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ASSIGNMENT 3 FRONT SHEET

Qualification BTEC Level 5 HND Diploma in Computing

Unit number and title Unit 14: Business Intelligence

Submission date Date Received 1st submission

Re-submission Date Date Received 2nd submission

Student Name Tran Anh Van Student ID BHAF200054

Class PBIT17101 Assessor name Le Van Thuan

Student declaration

I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.

Student’s signature

Grading grid

P5 P6 M4 D4
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❒ Summative Feedback: ❒ Resubmission Feedback:

Grade: Assessor Signature: Date:

IV Signature:

Table content
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Contents
I: Introduction.............................................................................................................................................................................................................. 4
II: How business intelligence tools can contribute to effective decision-making.(p5).................................................................................................4
1. Business intelligence tools and technology..........................................................................................................................................................5
a. Tableau............................................................................................................................................................................................................. 5
b) MS power BI................................................................................................................................................................................................... 7
c) Google Data Studio........................................................................................................................................................................................ 10
d) IBM Cognos.................................................................................................................................................................................................. 11
e)Python............................................................................................................................................................................................................. 12
2. How business intelligence tools can contribute to effective decision-making....................................................................................................13
.III: The legal issues involved in the secure exploitation of business intelligence tools.(p6).....................................................................................14
1: Legal issues in law............................................................................................................................................................................................. 14
2. Maintain privacy of clients................................................................................................................................................................................ 14
3. Privacy and security in BI.................................................................................................................................................................................. 14
4. Digital Ownership.............................................................................................................................................................................................. 15
5. Data Gathering................................................................................................................................................................................................... 15
IV: The examples of organizations that have used business intelligence tools to enhance or improve operations.(p6).............................................15
a)Coca-Cola Bottling Company maximized operational efficiency.......................................................................................................................15
b) HelloFresh centralized digital marketing reporting to increase conversions.....................................................................................................16
V:CONCLUSION...................................................................................................................................................................................................... 16
VI: REFERENCES.................................................................................................................................................................................................... 16

Figure
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Figure 1:tableau........................................................................................................................................................................................................... 5
IFigure 2:power BI....................................................................................................................................................................................................... 7
Figure 3:benefits.......................................................................................................................................................................................................... 8
Figure 4:Google data studio....................................................................................................................................................................................... 10
Figure 5:python.......................................................................................................................................................................................................... 12

I: Introduction
In this assignment, I will present my views on how business intelligence tools can contribute to effective decision-making as well as
legal issues related to user data mining for Business intelligence operations. Next I will give specific examples of organizations using
BI tools to enhance or improve their business and evaluate how they can use BI tools to expand their target audience. and make them
more competitive in the marketplace.

II: How business intelligence tools can contribute to effective decision-making.(p5)

To put it simply, BI (also known as business intelligence) is a form of technology that helps businesses understand the past, thereby
making decisions, actions, and predicting the future. Where BI includes skills, processes, technologies or applications to support
decision making. BI is a combination of business analytics, data mining, data directivity, tools and infrastructure, and implementation
to help organizations make data-driven decisions. determined) ..

There are many business tools that provide cutting-edge business solutions through machine learning, predictive analytics, and
planning. One of the good examples of these business tools are Tablaeu, MS power BI, Google data studio and IBM Cognos. Power
BI is a very efficient software being used in both IT and management fields. .

Similarly, micro strategy is another software that helps in data analysis and dashboarding.Those software can work with sp eadsheet
and cloud computing at the same time. Most of these business intelligence tools require very little or no training. These tools have help
thousands of businesses in effective decision making. There is also python technologically. Being a programming language that
supports a lot for BI

Below, I will show the effects of the tools and technologies outlined above to show what benefits and support they have for making
decisions.
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1. Business intelligence tools and technology.

a. Tableau.
Tableau is considered one of the leading business intelligence and data analytics platforms in the world, focused on data analytics and
visualization. Tableau is used by many major companies around the world, including Verizon, Netflix and Southwest Airlines.

Tableau is intelligent software that allows users to connect and visualize data with just a few clicks or a few other simple taps. Despite
its easy-to-see, user-friendly interface, Tableau is powerful enough to meet even the most complex analysis requirements.

Figure 1:tableau

Tableau BI brings a lot of great benefits to businesses, namely:

+Data visualization

Tableau's data visualization makes complex calculations and large data sets interpreted in a way that's incredibly simple and easy to
understand.

With the technology and applications that help with complex calculations, data aggregation, and dashboards, Tableau can create
beautiful visualizations and provide more detailed information instead of tables. calculation "dry" like Excel.

+Create Dashboard

Users can use drag and drop functionality to quickly create interactive visuals. Tableau's user interface can be customized with
variations in color, design, chart type, and more.

At the same time, Tableau can help users create highly applicable images or charts based on the best and most effective data
visualization methods.
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+Easy to use

Tableau offers a variety of visual options to enhance the user experience. In addition, Tableau is very easy to use compared to other
applications such as Python, Business Objects, and Domo. Users without specialized knowledge of programming can still easily learn
and use Tableau in just a short time.

+Tableau can handle large volumes of data easily

Tableau can handle millions of rows/columns of data easily. Different types of visualizations can be created quickly based on large
amounts of data without affecting dashboard dashboard performance.

From databases – on-premises or cloud databases, can be easily connected and analyzed with Tableau. Plus, Tableau has options that
allow users to connect to data sources direct data. This data can then be automatically refreshed to capture new information and update
Tableau in real time.

+ Powerful Dashboard – support mobile use

Tableau dashboards feature customizable reports specific to certain devices such as mobile phones or laptops. Tableau automatically
recognizes the device used by users to view reports and makes adjustments to ensure that the right reports are sent to the correct
devices.
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b) MS power BI

IFigure 2:power BI
Power BI is a business analytics service by Microsoft. It aims to provide interactive visualizations and business intelligence
capabilities with an interface simple enough for end users to create their own reports and dashboards. It is part of the Microsoft Power
Platform

The benefits of Power BI:

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Figure 3:benefits

+ Full integration with existing applications:

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Power BI integrates easily with your existing business environment, allowing you to apply analytics and reporting capabilities.
Microsoft Azure consultants can also help you leverage this visualization tool to easily embed interactive visualizations into your
applications.

+ Rich personalized dashboard:

Power BI's preeminent feature is its informational dashboard, which can be customized to meet the exact needs of any business. You
can easily embed BI dashboards and reports into your apps to provide a unified user experience.

+ Publish reports securely:

The tool helps you to set up automatic data refresh and publish reports allowing all users to take advantage of the latest information.

+ No memory and speed constraints:

Migrate existing BI systems to a powerful cloud environment with embedded Power BI that eliminates memory and speed constraints,
ensuring data is quickly retrieved and analyzed.

+ No need for specialized technical support:

Power BI provides rapid investigation and analysis without the need for specialized technical support. It supports a powerful natural
language interface and uses intuitive graphic design tools.

+ Extract business information quickly and accurately:

It helps to transform your business data into rich visuals thus extracting business information to enhance decision making.

+ Balance between simplicity and performance:

In-memory analytics technology and the DAX scripting language are both fine examples of the balance between simplicity and
performance.

+ Support for Advanced Data services:

Microsoft Power BI development teams can help integrate environments seamlessly with advanced cloud services such as Cognitive
services, Cortana, or the Bot framework. Thus, providing results for verbal data queries given in natural language.
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c) Google Data Studio

Data Studio is Google’s cloud-based visualization tool that lets you create sleek and compact reports with the help of its interactive
dashboard. It tightly integrates with Google based data sources like Google Ads, Google BigQuery, and Google Analytics.

Google Data Studio inherits Google’s intuitive interface and it is aimed at giving non-technical users the ability to visualize data. Data
Studio has 17 connectors provided by Google. There are also several other connectors provided by Google’s partners that are mostly
paid utilities. Once connected, you can add data sources to Google Data Studio, and using a point-and-click interface, generate charts
and tables. You can build interactive reports and share them with your team or clients.

Figure 4:Google data studio

- Benefits of google data studio

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+ It’s a Free tool – Google Data Studio is a FREE tool that is accessible and convenient for anyone to use.

+ Dashboard with customizable reports – Google Data Studio grants users the ability to generate custom reports with an extensive
range of designs, styles, formatting, and graphs. Pre-designed templates can be useful if you are new to Google Data Studio

+ Contemporary & Interactively connected Data Visualizations

+ Automated Reports with Real-Time Data Manually formatting reports and exporting data can become very time-consuming.
Google data studio helps you to have automated routine reports in lesser time.

+ Dashboards which you can share – Google Data Studio has report allocation and distribution and collaboration features that
establish streamline communication among your users and business partners

+ Google Data Studio Exports – The moment you accomplish creating your report dashboard, you can export it to the following
documents: Email, Google Sheet, Excel, PDF

+ Connects to Multiple Data Sources

+ Filters tools – campaign, account, location, date range, etc

+ Fields for calculation – Basic math, Functions for statistical operations) case statements

+ Drill Down Capabilities – Google Data Studio empowers you to drill down into your data all within a single element

d) IBM Cognos
IBM® Cognos® Business Intelligence is an integrated business intelligence suite that provides a wide range of functionality to
help you understand your organization's data. Everyone in your organization can use IBM Cognos BI to view or create business
reports, analyze data, and monitor events and metrics so that they can make effective business decisions.

IBM Cognos BI integrates the following business intelligence activities in one Web-based solution. Before you use IBM Cognos BI,
you should understand how each of the components that make up the IBM Cognos BI user interfaces can help you do your job.

-Benefits IBM Cognos

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It leverages your data by analyzing information to reveal hidden insights so you can make confident and informed decisions with
improved operational efficiency.

It offers powerful "what if" scenario tools that allow you to make more confident decisions with predictive analytics, allowing you
to plan and reach your organizational goals faster.

It transforms your business from a reactive model to a proactive organization. Identifiy corporate risks and new opportunities from
the get go!

With Cognos Studios you can easily design and create a custom dashboard. In just a few simple steps you can interact with this
information for greater business intelligence insights.

Create dynamic reports with an easy to use drag and drop user interface for content authoring, relational or dimensional data, multiple
data layouts and visualizations, various styles and formatting, distribution, and incorporation of multiple external data sources.

e)Python

Python is an interpreted, high-level and general-purpose programming language. Python's design philosophy emphasizes code
readability with its notable use of significant indentation.

Figure 5:python

Advantages of python:
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Python is replacing excel spreadsheets, and it is primarily due to the inability of MS- excel to provide the scalability that modern
business needs. Excel serves its purpose as long as

 The datasets are small.

 We do not need multi-layer processing and analysis.

 Real-time information is not needed.

It is clear as crystal that in the present data-driven business ecosystem, the above expectations fall way off the mark. Python has
emerged as a potential data processing and management solution for creating applications that help businesses to make sense of their
data.

If you spend a considerable amount of your daily working hours on excel, then it will be very wise for you to turn to Python for your
data application.

In addition, python also has a great support in data preprocessing. The purpose is to filter out valuable data in the evaluation, so it also
plays a part in better development and support in decision making.

2. How business intelligence tools can contribute to effective decision-making.

Over a period of time, companies invest a lot of resources in developing and deploying various tools to enable decision-making. These
tools include the generation of business intelligence reports, dashboards, and web-based applications. Business intelligence tools have
become integral to the success of a company. The bottom line is that the use of these tools can help transform the way decision-
making is organized and the way risk is managed.

As with most other decisions, good decision-making in business can lead to good results. With a careful process of analysis, analysis
of data can help a company make intelligent decisions for its business.  When making decisions, the first step in using Business
Intelligence is to define and understand the problem. This may occur to the business in the form of strategic planning, which includes
defining the mission and values of the company.

The goal of using a Business Intelligence solution is to increase business productivity and improve decision-making; which will
reduce risk. Decision-making for reducing the risk that can be modeled as a decision tree, risks are classified as “low”, “medium”, and
“high” based on their frequency and severity. In general, high-risk decisions are more difficult and require more careful planning.

Being able to collect and aggregate data can provide a lot of value in business today. It gives you the ability to make decisions and
take actions based on the same data that drives so many of the decisions in the first place. This is what business intelligence is all
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about.

.III: The legal issues involved in the secure exploitation of business intelligence tools.(p6)

Business intelligence (BI) has long been a valuable resource for law firms, largely serving the functions of library and research. BI has
traditionally been used to catch a moment in time and disseminate static information on various subjects such as clients, industries,
and attorneys through bundled publications, dashboard-based information presentations, and data processing. The current position of
business intelligence (BI) ranges from showing industry data to making choices, evaluating historical results, and monitoring goals;
but, as law firms' and businesses' demands become more nuanced, the challenge is changing. When we conduct e-commerce activity,
we note that the industry is quickly evolving, and businesses are scrambling to keep up. When planning to market products or services
online, a tourism company owner can keep the regulatory implications of e-commerce in mind. The following are the legal
considerations present with the safe use of business intelligence tools:

1: Legal issues in law

Legal issues in business will arise when you are not in line with certain laws. There are certain legal standards that you need to uphold
as a business, which is all clearly outlined by governmental laws.

Ethical issues do not necessarily have a legal base. They are based on human ethics, values, and the concept of right and wrong.
Ethical issues may arise in your business if you cut corners and do not treat your employees or customers with respect.

2. Maintain privacy of clients.

Client’s confidentiality has revolutionized the physical world. Why do you expect to protect information with increasing dependency
on online portals and access to devices? The confidential information of each individual shouldn’t be shared to anyone.

3. Privacy and security in BI

THE GROWTH of Business Intelligence market, the privacy and security issues are also growing concern over business
community. It is everyone’s right to control information about them and there are laws and policies to safeguard individual right but
are ineffective. Companies use BI to collect and analyze data for improving their performance, therefore it becomes important to
access and maintain secure information. Though, on one side technological developments make it easy to access information freely
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from various sources on the other hand it becomes essential to develop system that can secure that information from misuse by
outsiders.

4. Digital Ownership.
Digital media has allowed information to flow freer than ever before. This comes with a legal and ethical reaction against this
exchange of ideas. How can ownership be defined in the digital realm? Things can be copied and shared very quickly online. That
makes intellectual property difficult to manage. Legal concepts like copyright failed to keep up with modern days.

5. Data Gathering.
All is aware that their online activities are being watched at some stage. The United States has also passed legislation requiring federal
action to monitor private citizens in the interest of national security. These actions reignited a debate about what knowledge could be
gathered and why. In a smaller scale, this debate arises as businesses must determine what knowledge their employees need. A
constant query is triggered by this problem. Will the public be aware of the data that is being monitored? Will they have the right to
see how their data were used?

IV: The examples of organizations that have used business intelligence tools to enhance or improve operations.(p6)
Business intelligence (BI) can add value to almost any business process, create a holistic view, and empower their own data analytics
teams to find efficiencies and make informed decisions. Better daily setting. Digital transformation is now seen as a key strategic
initiative, and business intelligence tools have evolved to help companies get the most out of their data investments. In response is the
rise of modern business intelligence platforms that support data access, interaction, analysis, discovery, sharing, and governance.
Below I will give examples of big name companies using modern business

Coca-Cola Bottling Company maximized operational efficiency

a) Company: Coca-Cola Bottling Company (CCBC), Coca Cola’s largest independent bottling partner

Problem: Manual reporting processes restricted access to real-time sales and operations data

Solution: Coca-Cola's business intelligence team handles reporting for all sales and delivery operations at the company. With their
BI platform, the team automated manual reporting processes, saving over 260 hours a year—more than six 40-hour work weeks.
Report automation and other enterprise system integrations put customer relationship management (CRM) data back into the hands of
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sales teams in the field through mobile dashboards that provide timely, actionable information and a distinct competitive advantage. A
self-service BI implementation fosters more effective collaborations between IT and business users that maximize the expertise of
participants. Analysts and IT can focus on big-picture strategy and long-term innovations such as enterprise data governance rather
than manual research and reporting tasks

b) HelloFresh centralized digital marketing reporting to increase conversions

Company: HelloFresh

Problem: Digital marketing reporting was time-intensive, manual, and inefficient.

Solution: For meal kit company HelloFresh, a centralized business intelligence solution saved the marketing analytics team 10-20
working hours per day by automating reporting processes. It also empowered the larger marketing team to craft regional,
individualized digital marketing campaigns. Based on aggregate analyses of customer behavior, HelloFresh created three buyer
personas to guide their efforts. Being able to see and track real-time data means the team can react to customer behaviors and
optimize marketing campaigns. As a result, they saw increased conversion rates and improved customer retention

V:CONCLUSION.
In the sections above, I have shown how BI tools help in decision making. Along with that are legal issues in BI and the content of
each issue. Finally, I have given a few examples of famous companies that have had great success after using smart business.

VI: REFERENCES.
https://www.roseindia.net/technology/business-intelligence/business-intelligence-in-retail.shtml

https://realbusiness.co.uk/most-common-legal-issues-in-business

https://www.tableau.com/learn/articles/business-intelligence-examples

https://gimasys.com/05-loi-ich-tableau-bi-cho-doanh-nghiep/#:~:text=Tableau%20%C4%91%C6%B0%E1%BB%A3c%20coi%20l
%C3%A0%20m%E1%BB%99t,Verizon%2C%20Netflix%20v%C3%A0%20Southwest%20Airlines.

https://hevodata.com/learn/power-bi-vs-google-data-studio/#2