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TASK
Write short notes about traditional, project team and virtual organizational structures.
Traditional organizational structure is a strategy for organizing a business or other entity in what
is known as a hierarchy or a top-down structure. With this approach, the processes of task
allocation and management focus on a vertical structure that strictly defines a chain of command.
A bureaucracy of this type allows relatively little open communication between different levels
of employees, with those who are assigned to work within departments normally being assigned
jobs and told what to do, without much of an ability to have input into policies and procedures.
Hierarchical structures of this type have been common in a number of different organizations,
ranging from companies and non-profit organizations to religious organizations. While a
traditional organizational structure can often be effective when highly competent individuals are
placed in positions of authority, there are also potential pitfalls with this model that include a
lack of checks and balances. The creativity of the organization may also be somewhat limited in
this type of business structure, since the ideas all come from a relatively small number of
individuals who are actually involved in the overall operation.
Advantage:
Virtual organizations offer the following advantages:
1. It saves time, travel expenses and eliminates lack of access to experts.
2. Virtual teams can be organized whether or not members are in reasonable proximity to each
other.
3. Use of outside experts without incurring expenses for travel, logging and downtime.
4. Dynamic team membership allows people to move from one project to another.
5. Employee can be assigned to multiple, concurrent teams.
Disadvantages:
In spite of these advantages, virtual organizations suffer from the following disadvantages also:
1. The lack of physical interactions with its associated verbal and non-verbal cues and also the
synergies that often accompany face-to-face interaction
2. Non-availability of preverbal and non-verbal cues such as voice, eye movement, facial
expression, and body language which help in better communication.
3. Ability to work even if the virtual teams are miles apart and the members have never or rarely
met each other face-to-face.
Features of virtual organization:
Information is power. The absence of information and knowledge renders virtual teams to emas-
culate and ineffective. Information technology, i.e., seamless web electronic communication
media does not allow happening this and keeps the organization going. According to Pattanayak,
following are the salient features of virtual organizations:
Technology:
New technology has transformed the traditional ways of working. In particular, the worlds of
computing and telephony are coming together to open up a whole new range of responsibilities.
Computer Telephony Integrations (CTI) will usher in a new revolution to the desktop. The CTI
has traditionally been used in all call center applications.
E-mail Integration:
Integrating Short Message Service (SMS) into the existing e-mail infrastructure allows the whole
organization to take advantages of SMS products such as ‘Express Way’.
Office System Integration:
SMS technology can greatly enhance the existing or new office systems, e. g., phone messages
can be sent via SMS rather than returning it in a message book.
Voice Mail Alert:
SMS technology added to the existing voice mail system builds an effective method of receiving
voice mail alerts.
Mobile Data:
This enables a laptop to retrieve information anywhere through the mobile phone network.
Mobile data communications revolutionize where and how work is done. In the past, corporate
information has been inaccessible from many places where it is needed. One’s ability to link
laptop to mobile phone keeps one connected to his/her virtual organization from anywhere.
REFERENCES: www.yourarticlelibrary.com
www.bizflunt.com
www.pm4dev.com
smallbusiness.chron.com