PGDM Term-VI CAPSTONE PROJECT BLUEPRINT

1.1. Name of the student: Manojraj Radhakrishnan

1.2. Name of the faculty guide: Dr.Jayant Brahmane.

1.3. Name of the industry: Tourism

1.4. Summary of the Business:

D-ZIRE TOURS is poised to take advantage of this growth and moderate competition
in the city travel portion of the industry, with a dedicated and experienced staff,
excellent networking, and effective management and marketing. D-ZIRE Tours
intends to provide travel and adventure packages to tourists primarily in the INDIA,
but also the whole of DUBAI. Services and products provided by D-ZIRE Tours will
initially include pre-arranged tours, custom packages according to clients
specifications, travel consultation, and as time progresses making reservations for
lodging amongst other related services. D-ZIRE Tours seeks to differentiate itself as
the premier adventure mobile operator in INDIA.

1.5. What is the business mission (the main purpose of the business):
 Our Mission is to perform and deliver excellent quality service to our clients.

Providing them unforgettable travel, enjoyable, with guaranteed services that exceed
their expectations With this objective, we aim to earn the reputation as "Your
Preferred Travel Agency"

1.6. What is the business vision

Our vision is to establish a standard and Most preferred tour operator company
whose services and brand will not only be accepted in India but also in other
country’s

1.7. Describe the product(s) or service(s) the business is going to sell:

 D-ZIRE tour operator controls, books and devises the whole trip. They create a
package holiday by combining all elements such as hotel, airport transfers,
activities, restaurants, tours and such like.
 1.8. Describe how the product(s) or service(s) will be sold:
Source of selling is in tie-up with colleges, corporates , & E-commerce Platform

1.9. What sets this business apart from the competition:

 Our service & quality is in budget friendly cost.

1.10. SWOT analysis of the business idea

STRENGTHS

 Cultural heritage
 Local Festival
 Safe environment
 Accommodation facilities
 Diverse culture
 Travelling convenience
 Innovation in services

WEAKNESS
 Competition
 Seasonal staff
 Conventional marketing strategy

OPPORTUNITES
 Personalized service with unique experience
 Unusual venues to attract people
 Environmental friendly place
 Economical service
 Online marketing

THREATS
 Pandemic of covid-19
 Highly competitive
 Environmental issues
 Visa restriction

(Approved/Not Approved) Date: _____________