Introduction to Data-Informed Decision Making

Data Driven Organization & Culture

Decision Making with Data
Understanding Problem Decision
Storytelling Systems
Uncertainty in Solving with Making
with Data Thinking
Data Data Frameworks

Data Analytics and Evaluation

Thinking
Descriptive Exploratory Inferential Predictive
Analytically

Data Strategy
Data Data Data
Collection Management Governance

Understanding Data

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 What is Data-Informed Decision Making?

“ Data-informed Decision Making is the ability to transform information into

actionable and verified knowledge to ultimately make business decisions.
”
Identify problems
Evaluate the
decisions
Frame questions

Communicate and
act on decisions
Collect required data

Transform knowledge to
Transform data to
decisions
knowledge
© 2018 QlikTech International AB. All rights reserved. Qlik®, Qlik Sense®, QlikView®, QlikTech®, Qlik Cloud®, Qlik DataMarket®, Qlik Analytics Platform®, Qlik NPrinting®, Qlik Connectors®, Qlik GeoAnalytics®, Qlik Core®, Associative Difference®, Lead with Data™, Qlik Data
Catalyst™, Qlik Associative Big Data Index™ and the QlikTech logos are trademarks of QlikTech International AB that have been registered in one or more countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.
 Align Data Strategy to Business Outcomes

Reimagined Process: Completely re-think processes by applying data and analytics

in such a way as to dramatically increase quality, lower costs and speed time to delivery.

Customer Intelligence: Capture data on customer behavior and preferences, both

expressed and observed, to provide more enriching experiences, tailored offerings, and
secure a long-term loyal relationship.

New Business: Use data in new ways to create new monetization streams, either
directly from the data itself, or as a byproduct of understanding the data to uncover new
opportunities.

Balanced Risk/Reward: Increase confidence in decision-making processes to

optimize business outcomes and increase agility without incurring undue risk.

© 2018 QlikTech International AB. All rights reserved. Qlik®, Qlik Sense®, QlikView®, QlikTech®, Qlik Cloud®, Qlik DataMarket®, Qlik Analytics Platform®, Qlik NPrinting®, Qlik Connectors®, Qlik GeoAnalytics®, Qlik Core®, Associative Difference®, Lead with Data™, Qlik Data
Catalyst™, Qlik Associative Big Data Index™ and the QlikTech logos are trademarks of QlikTech International AB that have been registered in one or more countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.
 Data Quality

Accuracy
Refers to whether the data is correct and accurately
represents what it should be

Completeness
Refers to whether there are any gaps in the data from
what was expected to be collected and what was actually
collected

Consistency
Refers to whether the types of data align with the
expected versions of the data that should be coming in

Uniqueness
Refers to whether the data is unique and captured once,
even though it may have multiple purposes

Timeliness
Refers to the expectation of when data should be
received in order for the information to be used effectively

© 2018 QlikTech International AB. All rights reserved. Qlik®, Qlik Sense®, QlikView®, QlikTech®, Qlik Cloud®, Qlik DataMarket®, Qlik Analytics Platform®, Qlik NPrinting®, Qlik Connectors®, Qlik GeoAnalytics®, Qlik Core®, Associative Difference®, Lead with Data™, Qlik Data
Catalyst™, Qlik Associative Big Data Index™ and the QlikTech logos are trademarks of QlikTech International AB that have been registered in one or more countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.
 From Data to Wisdom

Applied
Enrich through experiences

Wisdom

Context
Transform through personal application values and
Knowledge beliefs

Meaning
Understand, add meaning, relevance and purpose
Information

Raw
Adapt it to your needs and capture your
Data audience's attention

© 2018 QlikTech International AB. All rights reserved. Qlik®, Qlik Sense®, QlikView®, QlikTech®, Qlik Cloud®, Qlik DataMarket®, Qlik Analytics Platform®, Qlik NPrinting®, Qlik Connectors®, Qlik GeoAnalytics®, Qlik Core®, Associative Difference®, Lead with Data™, Qlik Data
Catalyst™, Qlik Associative Big Data Index™ and the QlikTech logos are trademarks of QlikTech International AB that have been registered in one or more countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.