TAHP2

INTRODUCTION COMPANY DESCRIPTION

1.1 Company’s information
Unilever Vietnam is one of Vietnam's most successful FMCG companies.
According to Vietnam Credit, the company is one of the top three most
preferred brand owners in Vietnam's urban and rural areas (Vietnam
Credit 2021). They possess a number of well-known brands in three
primary categories, including home care, personal care, and food goods.
In 1995, the company entered the Vietnamese market. Unilever's 25-year
journey has resulted in iconic brands such as OMO, Lifebuoy, Knorr,
Sunsilk, and Clear being household names in Vietnam (Unilever Vietnam
n.d).
1.2 Mission Statment
For customers: To satisfy people's basic nutritional, hygienic, and
personal care needs with products to make them feel well, look good,
and get something out of life for a suitable price (Young, J 2017).
For employees: Devoted to creating a safe and happy work environment,
supporting people's physical, mental, and emotional well-being, and
assisting them in achieving their particular goals (Unilever 2021). For
society: "The Plastic Reborn ". Unilever believes that through the
campaign to increase awareness and encourage people to work together
to protect the environment (Unilever Vietnam 2021).
1. Product Description
In the face of the complicated development of the covid-19 pandemic,
one of the ways to protect health is to wash hands properly and often.
Lifebuoy launches a product that is gel hand sanitizer, which is an
effective solution for people to wash their hands at any time. According
to Kantar World Panel (2021), Lifebuoy is one of the top 10 most
preferred brand owners in Vietnam's urban and rural areas in the Health
and Beauty sector.
2.1 Market share
According to Passport (2021), in 2020, Unilever Vietnam has consistently
had the largest retail value market share of mass beauty and personal
care market sales, with a market share of 29 percent (Appendix 1).
Furthermore, Lifebuoy accounted for the highest share of total brand is 8
percent (Appendix 2).
2.2 Brand awareness
Lifebuoy invests a significant amount of money on marketing to create
meaningful projects. Especially in the pandemic, Lifebuoy made a
campaign called “Protecting Vietnam from covid-19, is in your hand”. The
meaningful message from Lifebuoy has reached everyone from children
to the elderly, raising awareness of hand washing to protect health.

V. CONCLUSION
In short, Lifebouy has proven its position in the market of household
products. It is one of the leading companies in human safety. They grasp
the needs of housewives and the general situation of the world, so they
have provided consumers with products with "fashion trends", quality,
and affordable prices. This has brought high profits to the company and
helped the company grow stronger. In addition, Unilever's products aim
to be household-friendly and maintain a shared responsibility for
environmental protection. However, in the near future, Lifebuoy will
likely have to compete with rival companies like Safeguard. Therefore,
Lifebouy should focus on creating new products of better quality and
achieving the goal of environmental protection as soon as possible.