Rationale

A Quesadilla is a Mexican dish consisting of a tortilla that is filled primarily with cheese,
and sometimes meats, spices, and other fillings, and then cooked on a griddle or stove
(El Colegio de México, n.d.). Drawing from Spanish influence, the food’s culture traces
alongside the history of colonization within the Philippines. In light of the construction of
Tex-Mex and Mexican restaurants in malls and urban centers, as well as the developing
worldwide 'foodie' culture, Spanish-turned-Mexican culture continues to affect Filipinos
through the introduction of modern-day Mexican cuisine and ingredients. Quesadillas
seal themselves into a perfect little pocket of cheesiness, so they’re easy to pick up and
dip into your favorite salsa. This makes them versatile. They make a good snack, hors
d’oeuvres, or meal. (Land O Lakes, 2020). Moreover, all of these are inextricably linked
to the consumer's proclivity for tinkering with foreign yet tasty foods to suit their own
tastes. (Glossary of Filipino Food, n.d.). Thus, multiple fusions have been developed to
cater to this unique desire. Trio’s Quesadillas aims to deliver this demand by introducing
quesadillas with unique vegetables and flavors, thereby meeting the evolving desires of
the Filipino audience. With this, the researcher wants to prove how feasible it is to install
a quesadillas product service within the Philippines.

Project Long-Range Objectives

To begin, the long-term revenue aim is to constantly double sales at the conclusion of
the fiscal year. Increasing profit margins would involve obtaining, growing, and
sustaining market share. We will be joining a very competitive market. Our pricing will
need to be attentive to the expectations of our clients. We will, then, need to position our
rates to target this middle-scale market tier. Our price will also be margin-driven. While
our price floor will be established by our break-even point, we will need to adopt a
flexible pricing system that will enable us to reflect competition and market
circumstances.

Trio’s Quesadilla aims to provide good food and services to its customers. Trio’s
Quessidilla also aims to offer different varieties and flavors of Quesadillas with a diverse
flavor palate such as guilt-free options with free-range meats to vegetarian and vegan
options. Through our business, they can eat different kinds and flavors of Quesidillas.
Our priority is to give customers preference and satisfaction by giving them good
services and products.

Nature of the Industry

Since Trio’s Quesadilla will be offering food, it will be considered a restaurant business
which is part of the hospitality industry. This industry includes lodging, theme parks,
travel, tourism, and food and drinks (restaurants). Specifically, the business will be
placed within the food and drink services industry which includes restaurants, cafes,
fastfood chains, food manufacturing operations, pubs, catering services, and more. The
scope of work within this industry includes everything from preparation, packaging,
transporting, to serving food or drinks which fits the operations of Trio’s Quesadilla.

During the onset of the COVID-19 pandemic, this is one of the most heavily affected
industries. However, its recovery rate is exponential and as of today, the industry is
booming. Even though a lot of food businesses closed down, a lot of new businesses
popped out during the latter part of the pandemic. The two-year hiatus increased the
demand for new foods and drinks to try, and businesses to visit. With that being said,
the competition remains fierce in the food and beverage industry.

Feasibility Criteria

Feasibility analysis is a useful procedure. It compels the entrepreneur to consider the

actual circumstances that the venture is likely to face. In order to do this, a set of criteria
must be established. The feasibility criteria listed below will be used to evaluate the
feasibility analysis results. These criteria are based on the project's long-range
objectives and will help the entrepreneur decide whether to pursue the idea further or
abandon it entirely. If the planning procedure fails to justify these findings, the
entrepreneur will abandon the project.

1. The projected sales forecast show the possibility of doubled figures by the end
of the fiscal year.
2. The survey show positive feedback from target customers based on pricing,
willingness to try Trio’s Quesadilla’s products, and perception of food choices
diversity.
3. Financial forecasts show favourable results on profit based on margin-based
pricings.

Mode of Financing
To finance initial costs and working capital requirements, Trio’s Quesadilla’s mode of
financing will be a mixture of equity and debt contributions with 70% equity and 30%
debt. Startup funds of P500,000 will cover both startup expenses and initial assets. 70%
of this investment will be in equal parts coming from the business owners and 30% from
commercial borrowings. At the beginning of the second year of business operations, the
owners aim to invest an additional P100,000 for improvement and expansion costs.

Management
Trio’s Quesadilla will be incorporating a centralized management structure. This means
that decision-making, especially for major company decisions, will rest upon those on
the top levels. Decision-making will be handled only by few individuals (Barrett, n.d.)
especially for those in top level positions. Each department will have a “superior” in
which employees answer to. This makes the decision-making process stricter and more
systematic. The top level management will include the following:
The Chief Executive Officer (CEO), or company president, is the top manager who will
be responsible for the company’s entire operations. He or she will be overlooking all the
departments and company activities.
The Chief Operations Officer (COO) will be responsible for the company’s operational
activities which include sales, production, and personnel. In other words, he or she will
be in charge of day-to-day operations making the responsibility “hands on” rather than
corporate.
The Chief Finance Officer (CFO) or controller is responsible for the company’s overall
finances. This includes budgeting, accounting, and monitoring financial data which will
then be reported to the CEO and board of directors.
The Chief Marketing Officer (CMO) is responsible for the company’s marketing
activities. His or her primary responsibility is to create brand recognition and customer
value which will ultimately give the company a competitive advantage in the industry.
The scope of the job is to create and shape the company’s image.
The Chief Technology Officer (CTO) is in charge of maintaining and developing
technologies that will help the company in achieving its goals. Being a food company,
the CTO will be in charge of developing the food products. Employees under his or her
department will include Food Research Developers.

Barrett, M. (n.d.). Centralized and Decentralized Management Explained - Personal

Finance Lab. PersonalFinanceLab. Retrieved April 8, 2022, from
https://www.personalfinancelab.com/finance-knowledge/management/centralized
-and-decentralized-management-explained/