A Report On

(An Insight into the Recent Change in Competitive

Position Of Ford Motor Company)

Submitted by Under the guidance of

Name: Tirtharaj Sen Dr. Smita Dutta
Roll No.:
Registration No.:
Class: Seminar 1 (BBA)
College: University of Engineering & Management,
kolkata

ACKNOWLEDGEMENT

First and foremost, I am deeply indebted to the

management of University of Engineering and
Management, Kolkata, for having admitted me to
undergo the BBA program during the
academic year 2020 – 22 in this temple of learning. 

Second, I would like to express my sincere gratitude to

my mentor Prof. Smita Dutta for the
continuous support, for his patience, motivation, and
immense knowledge. His guidance helped
me during the entire duration of the project and
writing of this report. I could not have imagined
having a better advisor and mentor for my project.
Last but not the least, I would like to thank my family:
my parents and to my brothers and sister
for supporting me spiritually throughout writing this
thesis and my life in general.

i
TABLE OF CONTENT
Acknowledgments.........................................................................i
Table of Content…………………………………………………………………………ii
List of Tables………………………………………………………………………………iii
Abbreviations……………………………………………………………………………iv
Executive Summary………………………………………………………………………v
 Sr. No Particulars Page No.
Chapter 1 Introduction to the Topic
1.1 Background
1.2 Industry Overview
1.3 Ford Motor Company
(Overview)
1.4 Director of the Company
1.5 The key Managerial Personnel
of the company
1.6 Map of the Company
1.7 Vision and Mission
1.8 Products
Chapter 2 Research methodology
2.1 Objective of the study
2.2 Data
2.3 Tools for Data Analysis
Chapter 3 Data Analysis
3.1 Ranking
4.2 Line Chart
Chapter 4 Findings
Chapter 5 Discussions
Bibliography

ii
LIST OF TABLES

Table No. Title Page No.

1. Abbreviations
2. Preface

3. Introduction

iii
ABBREVATIONS
 iv
EXECUTIVE SUMMARY
This Project aims to gain insight in to the recent competitive
position of chosen company Ford Motors with respect to its
competitors.
1.Toyota
 2.Hyundai Motor
3.Honda
4.Volkswagen
5.Tesla
The comparison is done on the basis of measured
performance of sales figure from the annual Report of the
respective company and its competitors. The sales figure
data for the financial year ending on 31.3.2019 and 31.3.2020
has been obtained from the profit snd loss statement
provided in the current annual report of the respective
companies. Lastly, the collected data of chosen company
Ford Motors and its five major competitors are ranked on the
basis of sales figure of particular year. The detailed ranking
gives a complete knowledge of the performance of chosen
company Ford motors and its competitors. Thereby on
analyzing this report a company can modify their strategies
on sales figure and would lead to financial betterment and
progress of the respective company.

v
INTRODUCTION

This chapter of the report will introduce the title or

topic of the project. The basic intention of this chapter
is to identify and establish the problem of a business
organization relating to functional areas of
management.

BACKGROUND
COMPETITION:
Competition is the rivalry between companies selling
similar products and
services with the goal of
achieving revenue, profit,
and market share
growth. Market
competition motivates
companies to increase sales volume by utilizing the
four components of the marketing mix.Competition
arises whenever at least two parties strive for a
common goal which cannot be shared. Competition is a
critical step in designing a successful marketing
strategy. Competition and staying informed about their
products and services is the key to remaining
competitive in the market and is crucial to the survival
of any business.

SIGNIFICANCE OF COMPETITION:
When firms compete with each other, consumers get
the best possible prices, quantity, and quality of goods
and services. Antitrust laws encourage companies
to compete so that both consumers and businesses
benefit. One important benefit of competition is a boost
to innovation.

INDUSTRY OVERVIEW
AUTOMOBILE INDUSTRY
The automotive industry comprises a wide range
of companies and organizations involved in
the design, development, manufacturing, marketing, and selling of motor
vehicles. It is one of the world's largest industries by revenue. The
automotive industry does not include industries dedicated to
the maintenance of automobiles following delivery to the end-user, such
as automobile repair shops and motor fuel filling stations.
 The automotive industry began in the 1860s with hundreds of
manufacturers that pioneered the horseless carriage. For many
decades, the United States led the world in total automobile
production. In 1929, before the Great Depression, the world had
32,028,500 automobiles in use, and the U.S. automobile industry
produced over 90% of them. After 1945, the U.S. produced about 75
percent of world's auto production. In 1980, the U.S. was overtaken
by Japan and then became world's leader again in 1994.

The automoti ve
industry in the United States began in the 1890s and, as a result of the
size of the domestic market and the use of mass production, rapidly
evolved into the largest in the world. However, the United States was
overtaken by Japan as the largest automobile producer in the 1980s,
and subsequently China in 2008. The U.S. is currently second among
the largest manufacturer(s) in the world by volume.
COMPANY OVERVIEW
Ford Motor Company- Overview
HISTORY: Ford Motor Company, commonly known as Ford, is an
American multinational automaker that has its main headquarters
in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry
Ford and incorporated on June 16, 1903. The company sells
automobiles and commercial vehicles under the Ford brand, and most
luxury cars under the Lincoln brand. The company is listed on the New
York Stock Exchange and is controlled by the Ford family; they have

minority ownership but the majority of the voting power.

Ford is the second-largest U.S.-based automaker (behind General

Motors) and the fifth-largest in the world.
Ford was the fifth largest automaker in Europe.

TYPE : Private Limited Company

NO OF EMPLOYEES : 190,000 (December 2019)

REVENUE : 15,590 crores USD(2019)

PRODUCTION OUTPUT: 5.5 million vehicles (2019)

SUBSIDIARIES : Lincoln, Ford Motor Credit Company.

DIRECTOR OF THE COMPANY

MEMBERS:
1. Stephen G.Butler
2. Kimberly A.Casiano
3. Anthony F. Earley, Jr.
4. Edsel B. Ford II
5. William Clay Ford, Jr.
6. Richard A. Gephardt
7. James H. Hance, Jr.
8. William W. Helman IV
9. Irvine O. Hockaday, Jr.
10. Richard A. Manoogian
11. Alan Mulally
12. Homer A. Neal
13. Gerald L. Shaheen
14. John L. Thornton
15. William Clay Ford

The Key Managerial Personnel Of the Company

 No. of Employees Designation Qualification
Stephen G.Butler CEO M. Sc.
Kimberly A.Casiano President MBA
Anthony F. Earley, Jr. Chairman M. Sc.
Edsel B. Ford II Director B.B.A, M.B.A
William Clay Ford, Jr. Executive B.A , M.B.A
Chairman
Richard A. Gephardt President B. SC.
Doctorate in Law
James H. Hance, Jr. Chief Executive B.A , M.A
Officer
William W. Helman IV General partner Graduate
Irvine O. Hockaday, Jr. Chief Executive Degree in Law
Officer
Richard A. Manoogian Chairman B.A.
Alan Mulally President B.Sc. , M.Sc.
Homer A. Neal Director B.Sc. , Ph.D
Gerald L. Shaheen Group President B.B.A ,M.B.A
John L. Thornton Professor & B.A, M.A,
Director M.P.P.M
William Clay Ford Director B.A ,M.S

MAP OF THE FORD MOTORS

Address for correspondence:

Ford Motor Company, Customer

Corporate Office Relationship Center, P.O. Box 6248,
(Headquarter) Dearborn, MI 48126

Ford Plant and Registered Office

Ford India Pvt. Ltd.

S.P. Koil Post
Chengalpattu - 603204
Phone : 91-44-67403333

Ford India – Sanand Plant

Sanand Vehicle Assembly & Engine Plant

Ford office in India Ford India Pvt. Ltd. 
Revenue Survey No.1
Northkotpura Village, Sanand Tulaka
Ahmedabad District - 382170
Phone : 91-2717-3671019

Corporate & Regional Office – North

Ford India Pvt. Ltd.

5th Floor, Plot No. 142,
Chimes 142, Sector 44 Road,
Sector 44, Gurgaon 122003
Haryana, India
Phone : 91-0124 – 6133000/ 91-0124 –6133001

Regional Office - West

Ford India Pvt. Ltd.

2401, 24th Floor
Kesar Solitaire Condominium
Plot Number 5, Sector 19,
Sanpada, Palm Beach Road
Navi Mumbai - 400705
Phone : 91-022-67034300

Regional Office - South

Ford India Pvt. Ltd.

Block - 1B, 1st Floor
RMZ Millenia Business Park
Chennai - 600096
Phone : 91-44-24551500

VISION & MISSION OF FORD MOTORS

Corporate Vision Statement- Ford Motor Company’s vision statement is
concise, future-oriented, and inspirational, while describing the business as a
developer of smart vehicles. The vision statement’s specification of smart
vehicles complements the corporate mission statement by providing a more
detailed picture of what the company does. Also, Ford’s corporate vision is
challenging and abstract enough to drive the business organization toward high
performance. To achieve this corporate vision’s aim of becoming the world’s
most trusted company, it is essential to strengthen the enterprise through
enhancement or creation of competitive advantages, such as the ones shown in
the SWOT analysis of Ford Motor Company. Thus, a recommendation based on
the vision statement is to develop Ford’s marketing mix or 4Ps in a way that
strengthens customers’ trust in the company.

Corporate Mission Statement- Ford Motor Company’s corporate mission

statement is brief and a general description of the business. For example, the
corporate mission focuses on making accessible and affordable mobility,
inclusive of automobiles. The general term, “mobility,” is indicative of Ford’s
future product development, which could include mobility technologies other
than automobiles. A recommendation is to improve the corporate mission by
including information about the company’s target markets, customers, mobility
technologies, and business philosophy and values as an automotive enterprise. It
is notable that the corporate mission statement’s focus on improving people’s
lives relates to Ford Motor Company’s corporate social responsibility strategy
and stakeholder management, in terms of business contributions to societal
improvement.

PRODUCTS

FORD ASPIRE
MODEL
COMPACT SEDAN

FORD ENDEAVOUR

MODEL

SUV

FORD ECOSPORT
MODEL

SUV

FORD FREESTYLE

MODEL

HATCHBACK

FORD FIGO
MODEL

HATCHBACK

FORD MUSTANG

MODEL

SPORTS CAR
 SPONSORSHIP

Ford sponsors numerous events and sports facilities

around the US, most notably the Ford Center in
downtown Evansville, Indiana, and Ford
Field in downtown Detroit.[214]
Ford has also been a major sponsor of the UEFA
Champions League for over two decades and is also a
longtime sponsor of the Sky media channel's coverage
of Premier League football.

SALES FIGURE
 Market share
Calendar Year US sales
of US sales

1997 3,877,458 25.02%

1998 3,922,604 24.52%

1999 4,163,369 23.91%

2000 4,202,820 23.61%

2001 3,971,364 22.69%

2002 3,623,709 21.19%

2003 3,483,719 20.53%

2004 3,331,676 19.26%

2005 3,153,875 18.08%

2006 2,901,090 17.02%

2007 2,507,366 15.23%

2008 1,988,376 14.74%

2009 1,620,888 15.29%

2010 1,935,462 16.44%

2011 2,143,101 16.42%

2012 2,250,165 15.22%

2013 2,493,918 15.70%

2014 2,480,942 14.72%

2015 2,613,162 14.64%

2016 2,614,697 14.63%

2017 2,586,715 14.74%

2018 2,497,318 14.13%

2019 2,422,698 13.8%

 SUBSIDIARIES
List:
 Transportation

o Ford Australia
 Ford Performance Vehicles (Until 2014)
o Ford do Brasil
 Troller
o Ford of Europe
 Ford of Britain
 Ford Germany
 Ford Romania
 Henry Ford & Sons Ltd
o Ford Performance
 Ford Team RS
 Special Vehicle Team
o Ford Lio Ho (70%)
o AutoAlliance Thailand (50%)
o Blue Diamond Trucks (50%)
o Ford Sollers (50%)
o Otosan (41%)
o Changan Ford (35%)
o Jiangling Motors (32%)
Finance
o Ford Credit

Other

o Automotive Components Holdings

o Getrag (50%)

International

o Ford of Argentina
o Ford of Canada
o Ford of India
o Ford of Japan
o Ford of Korea
o Ford of New Zealand
o Ford of China
o Ford of Philippines
 RESEARCH METHODOLGY

2.1 OBJECTIVES OF THE STUDY

In general, research objectives are precise statements which

describe what we expect to achieve by a project.
This study is based on secondary data, the sales figure data of
the selected or chosen company and its five major competitors
for the financial years ending on 31st March 2019 and 31st
March 2020 has been obtained from the profit and loss
statements in the annual report of the respective companies.
The objectives of this project are:
(i) To Identify five major competitors of the Ford.
(ii) To examine whether the competitive position of
Ford Motors in terms of sales have changed from the
previous year i.e. 2019
2.2 DATA
 Sales figure of and its various competitors :

 Sales figure of Ford Motors and its various

competitors:(Worldwide Report)
Company Name Sales figure of Year Sales figure of Year
2019 2020
Ford Motors 54,00,000 12,40,000

Toyota 1,07,000 1,35,730

Hyundai Motor 3,96,569 3,73,970
Honda 16,08,176 5,33,000
Volkswagen 11,00,000 3,23,634
Tesla 3,68,000 3,20,000

2.3 TOOLS FOR DATA ANALYSIS

For the purpose of data analysis we have used
the following tools and techniques :
  Ranking- Ranking is a relationship between a set of items. It is a
question response format used when a researcher is interested
in establishing
some type of
priority among a
set of objects,
whether they be
policies. Attributes,
organisations,
individuals or some
other topic or priority of interest .

 Line chart- A line chart or Line Graph or curve chart or line

diagram is a type of
Chart which displays
information as a
series of data points
called markers
connected by straight
line segments . It is a
basic type of chart
common in many
fields.

3.1 DATA ANALYSIS

RANKINGS:

Company Name Net Sales on 31.09.2019 Ranking

 Ford Motors 54,00,000
1
Toyota 1,07,000
6
Hyundai Motor 3,96,569
4
Honda 16,08,176
2
Volkswagen 11,00,000
3
Tesla 3,68,000
5
Table No.: 2 ranking Charts for F.Y. 2019

Company Name Net Sales on 31.03.2020 Ranking

Ford Motors 12,40,000

1
Toyota 1,35,730
6
Hyundai Motor 3,73,970
3
Honda 3,73,970
2
Volkswagen 3,23,634
4
Tesla 3,20,000
5
Table No.: 2 ranking Charts for F.Y. 2020

3.2 LINE CHARTS

CHAPTER 4: FINDINGS
On the basis of data Analysis the following
salient points have emerged:
In terms of sales company, Ford Motors
occupied first position with respect to its
competitors at the end of the financial year
ending on 31.03.2019 worldwide.

In terms of sales company, Ford Motors

occupied first position with respect to its
competitors at the end of the financial year
ending on 31.03.2020 worldwide.

The position of company, Ford Motors with

respect to its five competitors has improved
from year 2019 to year 2020 in world market.

CHAPTER 5: DISCUSSIONS
BIBLIOGRAPHY
 https://www.google.com/Ford motors
