Midterm Examination

Name:__JOYRELYN HUIT _______________________

Section:___BSBA 2-A_______________ Date:_04-4-2022___________________

Essay type Test

Direction: Explain your answer with at least 150 words.

Use your own words in answering the test.

1. Why do you think new media today is an effective tool in spreading fake news?

-IN THE LIGHT OF THE RECENT ATTENTION TO THE ROLE OF SOCIAL

MEDIA IN THE DISSEMINATION OF FAKE NEWS ABOUT CURRENT
POLITICAL AND SOCIAL AFFAIRS ,IT IS IMPORTANT TO UNDERSTAND
THE WAY THE AUDIENCE INTERACTS WITH MISINFORMATION ON
SOCIAL NETWORK SITES .FAKE NEWS ABOUT CURRENT SOCIAL OR
POLITICAL ISSUES IS CIRCULATED ON SOCIAL MEDIA WITH
TREMENDOUS SPEED .THESE FAKE NEWS STORIES OR HOAXES
DELIBERATELY OR NOT MISINFORM OR DECEIVE AUDIENCES.USUALLY
,THESE STORIES ARE CREATED TO EITHER INFLUENCE PEOPLE’S
VIEWS ,PUSH A POLITICAL AGENDA OR CAUSE CONFUSION AND CAN
BE A PROFITABLE BUSINESS FOR ONLINE PUBLISHERS.FAKE NEWS
STORIES CAN DECEIVE PEOPLE SINCE THEIR SOURCES ARE MAINLY
USING NAMES AND WEB ADDRESSES SIMILAR TO REPUTABLE NEWS
ORGANIZATION .THERE ARE ALSO CONFUSE AND MISLEAD AUDIENCES
.MANY PEOPLE CONSUME NEWS AND ARE INFORMED ABOUT CURRENT
POLITICAL AND SOCIAL AFFAIRS FROM SOCIAL MEDIA PLATFORMS
AND NETWORK AND IT CAN OFTEN DIFFICULT TO TELL WHETHER
STORIES ARE CREDIBLE OR NOT.INFORMATION OVERLOAD AND A
GENERAL LACK OF UNDERSTANDING OF HOW THE INTERNET
WORKS ,HAVE ALSO CONTRIBUTED TO AN INCREASING THE SPREAD OF
THESE TYPES OF STORIES .HOWEVER ,THERE ARE INDIVIDUAL USERS
AND GROUPS OF USERS WHO ARE TAKING ACTION TO COUNTER THE
SPREAD OF FAKE NEWS ON SOCIAL MEDIA .
2. How do Semiotic Theory works with the culture industry of advertisement?

-ALTHOUGH WE MIGHT THINK IT’S SYSTEM THAT HELPS US MAKE

RATIONAL DECISIONS ,IT’S NOT SO.EMOTIONAL SYSTEM CALLS THE
SHOT HERE IT’S OF OUR BELIEFS ,AND IT DELIBERATE ALL RATIONAL
CHOICES OF SYSTEM .YOUR FEELINGS AND IMPRESSIONS ARE
INFLUENCED BY THE WORLD AROUND US AND ESPECIALLY BY ALL
NON-VERBAL SYMBOLS YOUR BRAIN INTERPRETS,PACKAGES AND
CREATES MEANING FORM .SEMIOTIC THEORIES AND METHODS CAN BE
USED TO IDENTIFY TRENDS IN POPULAR CULTURE ,TO UNDERSTAND
HOW CONSUMER ATTITUDES AND BEHAVIOR ARE FORMED IN
RELATION TO POPULAR CULTURE ,INCLUDING BRANDS ,AND HOW
MARKETING AND ADVERTISING PROGRAMS CAN BEST MEET THE
NEEDS OF CONSUMERS BY IMPROVING COMMUNICATION WITH THE
END .APPLE IS THE QUINTESSENTIAL EXAMPLE OF A BRAND THAT HAS
INTERTWINED ITSELF WITH IDENTITY.PEOPLE DON’T QUEUE FOR
HOURS JUST TO BUY SMARTPHONES OR LAPTOP :THEY QUEUE TO BUY
STATUS AND A SPECIFIC LIFESTYLE .APPLE SELLS THOSE TRAITS AS
MUCH AS IT SELLS HARDWARE.SEMIOTICS IS A KEY TOOL TO ENSURE
THAT INTENDED MEANINGS (OF FOR INSTANCE A PIECE OF
COMMUNICATE OR A NEW PRODUCT )ARE UNAMBIGUOUSLY
UNDERSTOOD BY THE PERSON ON THE RECEIVING END .COMMON
EXAMPLES OF SEMIOTICS INCLUDE TRAFFIC SIGNS,EMOJIS,AND
EMOTICONS USED IN ELECTRONIC COMMUNICATION ,AND LOGOS AND
BRANDS USED BY INTERNATIONAL CORPORATIONS TO SELL US
THINGS “BRAND LOYALTY’,THEY CALL IT.