The Report is Generated by DrillBit Plagiarism Detection Software

Submission Information

Author Name DIVYA VISHWAKARMA-2001060700069

Title INDUSTRY ANALYISIS AND APPLICATION OF
EMERGING TECHNOLOGIES IN THE INDIAN
COSNTRUCTION CHEMICAL INDUSTRY
Submission/Paper ID 351633
Submission Date 09-Aug-2021 09:35:48
Total Pages 82
Total Words 13420

Result Information

Similarity 15 %
Unique 85 %
Internet Sources 5%
Journal/Publication Sources 8%
Student papers 2%
Total content under 'References' 9%

Exclude Information

References/Bibliography Excluded
Quotes Excluded
Sources: Less than 14 Words Similarity Excluded
DrillBit Similarity Report

A-Satisfactory (0-10%)
B-Upgrade (11-40%)

15 43 B C-Poor (41-60%)
D-Unacceptable (61-100%)
SIMILARITY % MATCHED SOURCES GRADE

Sl.No LOCATION MATCHED DOMAIN % SOURCE TYPE

1. 2 Publication
maryannfeldman.web.unc.edu 5

2. 31 Publication
www.indianjournals.com 2

3. 5 Student Paper
Student Report Submitted to Bangalore University by - 2
'Akhil Cyriac 16MJCMD002 ' Yr - 2018

4. 7 Internet
www.slideshare.net 1

5. 30 Internet
www.chelsea98.com 1

6. 6 Internet
www.thefreelibrary.com <1

7. 4 Internet
paisajesinvisibles.org <1

8. 12 Internet
www.marketsandmarkets.com <1

9. 13 Internet
www.researchgate.net <1

10. 26 Internet
www.intechopen.com <1

11. 29 Internet
doodlestorie.in <1
12. 11 Internet
www.thefreelibrary.com <1

13. 14 Publication
Fostering sustainable agriculture Do institutional factors <1
impact the adoption by Mazhar-2020

14. 33 Internet
tjstarthorice.eu <1

15. 39 Internet
businessdocbox.com <1

16. 10 Internet
qdoc.tips <1

17. 1 Publication
Assessment of layer pullet drinking behaviors under <1
selectable light colors usin by Li-2020

18. 37 Publication
Consideration of aging and SSI effects on seismic <1
vulnerability assessment of RC by Pitilakis-2014

19. 17 Internet
quizlet.com <1

20. 16 Publication.
A socio-ecological framework supporting catchment-scale <1
water resource stewardsh by Everard-2019

21. 28 Internet
moam.info <1

22. 25 Internet
www.marketsandmarkets.com <1

23. 15 Publication
Editorial Advisory Board by -1996 <1

24. 32 Publication
Effects of Drying and Extraction Methods on the Quality <1
and Antioxidant Activity by Kyriakopoulou-2013
25. 24 Publication
aci.aero <1

26. 20 Publication
An explanation of sintered silver bonding formation on <1
bare copper sub by Du-2019

27. 34 Internet
moam.info <1

28. 36 Publication
www.dx.doi.org <1

29. 19 Publication
www.dgs.ca.gov <1

30. 3 Publication
Analysis of the Theoretical Performance of the Wind- <1
Driven Pulverizing Aerator i by Osuch-2020

31. 41 Publication
researchspace.ukzn.ac.za <1

32. 9 Internet
www.britishbabynames.com <1

33. 23 Publication
www.ilo.org <1

34. 43 Publication
Near-infrared Spectroscopic Method to Identify Cotesia <1
flavipes and Cotesia sesa by Cole-2003

35. 40 Publication
Thesis submitted to shodhganga - <1
shodhganga.inflibnet.ac.in

36. 27 Publication
Diffusion tensor imaging evidence of corticospinal <1
pathway involvement in fronto by Crespi-2020

37. 42 Internet
qdoc.tips <1
38. 22 Publication
www.dx.doi.org <1

39. 21 Internet
qdoc.tips <1

40. 38 Publication
On Chinese Romanization and Syllable Aggregation by <1
Hu-2005

41. 18 Internet
www.intechopen.com <1

42. 8 Publication
Allyl alcohol production by gas phase conversion reactions <1
of glycerol over bifu by Kostyniuk-2020

43. 35 Publication
Airway disease in highway and tunnel construction <1
workers exposed to silica by L-2006
 1

Mini project report on

INDUSTRY A NALYSIS AND APPLICATION OF EMERGING

TECHNOLOGIES IN THE INDIAN CONSTRUCTION CHEMICAL INDUSTRY

Submitted in partial fulfillment of the requirements for the Two Years

Masters of Business Administration
(Affiliated To Dr. A.P.J. Abdul Kalam Technical University Uttar Pradesh, Lucknow)

SESSION: (2020-2022)

Under Supervision of: Submitted By:

Dr. BHAVANA SINGH Divya vishwakarma

Assistant professor MBA, II Semester
Roll No MBA/08/071
 2

CERTIFICATE

Certified that this mini project report on INDUSTRY A NALYSIS AND APPLICATION OF

EMERGING TECHNOLOGIES IN THE INDIAN CONSTRUCTION CHEMICAL INDUSTRY

has been prepared by Miss Divya Vishwakarma of MBA 2nd semester during the session

2020-2021 under my supervision .

The mini project report is upto the standards and I forward to the Director ,School of

Management Sciences ,Varanasi for getting it evaluated as per the ordinances governing of

MBA course .

………………………………….

Signature

……………………………..

…………………………………

Name

Date
 3

DECLARATION

1
At this moment declare that the information presented in this Mini-Project Report is
2
correct to the best of my knowledge and the analysis is as per the norms and as
guideline provided for the project . I have utilized the requisite concepts and applied
the required methodologies to analyze the data collected to reach the conclusion
present in the project .

I feel extremely exhilarated to have completed this mini-project under the able and
inspiring guidance of Dr. BHAVANA SINGH (ASSISTANT PROFESSOR ). Her
guidance and timely encouragement has infused courage in me to complete work
successfully .

3
I claim the project to be my indigenous work and has not been published anywhere
else.

(DIVYA VISHWAKARMA)

MBA-II SEMESTER

ROLL.NO. MBA/08/071
 4

ACKNOWLEDGEMEN

2
I would like to place on record my grateful thanks to each of them , and mini project
report would be incomplete without giving due credit to them .

I feel extremely exhilarated to have completed this mini project under the able and

expiring guidance of DR. BHAVANA SINGH (ASSISTANT PROFESSOR) . Her

guidance and timely encouragement has infused courage in me to complete the work
successfully .

In the end I Sincerely, thank the entire responded, friends and all others who helped
me in completion of this MINI-PROJECT REPORT.

DIVYA VISHWAKARMA

MBA-II SEMESTER

ROLL NO. MBA/08/071

 5

PREFACE

Indian construction market the industry has showcased significant

4
growth in the last 5 years with new and complex molecules enhancing properties such as

strength, reduced water requirement, increased resistance to abrasion and corrosion etc.

5
Entry of global construction chemical companies in Indian markets have further intensified the

competition and boosted the market growth.

2
In future, changing dynamics of Indian construction industry are expected to significantly

impact the construction chemicals market. Adoption of international standards and increase in

high rise buildings in Tier I cities is driving the usage of admixtures and related construction

chemicals in concrete. Corrosion prevention and control is another area which is driving the

6
adoption of construction chemicals. Hence, going forward, the focus will be on price to

performance ratio and not price alone. Through this report, we have attempted to highlight the

key growth imperatives for industry players as well as the regulatory bodies.

4
We sincerely thank all industry leaders whose valuable inputs have helped in building this

report.

We sincerely thank all industry leaders whose valuable inputs have helped in building this

report. As always it was an insightful experience for the team to materialize this report. We
 6

2
hope it acts as a guiding light both for the players and the consumers of crop protection

products.
 7

TABLE OF CONTENTS

S. No. Topic Page No.

1. INTRODUCTION 1-4

2. Industry Overview 5-9

3. Objectives of the Report 10-0

4. Research Methodology Type 11-0

5. Product/Service Overview 12-18

6. Industry Sub Sectors 19-23

7. Global/Indian Market Outlook 23-27

8. Industry Sub Sector 28-37

9. SWOT Analysis 38-42

10. Raw Material Analysis 42-48

11. Market Dynamics 49-52

12. Market Trends & Developments 53-72

13. Technological Landscape 73-75

14. Conclusion 76-78

15. Bibliography 80-0

 1

SECTION-1

1.0 INTRODUCTION:

India construction chemicals market has been experiencing significant growth .

its is still the growing phase when compared to other regional and domestic markets

Construction Chemicals, as the name suggests, are the chemical compounds

used in construction activities, be it residential, non-residential or non-building.

These compounds belong to a niche specialty segment of the chemical industry

8 7
and can be used either in existing construction projects to speed up the work or in new

7
construction projects to impart durability and strengthen the structures. The benefits

of using construction chemicals are far more than the increase in the cost of the project

which is 2-5%. Certain chemical products help in minimizing the quantities of cement .

SCOPE

5
This report provides a comprehensive analysis of the construction industry in India.

● Historical (2014-2018) and forecast (2019-2023) valuations of the construction industry in

India, featuring details of key growth drivers.

● Segmentation by sector (commercial, industrial, infrastructure, energy and utilities,

institutional and residential) and by sub-sector

 2

● Analysis of the mega-project pipeline, including breakdowns by development stage across

all sectors, and projected spending on projects in the existing pipeline.

2
● Listings of major projects, in addition to details of leading contractors and consultants.

1.1 IMPORTANT OF CONSTRUCTION INDUSTRY

Pollution Control

Development industry works with estimations and inside the system of carbon credits. Their

contribution of assets is exact by executing ideal use with least wastage.

Coordinations

Coordinations contributes extraordinarily to the development business. It shows viable

administration of item transport, item dealing with, conveyance of material, stockpiling and so forth

Executing coordinations on Construction Industry diminishes cost by up to 2.5%.

Tools and Machines

With the competitive times, many construction equipments have been introduced that make

construction work easy, quick as well as safe. Certain common construction equipments are:

● Aerial Lifts

● Concrete Mixture

● Backhoe Loaders
 3

● Cranes

● Excavators

● Generators

● Engines

● Light Towers

● Scrapers

● Trailers

● Welders and many more.In light of the sort of development, development devices and

machines can be classified as:

● Earth-moving Equipments

● These types of gear help in burrowing establishments and scene regions.

● Development Vehicles

● These are hard core vehicles for leading structural designing undertakings.

●
 4

● Material Handling Equipments

● These types of gear lift or move development materials. E.g., Crane-It is the most

well-known development machine seen at the building site. Development action is

9
fragmented without the utilization of cranes, and crane fixing is one of its strengths.

These types of gear are blends and transports utilized during development.

Consequently, as referenced over the development business assumes a huge part in the achievement

of the economy.The government, and other administrative specialists, need to consider these
10
focuses intensely to guarantee that the business gets the significance that it merits. ). Development

synthetics are fundamental for great cement and for

advancing the improvement of substantial execution. They likewise increment the existence of

development work and bestow extra security from natural perils.

construction Equipments

7
The Indian construction chemicals market has shown a strong growth rate of ~17% p.a.,

historically due to the construction boom in India and growing awareness in the

industry for better quality of construction. Increase in urbanization has further

 5

2
boosted the growth of construction chemicals industry. It increased from INR 1,400

Crores in 2018 to INR 3,6000 Crores in 2020.

2.0 INDUSTRY OVERVIEW

The market is segmented by Product Type (Concrete Admixture, Surface Treatments, Repair and

Rehabilitation, Protective Coatings, Industrial Flooring, Water Proofing, Adhesives, Sealants,

Grouts and Anchors, and Cement Grinding Aids), End-user Sector (Commercial, Industrial,

Infrastructure, Residantle

2.1 Market Overview

6
The Indian construction chemicals market is estimated to witness a healthy growth, at an estimated
11
CAGR of over 8%, over the forecast period. The Indian construction chemicals market follows a
2
slightly different trend than that of the global market. Due to the lack of awareness about the

long-term benefits of construction chemicals, the demand for chemicals, such as concrete

admixtures, adhesives, sealants, and waterproofing, which have immediate tangible effects, is high.

12
Increase in infrastructure construction activities across the country is one of the key factors driving

the growth of the market studied.

Lack of skilled labor in India is likely to hinder the market’s growth.

2
Increasing Foreign Direct Investments is projected to act as an opportunity for the market in future .
 6

● The construction sector is one of the largest sectors in the country, and it is growing at a

healthy rate, owing to the rising population, increase in middle-class income, and

urbanization.

● The government is taking various steps to restructure corporate taxes and make them more

appealing to foreign investors. The move is anticipated to boost investments in the healthcare,

education, housing, transport, and water infrastructure sectors.

● Investments worth USD 31,650 billion have been proposed by 99 cities under their smart city

plans. 100 smart cities and 500 cities are likely to invite investments worth INR 2 trillion in the

next 5 years.

● The ‘Housing for All’ program, launched in June 2015, aims to build 20 million houses in the
13
urban areas and 30 million houses in the rural areas by 2022. The National Housing Bank has

refinanced individual housing loans of about USD 3.1 billion during 2017-2018. 60 million new

homes are expected to be built in India between 2018 and 2024.

2
● The growth drivers of the Indian infrastructure sector, which maintains the demand for

construction chemicals, are government initiatives, infrastructure needs, housing development,

14
international investment, and public and private partnership projects.
 7

2.2 Product Segment

5
India construction chemicals substances market is portioned as admixtures, flooring synthetic

compounds, water sealing compounds, glues and sealants and fix, restoration and others. Glues and

sealants and admixtures market is relied upon to contribute all things considered 61.2% offer by
2
2020. It is expected that there will be a decrease in the development of the maintenance, restoration
5
and others fragment from 12.7% in 2014 to 11.9% in 2020, showing an absence of investigation and

support in the development business in India.Some major trends in India construction chemical

market are increase in investment in R&D, entry of new players, adoption of sustainable products

and technological advancements. Asian region is turning out to be focus point for most of the major

construction chemicals companies for investment in R&D. Rising construction of new buildings

and renovation activities across India is expected to boost the overall demand for construction
12
chemicals in the near future. India construction chemicals market on the basis of types is segmented

as admixtures, flooring chemicals, water proofing compounds, adhesives & sealants, repair and

rehabilitation & others. Adhesives & sealants and admixtures segment is expected to collectively

account for 61.2% share of the India construction chemicals market by 2020. It is anticipated that

there will be a decline in the growth of the repair, rehabilitation & others segment from 12.7% in

2014 to 11.9% in 202Based on end use areas, India development compound market is divided as

foundation area and private and business area. Foundation area is probably going to develop at a

CAGR of 18.3%. The private and remark has a portion of 34% in by and large Indian development

compound market with a consistent Y-o-Y development of 16% in 2020.

 8

According to provincial viewpoint, India development synthetic market is fragmented into northern

area, eastern district, western locale and southern area. Right now, northern area is relied upon to

encounter most noteworthy CAGR of 17.8% when contrasted with different locales. Southern

locale is probably going to set out a freedom which is multiple times the worth in 2020. The

southern area contains the provinces of Tamil Nadu, Andhra Pradesh, Karnataka and Kerala.

0, indicating a lack of inspection and maintenance in the construction industry in India.

Indian construction chemicals industry currently stands at INR 3,600 crore and has

7
shown a strong growth of 17% over the last 5 years. Admixtures constitute majority of

2
the market with 42% share. Flooring and waterproofing agents are the next leading

segments with 14% share each. Chemicals for repair and rehabilitation constitute

another 12% of the market while the remaining 18% is formed by adhesives & sealants.

The share of flooring chemicals is high in Indian market as compared to developed

13
world while India has a low share of tiling, sealants and waterproofing.

7
Overall market is fairly consolidated but there is considerable fragmentation of

individual products and application areas. A large number of global construction

companies have set up local manufacturing operations in India. The top 7 players

account for ~50% of the market; next 20 players ~25% and the remaining 25% comprises

of small and unorganized players.

increasing awareness amongst industry players regarding compliance with

 9

international standards is expected to promote the adoption of best practices in the

industry. Ban on onsite mixing of cement and compulsory usage of ready to mix

cement in metros are the key government regulations which could have significant

impact on the industry growth.

2.3 OBJECTIVE OF THE REPORT

Planning comprises defining objectives of the project, sequence of

works, construction methods, planning of resources, preparing estimation, and durations for

various activities to bring about the satisfactory completion of project.

..

Construction industry in relates to economy.

 10

Identify the building team and their role in project.

Construction industry in relates to employment of labour.

 11

3.0 Research Methodology

2
The information contained in this report is based upon both primary and secondary research.

Primary research include interaction with construction chemical distributor , distributors and

industry experts.

Secondary research included an exhaustive search of relevant publication like company

annual reports, financial reports and proprietary databases.

“India construction chemicals market is projected to exhibit a CAGR of over 20% by

2019”

3.1 Type of research

Formation of the topic.

▪ Hypothesis (a testable prediction).

▪ Conceptual definition.

▪ Operational definition (how the variables will be measured and assessed).

▪ Data gathering.

▪ Data analysis.

▪ Data interpretation.

▪ Test and revision of hypothesis.

 12

▪ Conclusion (and reiteration if necessary).

In terms of the construction industry, there are a wide range of different organizations and bodies

which specialize in conducting research including the Building Research

15
Establishment (BRE), Building Services Research and Information Association (BSRIA), National
16
House Building Council (NHBC), the Construction Industry Research and Information

Association (CIRIA) i3P, higher education institutes, the government private companies.

However, the construction industry is frequently criticized for spending less on research than other

comparable industries.
 13

SECTION -2

CHAPTER -1

1 .PRODUCT AND SERVICES OVERVIEW

2
Construction chemical is to a great extent driven by substantial admixtures, which represented

42% of the absolute market in 2019. Flooring and waterproofing construction chemical

are the following huge fragments with a portion of 13% each. Different sections incorporate
7
sealants, grouts and glues which together record for ~17% of the all out construction chemicals
5
market The share of flooring is high in Indian market as compared to developed world while India

have low share of Tiling, Sealants and waterproofing.

7
Indian construction chemical market has >80% business in new builds Invest in the

industry. Organizations such as CCMA (Construction Chemical Manufacturers

Association) India, can promote the use of Construction Chemicals in India by

conducting technical seminars and awareness programmes for the benefit of

construction industry.

1.1 Admixtures

Concrete is a generally utilized as restricting material in development. For cementing, concrete is

2
blended in with squashed stone, sand and water in explicit extent to create concrete.

For improving outcomes, better usefulness, more strength, and completing, concrete or
 14

mortar admixtures are utilized . Chemical admixtures are added to the mix immediately

before or during mixing. Admixtures are primarily used--

Admixtures are used during the first stage of construction.

• To lessen water content in concrete.

• To increment compressive strength and toughness boundary of cement.

• To improve the usefulness and giving more transportation and setting time.

The market India was valued ~INR 1,500 Cr in 2018 Three types of admixtures are most

prevalent in the market - Ligno based, SNF (Sulphonated Naphthalene Formaldehyde) & SMF

(Sulfonated Melamine Formaldehyde) based and PCE based. Ligno based admixtures

were the first generation admixtures and gave lower performance compared to SNF

and PCE based admixtures PCE based admixtures are the 3rd generation admixtures

and are usually 3-4 times more expensive than SNF/ Ligno based admixtures. The raw

17
materials for manufacturing of PCE admixtures are not easily available in India and

~80% are imported from Korea, China and Japan. Apple Chemical India Pvt. Ltd. is

currently the only manufacturer of PCE in India.

1.2 Flooring agents

18
Ground surface mixtures are for the most part epoxy and polyurethane based. Mechanical deck
 15

compounds are utilized to meet different modern requirements like scraped area, load sway,

synthetic assault, dampness entrance, reinforcing of harmed floors, just as

improving the stylish allure of the floor. They are also used to provide certain

special features such as slip resistance, static resistance, fire resistance, antibacterial

properties, and so on.

Flooring compounds are largely used at the finishing stage of the construction. Major

commercial complexes and shopping malls prefer such products. The market for such

compounds in India is valued ~INR 500 Cr in 2018 Epoxy and floor hardeners constitute

2
the major share of the market followed by PU based flooring agents.

1.3 Waterproofing agents

 16

Water sealing takes into account different end use applications with items dependent on Bitumen,

PU and polymers like SBR and Acrylic. These mixtures are accessible in fluid, strong, slurry and

two-part covering structures Water proofing compounds are designed to stop water infiltration.

These compounds or membranes can be extremely effective when apWater sealing takes into

account different end use applications with items dependent on Bitumen, PU and polymers like

SBR and Acrylic. These mixtures are accessible in fluid, strong, slurry and two-part covering

structure applied on the exterior of a foundation system. Application of the water proofing

compounds can be done by implant treatments i.e. either dipping or spraying or by low-pressure

spraying on the surface.

Water sealing compounds are added during the development as necessary water

proofer during the development, for waterproofing of cement and furthermore post

development as a preventive and upkeep waterproofing fixings. The size of

this section is assessed ~INR 500 Cr in 2018. The cost of items changes depending on the crude

material utilized. The business is moving away from bituminous mixtures because of their lower

execution and non-eco agreeable nature .

1.4 Repair & Rehabilitation

The maintenance and recovery is an exceptionally neglected and immature market.

Retrofitting is fundamentally expansion of new innovation or highlights to more seasoned

frameworks and improving the constructions with energy proficiency. Recovery is reproduction of
 17

the primary segments which were harmed.. These products include cementation repair mortars,

epoxy based mortars and other products like rust removers, anti-corrosion products etc.

The size of this segment is estimated ~INR 430 Cr in 2018 . Cementitious mortars are

most frequently used due to their lower prices as well as the ease of usage. Polymer

7
based repair and rehabilitation products are widely used as they are less expensive

19
than epoxy based material and also comply with the desired strength criteria. Epoxy

based mortars are the growing segment and skilled labor is required for most of the

product applications.

1.5Miscellaneous

Glass, plastic, asbestors, paints ,distemperand varnishes are some of the miscellaneous

materials used in building construction ..

PAINTS Paints are applied on the outside of lumber, metals and put surface as a defensive

layers and simultaneously to get lovely appearance . paints are applied in fluid structure and after

now and again the unpredictable constituents vanishes and solidified covering goes about as a

defensive layer.

1.6 Sealants- Sealants are used to seal expansion joints, cracks, joints in concrete roads and to fill

gaps between concrete. Major types of sealants include the following:

 18

2
❖ Most commonly used in India owing to their lower price. They are used in a variety

applications as discussed below: Polysulphide sealants: These are most commonly used in

the construction industry as expansion joints for concrete roads, structural joints and others.

❖ Polyurethane sealants: These are used for high-end applications where high flexibility and

bonding strength are required.

❖ Silicone sealants: These are generally used where good bonding is required between two

dissimilar surfaces such as fixing of glass on metal frame

1.8 Tile adhesives

Tile Adhesives are made utilizing great material which upgrades the solidness of

the cement and its holding range is expanded. They are principally founded on concrete,

epoxy and polymer definition (fundamentally acrylic polymer). Cementitious glues are
 19

Cementitious glues: Cement based glues are to a great extent utilized as divider tile glues and clay

floor tile glues. Water safe concretes and polymer changed concretes are appropriate both for

interior and outside use.

 20

CHAPTER - 2

INDUSTRY SUB SECTORS

Apart from materials like concrete and steel, various construction chemicals also play a vital

character in the procedure of developing projects, both commercial and residential. These

chemicals are specialty products, added during the 'pre' or 'post' construction stages, to give

special properties to the concrete structure, thus, providing additional stability and protection to

new structures. These chemicals are even used for renovation and reinforcement of older

structures

• According to a report by a main market knowledge and counseling firm, Future Market

Insights, India's development substance market is required to reach $1,890 million by 2020,

with a CAGR (Compound Annual Growth Rate) of 17.2 percent during the 2014-2020

period.
14
Here are more insights on the role of construction chemicals in India

Trends and key drivers of the construction chemicals industry

 21

2
The use and resulting interest for construction chemical industry in India has seen a

huge development lately, attributable to the expansion in infrastructural

20
advancements. The construction are generally required for improving the

usefulness, execution, usefulness, compound obstruction and sturdiness of the

development materials

● Construction synthetic substances are utilized not exclusively to add life to the designs

yet additionally to help in limiting amounts of concrete and water needed during
2
development. There are numerous structures in India which are more than 40 to 50 years

of age and need broad remodel work. Consequently, the interest for such synthetic

substances has been on the ascent. Being a cutthroat and divided market, the

development synthetic compounds industry is generally overwhelmed by a few little and

particular providers.

6
● The central point that are driving the market are the increment in unfamiliar speculation

exercises, unofficial laws that depend on ideas of 'Green Revolution', urbanization and

ascend in lodging interest, just as the developing inclination for prepared blend concrete
2
(RMC) . In addition, remodel and fixes of more seasoned designs additionally add to the

considerable interest for development synthetics. Expanded inclination for green

structures among property purchasers, has likewise prompted the improvement of the

worldwide construction chemical industry.

A few trends that has been observed in the construction chemicals sector in India, include
 22

21
 In the Asia Pacific region, India and China together, contribute over 50 per cent of the total

regional market size. • Increased interests in innovative work (R&D) , particularly in Asian areas,

and the passage of new players.

• Use of supportable items and innovative progressions.

• Overall interest for construction chemical in India is required to rise further because of the
2
expansion in the development of new structures just as remodel exercises.

6
• In the Asia Pacific district, India and China together, offer greater than 60% of the absolute local

market size.

Benefits of construction chemicals

Construction chemicals commonly fall under the following category:

 Concrete and Mortar (Grout) Admixture

 Waterproofing Compounds

 Floor Hardeners and Floor Topping

 Protective Coatings and Surface Treatment

 Adhesives and Sealants

 23

7
. These compound substances work with the decrease of scraped areas and expansion in

bond strength, in this way, expanding the existence of structures. They enhance the

constructions by making them dust-evidence and expand the look and feel of the design.

Structures that are more established or fabricated utilizing unsatisfactory development

2
materials face the threat of breakdown. Plus, the climatic states of the nation cause genuine

harm to the designs, which can be dispensed with by the utilization of such chemical

substances\

Challenges and growth potential of the construction chemicals industry

5
Some roadblocks in the growth of the segment are:

. • Construction chemical compounds increment the general expenses for the designers, by around

two to five percent.

• The area isn't quite investigated and is by and by in the incipient stage. There is an absence of

mindfulness among end-clients about the advantages of development synthetic utilization. Near
2
85% of the development business staff, don't know about the idea and the worth expansion made to

development works, whenever utilized in the correct way, at the ideal time

 Application of chemicals involves excellent technical guidance which is presently lacking in the

industry.

 Skilled Labour for executing the industry processes, is also difficult to obtain.

The construction chemical industry has tremendous extension for development and is by and by

developing at a pace of 15%. The significant connection between the utilization of development
 24

synthetic items and development of the construction area should be perceived. A thriving

economy, expanded ventures from the public authority just as cooperation by homegrown and

abroad financial backers, can incredibly support the development of the business

CHAPTER- 3

GLOBAL MARKET OUTLOOK

Market Overview

The worldwide construction chemicals market was esteemed at ~USD 28.0 billion out of 2018 and

is required to enlist a CAGR of ~5.6% during the figure time frame. construction chemical

compounds have a place with the claim to fame portion of the substance business. These synthetics

are utilized in the development exercises to expand the effect strength and for primary solidness.

Certain development chemical help in limiting the amounts of crude materials like concrete and

water. Development chemical assume a pivotal part in upgrading substantial execution and

increment the life expectancy of the construction The development of the worldwide construction
5
chemicals market is fundamentally determined by expanding interest in framework advancement

and private development exercises across the globe. These chemicals are progressively used to

improve the exhibition of cement, alongside developing mindfulness in the business for the nature

of cement, concrete, black-top, and other development materials. The increment in urbanization and
6
quick populace development across the globe is driving the development of private edifices and

structures, besides, the development action in both new development and fix and revamped is relied
5
upon to flood during the conjecture time frame. This, in turn, is expected to boost the demand for
 25

12
construction chemicals during the forecast period. Likewise, the growth of the global market is

largely driven by concrete admixtures, as utilizing these chemicals offers better workability, more

strength, and better results The development is likewise determined by expanding interest in the

foundation portion. Moreover, the public authority across the non-industrial nations are

fundamentally putting resources into framework improvement to support monetary development.

The expanding acknowledgment of prepared blend concrete, especially in the business and
2
framework areas, is required to additionally impel the interest for construction chemical market on

the lookout. The absence of purchaser mindfulness in regards to substance and development helps,

alongside lower net revenues are the elements expected to control the development of the

worldwide development compound market. Worldwide Construction Chemicals Market Share,

By Product Type, 2018 (%

 26

Regional Analysis : Asia-Pacific is relied upon to be the biggest and most worthwhile provincial

market for construction chemical market The high construction of the local market is ascribed to

expanding interests in framework improvement, fast industrialization, and expanding number of

new private structure projects. China is relied upon to be the biggest market in Asia-Pacific, while

India followed by ASEAN nations is required to be the quickest developing business sectors during
22
the figure time frame. To take into account the developing interest for construction chemical

market around there, the main players are putting to expand their creation limits around there. For

example, in 2017 Fosroc, Inc began the creation of substantial admixtures in Malaysia and

introduced another Powder Plant in Kolkata, India . . These investment have assisted with
11
extending Fosroc's geographic inclusion. North America is required to be another noticeable market
5
for construction chemical . The development in the area is sponsored by the recuperation of the
2
development business in the US. The European market is projected to observe consistent
23 11
development during the conjecture time frame. Latin America and the Middle East and Africa are

relied upon to have critical potential for the development synthetic substances during the figure

time frame attributable to monetary development and expanding interest in framework

improvement.

Segmentation Analysis: The worldwide the construction chemical market has been fragmented

dependent on item type, end use, and area. Based on item type, the worldwide development

construction substances market has been arranged into substantial admixtures, waterproof

synthetics, flooring compounds, glues and sealants, and others. Based on end use, the worldwide

development synthetics market has been partitioned into private, business, modern, and foundation.

The worldwide construction chemical market, by district, has been isolated into North America,
24
Latin America, Europe, Asia Pacific, and the Middle East and Africa. Key players: Some of the
 27

25
key players operating in the global construction chemicals market are BASF SE (Germany), Pidilite

Industries Ltd (India), Sika AG (Switzerland), Fosroc, Inc. (India), Apple Chemie India Pvt. Ltd

(India), Croda International Plc (UK), Dow (US), RPM International, Inc (US), W. R. Grace &

Company (US), Henkel AG (Germany), Evonik Industries AG (Germany), Tata Chemicals (India),

Huntsman International LLC (US), LATICRETE International, Inc (US), and Chemax Chemical

(India). Target Audience:

● Suppliers and traders of construction chemicals

● Manufacturers of construction chemicals

● End users

● Research/education institutes

● Potential investors
 28

Report Scope:
 29

CHAPTER-4

INDIA MARKET OUTLOOK

Market Overview

6
The Indian construction chemicals market is estimated to witness a healthy growth, at an estimated

CAGR of over 8%, over the forecast period. The Indian construction chemicals market follows a
2
slightly different trend than that of the global market. Due to the lack of awareness about the

long-term benefits of construction chemicals, the demand for chemicals, such as concrete

admixtures, adhesives, sealants, and waterproofing, which have immediate tangible effects, is high.

• Increase in framework construction exercises the nation over is one of the key elements

driving the development of the market examined.

• Lack of gifted work in India is probably going to thwart the market's development.

• Increasing Foreign Direct Investments is projected to go about as a chance for the market in

future.

Scope of the Report

5
The India construction chemicals market report includes:

Product Type
Concrete Admixture
 30

Surface Treatment

Repair and Rehabilitation

Protective Coatings

Industrial Flooring

Waterproofing

Adhesives

Sealants

Grout and Anchor

Cement Grinding Aids

Commercial

Industrial
End-user Sector
Infrastructure

Residential

Public Space

Key Market Trends

 31

Rising Residentiional Commercial Construction Activities

26
• The construction probably the biggest area in the country, and it is developing at a sound

rate, inferable from the rising populace, expansion in working class pay, and urbanization.

• The government is finding a way different ways to rebuild corporate charges and make them

more interesting to unfamiliar financial backers. The move is expected to support interests in the

medical services, schooling, lodging, transport, and water framework areas.

● Investments worth USD 31,650 billion have been proposed by 99 urban

communities under their shrewd city plans. 100 shrewd urban communities and 500

urban areas are probably going to welcome ventures worth INR 2 trillion in the

following 5 years.

● The ‘Housing for All’ program, launched in June 2015, aims to build 20 million houses

in the urban areas and 30 million houses in the rural areas by 2022. The National
13
Housing Bank has refinanced individual housing loans of about USD 3.1 billion during

2017-2018. 60 million new homes are expected to be built in India between 2018 and

2024.
26
• The construction probably the biggest area in the country, and it is developing at a sound

rate, inferable from the rising populace, expansion in working class pay, and urbanization.

• The government is finding a way different ways to rebuild corporate charges and make them

more interesting to unfamiliar financial backers. The move is expected to support interests in the

medical services, schooling, lodging, transport, and water framework areas.

 32

• Investments worth USD 31,650 billion have been proposed by 99 urban communities under

their shrewd city plans. 100 shrewd urban communities and 500 urban areas are probably going
2
to welcome ventures worth INR 2 trillion in the following 5 years.e growth drivers of the Indian

infrastructure sector, which maintains the demand for construction chemicals, are government

initiatives, infrastructure needs, housing development, international investment, and public and

private partnership projects.

Increasing Demand for Concrete Admixtures

• Concrete admixtures are fixings that are added to the substantial blend previously or during

blending. Substantial admixtures lessen substantial development cost by adjusting the properties

of solidified cement, accordingly guaranteeing better quality during blending, moving, putting,

and restoring. This permits clients to conquer crises during substantial tasks.

27
• The admixture is for the most part included a generally little amount, going from 0.005% to 2%,

by weight of concrete. Nonetheless, abuse of admixtures effectsly affects the quality and properties

of cement.

• Based on work, admixtures are ordered into a few kinds, which incorporate air-entraining,

hindering, speeding up, plasticizing, and water lessening, among others. The unique classification

admixtures have different capacities, including shrinkage decrease, consumption hindrance,

usefulness improvement, antacid silica reactivity decrease, holding, shading, and clammy sealing.
 33

2
The market for substantial admixture in India is seeing a huge development, attributable to

the quick development in the development business. Government drives like "Lodging for
 34

all by 2022" have generally worked with the development of the development area in the

country.

• Owing to every one of these components, the interest for substantial admixture in the

nation is probably going to increment in the coming year.

CHAPTER-5

INDUSTRY SUB-SECTOR MARKET OUTLOOK (Separate chapter for each subsector)

The Construction area involves foundations principally occupied with the development of structures

or designing tasks (e.g., expressways and utility frameworks). Foundations principally occupied

with the readiness of locates for new development and foundations principally occupied with

partitioning land available to be purchased as building locales additionally are remembered for this

area.

Nonresidential Building Construction

28 29
This industry group comprises establishments primarily responsible for the construction
 35

(including new work, additions, alterations, maintenance, and repairs) of

Non -residential buildings. It includes nonresidential general contractors

30
Non- residential for-sale builders, nonresidential design-build firms, and

Non -residential project construction management firms.

Heavy and Civil Engineering Construction

The Heavy and Civil Engineering Construction subsector includes foundations whose

essential movement is the development of whole designing activities (e.g.,highways and

dams), and claim to fame exchange project workers, whose essential movement is the

creation of a particular segment for such tasks.

Strength exchange project workers Heavy and Civil Engineering Construction by and large

are performing exercises that are explicit to hefty and common

designing development projects and are not regularly performed on structures. The work

performed may incorporate new work, increments,modifications, or support and fixes.

For example, specialized equipment is needed to paint lines on highways. This equipment

is not normally used in building applications so the activity is classified in this subsector.

Traffic signal installation,while specific to highways, uses much of the same skills and

equipment that are needed for electrical work in building projects and therefore classified in

Subsector 238, Specialty Trade Contractors.

Construction projects involving water resources (e.g., dredging and land drainage) and projects

involving open space improvement (e.g.,parks and trails) are included in this subsector.
 36

Establishments whose primary activity is the subdivision of land into individual building lots

usually perform various additional site-improvement activities (e.g.,road building and utility line

installation) and are included in this subsector.

CHAPTER- 6

INDUSTRY GROWTH RATING AND INVESTMENT LANDSCAPE

6
The Indian construction chemicals market is estimated to witness a healthy growth, at an estimated

CAGR of over 7%, over the forecastimg period. The Indian construction chemicals market follows
2
a slightly different trend than that of the global market. Due to the lack of awareness about the

long-term benefits of construction chemicals, the demand for chemicals, such as concrete

admixtures, adhesives, sealants, and waterproofing, which have immediate tangible effects, is high.

● Increase in infrastructure construction activities across the country is one of the key factors
12
driving the growth of the market studied.

● Lack of skilled labor in India is likely to hinder the market’s growth…

2
Increasing Foreign Direct Investments is projected to act as an opportunity for the market in future .
7
The Indian construction chemicals market has shown a strong growth rate of ~17% p.a.,

historically due to the construction boom in India and growing awareness in the

industry for better quality of construction. Increase in urbanization has further

2
boosted the growth of construction chemicals industry. It increased from INR 1,400

Crores in 2007 to INR 3,600 Crores in 2013.

 37

● Investments worth USD 31,650 billion have been proposed by 99 cities under their smart city

plans. 100 smart cities and 500 cities are likely to invite investments worth INR 2 trillion in the

next 5 years.

● The ‘Housing for All’ program, launched in June 2015, aims to build 20 million houses in the
13
urban areas and 30 million houses in the rural areas by 2022. The National Housing Bank has

refinanced individual housing loans of about USD 3.1 billion during 2017-2018. 60 million new

homes are expected to be built in India between 2018 and 2024.

2
● The growth drivers of the Indian infrastructure sector, which maintains the demand for

construction chemicals, are government initiatives, infrastructure needs, housing development,

14
international investment, and public and private partnership projects.

Increasing Demand for Concrete Admixtures

● Concrete admixtures are ingredients that are added to the concrete mixture before or during

mixing. Concrete admixtures reduce concrete construction cost by modifying the properties of

hardened concrete, thereby ensuring better quality during mixing, transporting, placing, and

curing. This allows users to overcome emergencies during concrete operations.

2
● The admixture is generally added in a relatively small quantity, ranging from 0.005% to 2%, by

weight of cement. However, overuse of admixtures has detrimental effects on the quality and

properties of concrete.

● Based on function, admixtures are categorized into several types, which include air-entraining,

retarding, accelerating, plasticizing, and water reducing, among others. The special category

admixtures have various functions, including shrinkage reduction, corrosion inhibition,

workability enhancement, alkali-silica reactivity reduction, bonding, coloring, and damp

proofing.
 38

● The market for concrete admixture in India is witnessing a significant growth, owing to the rapid

growth in the construction industry. Government initiatives like “Housing for all by 2022” have

largely facilitated the growth of the construction sector in the country.

● Owing to all these factors, the demand for concrete admixture in the country is likely to increase

in the coming years.

CHAPTER- 7 SWOT ANALYSIS

Strengths from the Contractor’s Point of View

While chipping away at this venture, we utilized a high level arrangement of undertaking

the board with direct correspondence between the building site and the administrative center
 39

of the project worker's firm. On this venture, the worker for hire had the chance to enlist

experienced architects and foremen and utilized all representatives on the task.

31
● On previous projects, the this undertaking, laborers' wages were expanded and balanced

concerning before projects. The wages of the great positioning laborers (experts and specific

specialists) were 370 dinars each hour (US$1=70US$1=70 Serbian dinars), and the wages of

the low-positioning laborers were around 300 dinars each hour. During the hard late spring

months, the worker for hire offered a reward to the best specialists and all members in the

undertaking who had more significant level liabilities tractor had done business with many

subcontracting firms and had established good relations with them. When the contractor

knows what to expect of the subcontractors, it makes project planning go much easier.

1. Current materials and work robotization have added to quick progressions in development.

This is a strength of the worker for hire and was reflected in the viable and proficient

association on the Azzaro project.

● The contractor rented modern machinery for use while managing the construction of the

building...

Weaknesses from the Contractor’s Point of view

● The specialists might require some an ideal opportunity to embrace a strategy for

working with the PERI Trio formwork. This, thusly, could impact the booked cutoff

times. The specialists should be prepared toward the start of the task and afterward

directed and helped on a case basis.

 40

● Some senior and more experienced laborers might think that its hard to receive new

procedures and systems. To assist the labor force with tolerating present day

innovation, offer preparing and, if conceivable, financial rewards for fulfilling time

constraints. Administrators ought to show persistence and regard during the learning

time frame.

Lack of Coordination

2
This shortcoming implies that an issue identified with planning the specialists can emerge inside the
32
association. The utilization of a cutting edge formwork framework and new materials decidedly

impacts coordination among laborers.

Possibility of Injury at Work

Since the specialists are not familiar with working with new development innovation, there is an

expanded chance of injury at work.

Lacking Relationship with the Subcontractor

 41

2
In contrast to the substantial maker, the project worker worked with new merchants for both the

locksmith and plastic work. Marked agreements ought to specify high punishments for missed

cutoff times.

Opportunities from the Contractor’s Point of View

Favorable Contract Terms

An exhaustive assessment of costs should bring about a serious cost (assessed costs in addition to

benefit), which is typically a fantastic rule for getting the work and foContract terms ought to

practically permit the worker for hire to complete the undertaking inside the expected time limit. It

is vital for the worker for hire to consider the agreement and cautiously analyze his obligations, just

as the financial backer's privileges and obligations. Just with the information on these rights and

obligations, just as the danger he is embraced, can the project worker set costs and timetables. The

worker for hire creates the spending plan for the particular undertaking when he gets a conventional

request from the financial backer. Answering to requests involves significant cost, which just the

financial backer bears the danger.

31
forr the contractor’s success on the project. Underestimated expenses always result in business

losses, while overestimated expenses can be a cause for losing the business .

Investor
 42

Former cooperative and positive experiences with a specific investor represent another very

favorable circumstance and an opportunity to respect any deadlines for the estimate.

The Possibility of Working on Future Projects

When the contractor wins the investor’s trust, he will be more likely to partner on new projects in

the future.

Favorable Financing Arrangements

The contractor needs to receive sufficient advance funding to do all necessary and planned activities

until the next agreed-upon payment. Mutually agreed-upon financial arrangements represent an

opportunity for a favorable project outcome.

Possibility of Developing a Well-Coordinated Project Team and Project Management Strategy for

Future Projects

The contractor has an opportunity to put together a functional and coordinated project team for

managing the project and to implement a standardized project management system.

Threats from the Contractor’s Point of View

2
● High Level of Groundwater.This danger starts from the start of development in the time of

cementing the bed plate.

31
● Little Area for Storage and Manipulation on the Construction Site
 43

● The huge gross space of the structures combined with occupants' moving into the structures

brings the chance of issues identified with absence of room. The issue can be settled by

utilizing an adjoining package of land with no repayment of costs.

Repeated Changes in Allocation of Space

The investor’s repeated changes in the allocation of space inside the building present difficulties for

the contractor, who must deal with frequent improvisation and changes to the plan.

CHAPTER-8

RAW MATERIAL ANALYSIS

❖ SAND AND GRAVEL

33
Sand and gravel are types of aggregates. Sand is a fine granular material whereas gravel is larger in

size. Sand and gravel are extracted from pits or dredged from water bodies (Langer 2001). San from

the sea and desert are not as suitable for the construction sector as sand from rivers ,which is
34
therefore the most popular, but also the most environmentally destructive formof extraction (Pearce

2019). The extraction of sand and gravel has grave environmental impacts, for example negative

consequences for biodiversity, waterturbidity, and the climate because of CO2emissions from

transport.

● CRUSHED ROCK-
 44

Langer (2001) distinguishes different types of aggregates, namely sand and gravel as describe d

above, and crushed rock. What distinguishes crushed rock from sand and gravel is that the material

produced by artificial crushing, as opposed to natural abrasion.There are four general types of

crushed rock: lime Crushed rock is also available as recycled material, either as recycled concrete

aggregate or as recycled as-phalt pavement (Langer 2001; Glavind 2009). Processing is needed to

recycle these materials as for example econcrete usually contains steel bars which need t o be

separated by magnet, and cement paste which has different properties to aggregate. Recycled

concreteis therefore not usually used to produce new concrete,but for low-specification uses(Langer

2009). Whereasthe environmental benefits of recycling waste material are big, recycling can create

dust, noise (Langer2001) and CO2 emissions from transportation.

❖ CLAYS

Clay is a fine-grained sedimentary rock that is characterized by its plasticity and ability to be easily

cut or moulded (Merriman, Highly, and Cameron 2003).There are various types of clays, some

examples being all clay (used in floor and wall tile), bentonite (used as pect waste absorbent

ordrilling mud), common clay(used for bricks, lightweight aggregate or cement), fireclay (use d

fore bricks or cement), fuller’s earth (used aspect waste absorbent), and kaolin (used as paper

coating and filling, for ceramics or paint and as catalysts)(U.S. Geological Survey 2020).

❖ SILICA RAW MATERIALS

Quartz sand is commonly used for glass production,-foundry casting and metal extraction, for the

making of ceramics, chemical manufacture, or water filtration(Platias , Vatalis, and Charalampides

2014).Quartz sand is found across many provinces in Indonesia, including East Java. There it is

present in , Malang, and Madura (Rumidi 1988). AcrossIndonesia, 27 legal businesses (with 634
 45

people) produced 1,218,160 m3 in 2018, and 26 household businesses (with 876 people) produced

385,749 m3. The production value in 2018 was 282,846 million IDR for legal businesses and

26,747 million IDR for household dbusinesses (Nuryati 2019). Quartz sand in Indonesia is usually
26
used as a raw material for the production of cement, glass, and tiles to be used in construction

.Official production of quartz in India stood at1,395,000 tones in 2013–14. The term ‘quartz’ is
2
often referred to as a synonym for silica. In India, quartz sand is used in making glass and bricks.

India exported around 61.5 million USD worth of quartz, which accounted for 13% of the global

quartz export (Agar-wal 2019). Workers not wearing the appropriate per-sonal protective equipment

(PPE) are at risk of “silico-sis” in quartz, silica sand and gravel mines .

35
CEMENT

Cement is produced by heating crushed lime stone and other raw materials such as shells, chalk,

shale ,clay, slate, silica sand or blast furnace slag to a temperate of 1400–1450 degree Celsius in a

cement kiln.The resultant Portland clinker is mixed with a small amount of gypsum and limestone

and ground to cement (Glavind 2009; PCA n.d.; Bliss, Hayes, and Orrisa 2008). There are two

processes to produce cement, one is a dry process and the other a wet process, where water is used

to grind the raw materials (PCA)There are different types of cement, with various

compositions of cement clinker and other materials Cement is used for the production of

concrete,but also for mortars and stuccos (U.S. Geological Survey(2020). Concrete is the globally

most used material, with 10km3 per year. The projected increase of global

demand for Portland cement between 2010 and 2050 is 200% to around 6,000 million tonnes per

year (Pacheco-Torgal and Labrincha 2013).The high temperatures in cement production mean
 46

that waste materials are combusted completely, and there is very low pollution. The carbon impact

of cement production is significant, such as fly ash, blast furnace slag or pozzolanic material.

CHAPTER-9

MARKET DYNAMIC

❖ COMPETITIVE LANDSCAPE

12
The market for construction chemicals in India is consolidated in nature. The major players in the

market include Sika AG, BASF SE, MAPEI SpA, Pidilite Industries Limited., and Fosroc Inc.,

among others

❖ PIDLITE

WWWW.PID.COM

Company overview—started operations in 1960,of pioneer in consumer and specialties chemical

in India

Key products – adhesive and sealants

Manufacturing locations – Maharashtra

❖ BASF CONSTRUCTION CHEMICALS

www.basf.com
 47

Company overview ---wholly owned by the BASF group

Key products ---concrete admixtures, joint sealants, flooring and waterproofing

Manufacturing locations ---Navi Mumbai

❖ SIKA India

www.sika.com

Company overview---convened India operations in 1988

Subsidiary of Switzerland-based parent company

Key products ---waterproofing , Tiling , Sealing.

Manufacturing products ---Goa , Jaipur

❖ Fosroc India

www.fosroc.com

Company overview ---wholly owned subsidiary of Fosroc International

 48

Key products ---admixtures, joint sealants, surface treatments

Manufacturing locations ---Bangalore , Rudrapur

❖ CUSTOMER SEGMENTS

● Adhesives and Sealants

● Admixtures

● Flooring Chemicals

● Water Proofing

● Repair, Rehabilitation & Others

 49

CHAPTER-10

MARKET TRENDS AND DEVELOPMENTS

2
● The admixture is generally added in a relatively small quantity, ranging from 0.005% to 2%, by

weight of cement. However, overuse of admixtures has detrimental effects on the quality and

properties of concrete.

● Based on function, admixtures are categorized into several types, which include air-entraining,

retarding, accelerating, plasticizing, and water reducing, among others. The special category

admixtures have various functions, including shrinkage reduction, corrosion inhibition,

workability enhancement, alkali-silica reactivity reduction, bonding, coloring, and damp

proofing.

● The market for concrete admixture in India is witnessing a significant growth, owing to the rapid

growth in the construction industry. Government initiatives like “Housing for all by 2022” have

largely facilitated the growth of the construction sector in the country.

● Owing to all these factors, the demand for concrete admixture in the country is likely to increase in

the coming years. In September 2020, BASF closed the divestiture of its Construction Chemicals

business to an affiliate of Lone Star, a global private equity firm. The Construction Chemicals

business now forms the newly founded MBCC Group, headquartered in Mannheim, Germany.

● In June 2020, Sika AG acquired Modern Waterproofing Group, a leading manufacturer of roofing

and waterproofing systems in Egypt. The new boost growth for Sika in the Egyptian construction

market.
 50

Asia-Pacific Region to Dominate the Market

6
● The Asia-Pacific construction sector is the largest in the world and is growing at a healthy rate,

owing to the rising population, increase in middle-class incomes, and urbanization.

36
● Increasing infrastructure construction activities and the entry of major players from the European

Union into the lucrative market of China have further fueled the industry’s expansion.

● China’s 13th Five Year Plan started in 2016, as it was an important year for the country’s

engineering, procurement, and construction (EPC) industry. In addition, the country ventured
2
into new business models domestically and internationally during the year. Although the

construction sector slowed down after 2013, it is still a major contributor to the GDP of the

country. China’s construction industry developed rapidly in the recent past, due to the central

government’s push for infrastructure investment, as a means to sustain economic growth.

5
● The construction industry is the second-largest industry in India with a GDP contribution of

about 9% and has shown promising growth in 2019 with a re-energized output of around 8%. It

is predicted that India’s construction industry is set to emerge as the third-largest market in the

world, with a size of almost USD 1 trillion by the end of the forecast period.

● In Japan, major construction companies such as Shimizu, Kajima, Obayashi, Taisei, and Daiwa

House announced a suspension of construction work until after the Golden Week holidays

(ended on 6 May). Although the government has begun to ease its countermeasures with respect
2
to COVID-19, it is difficult to predict to what extent work will return to normal. With the
37
postponement of the Olympics and the general deterioration of the economy, the most visible
2
main trends in the local construction and projects markets in Japan are postponement and a slow

re-starting.
 51

● Although the construction industry in Australia has been negatively impacted by COVID-19, it

is also likely to be one of the key industries to kick start the economy when the country begins to

emerge from the impacts of COVID-19.

● New petrochemical facilities development boosted the private sector demand, while industrial
31
and building projects in the Punggol Digital District contributed to the public sector demand in

Singapore. The infrastructure sector is also expected to post relatively healthy growth, mainly
2
driven by the efforts to upgrade the country’s road, rail, and other public transport infrastructure

and investment in energy and utilities construction projects. The government had been planning

to invest SGD 28 billion (USD 20.9 billion) in the expansion and upgrading of the transport

system by 2022.

● The above-mentioned factors are likely to drive the demand for construction chemicals over the

forecast period.

CHAPTER- 11

IMPORT EXPORT ANALYSIS.

IMPORT ANALYSIS
 52

Main benefits of our India Data

38
For the local Indian Importers, this is the best way to get accurate business information of the

international exporters of top exporting partners of India.

39
For the global suppliers/exporters, it provides Indian shipping data and information about potential

Bombay Sea Mundra importers or buyers.

2
For logistics, it is a boon as this data contains details of both global suppliers and local Indian
40 2
buyers so that they can approach them for their logistic services.

Top 10 Import Ports

SrNo. Indian Ports Value %

1 Nhava Sheva Sea 23.54

 53

2 Chennai Sea 16.05

3 Delhi Air Cargo 11.81

4 Pradeep 8.54

5 Bombay Sea 8.47

6 Mundra 6.88

7 Bombay Air Cargo 6.77

8 Kolkata Sea 6.24

9 Kandla 5.86

10 Banglore Air Cargo 5.83

EXPORT ANALYSIS

Main benefits of our Data

● For the domestic Indian exporters/suppliers, it is the best way to obtain genuine trade business

information of the global importers.

● For the international importers/buyers, export data with exporters/suppliers name offers shipping

details of the country’s leading local suppliers/exporters.

● For subscribers, they can easily track Indian exports and consignments of their competitors to go

ahead in the competition.

● For market analysis companies, keep updated with the market trends, changing fluctuations, ups

& downs, and current scenarios for better marketing research.

Top 10 Export Ports

 54

CHAPTER 13

DETAILS OF CONSTRUCTION ASSOCIATION AND ITS ROLE

The Construction Chemicals Manufacturers Association (CCMA), the body , mind and soul of the
6
construction

Chemicals industry in India will be hosting the fourth Construction Chemicals Conference the

Regional in 2014. C3R will be hell on 7 November, 2014 at Hotel Royal Orchid, Durgapur, Jaipur.

The theme or C3 is ‘Methods and Practices on the use of Construction Chemicals’. An exciting line

up of industry captains, research scholars, and industry veterans will disseminate vital information
41
on the emerging materials , methods and practices that are taking shapes in the construction

chemical sector today. Delegates to C3R will benefit from an insightful program balanced with an
2
opportunity to create an ideal networking opportunity that is bound to unite the industry together in

its quest for excellence.

CHAPTER 14

- DETAILS OF INDUSTRY SPECIFIC MEDIA PLATFORMS (BOTH TRADITIONAL &

DIGITAL)

1. Build a high converting website- Websites that are initially structured towards conversion

optimization are twice as likely to see a large increase in sales. Many websites appear to be

nothing more than digital information areas and have not harnessed real digital marketing

capacity. The key is to create a website that successfully handles and converts traffic coming
 55

from inbound channel. Customers need to be welcomed by personalized landing pages.

Landing pages are critical; they must make your unique value proposition clear. You have 0-8

seconds to make a compelling headline and landing page. After those eight seconds most

visitors will leave. The landing page needs to be so compelling that we increase conversion

triggers as we work individual clients through the digital sales funnel. Landing pages most

have clear call-to actions. The call to action is your opportunity to bring them further into the

sales funnel. Landing pages should have benefits, social proof and credibility indicators that

will support your call to action.

2. Local SEO and Data Wrapping The number of searches that have a local intent, meaning

that a potential customer is searching for something in close proximity to their current

location, has been said to be around 30%, which correlates to about 30 billion searches per

month that have local intent. In order to capture local SEO one needs to create custom title &

Meta tags that incorporate your keywords and location. Reiterating your location will help

both Google and customers have a better understanding of where you’re located. Utilizing

technical elements like Schema, allows search engines to parse out certain data and include
42
this additional information in the search results. All business is local, if you do not find
2
yourself on the front page of local searches; you need to get there as soon as possible.

3. PPC – Pay Per Click Many businesses fail to reach potential customers because they rank

too low in a given SERP. More often than not, it is simply a matter of operating in a crowded

online marketplace. In larger cities there can be hundreds of businesses competing for the

same customers, in the same business category. You may operate the finest plumbing service

in the area, but you are only one plumber out of hundreds. If customers searching online for a
 56

local plumber have to click through two or three pages to find your website, you will be lost

in the shuffle.

4. Social media

Online media showcasing alludes to the way toward acquiring traffic or consideration

through web-based media locales. Online media itself is a trick all term for locales that might

give drastically unique social activities. For example, Twitter is a social site intended to allow

individuals to share short messages or "updates" with others. Facebook, interestingly is an

out and out informal communication site that takes into account sharing updates,

photographs, joining occasions and an assortment of different exercises. Each friendly stage

isn't usefulNumerous development organizations have facebook destinations, some don't.

Some development organizations have twitter account many don't. Connected in is basic for

development organizations; I would contend that a YouTube channel is basic too.

.4 Public relations are one of the most cost-effective methods for businesses to raise

awareness. I think that the reason is simple – we encounter advertising on a daily basis so it

is more familiar, but many are unaware of the role that PR plays in the articles they read. In
43
most cases, public relations are far less expensive than advertising, and can be incredibly

valuable for any size of business. When a consumer views third party coverage of a product

or service, it is perceived much differently than a traditional advertisement.. Once we

maximize our communication to as many channels possible we utilize social media listening

tools so we can monitor and engage the digital interaction and further advance the story. ICC
 2
57

Services utilizes 32 free services and 4 paid PR services and deal directly with several

construction industry publications.

5. Digital Video Video is a great inbound marketing tactic. Put your construction site video on

several video marketing platforms to include YouTube, ensure that the keywords are set for

your target markets. Long tail the keywords for you specific area of expertise and ensure that

the script and relevant questions address the keywords in the actual audio files. Let the video

get found and provide trigger points or smaller conversion tactics to inbound those potential

clients to your website. Construction video on your website will set you apart from

competitors in your market. Word of mouth and references are huge in the construction

industry. For every construction project you need to capture some on video references from

the owner, architect, sub trades and any one that will put your company in the light that will

help secure that next big project. Videos of your construction project and construction

processes make great content for all your social media platforms. Social media users love

video. Reward the project owner a DVD recap of the project development ..

6. Blog. The most important reason is the content. Every time you ad creative content to a Blog

post it is indexed. It's also one more cue to Google and other search engines that your website

is active and they should be checking it frequently to see what content you've published that

they should surface. Every new indexed page is one more opportunity for you to show up in

search engines, and drive traffic to your website through organic search. Blogging also helps

you get discovered via social media. Every time you write a blog post, you're creating

content that people can share on social networks -- Twitter, LinkedIn, Facebook, Pinterest,
 58

Google+ -- which helps expose your business to a new audience that doesn't know you yet.

Here is an example that happened to me. I was working at a construction company and

needed a specific type of heat sealed laminate floor for a Sound Studio per customer

specifications. I “googled” it and found the only local source that was discussing it was a

young startup company’s blog. He had written several articles on the process of installing this

floor. I had no intention with going with a startup but…we had several conversations and it

made sense. None of the big flooring companies were blogging about it. Thy did not even

have it mentioned on their websites. Google picked it up; just like it would pickup details on

technology and processes that you are using on your construction projects. A blog for a

construction company is a serious communication tool and a must have.

In conclusion, technology is changing marketing at a

dramatic pace. Building a website alone creates no

competitive advantage. It needs to have compelling content

on your customer value proposition (cpv). It needs to be

personalized and dynamic for those inbound visitors. It

needs to have call to actions and be designed with

converting customers in mind. Processes need to be

developed or in place based on your business model that allows the overlap of traditional strategies

with digital strategies. Finally you need to identify the proper channels and put a great deal of

quality content out there for your target market to consume. Content is an asset of the company, it

needs to be utilized as such and expect a return on it like other assets. In your process everything

should be planned in detail, analytics measured, results and key performance indicators achieved.
 59

Digital Marketing needs to have accountability to performance just like you company is to a

Construction Project.

Social Media Traditional Media

Two-way conversation One-way conversation

Open system Closed system

Transparent Opaque

One-on-one marketing Mass marketing

About you About ME

Brand and User-generated Content Professional content

Authentic content Polished content

FREE platform Paid platform

Metric: Engagement Metric: Reach/ frequency

Actors: Users/ Influencers Actors/ Celebrities

 60

Community decision-making Economic decision-making

Unstructured communication Controlled communication

Real-time creatioon Pre-produced/ scheduled

CHAPTER 15

ISSUES AND CHALLENGES FACING THE INDUSTRY

1. Skilled Labour Shortage

● When it comes to the success of your construction projects, the experience and skills of your

workers can really make it or break it. Literally.

● There is a definite labour shortage when it comes to skilled workers in the construction

industry, and this can cause several problems. Unskilled workers can make costly mistakes,

causing delays or adding stress to your budget.

● They can also make a bad impression with the client and potentially lose you business. Your

workers are the face of your business and will shape how clients perceive you, so it’s

important to get a good crew.

● Take a look at your hiring process and see where you can make improvements. Good

workers are out there, you just need to find them.

 61

A few simple things you can do to find the best construction workers include writing better job ads,

advertising in more places and calling references.

2. Poor Cash Flow

With the complex nature of most construction projects, it can be very difficult to maintain good

cash flow.

You’ll have no shortage of payments to make, including employees, contractors, suppliers and other

various costs. This will only be offset by invoices from the client, which are frequently late and

often don’t come in until after the job is complete. Or in some cases, you struggle to get your

invoices paid at all and end up in a time-consuming debt collection process.

To try and keep the cash flowing, make sure your projects are properly budgeted and you get your

invoices paid on time

If you are already behind on cash flow, you can get a business loan or equipment loan to help get

things back on track and be ready for your next project.

3. Small Profit Margin

When it comes to running a construction business, having a good list of regular clients is only half

the battle. With small profit margins, your long list of clients won’t get you very far.
 62

Trying to increase profits or even maintain decent profits has always been hard in the competitive

construction industry, and this year will be no different. Clients are always looking for the best

price, and the expenses are often quite high and unpredictable.

Here are a few tips for getting your profit margins up:

Take a closer look at your expenses, especially your suppliers, and see whether you can find any

discounts or savings.

Keep following up on any unpaid invoices and outstanding accounts

Don’t offer discounts to clients that you can’t afford. New business is only worthwhile if the profits

are good enough.

Sell excess stock or supplies that you don’t use

4. Poor Planning & Safety Risks

While finding areas where you can reduce your expenses is good, cutting corners is definitely not.

It only takes one unforeseen event to cause big delays, lose profits and many other problems.

It is important to make sure you have a plan in place for your project from start to finish, accounting

for potential risks and worst-case-scenarios. This will help reduce these costly mistakes.

Proper training and safety measures will also help keep your projects running smoothly, so it’s

worth thinking about what you can provide to your workers to avoid mistakes.

5. On-Site Theft & Vandalism

 63

When talking about expenses that you didn’t account for, there’s one other big one that can’t be

ignored: theft and vandalism.

Theft and vandalism on worksites has become more and more of a problem for construction

businesses, and the costs of additional supplies can cut even further into your product margin.

Here are 5 simple steps to protect against theft and vandalism:

Install cameras and alarm systems

Have sufficient lighting on site Build fences

Schedule supply delivers only when needed (don’t overstock)

Use on-site containers to secure equipment and supplies

You may have to spend a little money to do these, but the cost of theft and vandalism can be much

greater.

6. Communication

Communication is critical to keeping everyone on the same page and avoiding costly mistakes. In

today’s age of technology, there is no excuse for improper communication on the worksites.

Building a strong team that works well together Sharing of ideas and innovation Improved

management Feedback loops to identify areas of improvement better result.

Effective construction communication can be extremely valuable, and isn’t too hard to implement.

Make sure you establish clear lines of communication, with communication methods that are

working for you. Listen actively to your team, and be clear and concise.
 64

When trying to communicate with clients and suppliers, it can seem like you are caught in a

never-ending game of phone tag. Resulting in never getting the information needed to continue your

project. This can be avoided by using emails as another form of communication

7.High cost of insurance

You need insurance for your construction projects. All the planning, safety training, security

cameras and communication in the world can’t escape the fact that construction is a high-risk

industry, and things can always go wrong .

However, just because you need insurance, that doesn’t mean you need to keep paying the same

price as you are now.

Shop around and see what insurance options are out there. Take a deeper look at the policies. Are

there any unnecessary costs or add-ons that you don’t need? Find out if there are any discounts

available, such as by combining other insurance policies.

It doesn’t hurt to ask, and any money you can save on your insurance will go straight to the project

profits.

Use online tools like finder to compare insurance quotes and policies easily.

8. Equipment Breakdowns

Construction equipment maintenance and replacement causes around 40% of total construction

project overrun costs. Basically, it’s an easy way to blow your budget!

All equipment has a life-span, and eventually you will have machine and equipment breakdowns

causing delays on your project.

 65

While equipment breakdowns can just happen, you can still try and prepare for them. Make sure

you are performing regular maintenance on all of your equipment. If something starts to show signs

of failure, take it in for a check-up rather than waiting for it to break down in the middle of the job.

If you do find an equipment breakdown holding you back, it’s important to act fast and minimize

the delays. An equipment loann can help you get the machinery you need without waiting for the

required funds.

9. Document Management

We certainly don’t need to tell you that running a construction business is full of documents.

Contracts, change orders, material orders, receipts, invoices, employee paperwork, certificates of

ensure… the list goes on and on.

Now, if your business hasn’t gone paperless yet, then you’ll be feeling this one even more!

Take advantage of the technology that is available and save yourself a ton of time and stress when it

comes to document management.

According Construction Document Management Software will help you keep your projects

organized, easily keep track of your documents and ensure your payments are on-time.

Make sure you backup your data and avoid costly losses, by transferring files to a cloud service or

hard drive regularly.

10. Lack of Business Plan

Just like how you need to plan your construction projects for success, you also need to plan your

business.
 66

Having a good business plan is essential to running a financially successful construction business!

A good business plan should cover your finances, business operations and the marketing of your

business. These are all integral to your business growth, and you will find that taking the time to

review your business plan regularly will be worthwhile in terms of profitability and business

success.

CHAPTER 16

TECHNOLOGICAL LANDSCAPE

1. Rapidly changing client expectations

Clients are micro-aware of the rapidly changing markets. They have growing expectations for more

innovatively tailored products for their homes, worksites, commercial buildings, and more.

Client demands are quickly increasing. Therefore, you can expect constructions to be more

modularized, specific, and optimized on energy with more improved security and health parameters.

2. Powerful capacities in technology

New possibilities have cropped up in the construction scene with sensors, hardware, and software

costs dropping on the one hand, and efficiencies rise on the other.
 67

With innovations in technology, construction professionals can expect more novel and valuable

transformations, backed by augmented reality and virtual reality (AR/VR), drones, robotics, and

additive printing.

3. Burgeoning start-up environment

With new market opportunities that are induced by tech trends, start-ups are increasingly delivering

valuable contributions.

Global management consultancy firm Oliver Wyman identified over 1,200 start-ups in real estate

and construction since 2010, and these start-ups have also received over US$19.4 billion in funding.

4. Emerging techies and new-gen craftsmen

As construction professionals, you may be aware that the industry is fraught with resistance to

change.

So, what is fresh is the tech-savviness of professionals adopting digital tools and trendy design

trends construction. With emerging tech-related jobs, the younger generation has an exciting decade

ahead to apply creativity to processes.

5. Supportive legal frameworks

With digitalization, there is an incredible opportunity to lessen the environmental impact of

construction projects, which is in line with governments who are increasing their CO2 and energy

efficiency regulations. You will find heightened requirements of data usage and cyber security in

buildings and infrastructures. As an entrepreneur in the construction industry, you will find the
 68

decade creating opportunities for innovation labs to augment experiences to a new wave of

possibilities, ensuring success in the industry.

CHAPTER- 17

CAREER PROSPECTS

1. Architect

An architect is someone who plans, designs, and oversees the construction of buildings. To practice,

architecture means to provide services in connection with the design and construction of buildings

and the space within the site surrounding the buildings, that have as their principal purpose human

occupancy or use.

Etymologically, architect derives from the Latin architects, which derives from the Greek (arkhi-,

chief + tekton, builder), i.e., chief builder.

Professionally, an architect’s decisions affect public safety, and thus an architect must

undergo specialized training consisting of advanced education and an internship) for practical

experience to earn a license to practice architecture. Practical, technical, and academic

requirements for becoming an architect vary by jurisdiction.

2. Design engineer

Design engineers research and develop ideas for new products and the systems used to make them.

They also work to improve the performance and efficiency of existing products.
 69

If you want a professional career in engineering, and are good at problem-solving and generating

new ideas, this job could suit you well.

In this job, you will need to be able to use computer-aided design software. You will need to be able

to combine engineering and design principles.

3. Project Controller

Project controls are the data gathering, management, and analytical processes used to predict,

understand and constructively influence the time and cost outcomes of a project or program;

through the communication of information in formats that assist effective management and decision

making.

This definition encompasses all stages of a project or program’s lifecycle from the initial estimating

needed to ‘size’ a proposed project, through to reflective learning (lessons learned) and the forensic

analysis needed to understand the causes of failure (and develop claims).

In other words, Project control is essentially equivalent to the project management process stripped

of its facilitating sub-processes for safety, quality, organizational, behavioral, and communications

management.

4. Commercial Manager

Commercial management is the non-technical business discipline within a company or

organization, particularly the administration of revenue and expenses to generate a financial return.

Its origins appear to go back to the defense and construction industries in the United Kingdom in

the 1590s. Commercial management within an organization is applied only at policy levels.
 70

Commercial policies relate to the rules or practices that define how a business will be conducted

and the standard terms under which external relationships will be conducted.

Many of these policies are reflected in the terms of any contract in which the organization engages.

At a transactional level, commercial management is applied through the oversight of trading

relationships to ensure their conformity with business goals or policies and to understand or manage

the financial and risk implications of any variations.

5. CONSTRUCTION MANAGERS

Construction managers are often the main catalyst in construction projects. They are responsible for

construction sites 24 hours a day.

Common duties of construction managers include planning, directing, and coordinating activity on

construction sites, overseeing project design, hiring and supervising workers, choosing contractors,

and monitoring supplies. They are also responsible for preparing budgets and estimates, reporting

progress to clients, and to fulfill legal requirements. Construction managers do not typically do any

of the actual construction.

6. Estimation and Costing

Estimators work out how much it is going to cost to supply products and services to their clients.

If you have a good head for facts and figures, like being part of a team and want a varied job, this

might be a career to suit you.

 71

To do this job well, you’ll need excellent maths and digital skills the ability to work with a high

degree of accuracy, and an organized approach.

You can become a junior estimator and work your way up if you have a good general standard of

education. Another option is to take a college or university course which covers some of the skills

needed to do the job, then apply for work afterward.

CHAPTER 18

CONCLUSION

The importance of implementing automation technologies is the need of today’s infrastructure

project and construction firms in order to increase the productivity good quality of work.

Since India has second largest man – power in the world, automation is not replacements of the

human – power but is an important supplement that caters to the need of mega – construction

and fast – track construction.

The problems association with construction work such as decreasing quality of work, labor

shortages, and safety of labor and working condition of projects can be overcome by new

innovative technologies such as automation which has the potential to improve the quality,

safety and productivity of the construction industry.

Today, it is evident that the level of automation in construction is very low in comparison with

current technological advances. That is why we must make new afforts to increase the

automation level of this important sector ..

 72

CHAPTER 19

STRATEGIC RECOMMENDATION

"Collaboration is the key to any successful business, especially in the construction industry.

Who you hire can impact not only your business’ day-to-day but also your overall company

culture."

Fred Guitton, Chief Strategy Officer

1. Create a Flow Communication

Communication is essential to every phase of any construction project. Establish a flow of

communication with everyone on the ground – and every stakeholder and supplier in the plan. This

transparency will make the process smother and will reduce the number of emails and phone calls

whenever a problem arises.

One of the simplest ways to create a flow of communication is a work execution platform. By

syncing comments, photos, documents, and calendars in a single location, you can monitor updates,

budgets and scheduling changes as they occur.

2. Observe and Ask Questions

Field elements can dramatically impact the workflow of construction projects. There will be many

times when you need to actually seen an issue in person before you can resolve it.

Familiarizing yourself with the construction site and the duties of every professional working under

you will make you a better project manager. Construction is a constantly evolving industry, with

new equipment, practices, safely requirement and advancements every year.

 73

3. Embrace Automated Reporting System

No construction project manager has the time to reply to hundreds of emails a day – or use the

phone to call and address every questions about budgets and progress. In addition to concentrating

comments and schedules, you can cut down further correspondence by implementing automated

reporting systems.

Construction project management requires the weekly distribution of various spreadsheets and

status reports, and automated delivery tools will save significant time over the span of the build.

This automation will ensure the right reports go to the right person on time, allowing you to focus

on other tasks and communication. Other reporting systems, such as safely and health management,

can prevent hazards, track incidents and streamline worksite analysis when issues do arise.
 74

CHAPTER 20

LIMITATIONS

● Machinery has made the laborer’s work monotonous and irksome.

● Only skilled labors can run successful operations on machines.

● Buying brand new equipment can be very costly and affect

● Many machine's are not considered for long term perspective , some are for short period.

● Training workers to work on the new equipment also adds to the cost, as company has to

invest in both workers and machines.

● Taking care of storage, maintenance and transportation can also prove a challenge.

● Frequent updates can be turned out to be a never-ending and pretty costly process.

● Big factories pollute their surroundings and make them filthy and insanitary.

BIBLIOGRAPHY
https;//www.mordorintelligence.com

https://www.construction placement .com

https://www.alliedmarketresearch.com
 75

https://www.fortunebusinesssight.com

https://.ficci.in