BCG Matrix

Here is the BCG Matrix – Industrial company

A – Commodity Chemicals
B – Speciality
C – Petroleum based Product
D – Plastics
E – Drugs

Market Share = Ratio of current share / market share of relatively high.

Commodity Chemicals has Relative Market as 4% and Market growth share = 9.6/2.4 = 4
2.4 is the growth share of next biggest competitor. It falls under CASH COW

Market Growth Rate = 4%

Market Growth Share = 4

Speciality has Relative Market has 15% and Market growth share = 1.5/2.1 = 0.71
2.1 market share is market share of top competitor in speciality. It falls under QUESTION MARK.

Market Growth Rate = 15%

Market Growth Share = 0.71
Petroleum Based Product has Relative Market of 7% and Market growth share = 5.4/3.6 = 1.5.
It is the highest in market share of all competitors. It falls in CASH COW.
Market Growth Rate = 7%
Market Growth Share = 1.5

Plastics has Relative market of 10% and Market growth share = 5/7.5 = 0.6. It falls under DOG.
Market Growth Rate = 7%
Market Growth Share = 1.5

Drugs has Relative market of 18% and market growth = 4.8/4.8 = 1. Its next competitor has same market
share. It falls under STARS.
Market Growth Rate = 18%
Market Growth Share = 1