Professional Documents
Culture Documents
Team 4 - Banking Sector
Team 4 - Banking Sector
Submitted to:
Dr. Nandeesh Hiremath
Prof. Muralidhar Deshpandey
Submitted by:
Ayushmita Dutta [FPBR2022/016]
Priyanka Sarkar [FPBR2022/017]
Anu Upadhyay [FPBR2022/035]
Satarupa Roy [FPBR2022/055]
Section B
Introduction:
amongst the HR interventions and organization's performance metrics like Sales or Profit. It
also provides meaningful insights for HR decisions which will affect the business strategies
and performance by use of statistical methods and experimental methodologies which are
HR Analytics aids a company to identify, measure and analyze how effective are the HR
practices and policies in terms of organizational performance and how they can influence the
business strategy. It is a very strong tool in the hands of HR Management so that they can add
. The role of HR Analytics in Banking sector will be analysed using certain statistical tools on
data collected. The results can be used by banking organizations in order to discover answers
to questions relating identified human resource practices that will enhance managerial
decision making.
The advent and application of data analytics have helped the banking industry optimize
processes and streamline its operations, thus improving efficiency and competitiveness. Many
banks are working on improving their data analytics, mainly to give them an edge against
competition or to predict emerging trends that can affect their business. Most of us have a
trustworthy relationship with our banks and financial institutions. Our relationships with
banks are built on trust, loyalty, and personal service. However, the increasing sophistication
of banking services and products has fueled the need for effective decision-making tools to
Company Profile:
IDFC First Bank: IDFC First Bank (formerly IDFC Bank) is an Indian private sector
bank that forms part of IDFC, an integrated infrastructure finance company. The bank started
operations on 1 October 2015, after receiving a universal banking licence from the Reserve
The bank serves corporate and private customers in India including the infrastructure sector
that IDFC specialized in from its founding in 1997. The bank also aims to provide services to
people in rural areas and to the self-employed. The bank IDFC Bank is the first in India to
launch Aadhaar-linked cashless merchant solution.One of its largest loans into e-commerce
includes a ₹3 billion (US$39 million) loan to Flipkart.On 8 November 2017, IDFC Bank
entered into a strategic partnership with digital payments solution company MobiKwik to
launch a co-branded virtual Visa prepaid card for customers of MobiKwik..On 11 March
2020, the bank announced that it has signed Mr. Amitabh Bachchan, as its first brand
ambassador. It announced the entry into credit card sector withlow interest rates and interest
HR Analytics in IDFC:
Analytic insight helps identify which candidates are the “best fit” for particular jobs.
Large-scale recruiting efforts can be tailored to suit these profiles, yielding better
quality recruits at a lower cost. This results in a reduction of costly turnover and loss
With the help of hr analytics, IDFC keeps a record of their employee details.
Section B
ICICI Bank: ICICI Bank is a leading private sector bank in India. The Bank's
consolidated total assets stood at Rs. 14.76 trillion at September 30, 2020. ICICI Bank
currently has a network of 5,288 branches and 13,626 ATMs across India. ICICI Bank
Vadodara. It offers a wide range of banking products and financial services for corporate and
retail customers through a variety of delivery channels and specialized subsidiaries in the
areas of investment banking, life, non-life insurance, venture capital and asset management.
The bank has a network of 5,275 branches and 15,589 ATMs across India and has a presence
in 17 countries. The bank has subsidiaries in the United Kingdom and Canada; branches in
United States, Singapore, Bahrain, Hong Kong, Qatar, Oman, Dubai International Finance
Centre, China, and South Africa; as well as representative offices in United Arab Emirates,
Bangladesh, Malaysia and Indonesia. The company's UK subsidiary has also established
ICICI Bank is a commercial bank that provides a wide array of services such as commercial
lending, investment banking, wealth management, internet, and online banking, venture
capital and private equity, broking, corporate finance, and insurance. The lending portfolio of
the bank comprises working capital loans, term loans, SME loans, overdrafts, cash credit, and
collateral-free loans. Founded in 1994, ICICI Bank is headquartered in Mumbai, India. ICICI
Bank caters to business and consumer products and services, energy, financial services,
Section B
ICICI Bank offers various services to the public in India and abroad.
ICICI Securities Limited -Offers wide Range of financial services, investment banking, retail
HR analytics in ICICI:
potential hires.
Artificial Intelligence is used to predict high performing recruits. ICICI used its
resources to allocate specialist resources to data discovery and analysis. This gives
them insights regarding absenteeism, leave, and employee attrition without a team of
data scientists leading the way. The different ways by which the company uses its AI
This would enhance the recruiting team’s performance, freeing resources to take on
more ambitious recruiting goals, achieve a better fit for job requirements, or to
Conclusion:
Finally, analytics can help banks find new sources of growth, and even new business models.
Banks may be able to reap income from their data—for example, by sharing customer-analytics
capabilities with new ecosystem partners, such as telecom companies or retailers. Taken to a
logical but not implausible extreme, banks can use data and analytics to shape a new business
model and out-fintech the fintechs. The bank as data company can sit at the center of a consumer
ecosystem where the revenue pools include not just banking but also many other B2C and B2B
businesses. Great analytics isn’t the only requirement here: banks must get many other things right
to be relevant to and trusted by customers. But that can be done, and already more than a dozen
leading banks are taking positive steps in this direction.