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Scale Your Business With Whatsapp Business Api: Wati - Io by Clare - Ai
Scale Your Business With Whatsapp Business Api: Wati - Io by Clare - Ai
Scale Your Business With Whatsapp Business Api: Wati - Io by Clare - Ai
WhatsApp
WhatsApp Messenger WhatsApp Business
Enterprise API
Individual Small Business Enterprise
3
WhatsApp Ecosystem
Target users Individual/ General Public Small Business Medium Business/ Enterprise
How to get? Download by app stores Download by app stores Obtained through official providers
Business Verification ✗ ✗ ✓
Integration ✗ ✗ ✓
Setup Time ✗ ✗ 20 min
Create Automations
Other functions Easy message forwarding Quick reply/ saved reply Expand your business
Monitor productivity 4
Is WhatsApp API suitable for you?
Once you migrate to API, Irreversible change
Multiple devices access
Template message/ Broadcast message
Broadcast mass messages Pre-approval Mandatory
Customer segmentation
Setup time + Business Verification
6
Customer Journey from
Entry Point to Conversation with WATI
Bot
Human
Agents
8
How to Get Started ?
9
Mandatory requirements for
Whatsapp API
10
Mandatory Requirements
Verified Facebook 1
Business Manager ID
Business Number 2
(a) Don't have a Facebook
Business Manager? Create Now
(a) Business number must not
have an active WhatsApp Display Name 3
(b) Facebook Business Manager
not verified? Verify Now account at the time of API
migration. (a) Display Name must have a
clear relation with the business.
(b) Want to delete the (No personal names/name of
WhatsApp account from the location/slogan allowed)
number? Learn how to delete
(b) Display Name must adhere to
WhatsApp Display Name
Guidelines. Read Guidelines
11
Whatsapp API : How to use?
12
Types of Messages you can send
✔ Outbound messages sent via Clare.AI that ✔ All replies to incoming messages, respond
use one of the pre-approved templates. to these messages within 24-hours. A
These are generally unsolicited transactional messaging session starts when a user sends
messages (delivery alerts, appointment your application a message, and lasts for 24
reminders, etc.) sent to users who have opted hours from the most recently received
in to receive messages from you. message. Customer Support messages do
not need to follow a template, and can
All broadcast messages are chargeable
include media attachments.
at 0.005$/msg
15
Broadcast / Template Message limits (Set by WhatsApp)
All businesses are classified under 4 different categories - Tier 1/2/3/4
Can send broadcast Can send broadcast Can send broadcast Can send broadcast
messages to messages to messages to messages to
16
More information here: https://developers.facebook.com/docs/whatsapp/api/rate-limits/
Whatsapp Green Tick Verification
PROFILE OUTGOING INCOMING
Company Name is
displayed with green
check icon
● Separate application
process
● Business must be
Tier 2 or 3
17
● High rated business
WhatsApp Commerce Policy
WhatsApp holds a strong stance on restricting certain kinds of industries, goods, and services for registering on the platform.
Reference: https://www.whatsapp.com/legal/commerce-policy
19
What is WATI?
20
The WATI CRM Interface : Easy, Efficient, Powerful
21
Ways to login to WATI
Mobile
Web Browser
application
22
WATI Features
23
Key Agent
Template
Message
Features Collaboration
Automation
Contact
Management
Reporting
24
WhatsApp Team
Inbox Benefits
Be where your customers already are!
25
Agent Collaboration Enhance agent’s productivity
26
Broadcast Messages Can push customised/ Targeted messages
via WhatsApp
27
Reporting
Easily manage your team’s
performance
28
Automation
Effective and instant support to your
clients
✔Keyword based auto-reply
✔Out-of-Office message
29
Flow Builder
Easy to set up flow builder
for chat automation (Chatbot builder)
✔Drag and drop flow builder
30
WATI
Integration
31
✔Unique WhatsApp Team Inbox function
✔One-stop solution
• bot building
• tracking reports
32
FAQs
1. What to do if Facebook button is greyed out? Find here
5. What are the costs for messaging in Whatsapp API? Find here