I.

 EXECUTIVE SUMMARY
 
Industry definition
 
Bite me is just a small business surrounded also by small business, however bite me is
the only one that sells product in a bite size. It is also surrounded by schools that’s why
the target customers of this business are students.

Market size

Bite Me estimated customers per year is 197,100,000

(180,000 x 3 x 365 = 197,100,000)

Market shares
 
Target market
 
Bite me estimated that 80% of its customer are student and the remaining 20% are
random people
 
Positioning
 
Milogelly is popular these days especially to those people who loves coffee, however it is
bad for kids. milo gelatin is similar to coffee gellybut milo gelly is pure of milo with milk,
pearls and gelatinand milo gelly is for everyone. Graham balls is popular everywhere, oreo
velvet graham balls is similar to graham balls however, oreo velvet graham balls is coated
in crushed oreo in a red velvet flavour. S’mores is just a normal s’mores, however, we put
a twist on it like we add some crushed brownies with burned mallows press between
graham crackers.
 
Strategies

Price-the strategy that we made to get the pricing is materials + labor/quantity of products
= value of price
Place-we chose a place that is easy to locate which is crossroad where everyone can
avail all the products in bite me especially the students.
Product-we make sure that our product is cheap/affordable. Also, we innovate our
products to attract more customers.
Promotion-we promote our products by giving them a flyers and make a website page to
seek some information that they want to know about Bite Me.

 
 
 
 
II. EXTERNAL ANALYSIS
 
Pest Analysis
 
Political factor
Factor Effect
Tax policies it may affect the business in a way of
rising corporation tax, as a result,
commodity prices may rise.
Corruption law Such Prices can be also inflated when
corruption takes place externally in
the business.
Advertising It may affect the business by
misleading a customers in a way of
Deceiving them in ads

 Environmental factor

Factor effect

Inflation it may affect business in a way of

increasing price, as a result, your
customer will find a cheaper
alternatives
Marginal and total utility It has been observed that continues
consumption of a particular goods or
service results in reduced satisfaction

Consumer confidence It may affect the business if the

customer are willingto spend some
money on your product.

Social factor

Factor effect
Lifestyle If those trends change, the business
needs to change.
Health consciousness it may affect your business if the
consumer have a health/personal
issue in your product
Age distribution it can increase your marketing
strategies by knowing your target.

Technological factor

Factors effect
Website page if the reviews of your website are
deceiving, it may affect your
customer’s trust.
innovation it may help your business by
innovating to get the attention of
 customer
Internet Utilizing the social media
platform businesses can easily
communicate with their targeted
audience.

Consumer/customer analysis
 
Geographical demographical behavioural psychological

 Bypassers  6 years old  People who  People who

along and above are stress does not have
crossroad, eating issues in
 Male and
tandangsora, sweets
female  People who
sangandaan,
loves sweets  Sweet
quezon city  Elementary,
enthusiast
junior, senior,  People who
 Residents in
and college wants Sweets
the area
students. as their side
 Establishment dished or
 No specific
such as: dessert
religion and
1. Sm nationality
hypermarket
2. Dr. Carlos s.
Lanting
college
3. College of st.
Catherine of
valenzuela

 
 
III. INTERNAL ANALYSIS
 
History

This establishment is full of pure sweet snacks because way back 90’s, sweets are much more
popular than the other flavor, but then, as time passes by, The popularity of sweetness is slowly
disappearing. Various flavors becomes popular such as salty, sour, especially the spicy. Therefore,
entrepreneurs preferred sweets snack to restore and redefine the sweetness of snacks. Aside of its
cheap price, we all know that sugar have more benefits in our body.

The target customers of this business are the students since it is located in the crossroad
tandangsora, sangandaan., Novalichesquezon city., Metro manila. Crossroads surrounded by schools
that is why the target customers are the students. By attracting or convincing some customers, this
business have a website page and entrepreneurs will pursue any customers by giving flyers.
Entrepreneurs also will give a free taste in a selected days. Aside of its affordable, you can eat all the
products using your bare hands only. You don’t need any utensils, only your bare hands and as we all
know, sweets are popular in comforting food. You can take these products anywhere because it is just
a small product and you can eat this without hassle. These products are unique in some way because
it is not an ordinary oreo velvet, milo gelatin and brownies, and also, when it comes in competition,
this business is the only one that sells sweets snacks in an affordable price than the other business.
Some entrepreneurs in this business are most likely has been experienced to be in this kind of
business because of research so they somehow know how to manage this kind of business. The
entrepreneurs will be informed of what qualities we should have in this kind of business such as;
being patient, honest, hardworking and dedicated, communicative and being kind to the customers
and as well as your co-worker.

The bite me offers high quality yet affordable comfort food such as popcorn bread, milo gelatin, oreo
velvet, brownies and sundot kulangot.

 
Mission
 
Bite me aims to be one of the most selling product in the food industry
 
Vision
 
to ensure the cleanliness and healthiness of our product and to reach the satisfaction of
the customers
 
Product/service offerings

Milo gelatin

Milo gelatin is pure of milo with condensed and milk with a little bit of coffee and with
gelatin that is made of milo and some ‘sago’.

 Brownies s’mores
Brownies s’mores is a brownies combining with marshmallows and smashed brownies
filling with condensed and graham crackers that serves as a based.

oreo velvet

Oreo velvet is similar to graham balls because it is a crushed grahams with condensed
rolled in oreo cookies in a red velvet flavour And oreo cream on top.
 
Pricing
Distribution network

Intensive distribution
Bite Me is an intensive distribution because anyone can avail all the products of Bite Me
since “sweetness is everywhere”. All the products are in bite size therefore people can
carry it everywhere.

IV. COMPETITIVE ANALYSIS

Industry participants
Direct competitors

1. Super delights - This cookie is the heartiest of the lot. it’s easy to bite into, but it gives a
relatively firm, satisfying crunch. There’s enough fattiness from the chocolate chips that
keeps it from feeling dry; and even with the firmness, it leaves messy (but welcome)
crumbles on your lap.

2. Julie’s bakeshop - has been baking delicious and affordable breads for Filipinos for
almost four decades. No Merienda or Almusal is complete without Julie’s. Own part of this
beloved chain; now with franchise branches in the Philippines and abroad.
3. Dunkin‘ donuts - stores can be found in over 32 countries, and they serve 70 varieties
of doughnuts, along with hot and cold coffee drinks, bagels, breakfast sandwiches and
other baked goods.

Indirect competitors
1. Goldilocks - is a bakery chain based in Philippines, which produces ang distributes
Philippine cakes and pastries.
2. Red ribbon - was founded in 1981. The company's line of business includes the
manufacturing of fresh or frozen bread and bread-type rolls, cakes, pies, and other
perishable bakery products.

Comparative analysis

Product

target By passers, Students, By passers, students,

marketing neighborhood employees students, employees
s, students, and parents employees, and by
parents, senior passers.
employees citizens
positioning “ we bake “ delighting “ you ‘kin Do “ sweetness
with love” the world, It” is
one person, everywhere”
one
workplace at
a time
size/price 5-20 150-200 35-500 10-50
Distribution Direct Indirect direct direct
channel distribution distribution distribution distribution
promotion social media social media flyers, flyers, poster,
(facebook), (facebook) advertising, social
poster poster, social media(facebo
media ok)
(facebook,
instagram)
Merchandisi Bakery Online Online Physical
ng delivery, delivery, store
supermarkets physical store

V. Swot analysis

Strength Weaknesses Opportunities Threats

 Affordable  Customer One of a  Uncertain
satiated kind product economic
 High quality
environment
 Lacks of  Store
 Cleanliness
funds expansion  Rising costs
 Good and of
 Too much
communicat branching ingredients
sweetness
ion skill out
 Competitors
 Customer in the area
care

VI. MARKETING OBJECTIVES

Marketing objectives
Increase sales of existing products by 15%.Launch to new products to add at least 5% to
overall market shares and Achieve at least 95% excellent customer service rating Each
month.

Smart goals

Specific We will provide a comfort food to

determine if we reach the level of
satisfaction of customers
Measurable We will make sure that we will
reached the satisfaction of
customer and provide them a good
service to determine if we should
improve our business
attainable We will provide a flyers and make a
website page to promote our
business
relevant Both customers and business
owners will benefit to this business
by giving a satisfaction of each
other
Time-bound We will make sure that after 5
years, our business is one of the
 most selling product in the food
industry

VII. MARKETING STRATEGIES

Core strategies
Target markets

 Differentiated marketing strategy – it targets multiple well-defined customers profile.

Bite Me targets different market segments such as demographic, geographic,
behavioral and psychological to determine if this business is applicable to the
industry.

Other strategies
Ansoffstrategies

 Market development –Bite me used market development which we’re trying to sell
more of the same things to different people.Bite Me used PEST analysis, market
segmentation,different sales channel and marketing mix.

VIII. Marketing plan/action plan

Social media Making a website page. Promote a
business by sharing and
recommending in friends through
social media.
Posters Make a flyers, taurpaulin and
posters.
Free taste Give some customers a free taste
 to promote the business.
Influencing Promote the business by
sharing/giving some products in
different influencers to promote
the business or the product
through vlogging or sponsoring.

IX. Marketing Budget

Activity Amount
Social media 0
Posters 1500
Free taste 500
Influencing 5000

X. Gantt chart

october

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

T W TH F S S M T W TH F S S M T W TH F S S M T W TH F S

social
media 26 days

3
posters days

2
free taste days
influencing 5 days

XI. Monitoring and control

Action plan Monitoring Control
AP#1 social media The owner handles The owner ensures
the website page that the content of the
website is always
true and honest
AP#2 posters Both owner and staff Business owner will
handles the flyers, give some flyers,
tarpaulin and posters print a tarpaulin and
print some posters to
promote the business
AP#3 free taste The owner will decide The staff ensures that
how many pieces of the given free taste is
products will be limited and that they
provided in a free must convince people
taste for customers well
AP#4 Influencing The owner handles The owners ensures
the appointments for that theopinion of
influencers. influencers are
positives.

XII. Financial projections

5 Year Projected Income Statement

2020 2021 2022 2023

Sales 700,000.00 900,000.00 1,100,000.00 1,300,000.00

Sales Discounts 35,000.00 90,000.00 165,000.00 260,000.00

Cost of Goods
Sold 360,000.00 384,000.00 408,000.00 432,000.00

Gross Profit 305,000.00 426,000.00 527,000.00 608,000.00

Operating
Expenses

Utilities Expense 6,000.00 6,000.00 6,000.00 6,000.00

Supplies Expense 10,000.00 10,000.00 10,000.00 10,000.00

Salaries Expense 187,200.00 187,200.00 187,200.00 187,200.00

Rent Expense 60,000.00 60,000.00 60,000.00 60,000.00

Advertising Expense 10,000.00 10,000.00 10,000.00 10,000.00

Income 31,800.00 152,800.00 253,800.00 334,800.00

5 Year Projected Statement of Cash Flows

2020 2021

Operating Activities

Gross Sales 305,000.00 426,000.00 527,000.00

Less: Utilities Expense 6,000.00 6,000.00

Supplies Expense 10,000.00 10,000.00

Salaries Expense 187,200.00 187,200.00 187,200.00

Rent Expense 60,000.00 60,000.00

Advertising Expense 10,000.00 10,000.00

Net Cash Provided By Operating Activities 31,800.00 152,800.00 253,800.00

Investing Activities

Equipment
 Land

Building

Furnitures and Fixtures

Net Cash Provided By Investing Activities 0.00 0.00

Financing Activities

Borrowings

Withdrawal

Net Cash Provided By Financing Activities

Net Increase/(Decrease) of Cash and Cash Equivalent 31,800.00 152,800.00 253,800.00

Cash and Cash Equivalent, Beginning 31,800.00 184,600.00

Cash and Cash Equivalents, Ending 31,800.00 184,600.00 438,400.00

5 Year Statement of Changes in Owner's Equity

2019 2020 2021 2022

Owner's Capital, Beginning 60,000.00 60,000.00 60,000.00

Add: Income 31,800.00 152,800.00 253,800.00

Less Withdrawals

Owner's Capital, Ending 91,800.00 212,800.00 313,800.00