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Biz Plan H.I.D.A Cafe
Biz Plan H.I.D.A Cafe
FUNDAMENTALS OF ENTREPRENEURSHIP
BUSINESS PLAN
H.I.D.A CAFÉ
PREPARED BY
NO. NAME UITM ID NO GROUP CODE
1. MUHAMMAD HAFIZ BIN AMAN 2020868764 PEE1114A1
PREPARED FOR
LECTURER’S : PUAN SHAIRA ISMAIL
NAME
SEMESTER : OCTOBER 2021 – FEBRUARY 2022
SUBMISSION : 18th FEBRUARY 2022
DATE
1
TABLE OF CONTENTS PAGE
EXECUTIVE SUMMARY 11
1.0 INTRODUCTION:
1.1 Purpose of Business Plan 12-13
1.1.1 Company Logo and Objective
2
3.9.2 Pricing Marketing
3.9.3 Promotion Strategy
3.10 Marketing Personnel
3.10.1 List of Furniture and Fittings
3.11 Marketing Budget
7.0 CONCLUSION 56
APPENDICES 57-60
3
FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA
BUSINESS PLAN
GROUP REPORT
RUBRICS (40%)
Students should be able to demonstrate entrepreneurial skills in preparing a business plan (CLO3-A3)
4
BUSINESS PLAN - GROUP REPORT RUBRICS (40%)
ENT300 Fundamentals of Entrepreneurship
Marks Poor Moderate Satisfac tor y Good Excellent Weighted Marks
Criteri a
Allocate d Obtai n e d (%)
Preliminary Materials: 1 mark 2 marks 3 marks 4 marks 5 marks
5
Marks Poor Moderate Satisfac tor y Good Excellent Weighted Marks
Criteri a
Allocate d Obtai n e d (%)
1 mark 2 marks 3 marks 4 marks 5 marks
Total: 100
Comment:
6
BMC PITCHING RUBRIC (40%)
GROUP
Poor Fair Good Excellent
Criteria (1-2) (3-4) (5-6) (7-8) Marks
Introduction Not interesting & audience is Less interesting & audience is Interesting introduction & Very interesting introduction
not addressed moderately addressed audience is well addressed & excellent in addressing
audience
BMC Elements Does not seem to understand Shows a good understanding Shows a good understanding of Shows a full understanding of
BMC well. of parts of BMC elements. all BMC elements. all BMC elements.
The quality of presentation is The quality of presentation is The quality of presentation is The quality of presentation is
Presentation not very good. good. extremely good excellent
Elocution Mumbles, incorrectly Low voice, incorrectly Clear voice, pronounces most Clear voice; correct, precise
(Fluency & pronounces terms, and speaks pronounces terms. Slightly words correctly. Fluent and voice pronunciation of terms. Fluent
Clarity) too softly. Not fluent and fluent and voice quite is slightly easier to be heard. and voice is easily
voice not clear. difficult to be heard clearly. heard.
Time is not appropriately use Time is not appropriately use Time is appropriately used & Able to complete pitching
Time
& do not seem at all prepared & clear that rehearsal was completely prepared. within time frame and seem
Management &
to present. lacking. prepared.
Preparedness
* Only 1 student will represent the group for the pitching – Max of 5 minutes pitching only on Business Model Canvas (BMC)
7
H.I.D.A CAFE
Diploma in Electrical Engineering
Universiti Teknologi MARA (UiTM)
Permatang Pauh
PULAU PINANG
_____________________________________________________________________
18th February 2022
Madam Shaira
Lecturer of Fundamental of Entrepreneurship (ENT300)
Faculty of Business and Management
UiTM Pulau Pinang
Dear Madam,
SUBMISSION OF THE BUSINESS PLAN
With reference to the matter above, our group would like to submit our business plan for your kind evaluation and
further action. With regard of opening our new company that provide foodservice located in 27, Lorong Pauh Jaya
1/1, Taman Pauh Jaya, 13700, Perai, 13500, Permatang Pauh, Pulau Pinang. Our company’s name is H.I.D.A CAFE.
Our business is a partnership set up with the following business partners and addresses:
Partners:
1. MUHAMMAD HAFIZ BIN AMAN (2020868764)
2. MUHAMMAD AMSYAR BIN ABAS (2019259812)
3. AHMAD IMRAN BIN ASSAYA (2020868116)
4. DAHLIA FATEHA BINTI AZIZI (2020868348)
Business address:
27, Lorong Pauh Jaya 1/1, Taman Pauh Jaya, 13700, Perai, 13500, Permatang Pauh, Pulau Pinang
We have tried our very best to prepare this business plan in according to the subject requirements. This working
paper is our group efforts and all experience gained are valuable lessons for the entire group members.
We hope that our business plan will satisfy your requirement for this subject (ENT 300). We also hope that our
business plan can provide some benefits to the other people as a reference material for the future.
8
Sincerely,
Hafiz Amsyar
_______________________ _______________________
MUHAMMAD HAFIZ BIN AMAN MUHAMMAD AMSYAR BIN ABAS
Administrative Manager Marketing Manager
Imran Dahlia
__________________________ ___________________________
AHMAD IMRAN BIN ASSAYA DAHLIA FATEHA BINTI AZIZI
Operations Manager Financial Manager
9
EXECUTIVE SUMMARY
H.I.D.A is a company that focuses on food service. We open a western café named H.I.D.A café
that located at Permatang Pauh, Pulau Pinang. The name H.I.D.A cafe is taken from the first letter of each
business partner's name. Our café tried to be one of the unique cafés in which we do not only serve western
food, but we also included some Malay food and create a Malay set on the menu so that a customer can
enjoy two types of food. On top of that, we also tried to create a vibe that suits Malay and western cuisine.
Our business is run by four main workers are the administrative manager that also holds the position
of general manager, the marketing manager, the operation manager, and lastly financial manager. All of us
hold a big role in the company to make sure our business grows bigger and stays long in the foodservice
industry. In order to make that successful we try our best to fulfill our vision and mission and made our
café one of the best cafés.
To attract some customers, we will provide special offers in the first month of our opening. Other
than that, we will also try to set a special offer for those who come on their birthday or give a special offer
on a particularly special day. In addition, as our vision is to provide a special service for customers and
workers with special needs, we try will try our best to fulfill our vision so that those who are in special
need can dine in or work peacefully in our café. We try to open the minds of the community that we should
treat people in special need in a good way.
On top of that, our café is also located in an area that is easy to search since there are also a few
restaurants and a hotel near our café. H.I.D.A café also puts a suitable price for each menu where customers
can feel like eating expensive and quality food at an affordable price. We will try to satisfy customers by
serving high-quality food from high-quality ingredients. Our café also hires an educated chef with years
of experience. Besides other than just cleaning our café every day we also sanitize our café every day given
the current situation where the world is hit by Covid-19.
We hope that our café is well-known by the community because of the good service and quality
food that we produce for the customer. We also believe that the sale will increase from time to time and
we will be able to open another branch in a few year after starting this business.
10
INTRODUCTION
A business plan was prepared with a certain purpose. It is a written document that describes the
purposed business to be undertaken comprehensively. It is also known as a project paper, working paper,
business proposal, or prospectus. Below are the identified main purposes of the business plan:
1. To study and evaluate the feasibility of the business.
2. The business plan can help us to know and have an image of the business that we want to make
and apply it to become a business for other people.
3. As guidelines for the day-to-day management of the business.
4. Business plan gives brief guidelines related to business marketing, operation, administrative, and
financial. Besides, it gives guidelines about the daily operation of the business to the employees
to ensure that all the activities go smoothly and are signed with the organization’s goals and
objectives in long-term success in the industry.
5. To convince shareholders.
6. Besides, our purpose of preparing a business plan is to convince the shareholders to invest in our
business.
7. As a reference to expanding the business in the future.
8. The proposed business plan can be used as a reference to expanding the business in the future.
Other than that, it can be revised to improve the business development.
11
1.1.1 COMPANY LOGO
Objective.
- Creating a conducive environment to encourage customers to visit this cafe.
- Prioritize customers in providing efficient, accurate, transparent, and effective services on an
ongoing basis.
- Ensuring employees are competent and committed to performing their duties and responsibilities.
12
1.2 BUSINESS DETAILS
Number of registration
Vision.
- Provide the best food and service to meet customer satisfaction.
- Provide a reasonable price according to the customer’s ability.
- Provide a special service for customers or workers with special need.
Mission.
- Become the best food seller and service provider company in the future.
- Producing viable franchise entrepreneurs who can compete with large, branded companies.
13
1.2.2 ORGANIZATION CHART
ADMIN MANAGER
MUHAMMAD HAFIZ
BIN AMAN
CHEF
CASHIER
WAITER
CLEANER
14
1.3 BUSINESS PARTNER BACKGROUND
ADMIN MANAGER
SKILLS • SUPERVISING
• ORGANIZATIONAL SKILLS
• LEADERSHIP
• COMMUNICATION EXPERIENCES
SKILLS
15
MARKETING MANAGER
16
OPERATION MANAGER
17
FINANCIAL MANAGER
18
ADMINISTRATION PLAN
Administration Manager
Dahlia Fateha Binti Azizi Ahmad Imran Bin Muhamad Amsyar Bin
Assaya Abas
Financial Manager
Operation Manager Marketing Manager
Staff
19
2.5 Administration personnel
Financial Manager
The financial manager is in charge of the company's finances, which
includes all financial reports, investing operations, and developing
long-term financing strategies. He is in charge of counseling the
company's senior manager on how to maximize profits.
Operation Manager
The quality of goods produced is the responsibility of the Operation
Manager to monitor. It is his responsibility to ensure that the service
runs well and that the products are delivered on time, as planned.
Administration Manager Support operations by supervising employees who plan, organize, and
implement administrative systems.
Staff The staff duties are as a cleaner, cashier and waiter of the café depend
on the duty that been directed by Operation Manager.
20
2.5.3 Schedule of remuneration
21
2.8 Administrative Budget
22
2.9 COMPENSATION AND BENEFITS
➢ Employment Act 1955
Employment law in Malaysia is generally governed by the Employment Act 1955
(“Employment Act”). The Employment Act sets out certain minimum benefits that are
afforded to applicable employees. For applicable employees – any clause in an employment
contract that purports to offer less favourable benefits than those set out in the Employment
Act, shall be void and replaced with the minimum benefits in the Employment Act.
The protection under the Employment Act only applies to these categories of employees:
2). Holidays
Every employee shall be entitled to a paid holiday at his ordinary rate of pay on ten gazetted
public holidays in any one calendar year, four of which shall be--
(a) the National Day;
(b) the Birthday of the Yang di-Pertuan Agong;
(c) the Birthday of the Ruler or the Yang di-Pertua Negeri, as the case may be, of the State in
which the employee wholly or mainly works under his contract of service, or the Federal
Territory Day, if the employee wholly or mainly works in the Federal Territory; and
(d) the Workers' Day:
Provided that if any of the said ten gazetted public holidays falls on a rest day the working
day following immediately thereafter shall be a paid holiday in substitution therefor
23
(a) eight days for every twelve months of continuous service with the same employer if he
has been employed by that employer for a period of less than two years;
(b) twelve days for every twelve months of continuous service with the same employer if he
has been employed by that employer for a period of two years or more but less than five
years; and
(c) sixteen days for every twelve months of continuous service with the same employer if he
has been employed by that employer for a period of five years or more, and if he has n ot
completed twelve months of continuous service with the same employer during the year in
which his contract of service terminates, his entitlement to paid annual leave shall be in direct
proportion to the number of completed months of service:
24
5). Maternity leave
Every female employee shall be entitled to maternity leave for a period of not less than sixty
consecutive days.
A female employee shall not be entitled to any maternity allowance if at the time of her
confinement she has five or more surviving children.
6). Overtime
For any overtime work carried out in excess of the normal hours of work, the employee shall
be paid at a rate not less than one and half times his hourly rate of pay irrespective of the
basis on which his rate of pay is fixed. In this section "overtime" means the number of hours
of work carried out in excess of the normal hours of work per day. Provided that if any work
is carried out after the spread over period of ten hours, the whole period beginning from the
time that the said spread over period ends up to the time that the employee ceases work for
the day shall be deemed to be overtime.
4). Bonus
The bonus will be granted to employees at a rate of 30 % of the monthly salaries depends on
the company’s performance.
25
5). The Annual Increment
Employees will be paid with an annual increment based on the individual performance at a
rate of 5% to 30% per annum. Those who fail to achieve the performance standard will not
be granted with an annual increment.
26
MARKETING PLAN
The H.I.D.A café will have a wide range of high-quality food services, allowing us to provide
a significant service to the customers. Our basic idea in product selection is to select lines that
will provide our consumers with consistent quality, competitive prices, and product
satisfaction. This café serves popular and unique western menus such as chicken chop, lamb
chop, chicken grill fried rice, etc. These menus will be available at the HIDA café with high-
quality and delicious meals at a competitive price.
Not only are our products essential to us but also our customer services. In addition to the
delivery of our entire services, we will provide the following vital service elements to our
customers such as:
27
• Ideas to give our customers significant foodservice through menu development,
peaceful environment, affordable price list, and much more.
• Distribute a monthly newsletter featuring the latest western trends, new kitchen
equipment, promotional ideas, new creative recipes, and upcoming events.
• Routine equipment maintenance and training.
• 1,783,000 x 2 x 3% (increase in the population) = 1,889,980 (because the data was in the
year of 2020, 2 years difference, as now is 2022)
Teenagers
287,407 X 3% X 2 years (because the data was in the year of 2020, 2 years difference, as now
is 2022)
Adults
328,300 X 3% X 2 years
28
3.4 Market Trend and Market Size:-
Market Trend:
A market trend is anything that alters the market in which our company operates. In the market
trend analysis, there are several trends relevant to our organization. Consider a brand new
restaurant. The market trends in food industries, changes to customer needs, and delightful
trends are likely important trends to analyze. Other market trends that may be important or
influential to our business include changes in the market demographics and economy. The food
and beverage industry's future technologies in comparison to what today's consumers expect:
Predicting the food and beverage industry's future is difficult, especially after a turbulent 2020
that flipped the business upside down. However, there are a few major takeaways from the last
year that will likely have an impact in 2021 and beyond. With 85 percent of consumers
reporting that COVID-19 has caused them to modify their eating habits, knowing the top 7
food industry trends for 2021 is critical for food businesses and food scientists alike.
29
Market Size:
Psychographic
30
3.5 H.I.D.A Strength and Weakness
31
3.7 Market Share
32
3.8 Sale Forecast
Month 1 50,000
Month 2 50,000
Month 3 50,000
Month 4 50,000
Month 5 50,000
Month 6 50,000
Month 7 50,000
Month 8 50,000
Month 9 50,000
Month 10 50,000
Month 11 50,000
Month 12 50,000
Year 2 20%
Year 3 30%
33
3.9 Marketing Strategy:
3.9.1 Products
• Satisfying and delighting the target market requires careful meal menus and
• Branded products have distinct identities that set them apart from competitors, and they
are easily marketed and promoted.
• Consumers can also choose a product based on the brand's guaranteed qualities, such
as taste, healthy, and ingredient origin.
1) Facebook
2) Instagram
3) WhatsApp
4) Twitter
34
3.10 Marketing Personel:
Lamp 40 30 1,200
TOTAL 21,410
35
3.11 Marketing Budget
36
OPERATION PLAN
The operation plan is one section that is included in the business plan. This is the process of
marshaling resources through the transformation process to produce output. The operations process
has three main components. There are business input, transformation system, and output.
Operations managers work to improve the working environment and are responsible for ensuring
that effective methods are put into place so that the employment runs to its maximum productivity.
The manager should have strong leadership and excellent problem-solving skills along with good
communication skills to achieve teamwork, energy, and creativity. The main aim of the business is
to maintain and make the best effort to gain more customers as well serve the quality of our dessert
and drink to customers.
To accomplish one business is depending on the level of how efficient organizing operates. The
objective target should be achieved as per plan. Therefore, it is very important to have strategies
proper. Panama Café & Dessert have a few strategies to achieve goals that are:
o To maximize profit and minimize the cost of production.
o Get customer satisfaction towards our meals and desserts.
o To ensure the business run smoothly and does not have any shortage.
37
4.2 Activity planning
Flowchart
38
4.3 Operation layout
39
4.4 Capacity Planning
40
4.5 Material planning
Weekly Monthly
Expenses Expenses
2. Fish 40 kg 27 1 080.00
3. Meat 50 kg 40 2 000.00
8. Onions 15 kg 5 50.00
9. Ginger 3 kg 16 48.00
10. Garlic 5 kg 12 60.00
41
17. Fries 5 unit 9.86 49.30
42
4.6 Machines and equipment planning
No. Machines/ Quantity Safety stock Total item Cost/unit Total cost
equipment requirement (RM) (RM)
6. Bowl 20 5 25 7 275.00
7. Mug 20 5 25 3 75.00
43
23. Chest freezer 2 - 2 1400 2800.00
l
24. Cashier 1 - 1 450 450.00
machine
25. Electronic 1 1 2 70 140.00
scale
26. Blender 2 1 3 80 240.00
44
4.7 Overheads Requirement
Wi-Fi 120.00
Maintenance Kitchen
Wiring 700.00
Equipment
Insurance Bakery 300.00
Safety 400.00
Other Staff 180.00 x 5
allowance
Total (RM) 2 360.00
Total per year 2 920 x 12
(RM) = 35 040.00
45
4.8 Location
Day Time
Friday Closed
46
4.10 License, permits, and regulations required
Business Registration
• Every business company in Malaysia must be registered with the Companies Commission of
Malaysia (CCM) to acknowledge its existence. It also will make the people/customer put trust
within the business since it has been legally registered
Business license
• Every business must have business licenses before starting it according to
the rules and regulations. The agencies for business licenses are Local
Authority from their current location. The regulations and rules are different
based on where the business is located.
HALAL Certification
• HALAL Certification is the most important for business specifically to the
Muslims. HALAL Certification is a standard that is given to entrepreneurs
who handle business that involves food & drinks, cosmetics, and many more.
The entrepreneur can get this certification from Jakim Kemajuan Islam
Malaysia (JAKIM) and many more.
Signboard License
• All signboards for every business must be registered to the Local Authority before
the business started. The fees are according to the local authorities.
47
4.11 Operation Budget
48
4.12 Implementation Schedule
Activities Deadline Duration
Incorporation of the business March – April 2022 2 month
49
FINANCIAL PLAN
5.1 Financial Objectives
• To identify and propose the relevant sources of finance
50
5.3 Loan amortization repayment schedule
51
5.5 Pro Forma Income Statement
52
5.6 Pro Forma Balance Sheet
53
BUSINESS MODEL CANVAS (BMC)
Page | 54
CONCLUSION
Page | 55
APPENDICES
PARTNERSHIP AGREEMENT
This Partnership Agreement is made on 23rd January 2022 between MUHAMMAD HAFIZ
BIN AMAN, MUHAMMAD AMSYAR BIN ABAS, AHMAD IMRAN BIN ASSAYA and
DAHLIA FATEHA BINTI AZIZI.
The parties hereby form a partnership under the name of H.I.D.A CAFE to produce foodservice
.The location of the business shall be at 27, Lorong Pauh Jaya 1/1, Taman Pauh Jaya, 13700,
Perai, 13500, Permatang Pauh, Pulau Pinang
2. Term
The partnership shall begin on 23rd January 2022 and shall continue until every partners
agreed to terminate this partnership agreement.
3. Capital
The capital of the partnership shall be contributed in cash by the partners as follows:
Page | 56
4. Profit and Loss
The net profit of the partnership shall be divided equally between the partners and the net losses
shall be borne equally by them. A separate income account shall be maintained for each partner.
Partnership profits and losses shall be charged or credited to the separate income account of
each partner. If a partner has no credit balance in their income account, losses shall be charged
to their capital account.
Partners shall receive any salary for services rendered to the partnership. Each partner may,
from time to time, withdraw the credit balance in their income account.
6. Interest
No interest shall be paid on the initial contributions to the capital of the partnership or on any
subsequent contributions of capital.
The partners shall have equal rights in the management of the partnership business, and each
partner shall devote their entire time to the conduct of the business. Without the consent of the
other partner neither partner shall on behalf of the partnership borrow or lend money, or make,
deliver, or accept any commercial paper, or execute any mortgage, security agreement, bond,
or lease, or purchase or contract to purchase, or sell or contract to sell any property for or of
the partnership other than the type of property bought and sold in the regular course of its
business.
8. Banking
All funds of the partnership shall be deposited in its name in such checking account or accounts
as shall be designated by the partners. All withdrawals therefrom are to be made upon checks
signed by either partner.
9. Books
The partnership books shall be maintained at the principal office of the partnership, and each
partner shall at all times have access to the books. The books shall be kept on a fiscal year
basis, and shall be closed and balanced at the end of each fiscal year. An audit shall be made
as of the closing date.
Page | 57
The partnership may be dissolved at any time by agreement of the partners, in which event the
partners shall proceed with reasonable promptness to liquidate the business of the partnership.
11. Death
Upon the death of either partner, the surviving partner shall have the right either to purchase
the interest of the decedent in the partnership or to terminate and liquidate the partnership
business.
12. Arbitration
Any controversy or claim arising out of or relating to this Agreement, or the breach hereof,
shall be settled by arbitration in accordance with the rules. In witness whereof the parties have
signed this Agreement.
Executed this on 1st January 2022 in “Seberang Jaya, Pulau Pinang”, each partner agreed and
signed this agreement to show their commitment to this partnership.
Hafiz
__________________________
(MARKETING MANAGER)
MUHAMMAD HAFIZ BIN AMAN
020919021313
Amsyar
_________________________
(OPERATIONS MANAGER)
MUHAMMAD AMSYAR BIN ABAS
010810081375
Imran
________________________
(ADMINISTRATION MANAGER)
AHMAD IMRAN BIN ASSAYA
020604081453
Page | 58
Dahlia
_________________________
(FINANCIAL MANAGER)
DAHLIA FATEHA BINTI AZIZI
IC NO
Witnessed by:
____________________________
PUAN SHAIRA ISMAIL
Page | 59