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Arts Education: Quarter 3 - Module 1 - Media-Based Arts and Design in The Philippines
Arts Education: Quarter 3 - Module 1 - Media-Based Arts and Design in The Philippines
Arts Education
Quarter 3 - Module 1 - MEDIA-BASED ARTS AND DESIGN IN THE
PHILIPPINES
1. Identifies art elements in the various media-based arts in the Philippines. A10EL-IIIb-1
2. Identifies representative artists as well as distinct characteristics of media-based arts and design
in the Philippines. A10EL-IIIa-2
3. Discusses the truism that Filipino ingenuity is distinct, exceptional, and on a par with global
standards. A10PL-IIIh-1
4. Discusses the role or function of artworks by evaluating their utilization and combination of art
elements and principles. A10PL-IIIh-2
Lesson 1: PHOTOGRAPHY AND FILM
In the nineteenth century, the traditional graphic arts (e.g., painting, engraving, mosaic) which
can be defined as “two-dimensional visual art” were joined by two revolutionary new forms: photography
and film. Photography comes from the Greek “photos” (meaning light) and “graphos” (meaning writing).
In photography, scenes are "captured" by a device rather than imitated by an artist. While in film, motion
is captured by a rapid series of photographs.
Through time, photography and film experienced rapid experimentation and development of
both form (the appearance of art) and content (the message conveyed)
What I Know?
Activity 1: Code-Decode and Match!
In this activity, you need to break the codes for you to reveal the words. The clue is Z = A. Write
your answers in the boxes under the codes. Then, match these words to their descriptions/ definitions
by writing only the letter beside the number.
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What’s In?
What’s New?
___ 1. “Mahal mo ba ako dahil kailangan mo ako? … o kailangan mo ako kaya mahal mo ako?”
___ 2. “You're nothing but a second-rate, trying hard copycat.”
___ 3. "Pero bakit parang galit ka? Pero bakit kasalanan ko?
___ 4. "And what makes that sorry different from all of your other sorries before?
___ 5. "Akala mo lang wala pero meron, meron, meron!"
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___ 6. "Negosyo o kalayaan? Bayan o sarili? Pumili ka!"
___ 7. "She loved me at my worst. You had me at my best, at binalewala mo lang lahat yun."
___ 8. “My brother is not a pig! Ang kapatid ko ay tao, hindi baboy damo!”
___ 9. “Ang mundo ay isang malaking Quiapo. Maraming snatcher, maaagawan ka. Lumaban ka!"
___ 10. "May mga maswerteng tao na nahanap na iyong mga taong para sa kanila. May mga taong
patuloy na naghahanap at may iba na sumuko na. Pero 'yong pinakamasaklap eh 'yong nasa iyo na,
pinakawalan mo pa."
What is the hidden word?` ___ ___ ___ ___ ___ ___
1 6 2 8 5 3
What Is It?
PHOTOGRAPHY
Focusing a camera at a subject and clicking the shutter is photography as process. Discerning a
significant moment or a unique expression, framing it in the camera viewfinder with an eye for
composition, and then clicking the shutter is photography as art. That discernment and that eye for
composition are the factors that elevate a photographer from a mere recorder of images to an artist.
Photography as Communication
Photography is now viewed as being more than just beautiful. It is also considered one of the
most powerful means of communication.
This power comes from two distinctive characteristics of photography: immediacy and detail. An
image recorded by a camera has a sense of authenticity. Because the lens captures the image
objectively, the resulting photograph is regarded as ‘true to life’ and ‘of the moment.’ At the same time,
the camera takes in every detail of an image. Thus, the photograph has a sense of completeness.
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FILM OR CINEMA
The transition from still photography came in the late 1800s with “series photography” and the
invention of celluloid strip film. This allowed successive still photos of a moving subject to be captured
on a strip of film advancing through a single camera. The need to view these moving images led
to the rise of the Kinetoscope, a peepshow cabinet with an eyehole through which these earliest
“movies” could be viewed one person at a time. A motor inside the cabinet moved the film strip along
in a loop, with an electric bulb providing illumination from beneath. In the meantime, European and
American inventors were providing one technological advancement after another. The French
developed the “cinematographe,” a hand- cranked camera, printer, and projector all in one that was
lightweight enough to bring outside the studio. By 1901, the earliest motion pictures were rapidly
progressing from one-scene, studio films to multiple-scene narratives filmed outdoors. Driven by these
and many more advances, the art aspect of filmmaking was born.
Film Directing
Film director – envisions the final effect of the film on its viewers, visually, mentally, and emotionally.
He or she works with ideas, images, sounds, and other effects to create this unique piece of art.
Film actors – express themselves without the exaggerated facial expressions and gestures. They
had to learn to deliver their lines naturally and believably.
Cinematography – the art and technology of motion-picture photography. It involves such techniques
as the general composition of a scene; the lighting of the set or location; the choice of cameras, lenses,
filters, and film stock; the camera angle and movements; and the integration of any special effects.
Editing – This was joined by film editing, the art of selecting the precise sections of film, then
sequencing and joining them to achieve the director’s desired visual and emotional effect. Sound editing
was also developed, as films began to include more ambitious effects beyond the dialogue and
background music.
Production designer – he/ she works closely with the director, cinematographer, and other
teams like costume designers and make – up artists. He or she is also responsible to scout shooting
locations and determine how much money to allocate to CGI (computer generated images) in post-
production.
Set designer – Responsible for the design or style of physical surroundings, selection of any
furniture or props and tools needed to create the set. After reading the script, the set designer will
create sketches, draw scaled floor plans for the sets, and produce three-dimensional or computer-
generated models.
Some Film Genres
GENRE DESCRIPTION
Silent films and With sound still unavailable, these films relied on purely visual comedy
Slapstick comedy films that audiences found hilarious.
Gangster Movies are developed around the sinister actions of criminals or mobsters,
particularly bank robbers, underworld figures, or ruthless hoodlums who
operate outside the law, stealing and murdering their way through life.
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Horror designed to frighten and to invoke our hidden worst fears, often in a
terrifying, shocking finale, while captivating and entertaining us at the
same time in a cathartic experience.
Fantasy Fantasies take the audience to dark netherworld places (or another
dimension) with mythical creatures, where events are unlikely to occur in
real life - they transcend the bounds of human possibility and physical
laws.
Action include high energy, big-budget physical stunts and chases, possibly with
rescues, battles, fights, escapes, destructive crises (floods, explosions,
natural disasters, fires, etc.), non-stop motion, spectacular rhythm, and
pacing, and adventurous,
Adventure usually exciting stories, with new experiences or exotic locales, very
similar to or often paired with the action film genre.
Science Fiction Sci-fi films are often quasi-scientific, visionary and imaginative. It often
expresses the potential of technology to destroy humankind.
Westerns or “cowboy the oldest, most enduring genres with very recognizable plots, elements,
movies and characters (six-guns, horses, dusty towns and trails, cowboys,
Indians, etc.).
Documentary films a non-fiction genre, were made using real-life footage as well as
file materials, in many cases to present an issue
Art films (“indie” or caters to a small group of viewers and critics,
independent films) consciously concerned with the artistic merits of a motion picture.
1. Lino Brocka – Tinimbang Ka Ngunit Kulang, 1974; Maynila, Sa Mga Kuko ng Liwanag, 1975
2. Mike De Leon – Itim, 1976; Sister Stella L, 1984; Bayaning 3rd World, 1999
3. Ishmael Bernal – Himala, 1982
4. Peque Gallaga – Oro, Plata, Mata, 1983
5. Laurice Guillen – Tanging Yaman, (2001) which won Best Picture in the Metro Manila Film Festival;
American Adobo (2002); Santa Santita (2004), and Sa ‘Yo Lamang (2010)
6. Marilou Diaz Abaya – Jose Rizal (1998), perfectly timed for the centennial celebration of Philippine
independence; Muro-ami (1999), which bravely exposed the deadly practice of using child-divers to
pound for fish in the Philippines’ coral reefs; and Bagong Buwan (2001), which dealt with the human
cost of the Muslim-Christian conflict in Mindanao.
7. Mario Delos Reyes – Magnifico (2003), won for him the Best Director distinction at the 2003 FAMAS
Awards and garnered other local and international film awards as well.
8. Brillante Mendoza – Kinatay (The Execution of P), won for him the Best Director award at the highly
prestigious Cannes Film Festival of 2009.
What’s More?
Activity 4: Who Am I?
Unscramble the letters to help you identify the famous photographers or film directors
mentioned in the descriptions.
1. I won the Best Director distinction at the 2003 FAMAS Awards because of this movie, Magnifico.
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2. I am the award-winning travel photographer who has won two Pacific Asia Tourism Association
(PATA) Gold awards, an ASEAN Tourism Association award, and first place in the 2011
National Geographic Photo Contest.
3. I convey the Asian spirit to the world through my works that depict the joy and sadness of
common people with great vitality. One of my superb films is the Jose Rizal (1998) which is
perfectly timed for the centennial celebration of Philippine independence.
4. I am an award-winning actress and director who directed the movie, Tanging Yaman, which
won Best Picture in the Metro Manila Film Festival.
3. Send these photos to your MAPEH teacher thru Fb messenger, google drive or any platforms.
Reminders: This activity should be done at home. You are not allowed to take photos outside.
Photos are straight out of the camera or cellphone. NO editing, cropping, or camera effects
(other than B & W).
Assessment
Directions: Read each statement carefully and write the letter of your answer on the space provided
before each number.
___ 1. Photography comes from the Greek “photos” (meaning _________) and “graphos” (meaning
writing).
A. Night B. Camera C. Light D. Vision
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___ 2. With sound still unavailable, these films relied on purely visual comedy that audiences found
hilarious.
a. Horror films C. Documentary films
b. Silent films and Slapstick comedy films D. Westerns or “cowboy movies
___ 3. A non-fiction genre made using real-life footage as well as file materials, in many cases to
present an issue.
a. Horror films C. Documentary films
b. Silent films and Slapstick comedy films D. Westerns or “cowboy movies
___ 4. It is the art and technology of motion-picture photography. It involves such techniques as the
general composition of a scene; the lighting of the set or location; the choice of cameras, lenses, filters,
and film stock; the camera angle and movements; and the integration of any special effects.
A. Cinematography C. Film directing
B. Editing D. Acting
___ 5. He or she envisions the final effect of the film on its viewers, visually, mentally, and emotionally.
He or she works with ideas, images, sounds, and other effects to create this unique piece of art.
A. Set designer C. Film director
B. Film actor/actress D. Production designer.
Additional Activities
Arts Education
Quarter 3 - Module 2 - MEDIA-BASED ARTS AND DESIGN IN THE
PHILIPPINES
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ANIMATION, PRINT/ DIGITAL MEDIA, INNOVATION IN PRODUCT AND
INDUSTRIAL DESIGN
.
What I Know?
Activity 1: Think of It!
WORD BANK
NEWSPAPER
FASHION
FURNITURE
MAGAZINE
ANIMATION
Down
2 – a publication that is issued periodically,
usually bound in a paper cover, and typically
Across contains essays, stories, poems, etc., by
many writers, and
1 - the process of designing, often photographs and drawings, frequently
drawing, making layouts and specializing in a particular subject or area, as
preparation of photographic hobbies, news, or sports
sequences which are integrated in 5 – a paper that is printed and distributed
the multimedia and gaming usually daily or weekly and that contains
products news, articles of opinion, features, and
4 - a style that is popular at a advertising
particular time, especially in clothes, 3 - the movable articles, as tables, chairs,
hair, make-up, etc. desks, or cabinets, required for use or
ornament in a house, office, or the like
What’s In?
____ 4. ____ 5.
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What’s New?
1. TOHGS GTHEIRF
__________________
2. RENTUH X NUTHER
__________________
3. MALS KNUD
__________________
__________________
5. MONED RLAYES
__________________
What Is It?
ANIMATION
Animation is the process of designing, drawing, making layouts and preparation of photographic
sequences which are integrated in the multimedia and gaming products.
Animation Council of the Philippines, Inc. (ACPI) - is a non-stock, non-profit organization that aims
to create an identity for the Philippines within the animation industry, making it one of the preferred
sources for animation services worldwide. The organization works hand in hand with participating
colleges and universities, the Technical Education and Skills Development Authority (TESDA) and
other government agencies, and local government units to develop animation as a promising career
option for Filipinos
Philippine Animation Studio, Inc. (PASI) - has been in the forefront of the animation industry since
1991. With its goal “to develop and promote the Filipino artists”, PASI is consistently working with
numerous industry giants and major players in the animation and entertainment industries. It still
continues to receive various awards and recognitions from international award giving bodies like World
Animation, Annecy Film Festival, Gemini Awards, Pixel Awards and Canadian Screen Awards and
many more.
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FAMOUS FILIPINO DESCRIPTION
ANIMATED FILMS
- an animated film adaptation of the legend of the warrior princess
Urduja of Pangasinan
- produced by APT Entertainment, Seventoon, and Imaginary
Friends
- recognized as the first fully animated Filipino film, created by an
all-Filipino group of animators using the traditional (hand-drawn)
animation process with some 3D effects
- the characters were voiced by an all-star cast of actors from
Philippine cinema and television, with the screenplay written in
Filipino.
- said to be the country’s first all-digital full-length animated feature
Dayo: Sa Mundo ng film
Elementalia - produced by Cutting Edge Productions
- it presents Philippine mythical creatures as heartwarming
characters in a young boy's adventure
- the production involved over 500 local animators and featured a
“tra-digital animation” technique. Its characters were
rendered in 2D animation, while the backdrops were created using
3D animation.
- the first- ever animated movie to be screened during the Metro
Manila Film Festival, as it was entered in the 34th MMFF in
December 2008
RPG Metanoia - the first Filipino full 3D- animated film
- co-produced by Ambient Media, Thaumatrope Animation, and Star
Cinema in 2010
- it was an official entry at the 2010 Metro Manila Film Festival
- it won the title for 3rd Best Picture, Best Sound Recording and Best
Original Theme Song, as well as the Quezon City's Special Citation
given for being a Gender Sensitive Movie
PRINT MEDIA
Print media is any written or pictorial form of communication produced mechanically or
electronically using printing or photocopying. It includes large-scale publications such as newspapers,
magazines, journals, books of all kinds, as well as smaller-scale posters, brochures, flyers, menus, and
the like.
One major field that still relies heavily on print media is advertising. Along with the advertising
copywriters who provide the text for titles, taglines, and body copy, an entire team of modern-day art
professionals creates the look of each ad. These range from art directors to photographers to graphic
designers to illustrators.
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DIGITAL MEDIA
This means that books that were originally available only in print are being gradually converted
to digital format, while new books are now conceptualized, written, designed, and illustrated precisely
for these online media. Readers can find, access, and enjoy these electronic books (or ‘ebooks’) is via
digital media tablets, ebook readers, and other handheld reading devices.
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Lulu Tan Gan - known for her fashionable knitwear lines
- dubbed as “the Queen of Knitwear” in
the Philippines
- her vision is to encourage the use of
stylized indigenous and traditional wear,
as she draws inspiration from the rich
textile and embroidery traditions of the
Philippines and interprets these in
modern styles and silhouettes
- each Tan-Gan’s creation is 95% hand-
made—hand-loomed (knitted and
woven) by Philippine artisans
Dita Sandico-Ong - another Philippine designer who has
been advocating the use of local
weaving techniques and natural fibers
- Known as the “Wrap Artiste” of the
Philippines for her famous bold-colored
wraps
- first experimented with the local weave
of Ilocos Sur, known as inabel, as well
as with pineapple fibers blended with
Irish linen, dubbed piñalino.
What’s More?
Activity 4: Guess Who?
Directions: Match the name of the following Filipino fashion designers in Column A with their
descriptions in Column B. Write only the letter on the space provided before each number.
COLUMN A COLUMN B
___ 1. Lulu Tan Gan a. a Filipina fashion designer who first rose to prominence for her
exquisite wedding gowns
___ 2. Dita Sandico-Ong b. his creations maintain a Filipino sensibility, incorporating
embroidery, beadwork, and hand-painted prints
___ 3. Monique Lhuillier c. . Known as the “Wrap Artiste” of the Philippines for her famous
bold-colored wraps
___ 4. Josie Natori d. the Queen of Knitwear” in the Philippines whose vision is to
encourage the use of stylized indigenous and traditional wear
___ 5. Rajo Laurel e. a Filipino- American fashion designer who began her career as an
investment banker, before she made the dramatic shift to creating
her own lines of lingerie, resort, and lounge wear, as well as semi-
formal and casual attire
On a piece of paper, write the things that you have learned from this module. Use the format
below.
Assessment
Directions: Read each statement carefully and write the letter of your answer on the space provided
before each number.
____ 1. ACPI is a non-stock, non-profit organization that aims to create an identity for the Philippines
within the animation industry, making it one of the preferred sources for animation services worldwide.
What does ACPI stands for?
A. Animated College of the Philippines, Inc. C. Anime Collaboration of the Philippines, Inc.
B. Animation Council of the Philippines, Inc. d. Animated Council of the Philippines, Inc.
____ 2. He is a multi- awarded designer and the creative director of Hive, a design and manufacturing
facility for designers of interior accessories and lighting.
A. Rajo Laurel B. Elmer Padilla C. Kenneth Cobonpue D.Nick Joaquin
____ 3. It is said to be the country’s first all-digital full-length animated feature film that was produced
by Cutting Edge Productions which presents Philippine mythical creatures as heartwarming characters
in a young boy's adventure
A. Urduja C. Animahenasyon
B. RPG Metanoia D. Dayo: Sa Mundo ng Elementalia
____ 4. He became known as the “Father of Filipino Comics.”
A. Tony Velasquez b. Pol Medina Jr. C. Paolo Fabregas D. Francisco V. Coching
____ 5. Which Filipino fashion designer is popularly recognized for being a judge on the TV series
Project Runway Philippines and a major name in the local and international fashion scene?
A. Rajo Laurel C. Monique Lhuillier
B. Lulu Tan Gan D. Josie Natori
Additional Activities
1. Decide upon a subject matter and main character (or characters) for a simple 5-frame comic strip
that you will create.
2. Conceptualize and create the “story board” for the comic strip frames
3. Indicate the text and/or dialogue that will appear in each frame
4. Render the main characters and the background details using an illustration program or apps like
Canva, Pixton , Storyboard That, etc.
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