MICE

IN DETAIL……
Meetings:- General term indicating
the coming together of a number
of people in one place, to confer
or carry out a particular activity.
Incentives:- “simply put, it is a
tool for motivating people
involved in an organization
success – Employees, Dealers ,
Distributors, Sales people,
consultants, & last but not least,
even key customers , it is also
Conventions:- conventions are
generally largely meetings with some
form of exposition or trade show
included. A number of Associations
have one or more conventions per year
. These conventions raise a large part
of the association
Exhibitions : budget.
Events at which
products
- & services are displayed. An
exhibitions may simply be a few table-
top booths designed to display goods &
services.
MEETINGS PROCESS
TYPES OF MEETINGS
❖ Theatre
❖ Classroom
❖ U – Shaped
❖ Hollow square
setup
❖ Octagon setup
MEEETING PLANNING
❖ PRE MEETING ACTIVITIES :-
•Plan meeting agenda
•Establish meetings objectives
•Predict attendance
•Set meeting budget
•Select meeting site
•Select meeting facility
•Select hotel
•Negotiate contracts
•Plan exhibitions
•Create marketing plan
•Plan travel to & plan from site
•Arrange ground transportation
•Organize audiovisuals needs
ON SITE ACTIVITIES
•Conduct pre – event briefing
•Prepare executive plans
•Move people in/out
•Troubleshoot
•Approve invoices
POST MEETING ACTIVITIES
•Debrief
•Evaluate
•Provides
recognition &
appreciation
PROCESS OFCONVENTIONS
conventions are generally largely
with some form of exposition or trade
meetings
show included. A number of Associations
have one or more conventions per year
.These conventions raise a large part of
the association budget
A TYPICAL CONVENTION FOLLOWS A
FORMAT LIKE THIS:-
Welcome/Registration.
Introduction of president.
President’s welcome speech, opening
the convention.
First keynote address by a featured speaker
Exposition booths open.
Several workshops or presentations on
Continues…
Demonstrations of special topics
Vendor’s private receptions
Dinner
Convention centre closes
Convention services for incoming
tourist
Transportation
Hotels & Motels
Restaurants
Attractions
Suppliers & etc….
EXHIBITION PROCESS
TYPES OF EXHIBITIONS
Trade & Industrial Fairs.
✔ Combined conferences & exhibitions
✔ Company product launches.
Consumer& Public Exhibitions.
✔ Public exhibitions.
✔ Garden festivals.
Company “In – House” Events.
✔ Prospective staff interview.
✔ Product launching.
Other Exhibitions / Display Attractions.
✔ Manufactures' Promotions.
ORGANISE AN EXHIBITION EXHIBITION PROCESS
Space requirement Feasibility phase
Proposal Preliminary design
Bookings phase
Detail design phase
Production planning
phase
Production phase
Operational phase
Termination phase
Assessment phase
INCENTIVES
 Incentive
Travel
Incentive travel refers to the segment of business travel

that uses the allure of a trip as an incentive or reward for

achievement.
A Typical example of incentive travel would be a
company-paid vacation to a resort for top-performing
salespersons.
Sometimes this type of vacation will include

motivational seminars, morale-building activities, and other

activities that build upon a gathering of employees.
Incentive trips also can include business-related group

activities, such as the introduction of new products or

FORMS OF INCENTIVES TRAVEL
Pure Incentives.
•Luxury pure incentives.
•Mid range pure incentives.
Motivational Meetings
Fam tour
 INCENTIVE TOURISM
DESTINATION NEED TO
PERFORM WELL IN TRAVEL
FOLLOWING CRITERIA
•Service level
•Safety & security
•Accommodation cost
•Scenic beauty
•Varieties of activities for all
tastes
•Sightseeing & cultural
attractions
•Modern technical system
•Sport & recreational facilities
•Unusual destination
•Climate
MICE PACKAGE DEVELOPMENT
PROCEDURE
PROCESS OF MICE
PACKAGE
TRAVEL AGENCIES OR TOUR
OPERATION SERVICES FOR MICE
THE SITE SELECTION PROCESS
FOR MICE TOURISM BY
MINISTRY OF TOURISM (INDIA)
Accessibilit
yCost: the monetary expense of transportation
and access.
Time: the duration/distance of travel involved
and the opportunity cost of that time.
Frequency: the frequency of connections to
the site.
Convenience: the scheduling convenience of
the connections.
Barriers: the extent of any travel
formalities, which inhibit travel such as
visas, customs, etc.
Local Support
Local Chapter: the extent of assistance
and backing offered by the local chapter
of the
Association.

CVB/Convention Centre: the extent of

planning, logistical and promotional support
offered.

Subsidies: the extent to which the

destination offers to defray costs through
rebates and Subsidies.
Other Attractions
Entertainment: Restaurants,
Bars,Theatres, Nightclubs etc.
Shopping: Malls, Major Department Stores,
Low Prices etc.
Sightseeing: Architecture, Museums,
Monuments, Attractions, Parks, Historical
Sites, Local Tours.
Recreation: Sports And Activities Either
As Spectator Or Participant.
Professional opportunities: Visiting Local
Clients, Negotiations, Business Deals, Selling,
Making Contacts etc.
Accommodation Facilities
Capacity: The number of roomsavailable
and whether more than a single hotel is
required.
Cost: The cost of suitable accommodation at
the site.
Service: The perception of standards of
service.
Security: The extent to which the hotels
provide safe and secure environment.
Availability: Are the facilities available
when required?
Meeting
Facilities
Capacity: Ability of site to provide suitable
sized facilities.
Layout: suitability of facility layout and floor
plan.
Cost: the cost of the meeting space required.
Ambience: the ability of the facility to create
an appropriate atmosphere and environment.
Service: the perception of the standards
of service.
Security: the extent to which the facility
provides a safe and secure meeting space.
Information
Experience: has the site performed
satisfactorily in the past.
Reputation: what is the reputation of the
destination among other meeting planners.
Marketing: the effectiveness of the
destination’s marketing activities.
Site Environment
Climate: the desirability of the
destination’s climate.
Setting: the attractiveness of the
destinations surroundings.
Infrastructure: the suitability and standard of
Other Criteria
Risks: the possibility of strikes, natural
disasters, boycotts, and other possible
adverse events.

Profitability: the extent to which the site

would produce a profit for the organizers.

Association Promotion: would the site add

credibility to the association and build
membership.
Top Mice destinations of world
Singapore Frankfurt
Shanghai ,Dusseldorf,
Kualalumpur Hamburg
Bangkok (Germany)
Honkong Paris (France)
Seoul (Korea) Barcelona (Spain)
Vienna Geneva
(Austria) (Switzerlan
Guangzhou(Chin d)
a) Stockholm
MICE TOURISM IN INDIA
Delhi - Infrastructure and location make Delhi a popular
destination for exhibitions and events. Delhi has venues
like The Ashok Hotel, the Habitat World Convention
Centre,Vigyan Bhawan, and luxury hotels Taj Palace,
Maurya Sheraton and Le Meridien.

Noida and Gurgaon - Noida and Gurgaon in NCR are

also popular destinations and are known for
state-of-art facilities.

Shimla / Manali - Shimla and Manali are one of the

upcoming and ideal destinations for holding conferences
as most of the hotels provide facilities for conferences
and its scenic beauty allows you to enjoy in pleasurable
activities and also provides peace of mind.The
conference In Shimla few of the hotels providing such
facilities are The Oberoi Cecil,Windflower Hall, Hotel De
Park and Grand Leela Regancy etc. Some of the hotels in
Continues…
Jaipur - Jaipur city founded in year 1728 has many
conference venues including B. M. Birla Science
center, ITC Rajputana, Clarks Amer and Mansingh
Tower all providing world-class facilities.

Hyderabad-
Hyderabad, the Information Technology city of India is
also an emerging MICE destination of India. Beside the
numerous heritage monuments, Hyderabad has some
sophisticated venue. One of the most popular business
venue of Hyderabad is Hyderabad International
Convention Centre (HICC).This building is one of the
favorite site for conventions, seminars and meetings. It
has an capacity to accommodate 5000 people for
convention, 500 for seminar and 50 for meeting.This
venue has already hosted number of prestigious
international and national conferences.
Continues
Mumbai - Mumbai has many mice facilities. It is
..
the busiest centre in west India and has many
prime venues like The Renaissance Hotel and
Convention Center.
Chennai - The ITC Park Sheraton, Le Meridien
and The Park Chennai, Chola Sheraton,
Fisherman's Cove, Hotel Radisson and Taj
Connemara are high-end luxury hotels geared to
host meetings and conventions.
Kolkata - Kolkata has many five star facilities and
more are coming up like Kolkata convention
centre.
Agra-Agra famed for the symbol of “epitome of
love”, Taj Mahal has some excellent venues to
Mice Tourism in Haryana
Rajhan Convention Centre
Convention Centre comprising of variety of superbly equipped
sconference, meeting and banquet halls provide diverse range
of convention and banquet, Wi-Fi enabled facilities in the pal
of Mother Nature at Surajkund, Faridabad. The Convention
Hall measuring 6160 sq.ft. is pillar less. It is complemented by
spacious lobby and massive car parking.
 Tilyar convention
centre
Convention Centre with a
capacity of more than 1000
persons at Tilyar Tourist
Complex, Rohtak.The complex
is on sprawling 142 acres of
land and located on
Rohtak-Delhi, N.H. 10
The Convention Centre is with in built stage,
centrally air-conditioned, two committee rooms,
two guests rooms, a changing room and with three
well furnished modern kitchen. The unique features
of the Convention Centre is the party terrace to
accommodate a gathering of 500 guests, concrete
parking for 300 vehicles to facilitate traffic
 Role and Function of ICCA-
International Congress and
Convention Association 
ICCA is the global association leader for
the international meetings industry and
specialises in the international
association meetings sector, offering
unrivalled data, education,
communication channels, and business
development and networking
opportunities.
 Role and Function of ICIB
International Conference on
International Business

The International Conference on

International Business aims to bring
together academics and practitioners in
order to share ideas and methods for
the exploration of foreign direct
investment (FDI), the role of
multinational corporations (MNCs) and
the complexity of the globalized
business environment.