BUSINESS PLAN

HeliTrip

September 2021
 Company description
Business nature and marketplace needs
The company will provide helicopter tours in Washington. HeliTrip will be run as a
business. The motivation for implementing this company structure stems from the requirement
to guarantee seamless operating. Regardless of the complexity of this company structure, the
company will guarantee that it conforms with the aviation sector's requirements.
Helicopter tourism is a new kind of transportation for sightseeing. Tourists may take
helicopter rides over renowned or less popular parts of the terrain, giving them intimate
moments and the opportunity to snap unique photographs of an ambiance (Ballard, 2014). The
huge market category offers profits from the Helicopter Tourism business, hiding all previous
industry growth and forecasting the future.
Services
HeliTrip is dedicated to providing first-rate helicopter services across the state of
Washington. Helicopter flight, scenic tours, bridal flight pictures, and customized hiring for
private occasions including product launches are among the main services offered. Other
specialized services include aerial cinematography, remote flight assistance, and aircraft
surveying. They strive to provide clients with the utmost elegance in their leisure purposes,
which can be customized to fit smoothly into their heavy workload. HeliTrip gives clients
freedom and power over their hectic schedules. The standard 45-minute trip will take clients
through Olympic National Park, Space Needle and Seattle Center, Snoqualmie Falls and Lake
Chelan.
Target customers
Individual consumers will be the primary focus of the company. By focusing on these
client segments, the company will be able to optimize its total sales. Whereas many individuals
appreciate a nice helicopter tour, HeliTrip's target audience consists of men and women aged
30 to 45. They are expected to have enough spare money to enjoy a reasonably lavish trip while
yet being youthful enough to search for exciting events. Clients that are interested in
adventures are office employees or freelancers. They like traveling and trying new things. They
have middle-to-upper-middle-to-upper-middle-to-upper-middle They may be Americans,
Washingtonians, or international visitors to the city.
Competitive advantages
HeliTrip will be dedicated to providing clients with a one-of-a-kind adventure. This will
be accomplished by incorporating the idea of customisation. Clients will be able to specify how
they want the services to be provided, which will allow for personalization (Tiihonen &
Felfernig, 2017). This element will enhance the company's capacity to meet the requirements of
its consumers. The entrepreneur understands that the company's capacity to provide a
distinctive client experiences will be impacted by its labor's abilities (Becker & Jaakkola, 2020).
As a result, the company will recruit professional and knowledgeable workers. Moreover, the
company will educate workers on how to serve clients in a client-oriented manner. This will be
accomplished via personalized trips and services tailored to the clients' specific needs (Becker &
Jaakkola, 2020). HeliTrip tailored services may provide a competitive edge over other
companies whose excursions are basic and identical for all clients.
HeliTrip recognizes that the company's performance will be determined by the degree
to which its activities are socially accountable. HeliTrip will create a thorough corporate social
responsibility strategy in its quest of corporate accountability. The strategy would involve
monitoring and responding to the many internal and external stakeholders' requirements and
expectations. Workers, vendors, financial creditors, consumers, and the authorities are among
the stakeholder groups that the company will examine (Becker & Jaakkola, 2020).

Market Analysis
Industry
From 2019 to 2024, the helicopter travel industry will rise by nearly $100.00 million
(Technavio, 2021). The helicopter tourism industry is projected to expand at over 2.00 percent
during this 5 years. Along with the other areas, America will have the greatest growth rate of
nearly 30.00 percent (Market Research Future, 2021). As a result, over the projected period,
the helicopter tourism market in America is anticipated to provide substantial revenue
possibilities for suppliers. The decrease in world oil costs is one of the main reasons fueling the
development of the helicopter tourist industry. Suppliers in the helicopter tourism market must
concentrate on capturing business prospects from the broad sector, which constituted for the
highest market share in the foundation year.
Due to the high expense of helicopter rides, only a tiny proportion of visitors select
them (The Insight Partners, 2021). Most customers pick the finest discounts that helicopter
businesses have to offer as a result of this. Such options, nevertheless, are provided with set
reservations for a certain seat and time duration. Set basic trips with fixed locations, schedule,
and breaks are often offered by helicopter tour companies. Nevertheless, every helicopter trip
is much more expensive than the standard tour. As a result, consumers often seek more
personalization in services. They may be Americans, Washingtonians, or international visitors to
the city. Summer months in America, from May through September, are considered the busiest
for visitors visiting the nation. This seasonal peak implies that HeliTrip will have more helicopter
trip clients throughout the summer months.
Between 2021 and 2028, the helicopter tourist industry in America is projected to
increase by approximately 100.00 million at a 3.6% annual rate (The Insight Partners, 2021). The
tourist business is affected by variables including the overall economy, transport facilities,
demographics, industrial balance, and governmental regulations (Technavio, 2021). Heli
Chicago, Liberty Helicopters, and Zip Aviation are some of the major participants in the North
American helicopter tourist industry. Their total market share is more than 50%. (The Insight
Partners, 2021; ReportLinker, 2021). In the face of competition from other companies, HeliTrip
wants to acquire 10% and 20% of the overall America and Washington helicopter tour market
share, respectively.
Since HeliTrip is a newcomer, the company will sell its service using a penetration pricing
approach. Penetration pricing is a marketing technique used by companies to engage clients to
a new service by providing it at a cheaper cost during its first launch (Spann et al., 2014). A
reduced price assists a new product or service in entering the market and luring consumers
away from rivals. In attempt to select the most suitable pricing structure, the company will
examine the pricing of the current competing companies (Spann et al., 2014). The company's
products will be more appealing as a result of the penetration price approach. The pricing
procedure will be carried out by taking into consideration several variables including geography
and the current economic circumstances, among others (Spann et al., 2014). Discounts for
higher-priced excursions and group bookings will be implemented.
Competitive Analysis
Heli Chicago, Liberty Helicopters, and Zip Aviation are some of the major participants in
the North American helicopter tourist industry. Their total market share is more than 50%. (The
Insight Partners, 2021). HeliTrip's target consumers are also the primary customers of other
companies, which explains the high level of competition. To join the helicopter tourist industry,
a sophisticated web-based technology system is required. Various management information
systems will be included in the processes. Nevertheless, the expense of obtaining this
technology and educated personnel to operate it is too costly.
The possibilities of expanding the client base by optimizing profitability and recruiting
new consumers in the target audience are the opportunities. New product development has
the ability to enhance HeliTrip's sales income by providing personalized trip options. High
technology, high investment costs, and people are the most common market obstacles.
Regulatory Restrictions
Above national forests, both private and commercial aircraft are allowed. Nevertheless,
the US Federal Aviation Administration requires helicopters and fixed-wing planes to travel
more than 2,000 feet above nature reserves and designated natural areas (Federal Aviation
Administration, 2007). Federal laws enable helicopters to land anywhere authorization from the
landowner is given with a landing space of 40 feet square or fewer (Federal Aviation
Administration, 2007). The US Federal Aviation Administration requires all aircrew to be drug
and alcohol tested (Ballard, 2014). For excursions lasting less than an hour, the measured
maximum tourist capacity is 575 pounds, while for trips lasting more than 60 minutes, the
maximum combined tourist capacity is 500 pounds (Federal Aviation Administration, 2007).
Youngsters older than 2 years old must travel in their own seating, but babies under 2 years
old may travel with their parents (Federal Aviation Administration, 2007). As a result, HeliTrip
must adhere to the US Federal Aviation Administration's rules.
 References
The Insight Partners. (2021). Helicopter tourism Market Forecast to 2028 - COVID-19
Impact and Global Analysis By Tourism Type (General Tourism and Customized Tourism) and
Ownership Type (Fractional Ownership and Charter Service). Retrieved 26th September from
https://www.theinsightpartners.com/reports/helicopter-tourism-market/
Technavio. (2021). Helicopter Tourism Market by Type and Geography - Forecast and
Analysis 2021-2025. Retrieved 26th September from
https://www.technavio.com/report/helicopter-tourism-market-industry-analysis
Technavio. (2021). Research Report with COVID-19 Forecasts-Global Helicopter Tourism
Market 2020-2024 | Growing Popularity of Helicopter Travel to Boost Market Growth.
Retrieved 26th September from
https://www.businesswire.com/news/home/20200521005280/en/Research-Report-with-
COVID-19-Forecasts-Global-Helicopter-Tourism-Market-2020-2024-Growing-Popularity-of-
Helicopter-Travel-to-Boost-Market-Growth-Technavio
Market Research Future. (2021). Global Helicopter Tourism Market Information Report
by Tourism Type (Customized Tourism and General Tourism), Ownership (Fractional Ownership,
Charter Service, and Joint ownership agreements) and region. Retrieved 26th September from
https://www.marketresearchfuture.com/reports/helicopter-tourism-market-4495
ReportLinker. (2021). North America Helicopter Tourism Market Forecast to 2028 -
COVID-19 Impact and Regional Analysis By Tourism Type and Ownership Type. Retrieved 26th
September from https://finance.yahoo.com/news/north-america-helicopter-tourism-market-
161900550.html
Federal Aviation Administration. (2007). National Air Tour Safety Standards. Retrieved
26th September from
https://www.federalregister.gov/documents/2007/02/13/07-580/national-air-tour-safety-
standards
Becker, L., & Jaakkola, E. (2020). Customer experience: fundamental premises and
implications for research. Journal Of The Academy Of Marketing Science, 48(4), 630-648.
https://doi.org/10.1007/s11747-019-00718-x
 Ballard, S. (2014). The U.S. Commercial Air Tour Industry: A Review of Aviation Safety
Concerns. Aviation, Space, And Environmental Medicine, 85(2), 160-166.
https://doi.org/10.3357/asem.3814.2014
Tiihonen, J., & Felfernig, A. (2017). An introduction to personalization and mass
customization. Journal Of Intelligent Information Systems, 49(1), 1-7.
https://doi.org/10.1007/s10844-017-0465-4
Spann, M., Fischer, M., & Tellis, G. (2014). Skimming or Penetration? Strategic Dynamic
Pricing for New Products. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2504719