KERNOWCRAFT EST 1967 BRAND VALUES & MESSAGINGKERNOWCRAFT IS: WHAT: An inspiring jewellery making supplies company HOW: Passionate about autheniticy and excellence WHO: With a small, knowledgeable and skilled team WHERE: A Cornish based company supplying supplies on a national and international level WHY: Empowering their customers WHEN: Providing a personal service that stands out in the faceless world of online purchasingINSPIRING Good service «Assuring Help improve skis Share knowiedge Encouraging Value customers KEY MESSAGES Wealth of experience (experts) = Vast and diverse range of stock = Quick order turnaround Personal service allormade Quality products Knowledgeable approachable and skied staff Passionate about the business Reliable and trustworthy CORNISH TRUSTED PERSONAL “History Accessible Independent Respected art scene - Knowledge bank Focused on gemstones Natural, inspiration -Astrong story Skilled member of saft and geological significance = Skiled Able to offer advice Pury Professional Friendly and personal service + Cornish provenance Consistent Passionate = Sense of community = Quality People driven business “creative + ReliableHOW DO WE MAKE THE CUSTOMER FEEL? EXPERTISE & KNOWLEDGE SPECIAL & VALUED = Sign posto ace page and proyectdeas, = Compliment customer work butwth tallored advice Be erhuslste about thelr projet Knowing product and how they work together Reply to evry comment on social media = Look ou for customer errors, technical problems Encourage customer to pve Ia g0 Ack colleague when need advice and work as team Encourage further questions ack up advice and guidance with evidence “Take ll queres seriously Use own personal experiences and advice 2 honest with customer CONFIDENT & INSPIRED WELCOME & SUPPOTED Try and simplify to make t approachable «Go the extra mile to make you fea valued and fx probleme = Give onn experience, stories and be relatable Welcome further questions = Reduce worries about new techniques or materials «Always begin and finish message with a positive = Give realise goals and advice - tat small and experiment Project ideas te inspireMISSION STATEMENT KERNOWCRAFT'S MISSION IS TO MAKE JEWELLERY MAKING ACCESSIBLE TO EVERYONE. GIVING CREATIVES ALL THE RESOURCES AND JEWELLERY MAKING SUPPLIES THEY NEED TO CREATE THEIR OWN JEWELLERY, TO FEEL INSPIRED AND EMPOWERED BY ‘HANDMADE’ AND THE OPPORTUNITIES IT CAN BRING.KERNOWCRAFT EST 1967 BRAND IDENTITY COMPONENTSLoco KERNOWCRAFT KERNOWCRAFT EST 1967KERNOWCRAFT OPEN SANS BOLD ae abcdefeghijkimnopqrstuvwxyz ar yea PNP ae LeU ola Sea ed 1234567890 £ & @?7 \(.,) Berea Thee MNOPQRSTUVWIXYZ Pee a eae) Colo ER ay Loy} Crete eaeBRAND COLOURS & USES Used within the Kernoweraft logo, as a background colour and for headings GREY Accent colour, used as background colour, highlight & text colour GOLD ore) To use on the strapline, as background colour, highlight & can be used for headings and subheadings es Highlight colour and call to action colourKERNOWCRAFT EST 1967