Professional Documents
Culture Documents
Faculty of Management and Commerce Ramaiah University of Applied Sciences
Faculty of Management and Commerce Ramaiah University of Applied Sciences
Assignment
Reg. No. Name of Student
Evaluator
Sections
Second
Marks
Marks
Max.
RBL
CO
PO
Marking Scheme
1
Instructions to students:
Preamble
International business refers to the trade of goods, services, technology, capital and/or
knowledge across national borders and at a global or transnational level. It involves cross-
border transactions of goods and services between two or more countries.
The aim of this course is to introduce students to the fundamentals of International Business.
Students are taught the concepts of International Business Practices and its importance.
Students are sensitized to cultural differences, ethics and introduced to International Entry
modes.
Select a Middle East country of your choice and prepare an essay on the most striking
cultural characteristics that may affect business interactions in the selected country.
A.1.Cultural differences between India and the selected Middle East Country touching upon the
six major determinants of culture
2
A.2. Business etiquette required for professionals in the selected Middle East Country.
3
Part B (12 marks)
B.1.What are the trends in the global competitiveness of the Indian pharmaceutical industry
when compared to global peers on pharmaceutical value‐added, productivity, research
and development and trade performance?
B.2.Drawing upon New Trade Theory and Porter’s Theory of National Competitive Advantage
bring out the factors that give competitive advantage for pharmaceutical industries
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