MARKETING THEORIES

The Marketing Environment

Content

Topic Reference Materials

Marketing Theories: The https://www.professionalacademy.com/blogs/marketing- Visual aid, pictures,

Marketing Environment theories-the-marketing-environment/ video
Objectives:
At the end of the lesson, the students should be able to:
1. Determine the marketing environment and its components.
2. Know how it affects the society.

Procedure

A. Preparatory The teacher will have a short prayer and ask students how they are doing.
Activities
B. Activity: Determine the meaning of the acronyms.

C. Abstraction The teacher will discuss the lesson

D. Analysis The teacher will ask the following questions:
1. What is marketing environment?
2. How important is marketing environment?
3. What are the components of marketing environment?
4. How can PESTELE help your market?
E. Application The teacher will give their students a simple activity.

E. Closure "It is no longer enough to satisfy your customers. You must delight them"