure smooth
operation of the product. Custmer can connect to Nimblink helpdesk by using any of the
following social media platforms to get the technical assistance.
 Whastapp
 Facebook
 Zoom
 Googlemeet
 Skype
 Microsoft Teams
 Jitsi
Moreover, customer can also contact Nimblink’s mobile number to get the due support of the
product.
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Improving customer experience

Customer experience (also known as CX) is defined by the interactions and experiences your
customer has with your business throughout the entire customer journey, from first contact to
becoming a happy and loyal customer. Nimblink’s marketing mantra is “to value the customer”.
We believe that there should be a relationship of trust and loyalty between Nimblink and its
clients. Nimblink will provide the consultancy and support for the solution to best of its
knowledge and experience. Nimblink will also provide onsite technical support where customer
is unable to use the solution to make them feel their importance to Nimblink.
Feedback Sessions
Customer feedback is the information, insights, issues, and input shared by your community
about their experiences with your company, product, or services. This feedback assists the
company to enhance the customer experience and provide valuable knowledge about what
customer expects from the company.
Nimblink shall perform following things to get customers’ feedback about the Nimblink products
 Shall conduct customer feedback surveys via call and email on availed services
 Will provide product on demo purpose to customer and seek customer’s perception about
the product
 Physical meeting with clients
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Key Partners:
The Nimblink is a new technology ventures started as partnership of two brothers with self-
investment and some loan from the family. The idea was incubated during the COVID-19
lockdown period of 2020. The details of the key partners in firm are as follows:
1) Mr. Bilal Saeed
Bilal Saeed is a telecommunication engineer having 10 years of experience in ISP (Internet
Service Provider) in Pakistan. He is also a student of MBA and have an entrepreneurial
mindset. In Nimblink he is responsible to identify the customer’s need and to design a
technical solution which fulfills the customer’s requirement. He is also look after the
marketing and customer relationship management for the company. He also works as a
business developer and sales executive of the company and also is an investor in the
company.
2) Mr. Faizan Ellahi
Faizan Ellahi is also an industrial electronics engineer having years’ experience in
automation industry of Pakistan. His technical and financial management skill are very
strong. He is responsible for the programming and troubleshooting of Nimblink’s products.
He is the head of research and development section of the company. He is also responsible
for the costing and budgeting of the products.
3) Leopard Courier
Leopard courier is a supporting partner and provides courier services for the Nimblink
products. Leopard courier is responsible to transport the Nimblink’s hardware at client’s
location safely in a punctual manner.
4) Technomax
Technomax is a firm at Saddar, Karachi who provides networking hardware to local service
provider. Technomax will be responsible to provide the hardware required for the Nimblink’
solutions. The mode of payment with Technomax will be in advance.
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Key Activities:
Customer prospecting and Sales
As Nimblink is product designed for businesses so its client prospecting is a bit
challenging. In order to get in touch with any business owners, the first activity we
perform is to get maximum knowledge about the prospect such what’s the nature of
customer’s business? How many locations does customer’s business have? After getting
all such information, we try to get connected with customer through email, phone or
social media platforms to arrange physical meeting. In physical meeting we share the
company profile and provide details about the products. The mentioned activities are
performed on daily basis to increase sales on the company.
Providing Technical Support
The next most repetitive activity is of providing online technical support to the users of
Nimblink product. The technical team of Nimblink provide online technical support to it client
on phone, emails and various social media platform. It is Nimblink’s highest priority to provide
support to its customers to ensure a smooth customer experience.
Research and Development
Nimblnk is a technology driven firm and spends 25% of its earning on research and
development of product optimization and establishing new products. This helps the firm to be
updated with the latest technology and market trends.
Inventory management
Another major activity that Nimblink perform is the inventory management. Most of the
hardware is imported from china and its inventory is locally maintained. This is a very critical
activity as the whole value chain depends up on the hardware availability in the existing
inventory. In case there is insufficient hardware in the inventory then whole business will be
disturbed.
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Key Resources:
Physical resources
Following are the physical resources that Nimblink uses for its business
1) Laptop
Since Nimblink is a digital solution for VPN connectivity, so there is a major usage of
Laptop in Nimblink. These laptops are used for various purposes such as, marketing
(email and social media), record keeping and inventory management, research and
development etc.
2) Mobile Phones
Mobile phones are also very important resource for communication and marketing
purposes. Nimblink has advertised its mobile number on its every marketing platform
so most of its queries are entertained on mobile phone.
3) Raspberry Pi boards
Raspberry Pi is credit card size computer which is used by Nimblink for its product
development. This is a core component of Nimblink and all the programming of the
product is done on this small computer.
4) Routers and switches
The router and switches are used to provide the connectivity to the Nimblink’s
device. These routers and switches are all imported and are supplied by Nimblink’s
supplier “Technomax”.
5) Internet Connection
A good Internet connection is essential for the Nimblink. As Nimblink is an internet
VPN connectivity product so without internet the products of Nimblink cannot be
used.
Report Draft
Cost Structure:
Routers: These routers were purchased for the testing purpose. There are many router
available in market which are technically not compatible with the Nimblink’s
programming so we selected TP-Link 940 routers as they are fully compatible with
Nimblink firmware
Switches: These switches were purchased to provide the connectivity between routers
and Nimblink’s device for the test bed. Totally two units of router were purchase at the
rate of PKR 1,500/unit.
Raspberry Pi Board: This is a core component of the Nimblink’s VPN solution. It is a
credit card size computer system that work with special firmware. As this board was not
available from local market so the supplier has imported this hardware and supplied at the
rate of PKR 10,000 per unit
Internet Connection: For the testing and development of Nimblink, a high speed internet
connection was required. The cost locally available internet connection was PKR
3,000/month
Calling Expenses: For the purpose of the business coordination, one Ufone super card is
used per month at the rate of PKR 500/month
S.
Item Description Cost in the month of July Cost in the month of August
No.
1 Routers PKR 10,000
2 Switches PKR 5,000
Raspberry Pi
3 PKR 20,000
Board
Internet
4 PKR 3,000 PKR 3,000
Connection
5 Calling expenses PKR 500 PKR 500
Total Cost PKR 38,500 PKR 3,500
Report Draft
Revenue Stream:
Three nimblink’s business queries are in pipeline and are expected soon to be matured.
Below is the expected revenue for the month of September, 2021
Expected Revenue of
S. No. Item Description
September 2021
1 2 x Nimblink devices PKR 20,000
Report Draft
Logo
The logo designed for Nimblink was designed with the help of Adobe Illustrator and
Canva using shades from the decided color themes namely Turquoise, along with Neon Green
and Brown. The logo express’s the key features of the product which are global access, Secure
communication and Reliability.
Report Draft
Color Theme
The Logo comprises of following three colors.
Turquoise
The first color is Turqouise which is the color of globe in the logo. The turquoise color is
often associated with the communication. It also represents the clarity of speech. Turquoise has
four shade available but the brightest shade is used as it complements with the neon green color
of the hexagon in the logo.
Report Draft
Neon Green
The second color is Neon Green which is the color of hexagon in the logo. The green
color usually used to represent the eco-friendly and easy to do task. The green color is also used
to represent the safety. In Nimblink’s logo the Neon Green hexagon shows secure and safe
connectivity between the users.
Report Draft
Brown
The third color is brown which is the color of the thumbs up symbol in the logo. The
brown color represents the stability and reliability. In Nimblink’s logo the brown color thumbs
up symbol ensures its customers that they can trust in Nimblink as their remote data connectivity
partner. The brown color have four shades but the mid-range shade was selected as it
complements the logo.
Report Draft
Designation
Director of operations
A director of operations is responsible for ensuring the operations of a business run
smoothly and efficiently by supporting the department leads that report to them. They hire, train
and develop new departmental managers and directors, help set goals and objectives and help
remove barriers to operational success
Customer Success Partner
This title shows that you are engaged with customer in their success. customer success
Partner supports your customers as they transition from sales prospects to active users of your
products. They’re focused on customer loyalty and building close long-term client relationships,
and often stay with the same customers as long as they continue to work with your business.
Technology Manager
Technology managers are responsible for ensuring a team, department or entire company
has consistent, secure technology. They oversee all technical aspects of the business, from
creating and implementing programs to overseeing day-to-day use of company computers,
tablets and phones. Duties for a technical director may include:
 Develop and implement in-house standards for the acquisition, use and
maintenance of technology
 Identify and implement data security solutions
 Research the market and stay current on technological advancements and
developments
 Field team requirements regarding technology use, needs and budget
 Support sales teams with customer satisfaction by analyzing user requirements
and usability metrics
Report Draft
Napkin Sketches
Logo
Report Draft
Poster 1
Report Draft
Poster 2
Report Draft
Marketing Poster
Report Draft
Visiting Card
Report Draft
Social Media Page
Report Draft
Prototype
Report Draft

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9/5/2021

Who are we?

What do you need?

the requirement of the customer.

5) Syed Mohammad Waqar

10) Osaid Farooq

11) Muhammad Zahid

Business Model Canvas

Improving customer experience

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