Meltag Account

Company Profile

Client Name
Industry
Sector

Financial (INR Crores) 2020-21 2019-20 2018-19

SALES
COGS
GM%
SG&A
EBITDA
NM
NM%

Corporate Overview
Overview corporate legal structure, organizational charts and a list of all subsidiaries, joi
Locations Global HO, HO, Branch Offices,
CEO Name & Link to profile
CMO Name & Link to profile
Supply chain Head Name & Link to profile
Sales Head Name & Link to profile
CIO Name & Link to profile
Company Intelligence
Overall Sales Trends Trends & Highlights
Region-wise Sales Trends Trends & Highlights
Product SKUs List Products or SKUs
Pricing Product prices, pricing dynamics and trends. , include Gross margins earned by
Market Share Provide total market size for major products and market forecasts.
Competition List competeting brands and products
Sales Decline - SKUs List Products or SKUs with declining sales
Sales Decline - Competition List products and regions where competition is gaining market share
Expansion Plans Plans for expansion of current product line, Description of new products and Im

Customers
Demographics Geo spread, average age, income, education, personas etc.
Marketing Approach Approach to marketing, spend pattern, methods etc.
Promotions List current customer activation methods, OnProduct, SweepStakes, Trade, Disc

Promotions
Sales Promotion Budget Current Spend on Sales Promotion - You can also quote % annual of revenue
Loyalty Spend Current Spend on Customer Loyalty
Supply chain spend Current Spend on Supply chain
DMS Spend Current Spend on DMS

After Market Customer Service

Counterfieting
Channel Partner Returns
Customer Returns
Warranty Process
Authorized Service Centers
Customer Support Process
CSM In-Bound
CSM Out-Bound
Customer Support Call-Center
Is counterfienting high?,What SKUs?, What is the revenue impact?
How are returns and claims from Distributors & Dealers dealt with?
What is the process for customers returns and repairs?
How does the warranty process work?
How many and where?
Is there a toll-free number used by the brand to support customers?, Mention t
Mention the process handled - Grivences, Returns, Help, Warranty Claims, etc
Mention the process handled - Customer Registrations, Surveys, Polls, Announc
No. of Seats, TCO, Scope for reducing cost?

Channels
Distributors How many and where?
Dealers How many and where? What is the share of sales?
Online Retailers Who are they? What is the share of sales?
Own Stores How many and where? What is the share of sales?
Own Online Store URL? What is the share of sales?
Field Force How many and where? Geo-spead? Role & Responsibilities? Do they use any ap

Distribution
Central Warehouses How many and where? What is the scope and volume of activities?
Regional Distribution Centers How many and where? What is the scope and volume of activities?

Production SKU Family 1 SKU Family 2 SKU Family 3

Location & Location & Location &
Plants
activity activity activity
Production Process Brief Brief Brief
 Description
Trends & Highlights
Trends & Highlights
Trends & Highlights
Trends & Highlights
Trends & Highlights
Trends & Highlights
Trends & Highlights

al charts and a list of all subsidiaries, joint ventures and divisions of the Company and Related Companies.

ends. , include Gross margins earned by product line.

ducts and market forecasts.

es
tition is gaining market share
line, Description of new products and Impact of new products on sales.

cation, personas etc.

methods etc.
ds, OnProduct, SweepStakes, Trade, Discounts, etc

u can also quote % annual of revenue

What is the revenue impact?
butors & Dealers dealt with?
rns and repairs?

brand to support customers?, Mention the process handled - Grivences, Returns, Help, Warranty Claims, etc
es, Returns, Help, Warranty Claims, etc
er Registrations, Surveys, Polls, Announcements, etc
ost?

are of sales?
es?
are of sales?

le & Responsibilities? Do they use any applications / devices currently?

pe and volume of activities?

pe and volume of activities?

SKU Family 4 SKU Family 5 Others

Location & Location &
Location & activity
activity activity
Brief Brief Brief
Scope & Requirements
Project 1
Company Name
SKU

Locations

Program Overview

Project Name

Period

Target Locations / Markets / Regions

Estimated Total Budget of the Campaign

Target Consumers

Estimated Promotion Connects

Estimated Campaign Connects

Connect Methods (SMS,IVR,Mobile App, Web App,Micro site,Whatsapp)

Estimated SMS Connects

Estimated IVR Connects

Connect Language Support

Dynamic Connect Responses (Location, Repeat Buy & Profile)

Tag Type - (Scratch of labels,scratch cards, Vinyl labels, Pet labels, plastic, polyster labels)

Tag Volume Estimate

Tag Design

Tags across Packaging Levels

Trade Promotion: Distributors / C&F Dealers / Retailers Spread

Customer Registration Volume

Customer Registration Languages

Reward Type ( Paytm Cash/Gift/Gold wallets, NEFT, Prepaid domestic cards, Digital Vouchers )

Reward Volume

Dynamic Reward Disbursement

(Location, Repeat Buy & Profile)

Dynamic Connect Response

(Location, Repeat Buy & Profile)

CRM Integration

Labels Applicators

Hand-Held Scanners

Mounted Scanners

AIDC Equiment 1

AIDC Equiment 2

AIDC Equiment 3

Any other information

Do you use any 3rd party software for Promotion/Loylty/incentives

Campaign Push

Estimated SMS

Estimated IVR call-outs

Estimated Voice Call-outs

Estimated WhatsApp Messages

Estimated FB Posts

SMS Text

IVR TTS Audio Message Script

Out Bound Message Script

Promotion 1

Type (SweepStakes, Instant Gratification, etc)

Start Date

End Date

Reward Types

Enagagement Logic

Promotion 2

Type (SweepStakes, Instant Gratification, etc)

Start Date

End Date

Reward Types

Enagagement Logic
 Enagagement Logic

Top 5 challenges

S. No Challenge

1
2
3
4
5

Potential Business Benefits

S. No Benefit

1
2
3
4
5
BPL Medical Technologies Pvt Ltd
It offers products such as Consumer Electronics and Home Appliances, PCB components and Medical Devices.

Bengaluru, Karnataka

BPL Medical Technologies Pvt Ltd

India
Yes/No
Connect / Loyalty Criteria Response

Describe the messages that

First Time Connect
consumers will get

Describe the messages that

Second Time Connect
consumers will get

Describe the messages that

Third Time Connect
consumers will get

Connect / Loyalty Criteria Response

 Describe the messages that
First Time Connect
consumers will get

Describe the messages that

Second Time Connect
consumers will get

Describe the messages that

Third Time Connect
consumers will get

What is the Impact? In Percentage

nts and Medical Devices.
Reward Logic Reward Accrued / Disbursed Reward Redemption timeline / Accur

Describe Logic for Points Accrual, Describe at what point in time will
No. of Points Accured or reward
Instant Reward or Registration into consumers become eligible to
disbursed
SweepStakes get / redeem rewards

Describe Logic for Points Accrual, No. of Points Accured or reward Describe at what point in time will
Instant Reward or Registration into consumers become eligible to
disbursed
SweepStakes get / redeem rewards

Describe Logic for Points Accrual, Describe at what point in time will
No. of Points Accured or reward
Instant Reward or Registration into consumers become eligible to
disbursed
SweepStakes get / redeem rewards

Reward Logic Reward Accrued / Disbursed Reward Redemption timeline / Accur

Describe Logic for Points Accrual, Describe at what point in time will
No. of Points Accured or reward
Instant Reward or Registration into consumers become eligible to
disbursed
SweepStakes get / redeem rewards

Describe Logic for Points Accrual, Describe at what point in time will
No. of Points Accured or reward
Instant Reward or Registration into consumers become eligible to
disbursed
SweepStakes get / redeem rewards

Describe Logic for Points Accrual, Describe at what point in time will
No. of Points Accured or reward
Instant Reward or Registration into consumers become eligible to
disbursed
SweepStakes get / redeem rewards
Others

Others
Sl.No Requirements

1 Name of the Business Entity

2 Complete Address of the Business Entity
3 Name of the Contact
4 Number of warehouses
5 Number of Depots
6 Number of Distributors
7 Number of Retailers
8 Number of Sales Employees
9 Number of Skus
10 Number of Brands
11 Number Categories
12 Number of States where we have Warehouses
13 Number of Pincodes of operation
15 Do you need integration with ERP (SAP/Oracle etc.)
16 Do you need integration with Tally
17 Do you use any 3rd party software for Promotion/Loylty/incentives/CRM

Top 5 challenges
S. No Challenge
1
2
3
4
5

Potential Business Benefits

S. No Benefit
1
2
3
4
5
 Details Remarks

Yes/No
Yes/No
Yes/No

What is the Impact? In Percentage

Sl.No Requirements
1 Project Name
2 Period

SKUs in Scope
3

Markets / Regions
4
5 Volume Estimate
6 Plants

Suppliers
7
Raw Materials Warehouses
8
Finished Goods Warehouses
9
10 Regional Distribution Centers
11 Racking structure
12 Distributors / C&F Agents
13 Dealers / Retailers & Spread

Company Owned Stores

14
15 Field Force Count & Spread
16 Service Centers & Spread
17 Customer Connects

Current ERP Landscape

18
19 Current AIDC Landscape

Any other information

20
21 Do you need integration with ERP (SAP/Oracle etc.)

22 Do you use any 3rd party software for Promotion/Loyalty/incentives/CRM

Top 5 challenges
S. No Challenge
The company depend on a limited number of suppliers for components that are critical to
1 manufacturing process.

Indian electronic industry is still largely dependent on China for its ICs and other
2 components.
 3
4
5

Potential Business Benefits

S. No Benefit
As per the market survey, the Indian PCB industry is to grow from Rs. 135 billion in 2019 to
1 Rs. 547 billion by 2025. BPL's PCB business expects to be a part of this growth curve.

2
3
4
5
 Details
Supply Chain Optimization Solution for "BPL Medical Technologies Pvt Ltd"

It offers products such as Consumer Electronics and Home Appliances, PCB

components and Medical Devices.

India (BPL Medical is one of the key players in the India medical device market and
its main competitors are Agappe Diagnostics Allengers Medical Systems Ascent
Meditech, Hindustan Syringes and Medical Device, Philips India)

Kerala (Palakkad) and Bengaluru (Doddaballapur)

The company depend on a limited number of suppliers for components that are
critical to its manufacturing process.
It has 8 warehouses located at New Delhi and Ghaziabad, Mumbai, Pune,
Ahmedabad, Kolkata, Bengaluru, Chennai, and Hyderabad.
It has 8 warehouses located at New Delhi and Ghaziabad, Mumbai, Pune,
Ahmedabad, Kolkata, Bengaluru, Chennai, and Hyderabad.
NA
NA
It has over 225 Sales and Services channel partners.
BPL has over a thousand retailers across India.
BPL TVs and Appliances are now available at 400 plus Reliance
Digital stores across India.

BPL has 15 Service Centers and 13 Offices across India.

It has earned the trust of millions of loyal BPL customers across India.
SAP (For Email Marketing, SEO, SMM, Website Management and Customer
Journey Mapping, BPL use the campaign management module of SAP ERP.
It also also using the CRM module of SAP, through which our entire demand
generation process is automated).
NA
The company has reported revenues of Rs.44.83 Crores for FY2021, which is
almost half of the FY2020 with revenues of Rs 97 Crores but incurred an operating
loss of Rs.0.54 Crores.
Yes/No
Yes, BPL has subscribed to third party channels who are official publication
partners for leading clinical conferences and trade shows. It has also subscribe to
third party telemarketing services where inbound inquiries regarding medical
technology get routed to its company.

What is the Impact? In Percentage

A shortage of these components / raw materials or an increase in their price could
interrupt on its operations and affect operating results.

Any shortage in these ICs and electronic components will have a direct impact on
Indian electronic companies. This will in turn have an impact on BPL's fortunes.
Remarks