Summer Internship Program

Presented by
Anuja Patil
20MBAR0553
About the Company
● Colive is a technology enabled
network of fully managed
rental homes.
● It offers private rooms and
shared spaces matching people
on the basis of their values and
interest.
● Colive is India’s leading
Coliving operator.
● The brand is home to students, entry professionals, luxury
professionals, young couples, young families in 4 major metro
cities – Bengaluru, Hyderabad, Chennai & Pune.
● It was founded in 2016. Coliving is a modern form of communal
living in which residents get a private bedroom in furnished
home with shared common areas.
● Residents of coliving spaces typically range between the ages of
19 and 40 years.
 Products and
services

● Apartment with kitchen - PG/

Flats
● Apartment with Studio and
kitchen
● Living room/spaces.
● Apartment with cafeteria
● Indoor games and etc
About the industry

● The hospitality industry is one

that is primarily focused on
customer satisfaction. For the
most part, it is built on leisure
or is luxury-based, as opposed
to meeting basic needs.
● Accommodation takes the
form of public houses, resorts,
campgrounds, hotels, hostels,
serviced apartments, and
motels.
Services provided by Hospitality Industry

Purpose of Study
● The primary purpose of this
study is the fulfilment the
requirements for the degree.y
● The Secondary Purpose of this
internship is to understand
the theoretical knowledge.
● This Internship Report serves
multiple purposes such as it
helps to develop written
communication skills.
Scope of Study
● To attract maximum users
everyday.
● To keep the application
active.
● To study need and interest of
digital marketing services.
● To study awareness of digital
marketing among business
holders

Observation
● This company has highly relied
on Digital Marketing as
compared to Traditional
Marketing.
● I have categorised the
observations into 3 different
categories as Highlights,
Middle lights, Low lights.
Learning outcomes
● Get to know about the
challenges and the
opportunities in Digital
Marketing in India.
● This Summer Internship
helped me to gain new
insights into the industry.
● New strategies were
observed which I wish to
impart in me.
Expectations and Recommendations
achievements
● The company should
● A chance to learn valuable collaborate with influencers
work skills and gain useful on social media who have a
experience. large number of followers. It
● Expected more exposure of will help increase the reach.
other departments to gain
● Videos of their property
more knowledge about the
● industry. reviews on YouTube will help
● I expected to spend more time users to understand more
in the given department to about their facilities.
understand the operations and
the working.
Conclusion
● The objective of this thesis was to research the value and influence of
digital marketing on the competitive establishment and development of
start-up companies.
● The study also finds that brand recognition, customer involvement and
awareness were the most emphasized reasons for the use of digital
marketing by the start-ups. We also found that the influence of digital
marketing has the power to attract and retain consumers
● Digital marketing can play a crucial role in the growth of the start-up
companies.