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STRATEGIC MANAGEMENT

PHASE 2 STRATEGIC

YULY SAIRITH JOYA

EDINUREYTH GAMBOA CABRERA

JEFFERSON J. RONDON SUAREZ

GROUP 212053_12

TUTORA

KARLA NATHALIA TRIANA

SCHOOL OF BASIC SCIENCES, TECHNOLOGY AND ENGIENEERING

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA
MARCH, 2022
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Contenido
Introduction .......................................................................................................................... 3
Objectives .............................................................................................................................. 4
General objective .............................................................................................................. 4
Specific objectives ............................................................................................................. 4
Diagram picture of each student (Activity 2) ................................................................. 5
YouTube link of each student (Activity 3) ..................................................................... 6
Strategic Diagnosis Activities Assign. and Work Respon. Chart (Activity 6)............. 6
Strategic Diagnosis (Activity 7): ...................................................................................... 7
Conclusions ......................................................................................................................... 10
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Introduction

Strategic management within organizations has become an important factor, given the fast,

demanding and uncertain environment we live in today. companies are forced to survive the

challenges posed by globalization, technological advances, changing trends and consumer

expectations, among others. for this they must adopt strategies that allow them to make

planned decisions to achieve goals and objectives optimally and efficiently, the expected

result is to be able to be more competitive.

Strategic management is important because it allows direct linkage with business results.

The following is a review of strategic diagnostic tools for business management.

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Objectives

General objective

Apply strategic diagnostic tools in companies to identify their position in the industry or

market.

Specific objectives

To analyze the case: Airbnb in order to describe the problem, causes and consequences

presented in the strategic direction.

Define and provide theoretical framework on strategic diagnostics

Conduct a literature review on strategic diagnostics

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Diagram picture of each student (Activity 2)

Student: Edinureyth Gamboa Cabrera

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Student: Edinureyth Gamboa Cabrera

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YouTube link of each student (Activity 3)

Strategic Diagnosis Activities Assign. and Work Respon. Chart (Activity 6)

Strategic Diagnosis Activities Assignment and Work

Responsibilities
Group number: 12
Case Title: Airbnb Case
Mark with (X) the student
chosen to submit the final
Selected topic student name
document to the
Evaluation Environment
Competitive Profile Matrix YULY SAIRITH JOYA X
PESTEL EDINUREYTH GAMBOA X
Porter´s five forces
JEFFERSON JAVIER
Value Chain X
RONDON SUAREZ
SWOT
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Strategic Diagnosis (Activity 7):

Chosen Topic: Competitive Profile Matrix

Competitive Profile Matrix

Student name Yuly Sairith Joya

Date March 3rd

Concept General definition of each concept Reference

Competitive profile matrix It is a tool for analyzing the strengths and (ISO Tools, 2015)

weaknesses of a company, so that this

matrix identifies the main competitors of

the company in relation to its strategic

position.

Key success factors They are key factors necessary for a (Rodríguez, 2021)

company to achieve the objectives it has

set; they are critical factors both internal

and external.

Score they are the result of the accumulation of

certain units in a game, sport, analysis,

data bases, etc.

Weighted score is an average of a set of scores, where (Greelane, 2019)

each one has a different importance

LINK PREZI:

https://prezi.com/view/ryRudWpaDizqH9AWatKp/
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Chosen Topic: PESTEL

PESTEL

Student name Edinureyth Gamboa Cabrera

Date March 16th

Concept General definition of each concept Reference

PESTEL Strategic analysis tool that helps (Ana Trenza 2020)

analyze the macroeconomic
environment in which the company
operates. Identify the factors that affect
the present and the future.
Political factors The political factors that can influence (IONOS, 2020)
our company and that are considered
within a PESTEL analysis cover all
those aspects related to the state
organization and that directly or
indirectly affect the business processes
of the business.
Economic factors The economic factor includes (Laura Delgado, s.f)
everything related to the behavior of the
economy, the flow of money and goods
and services, both nationally and
internationally. Here we must consider
the economic situation of the country or
region in which the company has an
impact and the changes in economic
cycles (crisis or boom).
Socio-Cultural This field includes the factors that are (Rosario Peiró, 2021)
factors related to the basic characteristics,
preferences, tastes and consumption
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habits of society: Age, total disposable

income, growth rate of society and
education.
Technological Technological aspects are vital for a (Myriam Quiroa,
factors company, due to the levels of 2021)

innovation that are taking place in the

markets. Technological changes can
bring great benefits to companies that
know how to take advantage of them.
Environmental Ecological aspects have to do with all (Myriam Quiroa,
factors the factors that are directly or indirectly 2021)

related to the environment. Any changes

in government regulation or social
trends for the protection of the
environment affect the company.
Legal factors The legal factors are made up of the (Laura Delgado, s.f)
laws that affect the company and limit
its performance.

LINK PREZI:

https://prezi.com/view/gelw2hPFRQkilvDKjfuN/
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Conclusions

The strategic diagnosis allows organizations to be directed in a better way, taking into

account their current situation. It is the starting point for strategic formulation through

situation analysis. Its main benefit is that the information that must be solved and taken

advantage of is prioritized and taken care of.

In a diagnosis, the main strengths and weaknesses of the company are reviewed, followed

by an analysis of the strengths and weaknesses of the competition. A tool that allows this

analysis to be carried out is the competitive profile matrix, with which the company's

information is compared against the competition.

With the result, it is expected to prioritize the most important thing that must be solved

and the opportunities are also indicated.

PESTEL analysis is a strategic analysis tool that studies how the different factors of the

macro environment affect organizations.

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Bibliografía

Greelane. (8 de Julio de 2019). ¿Qué es una puntuación o calificación ponderada?

Obtenido de https://www.greelane.com/es/recursos/para-estudiantes-y-padres/what-

is-a-weighted-score-3212065/

ISO Tools. (16 de Marzo de 2015). ISO 9001: La MPC de un Sistema de Gestión de la

Calidad. Obtenido de https://www.isotools.com.co/iso-9001-matriz-perfil-

competitivo-sistema-gestion- calidad/#:~:text=La%20Matriz%20de%20Perfil

%20Competitivo%20identifica%20 a%20los%20competidores

%20principales,Gesti%C3%B3n%20de%20la%20Calida d%20fundamentados

Rodríguez, J. (13 de Octubre de 2021). Factores críticos de éxito: definición y ejemplos.

Obtenido de https://blog.hubspot.es/sales/factores-criticos-éxito

Trenza, A. (2020) Análisis PESTEL Qué es y para qué sirve Ejemplos

https://anatrenza.com/analisis-pestel/

Peiró, R. (05 de julio, 2017) Análisis PEST. Economipedia.com

https://economipedia.com/definiciones/analisis-pest.html