COMPETITION TO ENTER SHOE MARKET IN EGYPT

1. PALMA
Palma is home-grown Egyptian Ecommerce brand with variety of fashion products with footwear as
one of their major segment. They have strong presence on social media sites like Instagram,
Whatsapp, and Facebook and deliver it to all the major cities in Egypt and also deliver to few foreign
countries. This brand can stand as competition to us as they have varied range of footwear products
like slip-ons, formal shoes, boots etc.

As they are home grown brand they don’t have any entry barriers which will aid them selling their
products at more competitive prices than us.

PRODUCT RANGE

SLIP ONS (450-500 EGP) FORMAL SHOES (399-499 EGP) BOOTS (499-550 EGP)

2. ELIA
Elia is Egyptian footwear brand which comes under premium market segment as they use highest
quality of leather while producing footwear of their brand. ELIA revives and preserves the traditional
handicrafts, which are of substantial importance to Egyptian culture and local heritage by providing
job opportunities for those craftsmen, enabling peasants and women to find employment in their
rural and remote communities and empowering them to enhance their social status.

They are widely present on social media like Instagram and Facebook and also have their own
website. This brand has emotional connection with their customers through their heritage rich
products so this can be a competition for us to enter premium market segment in Egypt.
PRODUCT RANGE

BOOTS (1000-1200 EGP) MULES (700-1500 EGP)

3. PAVO
PAVO is a footwear brand that aims to unite practicality, beauty, high quality and
affordability. It is widely present on social media and also have stores in few cities of Egypt.
They have good range of footwear products like sneakers and boots and as they have high
quality products at affordable prices they stand as one of the major rivals when we enter
Egyptian shoe market.

PRODUCT RANGE

BOOTS (700-1300 EGP) SNEAKERS (700-800 EGP)

4. SHOEZED
 Shoezed aims to empower our precious Egyptian artisans and reposition them as true artists
derived from passion and aim to deliver the best quality. Shoezed is also a home-grown
brand and has wide presence on social media and also have various stores in different cities
of Egypt.
They target most of middle class people of Egypt and good market hold in Egyptian shoe
market

PRODUCT RANGE

LOAFERS (300-380 EGP) BOOTS (360-440 EGP) FLATS & MULES (249-480 EGP)

5. RAMLA

RAMLA is a life style online store, featuring a collection of handmade Egyptian footwear and
many more. They are present only through online medium and are into production of mules
and flats.
They are also listed in renowned fashion magazines like Vouge, Bazzar, Elle etc. which gives
them an upper hand in flat and mule segment of shoe market.

PRODUCT RANGE

FLATS & MULES (840-1800 EGP)

6. EMELI

Emeli is an established Egyptian brand that provides customer with premium quality leather
products. Their product range is varied but coming to the shoe segment of the company
they have Boots, Flats and Mules in their collection.
As this brand is established 60 years ago and have strong customer base in major cities of
Egypt can stand as a strong rival to enter Egyptian shoe market.

PRODUCT RANGE

BOOTS (746-1312 EGP) FLATS (495-695 EGP)